S outhern O regon
miner
Ihe Paper That Has Something To Say—And Says It!
ASHLAND, OREGON, FRIDAY, JUNE 2, 1939
A1< ody
60/7 S re
" K 86th
BRISCOE URGING Elks Party Preludes ELIZABETHAN
SUMMER SCHOOL Yeariy 1>knic Sunday
FASHION SHOW
gains for city
PLANNED HERE
Ä _ __
ol! COUNTY, Calif , rssl
i in an attempt to gain
department attention,
and try again if nt first
ft sednie.
111
ng <>f reciprocal trade
the beat one yet is the
ervin we’ll buy no more
,r Eurojre until they shell
the Inst ones.
111
Leople paid much attention
H-ti-rin talk until political
[ started worrying over the
[ Now the easiest way out
L, be to reelect President
kit anil see If all
¡could come true.
111
ration days aren’t what
Kxl t<> lx* too many of US
young to march with serv-
Bi'un<l too old to step with
B> Scouts
1
1
1
Linds agree that Wives who
K in the weed are the most
Bd smokers because they
IprucUcrdly all the time
i
111
loads arc offering circle
Bo both San Francisco and
fork < x|«>xitl<>ns for less than
Bred dollars and. if you ask
Lt x fall enough for tiny-
I money.
1
1
1
Lie With pollticiAns is they
Practice what they speech
111
bortland man, intending to
r a chicken thief, drilled
btween the eyes with a rifle
louid make H good Oregon
■inter.
1
1
brtcanlam In Business Yell-
ir help and then criticizing
leguard for the stroke he
1 r 1
k Wood is hinting darkly
I puis in new shirts with
day Just Ln the offing, and
ipe some pitying Westonite
take the bait
Being all
is Clark ought to get the
for once.
1
1
1
I Oregonian, ordinarily a
Mpectlng newspaper, in being
Etnl of having imported u
Inc writer from southern
bmia following the descrip-
bf a recent rain as "Team
p Portland.”
•
i> Oregon Phone
operators Honored
B the fourth consecutive year
Kn telephone employes have
Bthe coveted Theodore N Vail
Bls for "outstanding public
Bt."
■ a coast wide announcement
fr'eck, news was carried of the
Bl of the regional bronze Vail
Bls to Maud Gilbert, chief op-
Br. and Erline Gilliland, oper-
lof the Independent Telej.hone
Dany of Pilot Rtxrk, Ore, for
Bl devotion to duty when
■bursts struck that city June
183«
7
I«' awards were two of the
■ made to Pacific ccsurt tele­
Ba employes, the third being a
F national medal, with $250
| as well a« « regional bronze
By. to George F, Wilson, a
B» Valley, Calif., employe of
IPaciflc Telephone and Telc-
I® company. Wilson received
Ihonor in an attempt to save
|me of a fellow employe in a
P*'1 in the mountains near
Iptonville, Calif., Feb. 8, 1938.
Ik hiizardous effort he almost
Ibis own life,
[hen cloudbursts struck near
F Kock, u siIia|] creek became
f'ng torrent, flooding the tele­
Pt’ office and damaging prop-
[ over a wide area. Despite
K<’r of Krave persona) injury,
[Gilbert and Miss Gilliland
™'l warmings and continued
phon,, servicer to the public
hazardous and extremely
FK conditions.
[•‘KAW s
fishing fine
I Tn Janu‘H Caldwell, Klam-
I
i
Wednesday was fined
■‘"d $4.50 costs by Justice of
Lir?aC.C
T. Bums following
Ini
"late police for fish-
L closo<i area on Little Butte
ne«’’ Fish lake.
M ‘diTEll TO GUETZLAFFS
F ho. Mn'- Te'* Guetzlaff Sun-
|on>,imp
parents of a six
Ith,.' r.a,f •H>un*i ‘laughter, bom
h. L'?,n,nu,'ii.y hospital. The
wo, T*'n nan>«l Mary Jane
L ., ,, her mother, is reported
ln the best of health.
111'17
arrived recently
18117, yinlv,'rsity of Oregon for
ana .. 0 home of her parents,
Mrs. A. L. Coggins,
(; i . oiu ;,.. A hihsgoe , Ashland
sciiooi superintendent for the
•asl Iff years, Uiu W1.,.g u
gieatei attendance in summer
ecnooi CIUHH.S nt Uncoin training.
Mcnooi iinscoe, w"-:
•
wiio olnciuby
re­
uicd ycsieiuuy, june i u, ta’ sue-
cee.H-u l.y I’m-o J. Norby, suiii in
u piepui cd statement:
I ne bou them Oregon College
of Education wni hoiu its leg mar
Hcssion for u term of mix Weeks
oegmning June r> ami ending Juiy
14. witn morning sessions only, in
the Lincoln tiuimng school.
T iuh summer scnool lor many
masons deserves the patronage of
Asiiland
hirst:
_ It __ ih with-
A
.... * - |a*opie.
.
■
out cost io me community and 11
will afford the children who attend
it an opportunity to have Mcllool
under somewhat different condì
____ -
lions from the regular school ses-
■ion.
"In
much time will lx- devoted* to the
newer things in education. The
children win have opportunity to
do many thing« that are not in­
cluded m regular school hchh I ouh ,
and tor Dial reason they will prof­
it largely and be well pleased.
Classes in the lower grades will
e«l>e< ¡ally include reading, draw-
Uig, music, (»lay, iolk lore and folk
activities
In the intermediate and up|x*r
gia<ies the regular school work
will lx* pursued in addition to some
activities that will be attractive to
pupils of that age. Pupils who
wish to strengthen themselves in
certain subjects, or who want to
make up work that has been
missed, have a wonderful oppor­
tunity at tills time to do the work
under the most pleasing circum­
stances
"Then, there will be a class for
pre-school children ages ranging
from five years, three months to
six years This d«x-s not mean that
such children can enter school
when the regular session begins,
but it docs mean that tile children
can spend a half of each day under
the most favorable developing
conditions
"Junior high school pupils in­
cluding grades seven and eight
may, if they care to, remove de­
linquencies in grammar, history,
gerigraphy, arithmetic ami the like.
Second: Every child who attends
the summer session at the Lincoln
school is helping the community
to develop the Southern Oregon
College of Education. The more
children there are in attendance,
the better the training can be con­
ducted, Then, if the teachers at-
tending the Southern Oregon Col-
lege of Education have u large
number of children in attendance
for the puqrose of practice teach-
ing under expert guidance, the
more the school will mean to Itself
and to this community. Therefore,
the Ashland school administration
wants to make an appeal to the
parents of the community to send
their children to the Mncoln Train­
ing school for the summer session.
When attendance is possible, doing
so not only benefits the children
but adds to the value of the sum­
mer school conducted by the
Southern Oregon College of Edu­
cation.
"Let us have a large number of
children at the summer school this
year. The time is June 5 to July
14, morning sessions only, 9 a. m.
to 12 m.”
■ — ■-■©—
Elks ami their ladies about 300
■tiong, enjoyed a pre-picnic party
in the lix.al BPOE temple Wed­
nesday night The uffair, devised
by Walter Ixrverette as an Inter­
est generating event for the an­
nual picnic, featured many novel
entertainment ideas
The jamboree party opened
with a 9 p. in. supper in the base­
ment which was decorated to re­
semble an old time tavern. A pro­
gram of singing and dancing was
arranged, with square dances, old
time music and other novelties.
Dancing in the main ballroom fol­
lowed.
The annual spring picnic will be
held at Jackson Hot springs Sun­
day. June 4, and Is expected to be
one of the biggest outdoor parties
yet staged by the local lodge, ac­
cording to Exalted Ruler Frank
Van Dyke.
ALUMNI LAUNCH
LOAN FUND TO
HONOR BRISCOE
ALUMNI of Ashland high school,
as a feature act of their IMS
annual banquet which was held in
the Elks temple Saturday night,
launched the George A Briscoe
Student Loan Fund in honor of
the retiring school superintendent
who for 28 years has guided the
educational destinies of hundreds
of scholars. An estimated 275
alumni and guests were present
at the banquet, which elected Carl
Brower president for the coming
year, Max Roberson vice president
and Mrs. Marietta Hamaker sec­
retary.
The student loan fund, starting
with a nucleus of cash from the
association's treasury and contri­
butions, will be dedicated to the
ai<l of students who are in need of
cash loans to carry on their stud­
ies. The fund will be administered
by the school superintendent, high
school principal and chairman of
the school board.
Su(>erintendent Briscoe was pre­
sented with a handsomely bound
autograph album containing sig­
natures of alumni present during
the evening, many old grads from
before the turn of the century
being present. Members of the
graduating class of 1939 were hon­
ored guests.
Elwood Hedberg acted as toast­
master for the banquet, with Mac­
kenzie Roberson and Edmund
Dews responding for the present
graduating class of AHS, while
other speakers included Principal
i: c Forsythe.
Violin solos by Mrs. Howard
Mayberry, accompanied by Mrs.
Max Roberson, and solos by Tom
Walker added to the program.
POLICE SCRAM BUM
He was from the big city of
New York and he was hungry, so
he just slickered a small town res­
taurant by eating and then show­
ing empty pockets, but when the
police came, Vic Meiers went to
U m city lockup to think it over
That was on Monday. Wednesday
he was given a 10-day jail sent­
ence which was suspended if he
left town. Meiers scrammed.
r
Edward E. Spencer
and Companion
Are Invited to Be Guests of the
Southern Oregon Miner
To See Their Choice of
the Following
Varsity Theater
Programs:
(Friday and Saturday)
"THE FRONTIERSMAN”
plus
"FISHERMAN’S WHARF”
(Sunday, Monday, Tuesday)
"THE YOUNG IN HEART"
•
Please Call at The Miner Office
for Your Guest Tickets
LOU NOVA WINS
Before 25,000 fight fans tn Yan­
kee stadium in New York city last
night, June 1, Lou Nova won a
technical knockout over Max Baer.
Severe markings around Baer’s
nose and mouth were deemed by
the referee to be grounds for stop­
ping the fight after one minute
and 21 seconds of the 11th round.
Up until that point the fight had
been fast and furious with both
boys giving and taking plenty.
Nova lost two rounds for low
blows and Baer also was cautioned
against hitting below the belt. By
virtue of his win, Lou Nova will
meet the winner of the Tony Ga-
lento-Joe Louis fight in Septem­
ber. For Maxie it looked like the
end of the road as far as the figiht
game is concerned.
—.—•-------------
Parade Features Rites
For Soldier Dead Here
Ashland observance of Memorial
day Tuesday was featured by a
parade which followed Women's
Relief corps ceremonies at a Lith-
ia park bridge for sailor dead and
continued from the Plaza to the
Ashland cemetery, where the Rev.
J. H. Edgar paid tribute to those
who lost their lives following the
American flag.
The parade was led by the city
band, followed by Battery B and
representatives of veterans and
patriotic organizations of Ashland.
Floral tokens were placed to honor
the dead.
------------ •-------------
SENTENCE PAPERHANGERS
Jack Francis Clark and Elmer
Burrell. California transients ar­
rested by Ashland police May 18,
Wednesday were sentenced to
three years each in the state peni­
tentiary on bad check charges by
Circuit Judge H. D. Norton. Both
men had previous records, local
police inquiries revealed.
TRUTH about ADVERTISING
By CHARLES B. ROTH
YOI NG PIANISTS PRESENT
RECITAL HERE TONIGHT
Fourteen young pupils of Miss
Margaret Ramsey will present a
piano recital in the gold room of
the Ashland hotel at 8 o'clock to­
night, June 2. The affair will be
open to the public.
Pianists will include Sheila
Schuerman, Sharon Schofield, Dor­
othy Mae Elhart, Sally Taylor,
Kay Taylor, Joan Neil, Faith War­
nock, Marjorie Lutz. Lottie Bur­
ger, Sally Beebe, Vayle Specht,
Alice Ostrander, Ixiis Redford and
Joan Whitmore.
•
• Ronald Brown of Klamath Falls
is spending several days this week
at the home of his grandparents,
Mr. and Mrs. J. A. Ferren.
AN Elizabethan fashion show will
be sponsored by the Oregon
Shakespearean Festival associa­
tion June 18, it was announced
this week by IxrRoy IJndner,
chairman of the event. Girls and
men will be garbed in costumes of
authentic design of the business­
man and society belle of the 17th
century.
Ixiis M Bowmer will assist in
the designing of the gowns. Mrs.
Bowmer, through her Shakespear­
ean researches, has given much
study to the dress of that period.
Lindner stated that the follow­
ing stores have promised entrants
in the show: McNair’s, Fortmil­
ler's Ingle Drug, J. C. Penney
company, Chamber of Commerce,
Western Auto Supply, Claycomb
Motor company, Greyhound Tav­
ern. Other entrants are expected
from those stores not yet con­
tacted.
The fashion show will be held
at Twin Plunges at 2 o’clock on
the afternoon of June 18 with mu­
sic furnished through the courtesy
of Ward Croft.
THE RESPONSIBILITY OF SUCCESS
E OFTEN say when we dis­
cuss various things we acquire
that it isn’t the original cost
counts. It is ths upkeep. This is
particularly true of success.
The fact is that there is a re­
sponsibility of success which failure
or mediocrity never knows. The
man who is successful, who achieves
In whatever line he may enter, has
an obligation and a responsibility
which requires that he continue to
do his very best.
W
Especially is this true of business.
To make a brief success of a busi­
ness isn’t hard. To build a lasting
success requires close application
and a tine sense of the obligation
which success implies and demands.
If advertising served no other pur­
pose than to create the obligation
of success it would
perform a useful so­
cial and economic
act, for advertising
holds up this obliga­
tion of success and
demands that it be
observed constantly.
Whenever a manu­
facturer or a mer­
chant begins to ad­
vertise he sets self
imposed standards
on himself. By these Charles Roth
standards do others
judge him. By these standards do
they also classify him.
He has an obligation to live up to
every day thenceforward.
If he hadn't advertised, he could
give good quality one day and poor
quality the next and get by with it.
that
But when he comes out boldly in
print and advertises, the die is cast,
and he must forever live up to the
highest ideals.
Shrewd men have thought that
they could controvert this law. By
putting quality and good value into
a product and then by advertising
it, they have succeeded in a short
time in building up a big business.
And then came temptation.
"Why maintain all this quality?”
they ask themselves. The public
will never know. Why not cut the
quality but continue the advertising
and clean up? They have tried. But
the public does know quality, is
quick to perceive deception, and
abandons the man or product which
tries to substitute inferiority for hon­
est merchandise.
There is no quicker way to ruin
a business than to set up a standard
and then violate it. There is no bet­
ter way to build a business than to
set up a standard and then live up
to it.
Advertising is the great setter of
standards in American business life,
and advertised goods arc the stand­
ards by which you spend your in­
come, confident of getting your mon­
ey’s worth every day.
The man who advertises has as­
sumed the responsibility for success.
You'd rather deal with a responsi­
ble man, wouldn’t you?
© Charles B. Roth.
umber 22
■ MANY prizes to
MARK SOFTBALL
OPENING MONDAY
I UUASHINGTON, D. C„ June 1—
’’ An undisclosed fact is that
President Roosevelt has not op­
posed the suggestion that his
name be placed on the presidential
primary ballot in Oregon. Friends
of the President now are working,
without publicity, to deliver the
10 delegates of that state to Mr
Roosevelt or anyone he may indi­
cate. Back of this is a bit of psy­
chology. Oregon is one of the early
primary states and should he
carry the democratic primaries it
will have large advertising value.
Two other names probably will
be filed to contest with Mr. Roose­
velt Senator Burton K. Wheeler
of Montana, a long-time progress­
ive, and Senator Bennett Champ
Clark of Missouri. Buddies of
Clark who served overseas with
him are reportedly performing
missionary work for him both in
Oregon and Washington.
James A. Farley, immensely
popular with organization demo­
crats in the northwest (as else­
where), will not permit his name
to be used if he is convinced in
time that Mr. Roosevelt's hat is in
the ring. To Farley the third-term
idea is distasteful, but if Mr.
Roosevelt wants a third term—a
suspicion growing stronger with
each day—Farley will give his
chief the same support he did in
1932 and 1936 for, above all else,
Farley is loyal to the core.
Among the reasons why Mr.
Roosevelt is expected to seek a
third term is the general assump­
tion that much of the new deal
policies will be discarded if any­
one else is installed in the White
House. There is no new dealer in
sight sufficiently strong and
blessed with Roosevelt’s personal­
ity who could hold the gains made
by the present chief executive. It
is argued, therefore, that to pre­
vent the new deal policies from
being wrecked, Mr. Roosevelt will
head the 1940 ticket by permitting
himself to be conscripted.
1 1 1
Power end of Bonneville
dam is on the verge of a
thorough shake-up for Secre-
tary of the Interior Ickes Is
far from satisfied with the
way that government-owned
project is being o|>erated. The
pruning knife will be applied
to the |>ersonnel, Ickes being
satisfied that there are more
|>eople on the payroll than
necessary. Too much overhead
for the amount of business;
too much out-go and not
enough income because of the
delay in selling (tower. The
secretary is now instituting an
inquiry as to why only 200 kw
have been sold.
Although appointment of a
l>ermanent administrator is
expected in two or three
months at the latest, the ideal
man for the position has not
been found. He must be a man
"¡tower minded” and with a
nationally known name.
1 1 1
Undercover agents are now
working in certain navy yards and
military reservations to locate the
communist missionaries who have
created a disciplinary problem in
these places. In the yards they are
also watching for evidences of
sabotage, for the navy high com­
mand knows that several costly
"accidents" to the machinery of
vessels did not just happen. These
(Continued on page 6)
I
AS a climax to softball’s opening
night ceremonies which will
get under way with a parade of
players in uruiorm and U> music,
a list of prizes is being given by
Ashland merchants for teats to oe
performed at the double-header
event scheduled to open under the
lights at the high school field at
8 p. m. Monday, June 5.
Awards will be made for the
folio wing accomplishments; First
home run, first single, first double,
first three-base hit, first infield
out, first outfield out, to the play­
er starting the first completed
double play, leading hitter of the
evening, pitcher with most sLrike-
outs first night, pitcher with least
outs first night, first put-out on
bunt fielded by catcher, first un­
assisted put-out, first catcher’s
throw to second for a put-out,
first player to strike out with the
bases loaded, best hitter over a
two-week period, pitcher with best
strikeout record for two week per­
iod, player with least errors for
two week period, first put-out at
home plate by an outfielder, first
batter to walk, first stolen base,
first score made, first fly ball over
left field fence, individual player
with two home runs in one game,
first pitcher to strike out Parker
Hess, and the player making the
most spectacular or exciting play.
Ail awards which are not gained
on opening night will be held over
until won.
The Chamber of Commerce will
assist the award committee in
canvassing the business district
today for the awards. All dona-
tions will be strictly voluntary
and will be used as a means to
promote softball as a summer
sport in Ashland.
------------- •-------------
Southern Oregonians
Flock to Exposition
Jackson county residents recent­
ly registered at the Shasta-Cas­
cade Wonderland building on
Treasure Island include:
Ashland—Mr. and Mrs. M. B.
Woods, Mr. and Mrs. S. S. Mitch­
ell and Mr. and Mrs. L. A. Bar­
num.
Talent—Mrs. E. V. Anderson, E.
E. Diamond, Martha Diamond and
Mrs. J. C. Ottinger.
Medford—Mr. and Mrs. E. J.
Klein, Thelma Hampton, Mr. and
Mrs. B. F. Neff, E. B. Rickel, Mrs.
Sam Pollard, B. R. Harder, Mr.
and Mrs. R. W. Dean, Verne
Campbell, John W. Snider, Mr. and
Mrs. W. H. Dyer, P. C. Shutt, Mr.
and Mrs. David B. Crosby, E. F.
White, Eva Locke and D. R., Arnie
and Dick Finch.
Rogue River lodge—Monte Gil-
housen.
Commenting on the back of
their registration card, Mr. and
Mrs. S. S. Mitchell of Medford
said: “It is really beautiful. We
can not express our appreciation
of all the beauty and the wonder­
ful courtesies of all the people who
have made our visit such a grand
success. Thoroughly enjoyed the
exhibit.”
Former Medford residents who
registered are V. H. and Francis
Vawter of Santa Barbara, Ernest
Rostel of San Francisco, Mrs. W.
H. Mitchell of San Francisco,
formerly of Jacksonville; Mrs.
Janet Fobs Morrat of Crockett,
formerly of Ashland, and Nettie
Green of Berkeley, formerly of
Ashland, also were visitors.
-------------•-------------
• Ross Tilley of Siskiyou was a
visitor in Ashland Wednesday.
Vets To Give Dance
In Medford Saturday
Jackson county chapter of the
Disabled American Veterans of the
World War will hold a public
dance in Dreamland hall in Med­
ford Saturday evening, June 3.
Music for the ball will be fur­
nished by Steve Whipple's orches­
tra, which will be augmented for
the occasion. The Melodears, girls’
trio, will be featured entertainers.
Proceeds of the ball will go to
disabled veterans and their fam­
ilies of the county, according to
Carold J. Parker, DAV chapter
commander. Through such work,
the DAV endeavors to provide
funds for emergency relief among
the veterans and to aid in the
work of their rehabilitation.
Parker explained, "We ask the
general public to patronize this
dance and thus spend an enjoyable
evening while helping disabled vet­
erans to help themselves.”
HANSEN MOVES OFFICE
Lew H. Hansen this week has
moved his real estate office from
its plaza location to Medford,
where he has taken over the busi­
ness of Syd Blood on North Cen­
tral avenue.
WANDA PURVES losing a
race with the door of Mr. Gian-
ini’s bank by scant seconds.
CHARLES ZARKA slumber­
ing through a movie while his
searching parents lost sleep.
DR. GORDON MacCRACKEN
being threatened with a deluge
of dead gophers.
GERTRUDE BROWER losing
heavily and powerfully on the
Baer-Nova fight.
JEAN EBERHART walking
in his sleep at the Elks jam­
boree.
BERT LARSON dismissing a
badly-scraped elbow with the as­
surance that ‘‘Mama will fix it.”
BILL AUSLAND threatening
to clean out a group of bystand­
ers with a windmill pitch.
FRED TAYLER patting his
new car on the hind fenders.