The Asian Reporter
Pacific Northwest News q Volume 25 Number 7 q April 6, 2015 q www.asianreporter.com
Big in Asia, Line app hopes
cute factor will win worldwide
Mummy statute
might be returned
Page 4
U.S. first lady visits
Southeast Asia
Page 5
Don’t just eat
that ramen
Page 16
GET IN LINE. Figures of Cony the bunny, one of Line’s characters, are displayed at the Line Friends flagship shop in Seoul, South Korea. For smartphone users in Asia,
where most of Line’s 181 million monthly users are located, the characters are as familiar as Hello Kitty or Disney’s animated stars. They are not well known in America or
Europe, but owner Line Corp. hopes to change that. It plans to open 100 stores selling Brown dolls and other cute “Line Friends” paraphernalia worldwide over the next
three years as a way to draw more users to the app. See story on page 2. (AP Photo/Lee Jin-man)
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