S o u th ern O regon News Review
T hursday, N ovem ber 3, 1949
A shland, Oregon
Growing Higher aud Higher
Southern Oregon News Review
Ashland, Oregon
38 East Main Street
Entered as second-class mail matter In the post office at Ash­
land. Oregon, February 15, 1935, under the act of Congress of
March 3. 1879
MR and MRS J LOGAN WHITE
J. Logan White
Publishers
Managing Editor
W. A. “B ill’' Hemnielgarn, Jr
• IK
Puns
News Editor
El
IT III
Advertising And Prices
An Expert on retail trade has said, “This year
stores are planning as much and in many cases actually
more advertising in both dollars and in percentage of
business than last year. We will see the largest retail
advertising dollar expenditure in history . . . News­
papers, radio, direct mail and the other tools will share
in this selling drive.”
Here is additional evidence that competition really
is intense today. Store advertising has several related
purposes. First of all. it is designed to interest people
in goods and to keep buying at a high level. It is also
designed to create new customers, and to keep the old
customers coming back. It is the visual link between
those who have something to sell and those who want
to buy.
Every now and then someone argues that advertising
and other types of promotion are wasteful, and amount
to an unnecessary charge against the consumer who
buys the wares. This is about as shortsighted as any
viewpoint could be. The fact is that advertising has
been a potent force in holding prices down. It helps
make possible mass production and mass distribution
— a n d without them prices would really be out of sight.
Furthermore, it keeps the competitive spirit at a high
pitch. No merchant will last long charging out-of-line
prices. His customers will read the ads of competitive
stores and take their trade to them. Advertising is one
of the great constructive forces within the economy.
—o—
What Is The Motive?
The American Medical Association, along with 16
state and county medical societies, is a target for
investigation by the Antitrust Division of the Justice
Department. And that has stirred up some very inter­
esting editorial comment in the nation’s newspapers.
The Cleveland Plain Dealer observed. “The FBI may
find evidence that the medical association has been
violating the antitrust laws because it restricts its |
membership to those who conform to certain standards j
and who have passed examinations conducted by state
boards. If so, then the FBI might also find that bar
associations, dental societies, professional engineers,
barbers, cosmetologits and all other organizations
whose members are licensed by the states also were in
violation of the antitrust laws.”
The Columbas Evening Dispatch said, “The AMA
has vigorously opposed President Truman s state
medicine proposal. Therefore, the doctors are to be put
on the spot, smeared in the eyes of the public and
harried by government minions. . .
The Los Angeles Times remarked, “It may occur
to the general public that if the American Federation
of Labor, which openly proposes to raise a large cam­
paign fund to defeat certain members of Congress . . .
is not investigted, then the AMA, which has sought
to raise a much smaller campaign fund to protect it­
self from what it considers an assult on medical stan­
dards. ought not to be investigated either.”
The press seems to be watching this investigation
closely, in an effort to learn what motives and pur­
poses lie behind ft. The public should do the same thing.
—o—
Hai •vesting Permits Are Required For
Cutting of Christmas Trees In State
C hristm as is still 57 days a-
way, but alread y the C hristinas
tre e c u tte rs are com bing the
O regon woods for likely holi­
day greens. H ow ever, according
to G eorge Spaur. th e Acting
S ta te F o rester, any C hristm as
trees h a rv e sted for com m ercial
purposes m ust be cut u n d e r the
provisions of the O regon con­
servation act and a p erm it sec­
u red p rio r to cutting. S p au r
stated th a t perm its can be secur­
ed from the forestry dep artm en t
in S alem or from the nearest
S ta te F o restry d e p a rtm e n t head­
q u a rte rs w ithin the vario u s dis­
tric ts thro u g h o u t the state. The
F o re ste r also stated th a t the
lan d o w n er's perm ission m ust be
secured and his nam e and ad­
dress included on the ap p lic at­
ion filed by the C hristm as tree
operator.
The O regon act req u ires that
forest lands be kept in a pro ­
ductive and grow ing sta te a fte r
th e rem oval of tim ber o r other
Get Down To Cases
In the view of W. Ross McCain, president of the
National Board of Fire Underwriters, fire prevention
campaigns have helped to bring about a reduction in
Americn fire losses. During seven out of the first eight
same months of 1948. The decline worked out to just
months of this year, fire waste was lower than for the
under eight per cent.
This was a real accomplishment. However, in sp ite,
of that our fire loss is disgracefully high. As Mr. Me-!
Cain said, “With all the progress that has been made,
there is still much to be done. Every single day of the i
year, at least 30 Americans die in fires, and nearly two ’
million dollars in property is destroyed by flames |
every 24 hours.
It cannot be emphasized too often that most of this
waste is unnecessary and avoidable. As an example,
nearly a third of all result from careless handling
o f cigarettes and matches. Many of the remaining are
caused by overloading electric circuits, frayed exten­
sion cords, the use of gasoline for cleaning, starting
fires with kerosene, and improperly cared for stoves,
furnaces and chimneys. These hazards have cost the
nation tens of thousands of lives and billions of dol­
lars in property damage — and there isn’t a single one
that can’t be easily and inexpensively remedied.
The reduction in fire loss is encouraging. Now let’s
really get down to cases and make a big cut in this
needless waste.
Suow “ H arvest” In Weal
Described in Georgrapliie
Council of Church Women
To
Friday Afternoon
The story of how snow for
irrig atio n in the fur west is m ea­
sured. conserved and " h a rv e s t­
ed ” is told in p ictures and text
in the N ovem ber N ational G eo­
graphic m agazine.
The a u th o r of the story, An­
drew II. B row n, stuff w rite r for
the muguxlne, m ude the trip u-
long the ridge of the O regon
Cuscudes in Murch and A pril
1948 in u Sno-Cat p arty led by
Arch W ork, M edford, fed eral ir ­
rigation en g in eer in charge of
w estern states snow surveys.
The w ork in Oregon is in co­
operation w ith the O.S.C. ex p e ri­
m ent station.
One purpose of the trip Brown
took was to see w h eth er m ech­
anical snow vehicles could be
used successfully to stream line
snow survey w ork T he con­
clusion wus that they can, but
by going into the snow courses
from the foothills ra th e r than
trying to tra v e l along the sum ­
m it of the range
The A shland C ouncil of C h u r­
ch wom en ure sponsoring W orld
C om m unity Day F riday Nov. 4,
in the P re sb y te ria n church a t
2 30 p in.
T here w ill be u panel dia-
cussion "T h ree W ays To Peuce"
led by Mrs. R obert M ellvenna
and a d rum atlc sk it "P eace Is
Possible" directed by Mrs. E. P.
Borden.
Rem nents of cloth will be col­
lected ut this tim e and used us
pieces for peuce bundles to be
sent to foreign countries.
P resb y terian
Ladies group
w ill serve tea a t the close of the
m eeting All Interested wom en
In the com m unity a re cordially
invited to uttend.
u custom long established, and
! nothing should be done to in-
: terfere w ith it;" said Spaur.
"H ow ever, th ere a re c ertain re-
I qu irem en ts w hich m ust be met
if O regon’s forests a rc to be kept
in a productive condition. The
conservation act sets out these
requirem ents, and if followed,
tin- h arv est of tbo trees can be
in th e n a tu re of a beneficial
th in n in g .”
forest crops U nder these pro-
visions, the com m ercial C h rist­
mas tree o p e ra to r is req u ired to
leave not less than 300 trees per
acre, w ith 100 w ell d istributed.
Old m atu re seed tre e s m ay also
serve as a good source w here
they exist on C hristm as tre e I
cutting areas. By leaving esab-
lished young grow th o r seed
source, continued forest pro­
duction on the area is in s u re d .|
AB forest lands com e w ithin
these req u irem en ts ex cept lands
w hich a re being cleared for ag­
ric u ltu ra l purposes.
Mr. Jo h n Citizen, w ho w ants
to tak e his fam ily out on the
w eek-end and cut his ow n C h r­
istm as tre e is not req u ired to
obtain a perm it He m ust, how ­
ever, first obtain th e landow n­
e r ’s perm ission before cu ttin g
his tree. •
The F o re ste r was em phatic,
how ever, th a t he was not op­
posed to Old St Nick and the
C hristm as tre e harvest. " It is
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