The Lane County News
W. A. DILL, Editor and Mgr.
Published Every Monday and
Thursday by tho Lano County
Publishing Association.
HATES OF SUDSCRIPTION
Ono Year .... $1.50
Six Months ... .75
? Thrco monthn .... .50
Advertising rates furnished on application.
Member of the Willamette Valley
-: - Editorial Association.
THURSDAY, FEB. 24, 1916.
IT PAYS TO ADVERTISE.
Will Gilstrap,
the Springfield Messenger, now
editor of the Alhambra (Calif.)
' Advocate,' -dips the following
from the Redondo Reflex and we
reprint it:
The fact that the mail order
houses of Chicago and even in
the far West increased their
business last year, in spite of
the hard times, should cause the
merchants in the smalled cities
to sit up and begin to figure how
they do it. One mail order house
did a business of $S5,000,000
last year, and paid a dividend of
I Wo do not blow our own horn
along this line continuously be
cause some merchants would
think wo were merely talking
selfishly, and were trying to tell
them how to run their own busi
ness. But wo do wish for the
goods of those merchants as well
as for our own good, that they
would wake up to what they
could do by really studying ad
vertising and applying It to their
businpss even half as zealously
as they apply some of the other
things that they think will bring
them succes, and see how '.we
both come but
They would make more money
and so would be, and less good
cash money would leak out of
here to. help enrich tho cash
once editor of ! drawers of the outside mer
chants who have studied what
advertising is and how to use it.
HENRY KOLKER
In "Tho Bridge," or "Tho Bigger Man," at the Bell Thcatro
Sunday Evening, February 117.
lit dot
skine as Alaric, Madeline L'Es- market price however, is $2.-
Fallure of citizens to attend . trange as the stately Mrs. Chi- 33 U. with every prospect of a
cnesier, nuu iiiuau neuiuie cuuuuuuu rise in price bu hub
Cooper as Ethel, the beautiful minimum guarantee will not cut
society girl. much figure under present con-
ditions. The Portland Linseed
FIGURES ON PROFIT Oil Works paid last year as high
the meeting called by the city
council to discuss the matter of
street lights, would indicate
the said citizens have implicit
faith in the ability of the coun
cil to decide wisely. It would
FROM FLAX ARE GIVEN as S2.10V. a bushel
"The market will bo for tho
Tlif Fiip-piio PViniuhnr nf Pnm. sntvl. for tho low nnd for tho
indicate, too, that the citizens merce ims received a letter from fiber. The fine grade fibre pro
need make no complaint, what- , Dr. Edward Allen Pierce, chair- duced out of this planting could
ever plan the council may flnal-i man of the flax committee of bo sold at a very handsome
, . . ,. of 'flax around Eugene, as nro- yield two to two and three-
ve reinarKeu uisl a. lew , ... TT r, vim i. nr ...i
., . ,. , ., .. i , , ,. , uosuu uy n. u. miuur, ui lilts iiiumi luna vii ouh ,uuw tuv.ii i
i pel mm uu v-unau-veeKS ago uiai uie naming ui school of commerce of the Uni- ton of straw should produce
zation. This newspaper does not a few carloads of dirt from tho versity. Mr. Pierce says in his about 210 pounds of fibre. In ad
like to keen harping on adver- Rm-pne railroad vards to make letter: dition to the tow, 1. e., the comb-
tising continually, nor trying to a fill in Springfield was just the The committee on flax, ap- ings from the fibre. Assuming
tell the local merchants their iu.rii.ninnf ii,. ontm,ntmi tn pointed by the Portland Cham- a yield of two tons of straw to
tell tne loca merchants tne;r beginning of the campaign to b f Commerco hns nad a the acre, this would produce ISO ,
uuouicaa, uut ix, u. luove uie wiioiu town over nui v. conference with Eugene Bosse, pounds of fibre, which Is worth
mail order houses, and the large just watch Springfield's smoke, flax expert, now located at Sa- 23 cents a pound, delivered in
retail establishments that have j lem, and he agrees, for a very Bclfnst, Ireland. In other words,
made a success, have done it With so many railroads rad- moderate sum which I have rca- the returns from an acre of fibre
s., fMm c-inrflai.i o,wi son to believe can be furnished flax would be SI 10.04 for the
the small town merchants still
persist in considering advertis
ing only a minor branch of their
business, and let it slide along
.with the least trouble and ex
pense they possibly can.
that will be required of your command as high a price as
community is that you should when the flax is raised primarily
iuv. uui.iv ta your ,u8trctt and oIbo 16 per "Let us look at the matter
'cent or any net profit which may jrom uie standpoint or raising
'nonntn frnm Mia flnv whlnli vnn flnY for thf RPPd rnthor tlmn for
rcu j mi ntKi. .nlnnt. It will ho ronnlred that the fibre. A vleld of 14 bushe s
1 iPW
'SICKNESS IS BAD." BUT POVERTY, AND DE
PENDING UPON "CHARITY" IS WORSE. WE CANT
ALWAYS PREVENT SICKNESS, BUT POVERTY IS
NEARLY ALWAYS THE RESULT OF EXTRAVA
GANCE AND WASTE.
MOST MEN CAN SAVE PART OF THEIR EARN
INGS FROM THEIR WORK OR THEIR BUSINESS
WITHOUT REALLY DENYING THEMSELVES.
WHEN SICKNESS COMES DON'T LET IT FIND
YOU WITHOUT MONEY.
PUT MONEY IN THE BANK FOR SELF-PROTECTION
BANK WITH US.
WE PAY FOUR PER CENT INTEREST ON TIME
DEPOSITS
tf JMWI limilUMIIII
Zl LI ZZ tZ Z by the PorUand Chamber of fibre alone, and In addition, the
clnlty it would seem that the Commerce to furnl8lj tho Ina. tow from this fibre will sell at
&. r. o. woum uo weu iu Keep chinery, which he has at Salem, from S40 to SG0 a ton, accord
a wrecking crew stationed here, and his services to superyjsethe lug to quality, and the seed will
planting, harvesting, rettingand also bring what it Is worth, ac-
Some patriotic town this. scutching of the flax that any cording to the amount of oil
Lincoln's and Washington's organization will agree to plant produced. The seed from fiber
hlrthrlivR nnqPi1 nru tho hie Detweeil ZVK) ana iJUU acres. All iiox is nui us kuu anu uuu nut
flag not up on the butte.
Clean up
make the city shine.
We have seen it demonstrated
time and again that the mer
chant, even though in a' small
"town, who makes ta study of
'buying goods and displaying
thpm nn hiss ehplvpa nlmnst al
ways wins out Not always, be-' Tef ' MJ;Iea'" Se of ,the your organization arrange with per acre would bring at the pre-
cause some merchants have not I I Hlu"ea iNew ''""a the growers to produce under sent market price (?.33j.
Z - wm 7 Uaven; sent this way in many seasons, Mn Bosse'S supervision some- $32.09 ifor tho seed nlono; in
the business ability to succeed !ls again to b6 with us at the w)iere between 200 and 300 addition the fibre from the
even though .they may be good Eugene Theatre, Wednesday, acres in oner that Mr. Bosse straw of seed flax, which Is used
advertisers. But it seems to us March 1st, under the direction may be justified in moving his for making upholstery tow and
that the ones who do make such of JfYer Morosc. yho a"n9.un: machinery to Eugene. packing for crockery and glass-
,1,.,oS ces this engagement as the final We have learned that the ware, etc., Is worth from $16 to
oul-X "u,""01"f tour of the Manners' comedy Portland Linseed Oil Works will $32 a ton, according to quality,'
would cause the others to look uder his management. Mr. furnish seed at market price to the loose straw being worth
into the systematic and scien-, Morosco is a producer who be- the farmers and contract with from $2.-60 to $3.50 a ton. j
tific advertising game somewhat 15eves in maintaining the stand- tiem for their entire crops. "The community establishing i
and see what there is in it Of ard of hls Productions, and this Tney are at prcsent guarantee- Sir. Bosse's machinery for pre-j
course it would not-nav to snend Sxc,etllen idea wlU Hf ?xenlPli- ng a minimum price of 1.25 a paring the fibre for market, and
COUrse It WOUIU noupay lO Spenu fie(i bv te comnany he has per- l,llcli0l ,vl.r. 1,nrvootof1 nn.1 rn imi1fJrtnVlnf thta wnrlr vnnlil
half their time m getting their sonally chosen for "Peg's" fare- taking the matter up with their undoubtedly have a chance to
ads ready or planning ways of . well trip to the far west. eastern connections with a view develop a splendid flax industry,
--publicity, but they most certain-1 Florence Martin, a talented Qf increasing this guarantee to. The conditions at this time are
ly should spend enough time in1 ym,S, stress who played the sayf $1.40 a bushel. You will especially favorable for very
studying advertising what role of Peg' $ th,Bosiii understand, of course, that this profitable returns for the bust-
The Best Groceries
For Less Money
The Fifth Street Grocery
Thos. Sikes, Prop. Phone 22
should be advertised, each day
or week, how to write ads and j
get them before the people,
either through the newspapers
or some other medium that is
not a fake. And then after the
people liave learned of .what is
offered, it is vital to have the
gods on hand just as advertised,
and accommodating salesmen
to serve the customers who
come.
It will cost money of course
it will. But if you can increase
( your expense a hundred per cent
each year and make twice that
much more in profits, you are
not increasing your expenses;
you are only increasing your investment.
Why do small town mer
chants still Imagine that all they
have to. do to sell goods is to
buy them and put them on the
shelves, and trust to kind provi
.dence to keep the people in
formed of what they have to
sell? Or why do they think that
people will.: always remember
their place because they tell
them about it once or twice?
Wo do net claim that news
paper advertising is the only
$yay to tell the people what you
ihave 'to sell, hot we do claim,
and we have the expert testi
mony of thousands of the most
successful business men in the
United States .to prove, it, ,th'ati
newspaper advertising' "is' tho
most effective and cheapest
form' of " advertising .for retail
FLORENCE MARTIN
'
! t ,
guarantee is for the purpose of ness
affording a prospective planter . "If your people can be indue,
absolute protection to the ex-ed to undertake this, we will ur
tent of the guarantee, so that range to send Mr. Bosse to in-lot John u. Innls, ileccnHPd linn filed
in case anything unexpected spect your district and see Ms final account with tho County Clerk
should happen the guarantee, whether it is favorable to the 0f Lano County, Oregon, nnd that nn
even though the ruling market enterprise." crdor has been mudo nnd entered of
price is much less. The nreqp.nt 1 iccord directing this nottco nnd netting
I'rldny tho 25th day of February, 191C,
Why not save and deposit In our Savings Department
one-twelfth of your totul taxes each month? By so dis
tributing the tax burden over the entire year, it wIlL not
seem so heavy.
4 per cent on savings.
FIRST NATIONAL BANK, EUGENE. OREGON.
92UI
of mmi
ASTONISHING RESULTS !at ,ho hour of 10 'cIock A- M- for 11,8
ilicarlnK or objections, it any to nam
Springfield residents nro notonlahed Anal account and for tho final sottlo-
.1... rtftinw 1 1 ii. . f
ui iiiu wuiviv rutuiiii iruni inu anil1
lie mlxtureof buckthorn bark, gylcor-
set
93
Its Rich, Sweet, Mellow Flavor Has
Been Famous for a
Generation
Inc. etc.. knovn uh Adlcr-1-ka. This
! remedy nets on UOTH upper nnd lowor
bowel and Is bo TIIOIIOUGH a bowel
cleanser that It is used successfully In
appendicitis. ONE SPOONFUL of Ad-lcr-I-ka
relieves almost ANY CASE of
constipation, sour, or gassy stomach.
ONE MINUTE after you tako It, tho
gasscs rumble and pass out. M. M.
PEEIIY DRUG CO. T2
MADE OF CHOICEST RED BURLEY
The secret of tobacco satisfaction 5s
known only to the man who chews
plug tobacco. The reason is that a
good chew gets right next to your
taste, while the leaf in plug tobacco is
in a state of fresh, juicy richness that
is not possible in aiy other form of to
bacco. There's no tobacco in the world that
i ive you the hearty, wholesome
Pe-y Ci' f W ii-ir ' 1-vcf t:iat you ret from a delicious
NOTICE OF SALE
Who Plays
at tho Eugene Tuoa-ro, Ma;c.i 1
c.icw of fcpear licau,
I S;
ripe,
Notice Is hereby given that tho un
dersigned administratrix of tho es
tate of James A. Ebbort, deceased,
with tho will annexed, will recoivo
bids for the salo of 21 shares of tho
stock of tho First National Bank of
Springfield, Oregon, on or boforo tho
2Cth day of February, 1910, nt 10
o'clock A. M. said shares of stock shall
bo sold all together to the highest
and best 1 Id o.Terod to said adminis
tratrix. Tho mimln.iitratrix rctr es
ment of said cstato.
SQUIRE INNI&,
Administrator of the cstato of John II.
Innls, Deceased.
JOHN C. MULLEN, Attorney.
.103-Bt-lw
NOTICE TO CREDITORS ,
Notico.is hereby given that S, W,
Cranmor has been appointed ndmin
istrator of the estato of Lucy C. Crnn.
mer, deceased. All persons having
claims against tho said estato are here
by notified to present tho samo, duly
vorlflod, with tho propo" vouchors, to
the said administrator, nt tho law
ofllces of J. M. Dovers In Eugono, Ore
gon, within six months from tho dato
of tho first publication of this Sum
mons, to-wlt: within six months from
tho 31st day of January, A. D 1010.
S. W. CRANMER.
Administrator.
J M. DEVERS,
Dr. ADALINE KEENEY FERRIS
Homeopathic Physician and Surgeon
Olllce, Ilnptlst Parsnungo
Cornor Second and C Streots
HOURS: 0 TO 12. PHONE 40
J. H. BOWER
Lnwyor.
Ofllco 774 Willamette St.
Phono Eugene COO
Homo Phono 132-J
Euaene, Oregon
W. F. WALKER
UNDERTAKER
FUNERAL DIRECTOR
Office Phone 62; F.'eildence 67-J
West Main St.
See
Edwards & Br at tain
For Farm and City Property
Exchanges a Specialty
Springfiold
Phone 30
Oregon
'tlin rlL'ht In rntf'r't. iinv nnd fill liiilfl.
;::car lied is made exclusively of I'lho said salo shall be mide pursuant iJ UtvhltH,
nnrt Pliilndrlr.hl.i Minfi f, 1., r?u cniuwy xiuncy-w.c . , . " "
head tho cast to
Miss Martin has
traordinnry success
and accorulng
viewers and the critics of f?a:i- ' most painstaking care, is stemmed by
Francisco, She outshines all her , hand, is thoroughly vashed free of all
Illustrious predecessoiB in the . foreign matter, and is prcsd into
j-ole. -V Spear Head plugs so slowly that nota
Mr. Martinbas'XSlirrn'intad drop of jutce or an atom ot uw nai-
.v ii.,,nrH rliiuinir Inlmrrn !nt lunu I frmiy wriiiur iiiuiiu "II llio iflJl
he seen hO.'. .:,. c.:n i. v..r J rimt'r- ,r ' of February, 191C, authorizing tho
niado an o.- t,ruv iJf ,-c cPIi ui neir pdminlstratrlx to uoll s.ld. 21 shureu 1
In tlu rn.rt i Tt i ' 'of "tock or tho First National Uank
1 Head.., , if Rrli,. fl,l,l nntnn ni nrlvnln nnln
to castcn rc- i This choice leaf is selected with the
istrj
nficc Tifni...5;iti.f,v?oo f. urai navor escapes.
clX that will mSke pv' JZXiSAT'SlS
farewavipiMo tpM jSmSS
Fred U. 'TideniWillUeBePneqs)"-, Tn1fV riit. wranr.fd in wax
and without notice. No bid will bo
cori3l'lered oxcopt it be for cash only.
Dato of tho first publication of this
notice Februorv 17h, 1910.
MRGARET MORRIS.
Administratrix with the will annexed
o' tho estate of Jumcu A. Ebbort,
deceased, , Fob. 17-21-24.
NOTICE OF FINAL SETTLEMENTS
Notice is hereby, given that iho ;in
D. W. ROOF, JEWELER
SPRINGFIELD, , OREGON
FINE WATCH REPAIRING
A SPECIALTY
HER B g R tE; Jw fyCKt R
NOTARY
PUBLIC
J
CAREFUL, CONSCIENTIOUS
DR. J. E. RICHMOND
i
PHONES Office, 3; Residence, 116-J
Over Commercial Bank,
Springfield. Oregon.
Jas. Corsaw has re-opened",,
his shoo ropulr shop in the!
west half of tho Stevens hl-ty
cycle shop, .Main St. near
Seventh. 6
,;&iuuiidiiu vino.
(lerslgned administrator of Uie uovate
, i
t
fJpfliJnClty-1ijMl8prjngns!tf,-qrO