PAGE TWO
T hursday . ekrhuary b , im i
T H K 8PRINGFTTCLD NEWS
TRADE
AT
HOME
TRADE AT HOME
IT PAYS ALL WAYS
HOME
OWNED
STO RES
Creation of Buyers’ Market Gives Independent
Merchant Opportunity to Meet Group Competition
W o r th K n o w in g
A fact a day is bound to pay if it's loyal to
the hom e-ow ned store. Your com m unity prob­
lem s are our com m unity problem s— and to­
g e th e r we cannot lose. O ur m erchandise is
quality m erchandise— priced to m eet your
pocketbook. F 'rin ta n c e:
Pillow Arm M ohair Davenport
C hair to m atch ............... ....
$55.00
28.00
6.95
9x12 A rm strong Rugs
O regon Built Steel
Range, sem i-porcelain finish
49.75
W alnut Finish Dining Table
and 4 ch airs .............. ............. .........
36.75
Jacq u ard Covered Davenport
and Chair
49 73
Clarion Jr. Radio ............
63.30
Sim m ons Double-Deck Coil
Springs with S tay brace
9^5
W rig h t & Sons
ALWAYS LOWEST
By JOHN W. THOMAS
Regardless of earning reports—
which by the way have not been
so im pressive during the last nine
months—grouped ow nership of bus
in ess is bung up against a trend
of trade which has many quite able
financiers with hand on troublen
brow. His volum e-business theory,
like a worn inner tube, is show ing
m a n y eu larged bubbles which
threaten to explode at any time.
Thoughtful citizen s In tow ns and
com m unities everyw here h a v e
awakened to the fact that outside
business interest com ing into their
territories is. in final analysis, a
destructive force which is more
far reaching than at first appeared.
The toll was quite heavy in many
districts, before the awakening
came— but when representative in
dependent m erchants in many lines
of business— the home owned store
man—com m enced closing up shop
and m oving aw ay—then startled
citizen s viewed the situation from
a different standpoint.
As stated by Mr. J. Prank Grimes,
president of the Independent Gro­
cers' A lliance • of Am erica,—“th e
encroachm ent o f the chain system
exterm inates the independent mer­
chant. throttles com m unity life,
stifles all local enterprise— and
finally is slowly but surely robbing
the youth of America of the oppor­
tunity to get into busluess for
him self.
"It wipes out all opportunity for
the young men of the rising gen
Io the loyal suppoprt of all citizens
operate and eventually own u bust
ness enterprise of their own and
it also threatens to transform
America from a nation of propri­
etors to a nation of clerks."
No thinking person advocates
that the remedy ran be gain
through legislation or by an appeal
to sentim ent. The remedy has come,
and Is being exem pliified every day
by the home owned store merchant
—offering the shopper every ad­
vantage that the group store owned
store holds o u t- meeting price with
price— and quality with quality.
When Home-Own<*d Stores offer
their trade these inducements then
it Is extrem ely short sighted of eltl
sens to fall Io palronllse home
owned stores
Furthermore, a great equalizing
fore has be«n at work (or the lust
fifteen mouths In the n u n o m li sit
uatlon of the United States
The
business depresshui created one of
the greulest ‘•buyers’ marked" ever
known. The manufacturer and the
producer nave had to search out
and find new buyers of their prod
UCta- and they have been forced
to quote prices as low io the in­
dependents as enjoyed by the
groups.
Muny manufacturers and pro
duces have also found far from a
rosy path in selling to the group
Interests. Score of them are tiaiay
refusing io sell to group interests
for the very simple reason that
they were squeezed on advertising
campaigns, window displays, allow
ances and selling com m ission dis
counts, unlit there were no profits
—and every business must make a
profit— if that business Is Io con­
tinue
So your home owner! store mer­
chant Imlay is in Just os good
wholesale buying position as the
group store and he is going nhont
the Job of merchandising In an
intelligiqit manner He Is entitled
to the loyal support of all rltl**-ns
In his respective territory
S m a r t D o lla r s
Learning u lesson well Is t«> practice th e logic
acquired anil the sm art dollara a re (hone dollam
which conic In-rc for savings which c an n o t be
excelled Note (he Inlying pow er of your hom e
cainctl dtdlar In this home ow ned sto re this
week
Boys' Dress Shoes
Kayser Hose
One lot of Men’s and llo y s’
Dress Shoes, regular $ J DM
Io tb IN) values reduced to
l*urs Bilk fu ll faahlonsd
Kayser H< ms
Hpnclal t
tor t i
J palrs
$2.98
$2.75
Sheepskin Conts
Oxfords-Slippers
lloys* lined Rhw|Mfctn
Ctmls at
fb laolies Oxfords and
Klippers, H|Mirial
$3.98
$2.98
Dress Prints
A com plete assortm ent
fast color, yard srtde Dress
iTInls Greatly reduced al
laidien |J b« to |b 00 lla ts
Yottr t'holr«
15c P#r yard
98c
Ladies Hats
Fulop’s Department Store
M ONEY TALK S
\\ hen you heed the wisdom of the hom e-
spent dollar you m eet them o ften in their
rounds of m aking this a better town in
which to live. T here is a double saving
vhen you trade a t this hom e-ow ned busi-
aess— because o u r prices are right.
These Suggestions Will Grace Any Table
Kellogg’s Bran Flakes. 3 for
............................
25c
Albers Minit Oats, quick cooking, Small size
10 c , large 25c
T ry a pound of our Q uality Coffee .........................................
25c
T aylor's Special Coffee ..................................
35c
S. and W. Mellowed Coffee— now
4gc
T ry a P ackage of
Steam Refined Borax G ranulated Soap
Get a Lovely Piece of China FREE
J u s t as tru e as 2 and
2 m ake 4—so Is th e fact
th a t this hom e-owned
business c o n s t a n t l y
m aintains service and
prices consistent with
any th a t can be found
elsew here.
NO
Specializing in Quality Foods
W. A. TA f LOR
HERE
We resist the effort to take hom e-owned
dollars aw ay from Springfield because the fu­
tu re of our com m unity welfare is a t stake.
N ever tru e r than today is the statem en t, United
we stand, divided we fall.
MILK
CREAM
CO TTAGE
CHEESE
BUTTER
ARE YOU WITH US?
SPRINGFIELD
333 Main St.
Chamber of Commerce
Words to the
Wise
W ords to th e thoughtless are only
words-—to the wise sufficient. “ Buy
a t the Hom e-Owned sto re ” a re words
of wisdom.
Our products a re for sale a t our
bakery and a t your Home-Owned
Store. T ry them first alw ays.
Butterm ilk
Through His Hat
T he m an who says Home-Owned
sto re s c a n n o t m eet the com petition
of the day is talking through his hat
J u s t to prove the point—we quote
here a re a few of the prices:
One Model “A ” Ford Truck,
New Paint, new tire»
Phone 7
Third and Main Sts.
If you arc prospecting around for i
on supplies, you’ll f|n(i lh | hom e-ow ne
7 » m ighty rich territo ry f",r "T.ur sh
H O riE R Y
CANDY
S T A T IO N E R Y
V A L E N T IN E S
CREPE and TISSUE
PAPER
T O IL E T A R T IC l
New 1031 Model Standard
Coupe, Fully equipped
O IS H E 8
PACE PO W DER
New Home Bakery
“One of 8pringfielde* Home-Owned
Indurirle«"
Í.375
P ic k in g U p B & rga
CH EVRO LET
T O U R IN G
New 1S31 Tudor Sedan,
Fully equipped ....................
Springfield Creamery Co.
e ,d ,,D ordw
ln,prove
The Shoe Doctor
9-WHITE FRONT GROCERY -9
Divided We Fall
th a t
^
X
m ent of stre e ts ami leat h e rs’ salaries in our W lumls
HALL
Phone
’’’‘“ ‘'J ,n ” >e count]
Home-Owned Stores are standard in,l II,. m r . M\ r r h “ ndtoe carried bj
bors, stand behind and g u a ra n tee s . v e rjth ln g ¡hSy" w li°
y° Ur " “‘“ h
PRICES
handle S. and W., T ru -P ack Lines. These are firm s which offer
the very finest in canned goods a t prices which every pocketbook can
m eet.
Phone
'» '»31 I. l h . , „ . X,
and lower t h ^ m o s t' m e l r , ^
WAR.
Hom e of G enuine Texas Burn; >.da Onion P lants
Fighting For Business
$647
$647
Anderson Motors
Incorporated
P IC T U R E 8
TO O TH PASTE
PURSES
TH R E A D S of Al
Turner’s Novelty Store
"The Home-Owned Stör« of
Thousand Bargain«"