VOL.
St’IO.
XVII
LIX.X
< <H NTY. OREGON.
Till IlSDAY.
JANI \KY
l*.‘l I.
N<>.
2S
YOl'R M USCHIIIION l\lll:IS
on th« date
in thr »pa «• b*—
low Io th«»e who pay promptly in
»»harrr thr «ubo* ru>»i**r prie«- I» $!.??»
p«r year. The pnce >» fl.raí if pa.J
*
*
at ènei «»f year. th»* paper 1« *«»t »*nt
That newspaper advertising is
Now then, here is what we
to »ulwrilMr« *>». ar»' mon* than on«
the best advertising cannot and
have as a remedy fol thedis» a«<*
year in am ar».
w ill not be disputed. There is
Meet city comjietion with the
other good advertising, but from City Man’s methods of getting
I .»Ik • on W inter I < r ling Hr mgs
the standpoint of the local mer business.
chant everyone, or practically
Out Many Fnrnters and*
A country town which i ¡- no
everyone, takes tin* l<wi»l paper,
112 ü ' vt m ; fe tbiromj stop it P ortland
athletic sport«, no pastimes orno
I bury iiicii
and eveft' buyer of every product places of amusement that are
in the community can I«* reuch«*d clean and wind« some, is not like
Picture show Sunday nigiit I 0
In
co-oj>eration
with
the
fac in some way thrS’igh the local ly to be attractive to th«* farmer
and 15 cents.
ility of the Or« gon Agricultural paper. Of what other advertis and his help, therefore:
Owing to tlir«*at«*ning wcatb-
ing medium can as much I««* said.
College,
the
Southern
Pacific
and
•r
th»* dairy m«*i*tmg held here
The Country Merchant aid
C L Donahue was an Albany
Portland,
Eugene
A
Eastern
Ry.
Car.
fully
compiled
statistics
I
i
t >tunlay was not as largely
Amusement Man have one com
visit >r last Thursday.
are sending out a great hog and proves that alrout one half of all mon interest, and that is. mak** atti-nd« *1 as had been hop»»»l for,
"Bouquet Jean'ce," the new dairy special demonstration train money spent for advertising is a trade center; s« ;ur<* the trail I .t taking everything into con-
deration it was a .splendid gath-
perfume. $1. the ounce. Try it. for the encouragement of more spent for newspaper advertising. of the surrounding country, g> t
The
other
mediums
of
advertising
interest
in
these
industries.
The
«
r.*
. a*.«l much cnthu.s asm wan
♦
the people to come to town amuse
railroads at:d college bear all ex- fur which the other halt is spent and hold them and prevent them di ¡»laved.
Rev. A M Williams will con
|M*n»es of the trip.
are: Direct mail advertising, going to the larger cities, by way
l:u* meeting was called to or
duct services at the Baptist
No good will be accomplished, circulars, form letters, ets; maga of the Interurban Cars. T at is der i »mt | ii ;; ii when Dr Withy-
church here next Sunday. Ix»th
however, unless the farmers at zine advertising: farm and mail the first proposition. Every bod*, » •:: ’».* of (» \ C ma l«* th»* first
morning and evening.
tend the free lectures and ex order; novelty; billposting; out is agreed on that score.
talk, taking as big aubject,
amine the exhibits. This train door (electric signs, els); demon
"Pro* ¡»eiity ami the Cow." The
How
do
the
big
stores
in
the
For Sal»* First class organ,
which will l>e the largest demon stration; theatre programs, cur city g«*t the orders of the country • p aker emphasized the fa« t that
good as new. R W Clark. R 2.
stration train «»ver sent out in tain and ;ms.’ellaneous. The fact trade?
where you fin»! a community in
Box 8, Scio. Oregon,
the northwest, will be at West that nearly as much is spent in
v.
neb dairying is earned on ex
First, by full page display ad
Scio Friday, February 6, from newspaper advartising as in all in the big daily papers. Th» -»• t* iisivelv, you find a prosperous
Attention is called to the ad of
1:15 until 3 15. Everyone who the other mediums combined is are almost a complete catalogue community. Prosperity follows
the City Fe*,d Store which up-
can | m ssibly do so is urged to be the lH»st kind of evidence as to ,»f each <»f the various depart tin cow -. or m »»ther words the
pears in another column.
there as much valuable know what the adverisers consider the ments of the entire store. Thing co *, i-'ii» s first, then conies proa-
• ••-
ledge may be gathered by the best advertising. And newspa of it, a daily issue of a well il i • r»»us
conditions.
Denmark
Those Rexall self filling foun
farmers.
per advertising is in« reading be-
wa
cit<
»1.
when*
it
is
so
cold that
lustrated catalogue with catchy
tain pens ar, g Kiranteed to give
cause it acts quickly by creating
descriptions ami skillfully phras th»* «•<■* often hav»* to lie blank-
satisfaction.
Photo suppli«- at
Peery’s an actual demand.
ed talk about cut prices, spr< ad • ' lin th» uninicrtime. Ifdairy-
Drug store.
Another reason new {paper a«l- out daily before 7*5. o » hi to 2DO.0<«H lug pav there, what will it do for
Keep your cows. hcg< and
v<
rtising leads all is beca .se the
» inmumty, whi* h the Dr
hor-es in good condition by feed
women, who have money tost*« M
dial
p
ii>T
is
a
regular
and
wel
For
tent
ar.
8
room
house,
good
»
'
*
a the most fertile iiortion
ing Security Stock Food. For
and who need the goods. There
come visitor to every home. It can be but on»* result, which of the | ;ird«*n 8|H»t of th«* world.
out
buildings
and
9
acres
of
sale by E (' Peery.
ground. For particulars call at is usualy read at a th.mghtful means a sale.
Dr \\ ithycomhe'rt talk was
moment when the time creates a
this office.
followed
by a brief d ta
Then again, th»*««* «;» ,n* big
We have a fine line of Valeri-
profound impression.
i'in, after which a bount-
»t>»r«*«
all
hav«»
their
mail
»>r<
r
.l*
i
»rt
tines. Come in and look them
Advertising is business news m«»nts, through which catalog .* ar» « us bask» t dinner was s»*rv<*<l,
over. J S Sticha.
ami p«*ple have acquired the mailed in great qiantiti«*» to II.» firm v to » *!lee and "t’ountry Club"
habit of looking in the newspa «•r» and rrehienta <»f ih»- »mailer tow ¡ . Milk, int«*rs|M*r » d w ith selection«
C S Bliss, the genial agent of
AverY pretty wedding was pers for the news. They take How long eoulU thenv big »tore- *-»i t I the orcin ; tra. From all re-
if they di<! not u«<* th«-»«- n<lv»-rt 1 ,
the Columbia Life, was in town solemniz»*»! at the Catholic church
the papers for that purpose and pullers to ilraw trail«*
l>* rts. tho-e present < ¡«1 ample
Tuesday and Wednesday. He in Albany at 7:30 o’clock Wed
it is illogical to supjsise they will
I h»* answer i* -elf «-valent. Th»-ir ex
isticet« tlie pr«a*l and voted
wa. proudly exhibiting a fine new nesday evening, January 21,
pen»«-« would cut them up an*i put th. tn that | art of the meeting a dccid-
look elsewhere for news.
Howard watch wh c i the com w hen Miss Gertrude Donahue be
Then, too every newspaper has out of buxine«« inside uf ten month/
Suppose for example, five of the I* g «•<1 8UCCe»8.
pany presented him for writing came the wifeof Ernest R Feller.
an established prestage. As a department »tore« of Chicago »h«»ul«l
i'he first a|M*aker on the pro
more insurance than any other Only relatives and close friends
matter of fact the majority of adopt th« meth««!» of the *mr» * gram after »linner was T J Pettit,
agent during the month of De were present, ami the ring cere
readers place implicit confidence country merchant, cut «»if tln ir iwlver- of Seo», who (old of the siK’cess
cember.
mony was used. Just before the in their chosen family paper. tl»lng in th«- daily papera. »li*<'»tiliiiu«- Im i- having in winter feeding
newly weds departed a delicious This confidence is shared in by soliciting order» by mall, refiu»«- to «end w ith silage. Mr Pettit is mak
Our «hoes for men. women lunch was served at the home of
out »ample, ant all of tin* proprietor«
every advertisement in the paper. ahoukl ait quietly «town and wait for ing from $.51) to ?»‘«o ¡ h * i acre from
and children please l»oth your the bride’s sister, Mrs R E Ged-
The fact that the ad is in the rt>»tom«m to hap|»eu along, a* u. uaual i is land, l»v mixing brains with
purse and your feet. Hibler & ney. Mrs Feller is an accom
home paper gives it far greater ly done in th»» country -tore < an any I j freding ami can* of his stock.
Gill Co.
plished young lady of this place, standing in the hmm* than if it one doubt th«- r» null? ' ontruxt the
Tn»* next and last speaker on
and the groom is a wealthy hop came to the attention of the difference between the two m>tho>!» th«* program was M S Schrock, of
Two good colts, coming two
anti the remedy i» a» plain a» th« -»un in
grower of Aurora. Mr arid Mrs reader in any other way.
Portland, who told of th«* ddfer-
years old for sale cheap, or will
the »ky.
Fell«^* will be at home to their
Of course, the answer ia, that th» « i <•«■ between a Well selected herd
trade for good milch cows.
many friends after February 1
Ixorard Gilkey, Thomas, Ore.
Old capers one cent a pound at »mall »tore in the country town * annul and proper care of sain»*, and
at their home in Aurora.
atTord high urn »«I a«lvrrtlacmenl«, c .»t- I <*or st«»»*k where scientific m> th-
th»* New suffice.
tng K'.Oix*. to 110,000. per day, iwithcr
♦
oils are not employed. He illus-
There w ill be a masquerade
»•an h»* affonl to I» tie a catalogu* »>r
Safety "CroM
Those new
dance given at the Crabtree hall
have a mail order department. I hat « trat«d hi« tulk with diagrams
Calves for Sale
Cut" razors now on sale at
[•erfectly true and nobody will try t»> which show in round numbers
February 14 by theT J S aid
Peery’s drug store. $1.50 each.
diapute it, hut he has hi« lueai n< w- what ¡»ro|H*r -< lection and care of
Z< BJ lodges. There will le
Choice young calves for sale. pa|»er am] its working force nt htn di»-
a herd will do. In a herd of
three priz.». given $2, $l.»50, a*.«l
For further particulars call or |«>»al, and it« th«- great« nt and l>» »t alwiut thiriy cows when* rare in
entire
We
are
closing
out
our
$1. for best costume, best sus
working for«-«* in thi» entire world.
write E C Smith, Scio Hotel.
tained characters and most com line of ladies and misses cloaks
I,« t ua repeat that country news hr» > «ling, feeding etc., were um *<I
♦
33
jMT
cent
off.
and
suits
at
papers, if pro|*erly n»e>t, ar« |«>nitivelv the income f«»i a year was about
ical couples, respectively. Lunch
The
first
snow
that
has
been
John
Wesely.
the
l»c»t ailvertiimg m< diurna in th* $2,000 more than that of a scrub
and good coffee served at mid
world for the money.
seen
here
for
a
year
fell
Monday
l.i-rd of lik»* aize.
night. Everybody invited.
.Mr Merrhant. just »tor - thia thought
For sale Barred
Plymouth night. There were also light
Another dairy meeting is man
umier your hat every country town
Drs W H and Marjory ’ Potter Rock eggs 75c per setting. E D flurries of snow Tuesday, but as that has a daily or weekly newspaper ned for early in April, at which
the ground was too warm to of ia missing a harvest if its merchant« du time prominent speaker« w ill lie
:y>
together with his parents, who My
fer the white blanket much en not make it their mail or.ler catalogue. present. Much goo«l may result
visited with Dr and Mrs A G
Prill last week, left Saturday for
Miss Nellie Vandyke has re- couragement, it melted almost as Every inch **f it shouki I h * used. It is a from thi-M meetings if the dairy
gold mine. Mind you. It should he the men will attend them and follow
Pasadena, California, where they resigned her position as assistant fast as it fell.
cut price catalogue, with a goo*I illus-
• • •
expect to seiend the rest of the in the High School on account of
■ tration and a catchv description of ev the advice which ia given by
winter. Drs Potter, who are re- poor health and will soon h‘tum
Green ground bone and meat ery article of merchandise carne»! in thus«* who learned what they tell
tired physicians, have filed on a to her home in New York. Miss scraps makes your hens lay. stock in your town, no matter whether after hard experience and loss of
homestead and desert claim Grace MacGregor of Salem, who Three pounds for 10c at the it be a pai kag»* of onion see«!, a gas time and money.
engine, hay scale or a llaanel shirt, and
about 6.5 miles from Bend in taught here two years ago. has Meat Market
All who are interested in dairy
every article shown should be quote«! at
Central Oregon, and will move been engaged to fill Miss Can
a price that compares favorably with ing missed a rare tr«*at if they
to their new home in the spring slyke’s place and will begin her
Phonograph and $30.00 worth the prices in the advertisements of the failed to attend the meeting
w ii re they expect to take up the duties next Monday when the of records for sale at a bargain. city concerns.
which was held at Scio last Sat-
(Concluded next week)
,urduy.
life of the homesteader.
. second semester starts.
| For particulars see page 4.
♦♦♦♦•♦♦♦♦♦♦
♦
THE BEST ADVERTISING Country 1 \ipcis Best
♦
: Possibly About You i
Selling Agents
Daiiy 1 rain I’eb. 6
Donahue—Peller
DAIRY MEETING
WS A SUCCESS