Southern Oregon News Review, Ashland, Ore. Thur., July 29, 1948
SOUTHERN
OREGON
OUR DEMOCRACY
A merica «¿«'B eautiful
NEWS R E V IE W
Published every Thursday by
THE SISKIYOU PUBLISHING COMPANY
Ashland, Oregon
38 East Main S treet
Carry 1 H. Wines and Wendell D. Lawrence, Publishers
by Mat
Mrs. Wo” y itke, who attend
MRS. MARY WORTHYLAKE
SIGNS TO TEACH HERE
ed
W estern Ww iiim jton Collepc
Mr». Mary W m thylnkr, dimyh- of Educ'it • r. at H e lh n g h n m ,
ter of Harry L. Moore, Ashland
Wiishl Kli n. Univet ittj of O ic-
real estate deulvt, has b •••n hired
g«m
m I U nivertisy cl Ml.iint,
to teach the prim m y giudi» at
lias
I
e
*n teaching Enti.nl) m <■
B ellview school, nt ri» ding Io I <
land Linn
stipe intendonl of W ashington co.I. pc. She hot
w ritten ft r p ublication
schools.
______________ WENDELL LAWRENCE, Editor
Entered as second-class m ail m atter in the post office a t Ash­
land, Oregon, F ebruary 15, 1935, under the act of Congress of
March 3, 1879.
THE PEOPLES MARKET
Yonr Quality Food Store
Advertising Built The West
Recently a member of the Oregon Advertising club,
A. Bancroft Wells, visited Yreka, California, and was
quite impressed with the development of our Northern
California neighbor and the potential it offered.
The comments which Mr. Wells made in Yreka are
applicable to all of the West, and particularly to Ash­
land. Mr. Wells wrote an editorial on the West and the
growth of the West which we feel should be of interest
to all people who are presently living in the West, and
who believe it the future of this portion of America.
“If the United States is the home of modern adver­
tising, the West, more particularly the West Coast, is
its most glowing example of achievement.
L a s t y e a r , d a m a g e by f o a e s t f îm e s in t h e u . s to t a l l e d
3 2 M IL L IO N D O L L A R S ... B U T T H E G R E A T E R C O S T C A N N O T
BE M E A S U R E D - D E S T R U C T IO N O F A C S O U R C E S T H A T
TO O H N A T U B E A N D M E N G E N E R A T IO N S TO B U IL D , T H E LO S S
O f W /L O L I F E , T H E T O L L I N H U M A N M r S E R T A N D S U F F E R IN G . G
M-c/t/wa
“A glance at the record proves that advertising
built the West Coast. The pioneers were the first ad­
vertising agency the area had. Their medium was w ord
of mouth. They came from all sections of the country
to the West Coast. They endured unbelievable hard­
ships. They passed through hundreds of miles of rug­
ged and hostile country. Through vast sections where
farming was out of the question. Then they reached
M/f ARE JU S T L Y PROUD OF A M E R IC A 'S NATURAL WEALTH
the Coast, their goal. They were delighted beyond
AND B EA U TY — L E T US G U A R D I T C A R E F U LL Y
A G A IN S T O N E O F IT S M O S T D E S TR U C TIV E E N E M IE S —
measure with what they found. They started advertis­
ing teir find by letter and by word of mouth to the
F !R .E t
people “back home.”
“More pioneers arrived. They took up the cry. Hor­
ace Greeley made the slogan, ‘Go West, Young man’ a
household word, even though he was not its author. war material of all descriptions were manufactu ed on
Then came gold. The greatest advertising boom in his­ the West Coast in prodigious quantity and with a
tory was started. The magic word gold, advertised speed never before conceived. It was found that climat­
around the world, brought thousans m o r e to the ically the West Coast was the industrial giant of Amer­
ica’s future. The Northwest produced hydroelectric
Coast.
power in what appeared to be limitless quantities. Cal­
“Real gold, not found on Sutter’s creek alone, was ifornia developed industries of major proportions; in­
the land, the climate and its potentialities. It took dustries native to the community and not casualties
took another generation before the “advertising frat­ as soon as the guns were silenced. The achievements
ernity” of those days realized what they had to offer. of the West Coast were advertised. Millions came to
They shouted the paises of the soil’s fertility. More visit, to work, to train for war; millions liked what they
people came West. Then, in the second decade of this saw’ and many returned to live.
century the most articulate of all advertising men to
that time, the realtors, took up the problem. They sold “With this growth of population, a potential 20,000.-
the West as it had never been sold before. They sold it 000 people in the three West Coast states within anoth­
for what it really is . . . a great place to live . . . a truly er 10 years, has come an obligation which cannot, must
American section in which to rear a family of healthy, not be ignored.
real American younsters.
“If the West Coast is to continue to prosper, to
“By now the West Coast was on a firm footing. Peo­ attract new industries, such as the garment trade re­
ple came to live not to explore, not to exploit. Sections cently moved to the Los Angeles area, steel and metal
of the West Coast mushroomed other sections lang­ to name but a few’; to lure more and more people to
uished. The overall picture was bullish. Advertising by make their home in our midst; to create a consumer
such groups as tourist agencies, railroads, bus com­ market which will keep our owm industries busy, our
panies, steamship lines and later airlines, gave impet­ merchants prosperous, we must continue to shout our
us to the idea that the West Coast was the American own praises. We must continue to tell the world what
home of the future.
we have to offer. We must advertise our wares. First,
“But during all of this boom sans bust, there lurked we must start at the home level. We must sell our com
in the minds of millions of easterners the fallacy that munities to the people within those communities. We
the West Coast, excellent as it might be as a residence, must advertise the wares we have upon our shelves
a place to rear a family, was just one gigantic farm or and the potentialities within our local limits. We must,
ranch and no place for industry.
on an area, then on a state, and finally on Coast.wise
“Then came the war. The West Coast from San level, pull together.
Diego to Seatttle amazed the world. Ships and planes
“Advertising built the West Coast into the most fab­
ulous section in all the world. Advertising, and only
advertising, of the highest quality, ethical and faltual,
can strike the spark, provide the inspiration for furJJi-
er growth , . . and additional profit.
& CALENDARS
i nc
'Plotted,
P t*ciU ,
' ï ŸM cm .
★WEEK DAYS
Open 8 a m. to 8 p.m.
★ SUNDAYS and HOLIDAYS
Open 9 a.nt. to 8 p.m.
304 North Main
Phone 2-1881
“The West Coast has come a long way since the cov­
ered wagon. The West Coast has a long way to go. Ad
vertising will provide the beacon to light the trail, to
keep interest at home and abroad aflame. Kick away
the bushel that conceals your light. Advertise, young
man, advertise, you are already in the great West.”
f/ _ ftiMCS BV W000 —
k
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BilOVID BY BRIDIt FOB AtMOlT A HUNDRtD VIARI (UJO I»41)
n
E W E lR iJ
H'S
u
283 E. Main
Phone 5131
»Spray or Brush
P A IN T IN G
Houses. M ilk. Barns, Roofs, Interiors, Exteriors,
Whitewashing
We Estimate and Paint Anything
E. JETT
LEO. R. HUNT
Phone 4896
310 Bridge S treet
Ashland, Oregon
Re
B U S IN E S S D IR E C T O R Y
Attention Builders
Mac’s Shoe Shop
In terio r Tile C ontractor
W. C. K c K IN N IH , Prop.
10 years experience
■hoe B e-B n lld lu g
Skilled W orkmanship
Ftee Estimates
Phone 6942 H i A. 8 L
75c PLATE LUNCH
Fish and Chips
Ashland Style Chile
Other Delectable Choices
67 East Main
Ashland
MOTOR INN
F s e ta r e s com p lete A utum utlva
■ •p a ir D epartm ents
M ECBAMICAI. - ELBC TBIC A I.
■OBT
■ torace: B ay, W eek or Month
30 B. le t BU
P hone 3-117(1
Hooper’« Radiator
Service
Clogged Radiators Hulled Out
and Repaired New
Cores installed.
135 Morse
Ph. 4851
NEWS REVIEW
Pritchard’s Grocery
Groceries
AND
Are und
Machine
cation -
MACHINE SHOP
Acetylene Welding -
Work - Metal F abri­
General Auto a n d
Truck Repair-.
»70 Oak St.
Phone 458G
Chiropractic..
Health Clinic
308 N. Main
Phone 4371
Ashland
-
»pen u n til
l.unchm
I. u neli men
eats
Is - M ilk
Beverages
0 p.m. every evening
Tolmnn ('reek Itoad nnd llw y
Telephone 1731
Oak Street Garage
ASHLAND COFFEE SHOP
- B ob b er ■ • • le
0#
C. E. Taylor
Itt,
I
Box
5 I9 A ,
Fordyce Street
P a in tin g - P aper H an gin g
C ontraot or by th e hour
Suggestions
nnd Estim ates fi»»
T e x tu rin g
Telephone 71 16 - 8 to 5 |< m
Swedish Massage
OOLDIE M . W O W Ï
M ill
G raduate
Masseuse
By appointm ent
'hone 8571 . 767 R M nln Ashland
\ \
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