S O U T H E R N O R E G O N N EW S R E V IE W
BROADW AY A N D M A IN STREET
THS
{ ASK MS
*) I
{
ANOTHER I ;
MOITIE
T o u in
Although It May Not Be Love at First Sight,
Television and the Movies Must Get Married
tfpWTEP
J A General Quiz
By BILLY ROSE
br°Theanio??es, a business with plenty of prod-.et, Is up against a rapid
ly shrinking audience, and though some of the companies are still in the
black. It's a cinch they won't be when there are 10 million TV sets in 10
m.lliou parlors. Judging by the financial pages, the people who own the
companies agree with me because most of the movie stocks are selling
for less than half of their 1946 quotations.
The television business, on the
are siphoning out of their box
other hand, has a rapidly expand
offices. Second, on a give-and-
ing audience but
,
take basis, the film companies will
darned little prod
be able Io run off their trailers
uct worth looking
in millions of living rooms, and
at. And, as I see
the few tests of this type ot ad
It, it Isn't the
vertising indicate that it's plenty
fault of the TV
potent. Third, the midget screens
tycoons — there
can be used Io dev elop new pic
Just isn't enough
ture personalities, and this, as
theatrical
talent
movie men will tell you. is the
around to provide
real life blood ot their silly busi
good live enter
ness.
tainment for the
Billy R o s e
What can Hollywood do for Tele
800 half - h o u r
shows which the networks must vision? Plenty. A sufficient amount
of the right kind of film will solve
present each week.
In other words, unless something better than half of its program
is done about it and pronto, one ming problems—and I'm. of course,
business will grow more insolvent not referring to the grade-Z vintage
stuff which certain stations now
and the other more insipid.
Is there a solution? Of course, run as a last and ludicrous resort.
I'm talking about pictures ex
and like all good solutions it’s a
simple one: Television must mar pertly tailored for the small screen,
ry the movies, or vice versa—and skillfully staged and lighted, and
if there are laws on the books which which, among other things, will
get in the way of these nuptials, steer clear of the long shots which
then in the public interest the laws look like so much oscillating mush.
Hollywood eventually can produce
will have to be changed.
darn
near every type of TV pro
The adtantage of this alliance
gram from the travelogue to the
a r e many a n d obvious. First,
three-act dramatic play, but for
through the sale or rental to tele-
openers it might do well to con
casters of film expressly made for
centrate on the popular classics
the fool-square TV screen, the
that people never seem to get tired
movies can start recouping some
o
t
of the money that the home sets
w
&
SHORT
SHORT
STORY
¡ESCB EI HkADIO
AN ANNUAL AFFAIR
By Richard H. Wilkinson
AST YEAR WE appointed Bar
L
ney Bridges chairman of our
annual fair in Bumcrest. Old Jake
By INEZ GERHARD
OHN DEREK rose to Hollywood Fletcher had been chairman for 15
prominence in "Knock on Any years, and there were those who
disapproved
of
Door,” hit the jackpot again in “All
ousting h im in
the King's Men,” and now Columbia
-Minute favor of young
thinks his first Technicolor picture,
..
Barney.
‘‘Rogues of Sherwood Forest," will
top both of them. Next comes “The
HClIOn
Cyrus Gill, the
Gainesville Circus.” But Derek's -------------------J town's
leading
rise to stardom was not so sudden
and
richest
citizen,
voiced
the
as it sounds A native of Hollywood,
sentiments of the majority. “Jake
ran a good enough fair, but Jake's
getting old and his ways are out of
date. We gotta keep up with the
times out here in Burncrest like ev
erywhere else. Barney Bridges is
young and has modern ideas."
This was true enough. Barney
promised to zip up the fair. The
first thing he planned to do was
modernize the horse racing event.
Heretofore we'd just had races
that were run for the honor of the
thing, trotters, with folks making
side bets. Barney’s idea was to
import some famous promoter and
make the betting open.
JOHN DEREK
“It's a heck of a lot worse to
have a lot of undercover bet
son of parents who are actors, he
ting going on with no system to
was under contract to both David
It than it will be to have open
O. Selznick and 20th Century-Fox
betting with everyone being
before he got his big break when
given a chance to throw in his
Humphrey Bogart picked him to
dime’s worth.”
play the killer in “Knock on Any
Every one but Jake Fletchei
Door." In 1948 he married Patti
Behrs, a film starlet. He is quiet- agreed. “The only trouble with
spoken, serious, works hard at his that is,” he allowed, “this profes
sional promoter jigger you’re go
career
ing to import ain’t known to none
Broderick Crawford is now busy of us. If he’s a slicker, look out!”
"Pshaw!” declared Barney tol
sending Glenn Ford to jail in “Con
victed"; he’s a district attorney, erantly. "The man I have in mind
later a jail warden. Next he goes has been in the business for years.
into the role every male in Holly He wouldn’t dare try nothin' fun-
__
wood wanted, the lead in "Born ny.
"Dunno about that,” said Jake.
Yesterday.”
“You got to figure that every last
man of us is endowed with crimi-
k “ Crime Report” (KMOX, St.
Louis) is called by experts the
hottest show in the Midwest. Hal
.Stuart discusses the crime
tnçws of the day each night at
Î0:15; his tough voice and color
ful reporting make it a crack
ling roundup of what’s new in
the underworld. "I am not a re
tired police desk sergeant!”
says Stuart, but admits having
been a private detective.
I
3
4»
If you liked “A Letter to Three
Wives" wait till you see “Three
Husbands ” A millionnaire bach
elor, played by Emlyn Williams,
dies leaving letters to three of his
best friends—Howard Da Silva,
Sheppherd Strudwick and P.obert
Karnes”—saying that he’s been car
rying on romantic liasons with their
wives, who are Eve Arden, Vanes
sa Brown and Billie Burke.
"Daytime Drama’ dresses, named
for eight popular radio shows and
two heroines, were launched at a
Stork club luncheon recently; sim
ilar fashion shows will be held
across the country. "Right to Hap
piness” is a crisp plaid sundress,
“Anne Malone” a dark rayon sheer.
"Big Sister,” "The Guiding Light”
and "Ma Perkins” were all repre
sented.
I i
John
B rod erick,
"B ro a d w a y’ «
one-m an rio t sq u ad ,” served as
bodyguard for everybody fro m Jack
D e m p s e y and Queen M a r ie to Pres
id e n t Roosevelt when he was a New
Y o rk policem an. R K O w ill «how
hl« c a re e r in " T h e L ife of John
B ro d e ric k ."
Every one but Jake Fletcher
agreed. He allowed, “If he’« a
slicker, look out.”
nal Instincts. Oh, we’re honest
enough on the surface. That’s be
cause we’re smart. But you give
us a chance to pull a fast one an’
we’ll Jump at it—if we’re sure we
can get away witi: it.”
NYWAY, Barney Imported this
chap Dana Easton. Dana East
on had promoted everything from
prize fights to steamboat races.
When we put the proposition up to
him he said he’d sure be glad to
promote the horse racing angle of
our Fair.
The day of the Fair arrived
and it seemed that most of tbe
money was bet on a mare
named Homing Pigeon, driven
by Charley Colewell. Charlie
bad won plenty of race« In past
year« and It looked like he was
going to win again.
A
For instance, the best of the
short stories of De Maupassant,
O. Henry. Ben Hecht, Damon Run
yon and Somerset Maugham; dit
to. a series of symphonic stand
bys with Toscanini and Stokowski
conducting: double ditto, the in
spired antics of Jimmy Durante.
Maurice Chevalier and a hundred
others In the rhinestoned hodge
podge that makes up show business.
Access to such a stock pile of
film classics would, among other
things, take the bone-crushing pres
sure off the TV programmers and
allow them to concentrate on a few
really good live shows.
(•»./ before long, if they use
the sense that God gave geese,
the blending of the reel and the
real would add up Io entertain
ment which one could watch
without rushing for the rail. The
overall consequence would he
that two businesses which give
employment Io lens of thousands
would once and for all climb out
of the red and into the pink.
Paramount Pictures, which paid
$560,000 for an interest In DuMont
some vears ago, is angling to sell
its holdings for $12,000.000. That
would be a nice capital gain, of
course, but I wonder if it wouldn't
be smarter for Paramount to hold
on to this stock and invest a few
extra bucks in a film library to
make DuMont the first TV network
worth a second look.
Who knows—it might be a handy
hedge against the time when there
are 20 million television sets, and
DuMont is considering the purchase
of Paramount for $560,000.
I sat in the grandstand and
watched the sulkies line up They
made a pretty sight The band was
playing, the sun shinning and
everybody was happy and feeling
everybody was happy.
Then the race started. Around
the track they went, six of them.
Burnside’s best, stretching out
their necks, in perfect stride Hom
ing Pigeon led up to the half, then
Jasper Bush’s horse came abreast
of him, then Hector Dryson came
abreast of them, then Fergus Cross
came abreast of them.
It looked like a neck and neck
affair, which struck me as being
strange. Then suddenly 1 stopped
yelling and just stared. Coming
down the stretch the four lead
horses had slowed down . . . and
by cripes, 15 yards from the finish
tape, they all stopped!
It wasn’t until late that night
that I got all the details. Dana
Easton had bribed Charlie Cole-
well and Jasper Bush to pull their
horses so Hector Dryson could win.
Hector was a long shot and would
have paid plenty.
But it didn’t work that way.
Why? Because Jake Fletcher
had figured what Dana Easton
was up to and had secretly and
individually bribed the other
four racers to hold in their
horses.
With all six drivers bribed the
race simply came to a standstill
and nobody finished.
"Which,” Jake Fletcher pointed
out, “just proves my contention
that every man's a crook if he
thinks he can get away with It.”
n
J
W A IT M
W NU
The Q uestions
C•»»•»»»••»«• »I
1. H o w w ou ld you Id e n tify a
m o th w o rm ?
2. W h a t is th e o v e ra g e loss p e r
f a m ily p e r y e a r in th e U n ite d
S ta te s fro m m oths?
3. W h a t p la n e t co m es n e a re s t to
th e ea rth ?
4. G iv e the so u rce of the quo
ta tio n :
" B u t th e te n d e r g ra c e of a
d a y th a t is done
W ill n e v e r com o b ack to m e ."
5. N a m e th re e p o p u la r songs of
W o rld W a r I .
8. W ho w a s the a u th o r o f "1
H a v e a R e n d ezv o u s W ith D e a th " ?
7. W h a t is th e la rg e s t ch u rch
In th e w o rld ?
The A&P Suit
BRIEF filed In answer to the
T HE department
of Justice charges
EAGER . . . "Sweet time come
soon” is theme of thought with
this lilHe OJibway Indian and
his squaw, wailing for the sea
son's first tourists at colorful
trading post on Lake Teuta-
gaml. Ontario. Indian children
compete with tame bear cubs
for tourist's candy.
This Is
Y o u r Paper
Its 'Space’
Is Its Life
By William R. Nelson
VERY column inch of every copy
of every issue of this news
paper costs so many cents to pro
duce, regardless of whether it is
occupied by editorial matter or
advertising. Knowing what that
cost is, it may seem only natural
that publishers would be inclined
to increase earnings by devoting to
advertising all of the space they
could sell.
Strange as it may appear, such
is not the case. All recognized news
papers set quotas or percentages
for productive and non-productive
material, and seldom violate them.
It is not uncommon for a newspa
per to omit advertising in order to
get in more news
It may sound
Paper
a 11 r u i Stic to
sacrifice
rev
Has
enue and dis
Obligations
appoint an ad
vertiser to allow more space for
non-productive news matter. It
isn't. Although the paper owns ail
of its space and can use it as it
sees fit, it has obligations it will
not avoid, for several very sound
reasons.
When this newspaper accepts sub
scriptions it is entering into a con
tract with readers. An unwritten
clause ot that contract assures that
the issues readers will receive will
contain an established amount ot
news, editorials, features and ad
vertising.
There is another sldet too, that
the publisher keeps in mind. It is
that of costs. To maintain qualified
staffs, in both news and advertis
ing departments, is expensive. It
is increasingly so if the space each
fills each issue tluctuat
wildly.
Both "sides”.
Keyed
as they
are
fo
called in most
Quotas
newspaper of
fices, can oc
casionally turn out additional pages,
by working longer hours. But they
cannot do so at frequent intervals.
It is to the self-interest of the pa
per, therefore, to maintain a staff
keyed to fairly rigid quotas of
news and advertising. Any other
merely increases the cost-per-col-
umn inch.
Those who submit news, particu
larly publicity chairmen, should un
derstand and remember this cost-
per-inch fact.
And when your club or group can
profitably do so, isn’t it not only
good business but also neighborly
to reciprocate the newspaper’s
numerous gifts of space by placing
advertising in it?
E
n n iii
UnU P r U II77IF
líL t
d \\UU
dH finn
DOWN
ACROSS
1. Animal
1 Micro
organism
jelly
2. High priest
5 Corrosion
3. Tumult
on iron
4. Comrades
a Pen-
5. Narrow
name,
inlet
Charles
(Geol.)
Lamb
6. Awkward
10 Peruvian
7 Frighten
Indian
8. Tapestry
it Author of
for wall
’’Adam
hanging
Bede"
11 Rub out
12 Gaping
13. Consume
(poet.)
16 Likely
14. Sun god
19 Before
15. Beverage
17. Melody
18 Devoured
20. Most
nimble
22 Title of
respect
24. Metal
25. Foe
27. River
(So. Am.)
31. Large
snake
33. Period of
time
34. A reckoning
38. Title of a
knight
39. Shaded walk
40. The flounder
42. Nickel
(sym.)
43. Dwelling
45. Attics
47. Affirm
48. City
(NW Pa.)
49. Part of a
camera
M. Plant ovule
IH tA O
21. Tear
23. To make
brave
26 Personal
pronoun
28. Copper
(Rom.)
29 Spoiled,
as meat
30. Sharp edge
of two
moldings
32. Particle of
addition
34. Ancient
w in e
cup
35. Junto
4NSwf" >
QUO
BBDB
□□□□□
□
HE
□DC
□□□ a u a c
□□□
ana
□an
□oo
BOB
anaa □□□□
36. Aromatic
spice
37. Stories
41. Caliber
44. Bitter vetch
46 Exclamation
Each With Your Own
Initial!
<*- f*- f*« f^-
IN WASHINGTON
Y o u m ig h t not th in k it to lo o k a t th e m , b u t th e tw o b ig b ra n c h e s
o f show business ore in h e a v y tr o u b le — m o v ie s a n d te le v is io n
E x a c tly
" W h e n • w o m a n m a r r ie s an d
th en d iv o rc e s h e r husband In s id e
of a w ee k w h a t w ou ld you c a ll It ? "
" T u k in g his n a m e In v a in ." ____
against the Great Atlantic & Paci
fic Tea company and its subsid
iaries is an unusual document, set-
lng up five lines of defense and a
conclusion which alleges that the
department of Justice Is seeking
"by Judicial fiat, new and extremist
principles of law which would re
sult In a complete remodeling of
the entire economic structure of
this country.”
The first defense is more or less
a categorical denial by the defen
dants, paragraph by paragraph, of
government allegations. Defendants
nre the Great New York Atlantic
& Pacific Tea company inc . the
Great Atlantic A Pacific Tea Com
pany of America; the Great A A P
Tea Company of New Jersey: the
Great A A P Tea Company of Ari
zona; the Great A A P Tea Com
pany of Nevada; the Quaker Maid
company; the American Coffee cor
poration; White House Milk com
pany: Nakat Packing corporation;
the Atlantic Commission company.
Inc., and the two owners, George
L., and John A. Hartford.
The second defense sets up
benefits of the corporation’s op
erations to the general public
and declares the "A A P has
contributed more Ilian any olher
distributing organization In the
world today to the solution” of
maintaining the standar» of
living for Individuals In the
face of constantly Increasing
populations and greatly In
creased tax burdens.
It alleges that instead of being in
restraint of trade. A A P operation
"has greatly promoted trade and
increased competition.”
It declares that if the food dis-
tributors were no more efficient
than the distributors of other con
sumer goods, It would be necessary
to add an additional 10 billion dol-
lars to the nation’s retail food bill.
The third line of defense sets out
that they have changed their opera
tion since the government’s crimi-
nal suit against the corporation In
1944 and says: “The defendants
have surveyed their acts which were
the subject of criticism in the pre
vious litigation, even though the
courts stated that such acts in and
of themselves may not have been
illegal; and defendants have made
serious and bona fide efforts to
conduct their business as a matter
of permanent policy so that it will
not be subject to such criticism,
even going beyond the requirements
of the anti-trust laws.”
s e e
The fourth defense alleges it Is
impossible for the A A P corpora
tion t ' have a monopoly, for "by
Its very nature this (food) industry
Is one in which monopoly is impos
sible." This defense sets out that
the company has decreased its num
ber of stores from 15,819 in 1931 to
4,647 at the time the complaint
was filed last September.
with white star end horn
K E L L O G G S V A R IE T Y
PACKAGE
• Ixtvely silverware with
your own script initial.
t>l«t Company Plate made
and guaranteed by Win.
I tog ors M fg .C o ., M eriden.
C onn. W il l i sp o o n s , you
g e t p ric e s o n c o m p le te
s e rv ic e o ffe re d bv . . .
K e llo g g ’s v a k ib t v o f 7
c e re a l ito lig lits . . . 1 0 g e n
e ro u s b o x e s . D e lic io u s
any t im e I
The A nsw ers
1. A m o th w o rm is w h ite ,
lon g and has a b ro w n h ead.
2. Seven d o lla rs p e r f a m ily .
3. V enus.
4. " B r e a k , B r e a k , B r e a k ,” by
A lfre d L o rd T en n yso n .
5. " T ip p e r a r y .” " O v e r T h e r e ,”
“ T h e L on g , L on g T r a i l . ”
6. A la n S ee g er, A m e ric a n poet,
k ille d in 1916 in W o rld W a r 1,
s e rv in g w ith the F re n c h F o re ig n
L e g io n .
7. St.
P e t e r ’s
C a th e d r a l
In
Rom e.
SEND TO D A Y !
k .l t e f a ’x.Dsn» ET.Wsllingtsrd.Ceaasstlce«
P le a s e s e m i m e ...........” H ig n a t u r e " t e a -
e|MMine w it h fo llo w in g In it ia l
.....
F o r e a c h u n it s e t o f 4 spoons. I e n
close 1 w h ile s ta r e n d fr o m K e llo g g ’s
VA H IK TY i - a c k a u b a n d lis t in c o in .
Hams.
(pIssM print)
Addrst
City ............................... Z o n e .. . S ta te .- ,
O l f w flo o d o o h lo U . « . , w t e o r f Io o il
aio lo o o d lo r o l
____
Weu/ fá/rfo-PS
SanMMer
'
j
■
.
«
j
1
r
i
Afa/res / jo ; fo/f/en
foasfy sandwiches
with crimped edges
and luscious idling!
The fifth defense sets out
that although the company has
been In business since 1859 and
the Sherman anti-trust art has
been on the statute books since
1890 and the department of jus
tice has had Jurisdiction for the
past 60 yrars to prosecute, It
made no complaint against the
A A P alleging general restraint
of trade or monopolization until
1942.
It also sets out an investigation ,
made by the federal trade com m it
slon In 1929 which exonerated A & P
from all charges.
• • •
Use Snowdrift's new aluminum
sandwich toaster indoors or
outdoors, over any kind of fire
or stove. Kwiki-Pi quickly turns
two ordinary slices of bread and
your favorite sandwich filling into
i hot, crimjtcd, toasted sandwich
that is a tasty delight. Kwiki-Pi is
the rage for picnics and parties, for
lunch, supper and midnight snacks.
In its suit the department of jus
tice charges that the Atlantic Com
mission company acted at the same
time as the produce purchasing
agent for A & P and also as agent
for the farmer in selling his produce
to the advantage of A A P and the
disadvantage of the farmer.
In its third defense the company
says the Atlanic Commission com
pany no longer acts as a broker of
produce, and does not buy or sell
for others . . . . Thus the defen
dants have completely eliminated
the one factor which the district
court in the eastern division of Illi
nois found to be controlling and
which It regarded as rcndellng con
ducts of the defendants illegal under
the Sherman Act.”
This important suit will be tried
in the United Sates district court for
the «outhern district of New York.
The department of Justice Is asking
injunctive relief to prevent the A & P
"from doing in the future what It
has been convicted of doing in the
past.”
"It Is asking that Its retail op
erations be broken up Into seven
regional chains divorced from
the top ownership.
At present A & P operates seven
regional divisions, each with a board
of director«, each an entity in it
self, but owned by the Hartford» at
the top.
The government also asked the
court to divorce the companies man
ufacturing operations from its re
tail operation, such as manufacture
and processing of foods by the
White House Milk company and
the Nakat corporation.
WB
f lU
I 1 1
Offered lo acquaint you with Snow
drift, emuisorized shortening that
gives you lighter, richer, moister cakes
—with just 3 minutes mixing. Snowdrift
mixes quick for tender biscuits cuts
in quick for flaky pastry— fries quick
for lighter, tastier fried foods.
Prosecution’s Charges
I.
Only 754
Teaspoons
/
M a k e h o tn o n d -
c h e e ie , je lly,
c h ic k tn , egg ta la d ,
peanut butler
»andw lchet with
K wlkl-Pl. So lim p le
children can u ie it. ,
Send for your
c
Kwikl-Pi tod ay.
You Ret this Kwiki Pi Sandwich Tosttsr only with
StfOWPRIFr
Purs vegetable shortening-
mad« by ths Wesson Oil People
Murry!Send¡n Mow!
r
J I
¿r
|
Snowdrift, P. O. Box 124A, Brooklyn 1, N. Y.
|
Please send ma
Kwlkl-Pl Sandwich Toasters. For each, I enclose
60f and the word "Snowdrift” clipped from metal strip that unwinds
with key from any size can of Snowdrift.
N AM I
STRUT .
CITY ......
....—.• •»... ...
ZONS
STATS
Offer «xplrea Jyly S t, 1950. O f f i limited to U. 5. and p o n o n lo n i,
j