S outhern O regon
I» °.
The Paper That Has Something To Say—And Says It!
ASHLAND, OREGON, FRIDAY, JUNE 23, 1939
Aw, Nuts!’ Say Kids
ETTA SCHILLING ‘ As
Police Warn Of
NEW CHAIRMAN Fireworks Ban Here
SCHOOL BOARD
ongeat i iluy of the year oc
••«I ¿"this week and working
rere willing to testify that
lernoons have been •ioIng
time.
well for nome
I
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larity °f ’ the administra'
lending spending program
• <>n who lends and who
1
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L u another opening in Hol-
■ since Shirley Temple loSt
I her front teeth
111
I northwestern lumber Indus-
L been boosting the use of
L boxes in iui ••fiori to crate
employment.
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ky husband« envied the
L pas* Cavemen's invasion
Uy Rand's nude ranch at the
t, fair, but none would have
I places with the fur-garbed
rr who was pictured in the
bolding a scantily-clad love-
his shoulder. Wives have a
it remarking on such thing«
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Indiana university pr< dra
supplies his students wl th
Eati diopx during examlna-
Twhile ours always insisted
laring a pin drop.
111
Lplc who go to fortune-tellers
kr. ask themselves the same
■<>ns because they fear an in-
Ltcnt answer.
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Id the difficulty comes from
g to decide whether strangers
pt ling their best foot forward
Riling Mt to kick you with
kher
S
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|r series of submarine casual -
■nay have been purest coinci-
■ and may not be repeated
■ for a number of years, but
■the same the nearest most of
few care to come to anything
kerstble m a shower room
111
Is and the only way the world
lever go to the dogs will be
It to outrun ’em.
111
bdford residents Were worried
It a ring around the sun, be-
pg It foretold a coining storm
rbe Old Sol had just been stay-
Lp nights too much.
111
h old superstition has it that
ling a goat around the house
tents "catching" diseases but
enlightened generation has
hed it is less trying to sniff a
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Rrt < Hlc) Powell of the Central
|>t American knows what his
Bern want IjLst week he an-
in a page one top head-
I. his departure on vacation.
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Vestonites are splashing in an
Bhdance of water since comple-
f oi ® hew well there, and talk
[being heard of mob action
[hist Editor Clark Wood come
lurday night.
I MRS. EVA M. NEWTON
Funeral services for Mrs. Eva
Newton, mother of Mrs. H. H
)art of Ashland, who died June
n Portland, were held at 2
P"-, June 19 at Gold Hill with
■Jtwiller Funeral home in
hge.
•-----------
Alice __
Harker visited with
!1?dB in "Klamath
---------- 1 Falls last
¡«•end.
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/ iREGON motorists holding op-
■ erator’s licenses for the period
ending June 30 must make appli
cation for renewal before July 1,
according to Secretary of State
Earl Snell in a special letter to
The Miner this week. The renewal
application must be properly filled
in and accompanied by a fee of $1.
Only those persons 70 years of
age or over and every applicant
who does not now hold an Oregon
operator’s license must make ap
plication directly to an authorized
examiner, one of whom will be
in the Ashland city hall from 11
a. m. to 5 p. m. today, June 23.
Applications of minors less than
18 years of age must be signed
by the father, if living, or by the
mother or guardian.
Drivers desiring renewal appli-
cations may obtain them from the
Ashland city police station, the
chamber of Commerce or The
Miner office, where supplies of the
blanks are available. Additional
information may be obtained from
city or state police officers, Snell
said.
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By CHARLES B. ROTH
HIGH-PRESSURE SALESMANSHIP
SALESMAN, 10 years ago un items is excessive. These things he
scrupulous but successful, knows because advertising, his
refuge against false claims, told him
came in to see me today with his
troubles. He no longer makes sales. so.
The average customer today is
I asked him what he thought was
much better informed than even
the matter.
"That’s just it." said he. “I don’t professional buyers were 20 years
know. I give 'em the works—but ago.
The housewife knows which foods
they don’t buy."
contain vitamins, which contain
This man is a salesman of the vegetable oils, which contain ex
old school—a worshipper at the pensive ingredients and the like. She
shrine of high pres
knows the effect of this or that prod
sure salesmanship
uct.
His methods no long
She is never, therefore, at the
er make sales. He
mercy of the high-pressure artist
thinks he’s losing his
who seeks to rob her by giving her
grip.
less than others and charging her
That is not the
more for it.
A
Hattie A. Burns
and Companion
Invited to Be Guests of the
southern Oregon Miner
To See Their Choice of
the Following
People haven’t changed, but they
have become better educated in the
higher education of taking care of
themselves and their money. The
process which brought about this
education is newspaper advertising.
It used to be possible for a glib
talker to take almost anything out
to sell, no matter how worthless
or inferior, and by sheer high-pres
sure selling to "clean up." But not
now.
’ Even the lowliest buyer knows
that certain claims are untrue, and
that the price asked for certain
Varsity Theater
Programs:
(Friday and Saturday)
“NEVER ON THE SAGE"
plus
“ai-A( KWELL’S IBLAND"
•s'in<lay, Monday, Tuesday)
"GUNGA DIN"
•
leaBe Call at The Miner Office
*°r Your Guest Tickets
J
Advertising In the newspapers,
which she consults regularly, has
built into her life an expert knowl
edge of values and prices snd quali
ties. These make her an extraordi
narily well informed person.
He who would sell the average
customer must come with good val
ue, a fair price and high quality.
Otherwise he won’t get even a hear
ing, because we have something
now with which to compare un-
known or new goods—and we are
quick to reject those that do not
measure up.
Much more than a selling aid for
business is advertising. It is an
educational system which is making
Americans the best-educated buyers
in the world. It is an economic sys
tem which Is giving Americans
more for their money every day.
® Charles B. Roth.
LOWER WATER
TO BELLVIEW
LX j LLOWING petition by some 30
Bellview water users for lower
rates from the city, a special com
DRIVERS MUST
RENEW PERMITS
BEFORE JULY 1ST
TRUTH about ADVERTISING
trouble. The truth Is
that
high pressure
salesmanship is out.
Is dead. Is obsolete,
Is without power to
make sales in these
days of greater edu Charles Roth
cation.
thunder Bird’.«, Delight!
HECK!”
remarked
younger
Ashland
this
week when police reminded
them that all fireworks are
banned within city limits by
ordinance.
Crackers, roman candles,
rockets, torpedoes, cap pistols
and other pyrotechnic displays
an' definitely “out" according
to t hief of Police C. P. Tal
ent, who declared that his de
partment Is charged with en
forcement of an ordinance
voted by the people last year.
The city ordinance goes all
the way in regulation of the
July I accoutrements, prohib
iting not only the discharge
of the explosive*, but also their
display arid sale.
Youngsters bent on making
noise within the confines of
the municipality legally must
confine their fireworks to the
striking of matches and the
|>opping of (taper bags. How
ever, outside city limits the
fireworks may I m * sold and dis
charged, but celebrants are
advised to use discretion as a
safeguard against fire hazard.
Persons starting fires will be
civilly liable for resultant
damage.
As ¡tart of the Ashland In-
de|M-ndence day celebration
elalM.ratc fireworks will cul
minate a three-day program
on the night of July 4 when
rockets and s[Hs-ial displays
will lie set off by firemen.
FISHING IS GOOD
VerNetta Swartsley of the local
Chamber of Commerce returned
Wednesday from a trip to Dia
mond I^ake where she reports that
• Mrs Cliff McLean visited in limit catches are being made with
the public opin- Chiloquin huit week-end.
troutorenos or spinners.
we'll wait until
public's opinion
111
r'Kress in Americanism: I’ass-
brdinancex to restrict free cele-
pon of Independence day.
wore we take
Ipoila seriously
PH reveals the
kills
M,W’ ETTA SCHILLING, mem
ber of the Ashland school
district’s ixHird of directors, Tues
day night wax el.-ct.-d chairman
to succeed Frank Davis The meet-
ing followed Monday's Sch(X>l
election, at which time Frank
Dnvlx wim reelected_
ax director
xnd Frank Van Dyke wiu voted in
to succeed Elwood Hedbcrg, who
withdrew from service at the ex
I plrutlon of his term Van Dyke
| wax sworn in at the Tuesday
meeting Other members
. ............. of the
xchix.l Liard include Hal McNair
and Dr It L Hurdle. Director«
are named for three-ycar term« in
annual elections.
ln Monday's balloting Davi« and
Van Dyke appeared on the ballot
unop|x>s<-d, Davi« receiving 130
votes, Van Dyke 124. and a write
in candidate, it. I. Flaharty, 45
votes J H Hardy also received a
write-in ballot.
At the meeting Tuesday night,
which wax held in the high school
office, two tcucheni were named
for the coming term Mi«x Mar
guerite Mill«, who obtained a
year's leave of absence from her
junior high English classes be
cause of health reasons, will be
replaced by Mix« Ixds Hogan,
Reedsport, gradmite of University
of Oregon where «he wax active
in dramatics. Girl Reserve and
Girl Hcout work, debate, glee club,
library and athletics She also wax
active in annual and ncwxpa|>er
publication work at high school,
according to Theo. J Norby, Ash
land school superintendent, who
announced the selections.
Miss Hazel Bruner, who 1« leav
ing the primary grade« at Wash
ington schtxil to accept a contract
in California, wilj be replaced by
Mix« Eunice Hager, popular Bell
view instructor. Miss Hager lx a
graduate of Southern Oregon Col
lege of Education and has spent
the last two summers attending
Classes there, as she will later this
season. Miss Hager will conduct
classes for beginning strings,
rude chorus and orchestra be
sides her regular teaching duties.
The school board adopted a cal
endar for the sch<x>l year of 1939-
40, setting Tuesday, Sept 5. as
opening day for Ashland's four
public schools.
•
Till < k LIGHT INFORMATION
Operators and drivers of trucks
not familiar with now’ legal re
quirements for truck lights in Ore
gon may obtain complete informa
tion from Ashland police, it was
announced this week. A booklet
outlining details relating to truck
lights is on file at the station.
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FLOWER SHOW TONIGHT
The Epworth league of the
Ashland Methodist church will
present an annual flower show in
the church at 7 o’clock tonight
with a program following at 8
p m. A play, "The Fountain of
Youth," will form part of the en
tertainment to which the public is
invited.
Number 25
One of the most remarkable examples of woodcarving is displayed
in Wonderland Court of the Shasta-Cascade bnilding, one of the
California Commission group at the Golden Gate International
Expositloa.
Here is “Thunder Bird," a huge Indian legendary bird, carved
with a double-bitted ax by Dudley C. Carter, who learned, his art
living among the Northwestern Indians. Standing alongside the huge
wooden statue is one admirer, lovely Tanya Widrin.
A Community Disgrace!
A series of dog poisonings has occurred in Ash
land and whether the canine tragedies were the
result of intention or carelessness probably will
never be determined.
In either case, however, the poisoning of dogs is
a most despicable meanness. Gopher or rat poisoners
who are so careless as to menace the lives of dogs
and other pets are topped only by the venomous
spite of those who deliberately set out poison for
dogs.
Dog poisonings are the most difficult crimes to
detect, and are perhaps the most craven barbarities.
In the recent poisonings, none of the victims were
dogs that could be classed as nuisances, strays or
pests. All were faithful, gentle pets loved and cared
for by their owners. There could have been no reas
onable justification for poisoning the animals.
It is to be hoped that the tragedies—and trage
dies they are, too, if the victim happens to be YOUR
dog—have been the result of carelessness rather
than scheme. It is not pleasant to believe that such
mean, sneaking people live in Ashland.
Gardeners and those who find reason to set out
poison bait have a community obligation to learn
how such things should be handled and to see to it
that their well-meant doings do not result in needless
and bitter death for pets. Dog poisoners are a most
disgusting type of anti-social crank and careless kill
ers are a stupid menace to every person who cher
ishes a pet.
A public lashing would be none too severe pun
ishment for dog killers.
Dial Phones on Tap
For Uninitiated Here
For demonstration purposes,
dial telephones have been installed
in the phone office at 111 Oak
street, according to Harold Aikins,
Ashland manager for the Pacific
Telephone and Telegraph com
pany.
Telephone customers who may
have questions as to how to use a
dial telephone or who wish to
know how the dial tone and busy
signal sound are invited to drop
into the office for a demonstra
tion.
KOGERS TO CLASSES
Earl Rogers, newly appointed
principal of Ashland junior high
school, is attending first summer
school sessions in Portland and
will later attend classes at Uni
versity of Oregon in Eugene. Rog
ers was athletic coach at the local
junior high.
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FLOYD SHANNON WILLIAMS
Funeral services for Floyd
Shannon Williams, 59, who died
June 20 at his home north of Ash
land, will be held at 10 a. m. to
day, June 23, at the J. P. Dodge
and Sons chapel.
mittee recommended to council
men Tuesday night that the re
quest be denied on the basis that
Bellview water users already were
enjoying a lower-than-average
rate for rural users adjacent to
other Oregon cities, and also be
cause their rate compared favor
ably with that charged city users
of the Ashland creek flow.
The city’s municipal water sys
tem, valued at a million dollars,
is costing Ashland $30,000 annual
ly in principal and interest, it was
pointed out by the report, copies
of which will be sent to the pro
testing water users. Claims that
water was being wasted down the
creek were refuted when council
men pointed out that prior water
rights downstream prevented the
city from using the entire flow.
Occasional water restrictions with
in the city were cited to illustrate
to Bellview users that an over
abundance of supply is not always
available here.
Bellview
users
are
being
charged $2 for their first 350 cubic
feet and eight cents for each ad
ditional 100 feet, it was explained,
which averages as little as half
the rate being paid by suburban
users elsewhere.
Arthur L. Coggins and Frank
Jordan, Granite street residents,
appeared before the council to ask
equal division of paving expense
between residents of the unpaved
section of that street and the city
because Lithia park, city property,
adjoins one side of the thorough
fare. Councilmen referred the re
quest to the street committee and
indicated favorable consideration
might be given.
City Supt. Elmer Biegel an
nounced the start of paving work
on High street this week, and
three building permits were is
sued, one to Will Moor for erection
of a $1000 barn, $500 dwelling
addition at 83 Granite street to Dr.
Harvey Woods, and $170 reroof
ing of a dwelling at 131 Church
street to C. N. Gillmore.
Councilmen also were notified
by telephone company officials
that following installation of dial
phone service July 8, switchboard
service for the fire department and
city police would no longer be
available. Solution of the new
problem took the form of consid
eration of a new fire siren which
would blast out code alarms, and
a relay system to operate police
call lights. Councilmen again
heard Ray S. Hook speak on be
half of his petition for city "con
sent” for a key-club drink mixing
establishment in the Lithia hotel,
to be operated separate from the
management in the back dining
room.
Valley View complaints alleging
garbage disposal nuisance were
discredited
when
councilmen
agreed that franchise holders Wil
liam Ross and sons were discharg
ing their obligations in a reason
able and satisfactory manner.
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SEEN IN A DAZE
PETE NUTTER declaring he
gives customers so much for
their hamburger money the only
way he makes a profit is off
those allergic to eating.
DICK PUTMAN ducking in
at a late hour without having
had time to frame an alibi.
MERRICK THORNTON en
joying a lovely view.
BILL LEONARD plotting an
itching powder gag.
GEORGE SHAFFER astrad
dle an electric fence.
SAM JORDAN, after peeling
off a sunburned face, saying he
felt like a new man.
FLOY (Cinderella) MILES
and OLIVE LIN IN GER co-host-
essing a luncheon with the latter
getting all the bouquets.
HEADRICK
BAUGHMAN,
after repeatedly wounding a
hand in a futile attempt to make
a car run, debating with him
self whether to give up his right
hand or the car.
ROLAND
(Social
Lion)
SCHEIDEREITER being a very
good mixer.
DWIGHT PATTERSON try
ing his hand and his patience at
bronco busting.
FOSTER THOMPSON re
treating in embarrassment from
the wrong end of a chicken din
ner.