HEPPNER HERALD
S. A. PATTISON. HuBLiLHtn.
An IndepinilcHt, Load
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Friday. Arnrsr
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GO VE UN ME NT SI 10 ULD
I' A Y FOR A I) VERTSING
The government of the United
States, which is, perhaps, the
richest, the greatest and most
powerful human organization on
this planet, has announced that
another issue of Liberty Loan
Bonds to the amount of :5,()0),
000,000 will be offered for sale
to the people in November.
When the first issue of Liber
ty Bonds were offered in June
the government called upon the
newspapers of the country to
boost the sale and help make
li a success, me response was
most generous. Practically ev
ery newspaper in the country,
large and small, got behind the
project in their news and editori
al columns and began to boost.
"Buy a Liberty Bond" ber-ame a
stereotyped slogan on every fust
page. Editorial argument, clev
er news stories, jocular "jollies"
--every legitimate trick known to
newspaperdom was brought into
play to make the gigantic deal a
success. But this was not all.
When the campaign was fairly
under way and the public was
still apathetic, those in charge
of the bond sale began to send
out straight advertising matter
asking the newspape
Hood, audit was not until the
campaign, which was started
amid nation-wide indifference
and apathy and which ended in
a spurt of enthusiam that over
subscribed the issue by a billion
was over that the newspaper- j
men took the time to fully real-;
ize that, they had been cheated, j
Advertising space in a news-j
i paper is as much a commodity '
having a certain fixed value as
; are the goods an the merchant's
shelves, the wheat in the far-;
mer's bin, the manufacuredi
product in the factory warehouse. :
It costs a definite amount of
money to produce a column or a
page of advertising space just as
it costs a certain definite sum to
produce a bushel of wheat or a
pair of shoes of a gatling gun or
a warship.
Advertising space i the pub
lisher's stock in trade from the
sale of which he realizes his liv
ing his ability to pay his month-'
ly bills, his taxes to the govern
ment and his contributions to
the Red Cross.
Why, then, should the govern
ment ask the publisher for free
advertising space in which to
promote the sale of war bonds,
and other governmental activi
ties, when they do not ask nor
expect ship builders, shoemakers
munition makers, farmers and
other producers of things the
government needs, to supply
their products free? To ask free
service from publishers is unjust
and mi tair just as it would be I
unjust and unfair to ask freei
service or free . supplies from!
any other class of citizens. j
It is understood that it is the j
present purpose of the govern
ment to undertake to again ex- j
ploit the newspapers in the com-1
ing bond sale campaign and it
will again succeed if the news
papers of the country are willing
to stand for it Every newspa
perman in the country as well as
every other citizen who believes
in fair play, should unite in a de
mand on congress to at once pro
vide an adequate appropriation
for advertising purposes. Such
Every woman who admires Stylish Well-Fitting Clothes
will be interested in the New Fall and Winter
Fashion Book of
Victor Ladies Tailoring Company
Chicago
showing the most wonderful values in the season's latest
and most approved styles in
Women's and Misses' High Class
Suits, Coals, Dresses and Skirts
Made to your measure to fit you perfectly in any style
and material of your own selection, or of
YOUR OWN MATERIAL
Also a complete line of Ready-to-Wear Suits, Coats, Furs,
Skirts, Dresses, Waists, Petticoats, Children's Coats
Come and enjoy the pleasure of looking through this
wonderful line, whether you"wish to buy or not
MRS. L. 0. HERREN
Agent for
Victor Ladies Tailoring Company, Chicago
Prompt Service, Perfect Fit and Satisfaction
Guaranteed and Prices Always the Lowest
The U. S. Army Shoe
Made in exact accordance with
Government specifications
Unnecessary weight has been
eliminated. This shoe will
wear longer than if 50
per cent heavier
E. N. Gonty Shoe Store
V
an appropriation would place
t.T to give it 1 1 i .1U nc, .,11 ntunv. ,
space as a matter of patriotism j t-rnmt'ntal activities for which
and without cost to the govern- wide publicity is needed, on a
merit. Again the newspapers dignified, business basis. It
responded and millions of dollars! vv.",1i also ck'ar tho government
worth of advertising space was i 10 fnallon.on rthA
. of the charge or parsimony and
given up by the newspapers of unfairness to one particular class
the country fur the Common i of its citizens.
PATRONIZE HOME INDUSTTY
We compete with any first-class Tailoring House in Port
land both in material and workmanship.
Order Your Suit Now
Our new Fall and Winter Stock has just arrived
Come in and make an early selection and get your choice
Louis Pearson, Merchant Tailor
Main Street, . . Heppner, Oregon
Quality, Service
& Sanitation
Our Fresh Meats are the best in the City. Our
Extension Cooling Plant assures Fresh Sweet
Meat at all times.
If you are eating our Hams and Bacon you
know how good they are. If you are not we are
both losing. Phone us your orders, we guarantee
entire satisfaction.
Citj Meat k CI Stop Co.- j
Johnson Bros., Props.
THE BRICK
McATEE & AIKEN, Props.
ICE CREAM and CARD
PARLORS.
THE
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SEPTEMB
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Partial List of Attractions
Parson's Novelty Band, composed of men and women artists. Instrumental and vocal
The 1 lilt Fireworks Company will present the best Pyrotechnic display ever shown in this section of the state
Ferris Wheel and "Carry-Us-All" and many other attractions will be provided for the amusement of visitors
Mrs. Edith Tosier Wealherred, member of State Fair Board, will be present and address the people every day
Hon. James Withycombe, Governor of Oregon, and an acknowledged livestock expert, will make an address Saturday
Do your bit and help make this the Biggest, Best and
Most Interesting Fair Ever Held in Morrow County
Reduced Rales on All Railroads from Portland on the West to Pendleton on the east, including Branch Lines, one and one-third Fare
Colt Show Saturday at 10 a. m. Special Prizes will be awarded
j l)ANCL(i AM) SINKING IN FA I K PAVILION EVERY EVENING