X
SPRINGFIELD'S
PREMIER
EVENT
THE SPRINGFIELD NEWS
TW EN TY-FIFTH YEAH
BEGINS ON
SATURDAY
FEBRUARY 4
8PRINOFIELD, LANE COUNTY. OREGON, THURSDAY FEBRUARY 2, 192M
NUMBER 4
K A FO U R Y BROS. TO OPEN HERE
Well Known Portland and Salem Merchants Buy
Farmers Exchange — Big Re-Opening on Saturday
CHANGE OF OWNERSHIP TO
BEMARKEO BYGREAISALE
Entire Stock to Be Closed Out Without
Regard to Cost and Loss
T HISTORY OF THE
Free Gifts to the First
iOO Costumers Saturday
On S a tu rd a y th e opening day of K afoury Bros. C hange
of O w nership Sale, su b sta n tia l souvenirs in th e shape of
handsom e D aytim e F ro ck s will be given free to th e first 100
custom ers pu rch asin g $2.00 o r'm o re. T he big sto re will be
closed T h u rsd ay and Friday and will open a t 0 o ’clock on
S aturday.
High Ideals That Made Portland and
Salem Stores to be A Feature of the
Recently Acquired Springfield Store.
T he good people of Springfield and vicinity have »onn-thlng
to rem em ber In (he C h a n g e of Ownerwhlp Hale th a t opens S a tu r
day at T he Farm«*!*» Exehang«*.
T he h istory of K afoury Bros, business activities goes back to
T h e Hale Is planned for a two-fold reaaon, find to dispose
1915, w hen a sm all sto re was sta rte d on Liberty stre e t, Salem .
of p resent stocks, and second, to m ake th e new owner» nam e
From th is m odest beginning h a s com e a n organization control-
know n th ro u g h o u t the length and breadth of L ane county.
■ ling th re e sto res th a t a re a pow erful fac to r in m erchandising la
In order to effectively dispose of the old F a rm e r's E xchange
; O regon, an organization am bitious and plans th a t will m ake th e
stocks, the new ow ners have tak en th e m ost drastic reductions.
nam e know n and revered in Springfield as one of th e do m in an t
It Is claim ed by them th at the prices to .b e featu red have never
For Farmer's Exchange
' fac to rs for good in th e com m unity.
before been seen. Cost price and a c tu a l w orth have not been
tak e n Into consideration. A disposal is th e first In te re s t- the j
T he little sto re on L iberty s tre e t w as occupied a bare six
; A large number nt assistants have
only Interest and th erefo re th e m erchandise is m arked a t prices
m
onths,
its in sta n ta n e o u s success dem anding larg e r q u a rte rs
w hich will en su re a quick close «nit.
Change 0 f Ownership S a le he*'n engaged to handle the Farmers ! so th e business w as rem oved to 416 S ta te street. K afoury Bros,
T he folio win pages of tills section a re devoted to spot lighting
Begins Saturday
Exchange Change of «Ownership Sale,
had a ten -y e ar lease on a building th e re b u t a fte r being b ut four
th e s to re ’s offerings. A glance th rough will convince even the
1
,
j according to Mr. J. L. Carmean, the
m ust skeptical th a t this is hide«*«! a legitim ate d o s e out.
In prepartton for the great mer- ' 8a)eg Manager of Kafoury Bros. - We y ears in the place it was in adequate j and th ey w ere forced to look
Lane county people will be o u t *'en m asse" S a tu rd a y If we chandtsing event to mark tt... change have ,,ngaged ag many extras as w„ I for a still larg e r sto re to accom m odate th e ir fas} grow ing bus!
a re any Judge of h u m an n a tu re for th e w riter has had the privi- [of Own- rdi
ness so, in 1919 th ey m oved to 466 S ta te stre e t, w here it develop
of the Farmer’s Ex
lege of going th ro u g h th e sto re and noting th e h u n d red s and change, the store will he closed all could get hold o f said Mr. Carmean. ed into one of Salem ’s leading d e p a rtm e n t Stores.
"because I want to give the speediest i ,
.
_ , .
h u ndreds of offerings and th e low prices they a re being m arked
In 1921 the store was completely
day today and Friday.
fo r this Sale.
service possible on Saturday. These I deatroy(d by flre, bllt eTen this could
FARMERS EXCHANGE MANV ASSISATNTS
CLOSED THURSDAY ABE NOW ENGAGED
AND FRIDAY
Nationally
Advertised
Goods Sold
A small army of Salesmen and are given careful instruction and are
Saleswomen under the direction of lmpregged upon to t>e COUrteous and
Mr. Allen Kafoury are going over the
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,
..
..
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...
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„
agreeable to everyone who visits the
big store, putting It into shape for i
the opi ning of the Campaign which , 8tore durin« th‘8 great campaign.1
is scheduled to open at 9 o'clock Sat-
I urday.
not stop their march of progress and
out of the ashes there arose a still I
larger store, with new, modern equip-1
ment, new stocks, and a complete
Downstairs Store; behind It all was
the determination to be the greatest
store in Salem; and they have suc
ceeded as plans for the future will
reveal, but of this, more later.
Continuing their rapid progress a
Silk store was opened in Portland in Farmers Exchange Is W e ll
1922, one of the brothers going to
Stocked With Well Known
that city to operate the new venture.
Labels
- Following this period of rapid ex
pansion came the crowning achieve
Nationally advertised merchandise
ment in 1927, when Kafoury Bros., has always found place In The Farm
Advise People to Come Early
purchased the site now occupied by
On Saturday
1 There will be many new faces in the Valley Motor Co., located at Che- ers Exchange. That the public like«
to buy nationally advertised products
the old store on Saturday and during
meketa and High streets with a is evident from the fact that in most
The old proverb might be para- i the Change o( Ownership Sale, but
frontage of 133 feet on High and 166 advertising done by department stores
phrased by "The Early Buyer Re .
familiar faces of the old organi-
on Chemeketa. This new’ location s or other establishments catering ts
celvss (he Gift.’’ The 100 customers ««tion will be retained.” so said Mr
at the Farmers Exchange on Saturday ' Alien Kafoury In answer to our destined to be the future Salem home tbe buying public, prominent mentloB
of Kafoury Bros. The realisation of jg made of tbe fact tbat tbe goods oB
will receive a pretty daytime frock i questioning in this regard. “Yes,“ he
their dreams of a Modern Department gale are sucb and sucb a brand -x
after purchasing »2.00 worth or more ! continued, “These Salespeople are a
Store for their parent venture, built ’ manufacturer cannot afford to spend
These frocks, we are told, would or-' Part °f the store. They know Its on Salem's busiest corner.
money on a national advertising ci
dlnarlly ertall at »1.50 at least, so the I stocks and know many of its custom
The tireless energy and determlna- paign until that manufactured is at
wisdom of early shopping Is apparent. I ers intimately, we want the public to
tion to succeed has brought Kafuorv ' good as it can possibly be made,” said
The store management anticipates feel that we are now members of the Bros, of Salem and Portland into Mr. Kafoury in discussing this inter-
a large crowd at the opening hour, so I
and we will do nothing
prominence and now they have turned ‘ esting subject. "Therefore you can de-
be prepared, set your alarm early and ' but strlJ e to mer,t their continued
their activities to Springfield. With a pend upon it that well advertised
bo one of the first 100 at Saturday's | BUPP°rt-
belief in the future of this city and goods mean well-made goods. The
feast of bargains.
county they acuired The Farmers Ex public has learned this and buys
That the old order changeth and
change, a business that has some largely by the label, knowing ths
must give way to the new is again
thing of a reputation in Springfield, brand guarantees the merchandise."
evidenced in the passing oT the old
as Kafoury Bros, store In other cities.
The Farmers Exchange it was
and respected firm. The Farmers Ex
The new firm will develop this store pointed out carries many nationally
change, after 25 years of business in
and offer its wares ever mindful of known lines. Included in the list are
Springfield.
| the fact that its success depends up-; the following well known names: —
In this, the first advertisement of
on the public, that they are the Judge , cloth craft Suits, Munsing, Wrights,
the new firm of Kafoury Bros, the
Days and days of bargain giving. of what it needs and they will govern p. q . a . and B. V. D. Underwear for
management would stress its feeling
These pages tell a story of economy their purchasing accordingly, hold- Men; Munsingwear for Women; Ar-
nr regard for the Integrity and honor
ing ever before them the high Ideals row, Ide, and Wilson Dress Shirts for
able spirit which has for a quarter Possibilities ‘bat contain countless
and principles that govern all public- Men; Oregon City Wool Shirts, Mao-
of a century been a power In the thrills for every woman and man In
serving institutions, faithful to Its , kinaws and Blaxers; Holeproof Hose
community in which It thrived and to I.ane county. But do not tell the task of supplying the public's needs f o r Women;
Warners Corset«!
Julius Fulop, the late awner in parti- complete story of the thousands of and providing the best service to each Weyenberg, Carters and Peters fin«
cu'ar.
' thrift Items not advertised here.
and every one alike,* irrespective of Shoes for Men and Boys; BarringtoB
the amount of their purchase.
fine Dress Hats for Men, Etc.
With such thoughts to actuate them
"Because of the three-store buying
Kafoury Bros, hope to become to power Kafoury Bros, can get not only
Springfield and Lane county what It the choice oj the market, but IB
Is In Salem and Portland. A power many cases are enabled to buy direct
for economy and service.
from the mills at a big saving to tlM
customer,” says the Department Store
Manager.
STORE A BENEFIT 3-STORE BUYING
jp a il v pfiM iwiuir
WILL BE MEANS
OF
OF SELLING . . . . AI . . . IBE EARLY BIBB
FARMERS EXCHANGE
LDWEH PRICES
IHE M M
TO BE RETAINED
Same High Ideals Actuate New
Store Owners
The Farmer's Exchange is not only
the largest Department Store In
Springfield. but It is an Institution of
l*romlnence, held high in the esteem
of the public because of the honesty Volume In Buying A Power for
of purpose and high ideals that have
Real Economy
been developed and nurtured by the
personal pride and character of its ' The benellt of cooperative buying
ownera.
'lias Its value In muklng It possible to
The Farmers Exchange was opened considerably lessen the cost of mer-
ln Springfield a quarter of a century
chandlse to the buying public. It Is
ago by Cox und Cox, who after a most
successful business career retired and obvlou! that with three large stores
sold their Interests to a group of doing big business the purchasing
Portland merchants, who conducted I power is tripled. By buying three
the business for
a short period ami on|y to bo expected that finer prices
sold the business to Julius Fulop, this I „ ,
. ,u ,
„ , .
can be obtained and the benefit of
was in 1920.
During Mr. Fulop's regime - The “*'• tr‘P’e buying power Is passed on
Farmer's Exchange prospered exceed 1 to the store's customers, that In a
lngly; Mr. Fulop being known all nutshell Is the secret. The open se-
over the county as a merchant who i gam„ that Kefoury Bros, base their
would cawy only the finest brands of j
hopes upon in entering the business
merchandise and then retalled/them
nt the lowest possible prices.
I n*’,d ,n Springfield.
Needless to say Mr. Fulop built up j Kafoury Bros, always have been and
a large following for the store and will bo a quality store, by that they
Springfield will miss him. his wond if- I mean the honest reliable quality mer-
ful merchandising Ideals and also Ills chandlse that will yield the utmost
Interest In civic affairs nnd his like |n service and satlsfautlon. hut they
able personality.
also desire to retail this kind of tner-
Durlng tho past year Mr. Fn’op chandlse so that the public can buy
wanted to retire, he had many offers )t at as iow
price as It can bo
for It was a prosperous business and gold anywhere. Thug only can they
enjoyed the confidence of the entire expect to enjoy the confidence of the
community— possibly better offers public und build up a clientele In
thnn he flnnlly accepted, hut he felt I Springfield as they have done In otht r
that he owed Springfield something > cities,
for his successful years In business,
and ho had made up his mind to soli
only to people who cherished the
snme high Ideals ns himself and
would carry out to the letter, os he
had carried on, and that Is why
Kafoury Bros, became the owners of
the business.
Kafoury Bros, have the greatest
respect for Mr. Fulop, his character
nnd his fine merchandising Ideal.«.
Springfield has lost something In Mr.
Fulop’s retirement, but the new
owners will strive to carry on In the
same mnnner as Springfield has come
to expect from Tho Farmer's Ex
‘‘To devote four entire pages, a
change nnd ask the Indulgence of the complete section, to one store event,
people of the community, to give
something of the same faith that Mr. In one Issue of a newspaper," said a
Fulop enjoyed, and they promise In Portland business mnn when shown
their turn to crente for themselves tho proofs of the Farmer's Exchange
something of a nnme.and reputation Change of Ownership advertisement,
ns merchants, as store owners with a "Is one of the sincerest compliments
desire to provide a store service that
I have ever seen paid to advertising.
will nt least equal that which charac
"Kafoury Bros. ceVtalnly show a
terised the late owner, given that,
belief
in (the power of the printed
they will In their turn, make the
store as they have their stores In word, and I take my hat off to them
Portland and Snlem, of real value and for their faith In the present and
benefit ss a public-serving Institution. future of this city and county."
VISITOR PAYS
HIGH TRIBUTE
TO KAFOURY’S
FEARLESS
PUBLICITY
CAMPAIGN
Pages of Bargains
Entire Stock to
Be Closed Out
A TRIBUTE
to Julius Fulop
T he vissitndes of life a c t upon firm s as upon Indivi
duals, b u t a t all tim es In fair w e a th e r and In sto rm and
stress, th e noble sen tim en ts of its ow ners stood as upon a
rock, honest, fair dealing, w ere th e w atchw ords th a t en
deared th e nam e F a rm e rs E xchange to everyone w ithin th e
organization and w ithout.
Mr. Fulop h a s seen fit to re tire and m any will m iss
him, we te n d e r ou r sincere well w ishes for th e fu tu re and
tru st th a t it brings him a full m easu re of happiness, and
our a ssu ra n c e th a t we shall devote o u r energies In a w ay
th a t will find a. parallel in the trad itio n s of th e old firm.
To serve Its p a tro n s faithfully and well, to be a definite and
abiding help In providing m erchandise and service so as to
m erit th e co ntinuous support of th e citizens of Springfield
and Lane county.
KAFOURY BROS.
A BIG FEATURE
Something different every day Is
promised for the Change of Owner
ship Sale beginning Saturday at 9
Not the least Interesting part ct ths
o'clock. The store will feature on . Farmer's Exchange big event are the
eaoh day something spectacular in window Displays. Twelve large pane«
value-giving according to a pre-pr- of sheet glass behind which are fea
rnnged program. So that you .-an tured a maze of super specials, ars
leorn of these activities, a Vst of decorated to show the people of
these dally events are given below: Springfield the many attractions of
the Change of Ownership Sale.
Monday, Feb. 6—Silk Day.
Tuesday, Feb. 7—Ready-to-Wear Day
Today and tomorrow there should
Wednesday, Feb. 8,—Remnant Day. j be a throng of keen shoppers to view
Thursday, Feb. 9,—Men’s Wear Dav the hundreds of special items showtag
Friday, Feb. 10,—Shoe Day.
at tremen«lous reductions for ths Sal«
Saturday. Feb. 11,—Dollar Day.
which opens st 9 oclock Saturday.
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