b O Mo > I
COI 7 IJ E
S outhern O regon M iner
The Paper That Has Something To Say—And Says It!
ASHLAND, OREGON, FRIDAY, MAY 12, 1939
GOPHER BOMBS
SNUFF OUT LIFE
OF LOCAL MAN
AT und cold are said to cause
the xaine
same reaction to our
'es, but frigidity han one ad-
Âge you aren't asked a hun-
I times « dny if it's cold
igh for you.
1
1
1
»Ionel Clark Wood is u clean-
/en Westonite
I--------- who prefers to
,r his 5 o'clock shadow under
eyes
111
ledford folks »<x>n will huve
telephones. Ux>. which will
. 'em something else to stick
r fingers into.
111
;hile (he brilliant sociologists
conducting research into the
s<- of so many divorces in this
a lot of folks at.- giving
h other knowing l<x»ks und
:kering, because they already
,w the answer marriage
111
»robably the reason why old
ids. in their desperation, will
rry » two-timing galixit to
husc they figure that half an
is better than none.
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[-he puzzle is, why are they
lied Idle rumors when they' re
pt so busy?
----- •------------
OCE TO HOLD
HOT ELECTION
( ’HltlS PETERSEN, «2, who died
following the Ignition
ignition of go"
go­
pher
bomlrn
in his car
early
Mon-
,1
—
.
—
ttt
J
30
p
m
•lay, was laid to
Thursday, May 11, in Mountain
View cemetery Relatives and
friends CI<<W<I<MI the J 1* Dodge
and Sons chapel to pay tribute To
the v*
‘
well “ known
businexa man and
to hear the Rev.
---•■ C ____ E. ____
Dunham,
lauitor of the Baptist church read
last rites.
Petersen, owner of the East
Side and Plaza meat markets here
since 1030,
1930, was driving down
down Oak
___
street towurd his slaughter house
when u «ack of gopher bombs be­
came * Ignited
—** - Fumes caused us-
phyxlalion and flumes severely
burned the man
_ ______
before he could
bring his car to a atop and be
pulled from the inferno by Ray­
mond Liningcr, a passing motor­
ist Petersen died a few hours
Inter in Community hospital, and
Deputy Coroner Will Dodge
blamed fumes and bums for the
tragedy.
Chris Petersen is survived by his
widow and Mix children, who in-
< iude Mary Petersen, secretary to
the city sch<x>l NuperinU-ndent;
Verna Petersen, junior high stud­
dent, Jack Petersen, OBC student;
Dick Petersen,
‘
Chiloquin; Mrs.
V era Shariah, Fresno, Calif., and
Mrs. Helen Retherford, San Fran-
cisco He was born tn Denmark
in 1877.
•
Carter-Kennaston Go
Will Be Feature Of
Monday Night’s Card
Number 19
l’REXY HOPEFUL!
TRUTH about ADVERTISING
By CHARLES B. ROTH
WHAT IS ADVERTISING GENIUS?
N THE early days of advertising ing just a few dollars in his local
there were men who posed in the newspaper, was able to top all the
role of genius. They shrouded ad­ results of these high-salaried adver­
vertising with mystery. To portray tising men.
All he did was to know the de­
their part they let their hair grow,
wore flowing bow ties, affected a sires of his customers, and sit down
far-away look and muttered mys­ and tell them what he had in a sim­
ple, an understandable, a convinc­
terious formulae.
Some persons still believe that the ing. conversational way. Here is his
ability to advertise a business suc­ advertisement:
cessfully is like the ability to write
SATURDAY SPECIAL
poetry—an inborn gift.
this coupon and 5 cento
It isn’t at all. The closer ad­
Will buy a Bigger and Better
vertising comes to answering some
"Double Dip”
of the needs ir. the lives of common,
ICE CREAM SODA
ordinary people the more nearly it Clip this Coupon and bring it with
comes to success.
five cents to the
The only genius needed in adver-
PARK VIEW DRUG STORE
tising is the everyday genius of tell­
This is a perfect advertisement. It
ing the truth in a
offers a wanted service. It offers
simple and an un­
value. It inspires confidence. It is
derstandable way.
something people in his neighbor­
A few months ago
hood wanted to read.
some of the leaders
It didn’t take a genius to write it,
in the advertising
but the whole genius of advertising
profession
were
is behind it.
boasting about the
Every day advertisers are pub­
results of their work.
lishing
similar announcements in the
One of the advertis­
newspapers.
These announcements
ing publications pub­
are as much in what is called the
lished what they
public interest as the results of sci­
said about them-
entific research or study—because
selves.
they bring the public something it
Charles
Roth
Writers of some of
to make life better or more
the largest corporations in the coun­ wants
interesting or, in the case of Park
try took part in the discussion. But View
Drug, a little more enjoyable.
a little druggist in Florida, spend-
© Chalies B. Roth.
I
|JII.L BRAUS, above I m one of
* the severa) candidati'* for
«indent body office« at the
Southern Oregon College of Ed­
ucation, and axpire« to beeome
president for next year ut to­
day’« election at the college,
S<M'E campus has been the
«cene of » hectic, inventive |H,
liticai campaign (luring the last
10 days while candidate« and
backer« have tap|xxl all imagin­
able resource« for ballyhoo.
Brahs Is a graduate of A«hland
high school and a local resident.
CAMP FIRE GIRLS
WILL SERVE BEAN
HOLE LUNCHEON
•Marshall Carter of Missouri will
be pitted against junior heavy­ ASHLAND Camp Fire girls, un­
der the leadership of Miss El­
weight champion Bob Kennaston at
Medford armory next Monday eanor Coombe, will serve an out­
night, May 15, In Promoter Mack door "beiuihole" luncheon at the
entrance to Lithia park from 11:30
Lillard's top main event.
Kennaston has shown what he a. m. to 1:30 p. m. Saturday, May
can do against nieunies in trounc­ 13. Proceeds from the popular an­
ing Pete Belcastro and Joe Smo- nual event will be used for the
linski In succeasive weeks and in girls’ summer camp at Lake o' the
meeting Carter he will face a Woods.
To assure the best luncheon
scientific _ grappler.
. _
______ ____
Whether
the
champ will work in the bound» of the Camp Fire girls have placed
the mle Ixxik or attempt to rough Mr». Maggie Beagle in charge of
the former wrestling tutor re­ preparing the beans, while Clar­
ence I juic will preside over the
mains to be seen.
Belcastro and Smolinski clash coffee.
Camp Fire girls have been busy VV ASHINGTON,
Sick-
in the middle bout. The wild wop
v nexs dogs members of Presi­
has been hounding Lillard for the selling tickets during the week,
match ever since being threshed for which work the most success­ dent Roosevelt's official family
by the Polish bad boy a few weeks ful will receive "scholarships” to persistently. Marvin McIntyre,
presidential secretary, has been
ago and both have promised each the summer camp.
The "beanhole’’ nooner will be out of commission for months. Mc­
other a beating to be remembered
Sailor Dick Trout of San Diego server! in the open shade with Intyre. gaunt of face but lyniling,
returns to the Medford mat wars m | m dal tables and chairs being set has been the man who said wheth­
after several months absence to up for the repast, which attracts er or not anyone could see the
meet Eddie Rogers in the opener. a large representation of business president at the White House His
Trout has been campaigning in and professional men as well as job was to divide the sheep from
the goats, compile the list of ap­
the south
.................................
since leaving Medford shoppe: s.
—•-----------
pointments for the president and
and advance reports state that he
has developed an airplane spin • Fred Rapp underwent a major protect the chief executive from
that rivals Dude Chick's lariat operation at the Community hos­ unimportant visitors. Now Charles
spin Combining this with tos d.V pital in Medford Tuesday. Last Edison, son of the famed inventor,
namite drop-kicks. Trout should reports were that he is coming is in a serious condition in New
Church of
, York. Edison, assistant secretary
along nicely.
be a dangerous opponent.
------- •----------------
of the Navy declined to go to the
Rogers, although he lost to Phil
Nazarene
Romano
last
week, is a much im- • A three-act comedy will be Navy hospital, where McIntyre,
E. E. Wordsworth, Minister
proved matman and his clever presented at the Talent high Secretary of Interior Ickes, and
Fourth and C Streets
methods of wrestling will force school gym on Friday night. The all senators and representatives
title, "Percy Cuts Loose.’’ A loud who need hospitalization head for.
Trout
to work hard.
Our motto: "The church where
speaker system Is being installed Claude Swanson, secretary of the
•
ou are never a stranger."
by G. E. Hoard for the senior play Navy, has been practically an in­
JAMES A. COOK
•Sunday uchool 9:45 a. m. T. S.
Funeral services for J. A. Cook, that will enable every one to hear valid for the past four years but
VUey, superintendent.
A special ■49. who died last week-end, were the entire play. The characters in the president will not ask for his
rogram featuring Mother's Day. held May 8 at the Litwiller Fun­ the play are as follows; Earl Vet­ resignation and Swanson won’t re-
Jome and let us honor our moth- eral home under the auspices of ter Hulda Estes. Ricky Myers, . sign. With the secretary and as­
irs on this day.
the Elks and the American leg­ Cornelia Hilkey, Nancy Firestone, sistant secretary unable to per­
, Morning worship ll o'clock. ion with the Rev. C. E. Dunham Clyde I’urdue, Lester Anderson form, the navy department is now
Sermon by pastor. "Our Debt to officiating
Interment was in and Ray Zemke. The school orch­ being directed by Admiral Leahy.
Motherhood." Mother's Day ser­ Mountain View cemetery.
The secretary of the navy is al-
estra will provide the music.
mon.
| ways a civilian who signs his name
Evening worship 8 o'clock, ser­
on the dotted line indicated by his
mon by pastor, "An Old-fashioned
naval advisors. Another cabineteer
LIFE
’
BYWAYS!
Home."
far from well is Harry Hopkins,
newly appointed secretary of
The entire day's services are
commerce. Immediately after an­ I
planned to honor motherhood.
nouncing he wished to bring
Welcome to mothers today.
about business recovery and re­
•
store confidence Hopkins’ old com­
MRS. FRANK STASKA
plaint (a stomach ailment), caus­
Rosary was said for Mrs. Frank
ed him to give his office the ab­
"h^ka. who died hero May 5, at
sent treatment, although he was
the Litwiller Funeral home Sun­
able to visit Hyde Park when the
day. Services were held Monday at
president was entertaining royal
, ' SaiK-(| Heart chapel in Med-
gjjests. Thomas Corcoran (Tom­
*or<! and interment was in Siski­
my the Cork), who has partici­
you Memorial park.
pated in drafting much of tlie
controversial legislation in the
• Die C. A. Long beverage shop
past two years and who is an
new highway adjoining
important member of the little in­
Skeeters’ garage is nearing com­
side group at the White House, is
pletion and will wx>n be ready for
recovering from a major surgical
business.
operation. J. D. Ross, administra­
tor of Bonneville, who was to be
the headman for the president’s
Phil Stansbury
plans for public power in Wash­
and Companion
ington, Oregon and Idaho, passed
away two months ago. John Nance
Are Invited to Be Guests of the
Garner, heir presumptive as vice
Southern Oregon Miner
president, has been laid up with
lumbago.
Pressure under which
To See Their Choice of
top-flight administration officials
the Following
work, plus Washington climate, is
Varsity Theater
largely responsible for the sick
list. Illness among members of
Programs:
congress is common.
• Friday and Saturday)
1 1 1
"IN OLD MEXICO"
Aviation School
plus
No mention has been made pub­
"PARDON OUR NERVE”
licly
yet of the plans for the navy
(Sunday and Monday)
to use Tongue Point, at the mouth
"YES, MY DARLING
of Columbia river, as a school for
DAUGHTER"
training aviation reserve officers.
I niesday Through Thursday)
Conditions in the estuary where
“I'M FROM MISSOURI”
. the new air-base is to be located
plus "BOY SLAVES"
are ideal for training purposes
with amphibian planes No other
Please Call at The Miner Offlco
I navy air-base is so well suited for
lor Your Guest Tickets
The Southern Oregon College of
lucaUon s campus this week nax
eii the Kent <>f many and varied
in ¡»sign s|>e«chcs, jH»atrm, dis-
»ya. stunts and vcrbul challeng-
which will culminate in a school
Kt Ion for next term's student
dy ¡Kists this afternoon.
Heading the tempest in a tea-
it as the race has become are
III Brails of Ashland and I.ee
err!man of Trail as candidates
r the office of president, Harry
hiumn having withdrawn from
•e field Bruce Schilling of this
ty and Woody Mason are seeking
it vice presidency, while Betty
ano and Frances Horn are on the
cket us candidates for secretary,
elen Thomas, Margaret Harrison
•id Chuck Sturgill are competing
•>r the treasurer’s position Ralph
«mb and Jack Forsythe are run-
hg f'>i p< p promoter and Siski-
ou editor, respectively, and are
»opposed.
Results of the election will be
nnounced during the evening at
mixer dunce being held by the
Tieta Delia Phi.
the
S
I
May Force Vote On
Townsend Plan Bill
WASHINGTON, D. C., May 11
—An attempt will be made to
force to the floor H. R. 2, the
measure planned to put the Town­
send idea for old age pensions into
effect. The ways and means com­
mittee has concluded hearings and
listened to witnesses for and
against the bill. The committee is
still in executive session, but there
is a feeling on the part of support­
ers of H. R. 2 that the committee
will not report thè bill on account
of the administration's opposition
to it.
Representatives favoring the
measure have decided to file a pe­
tition to discharge the committee
and bring the bill to the floor for
debate and vote. It will require
218 signatures to bring out the
bill, under the house rules this is
the only remedy available if the
committee refuses to report out
the bill.
breaking-in pilots as the Columbia
affords ample room, free from ob­
structions, with sufficient protec­
tion for taking off and landing.
There is a possibility that Tongue
Point will become the principal
training center for navy fliers in
coming years.
1 1
Blocking I legislation
When the house of representa­
tives is working on the consent
calendar, a single objection is suf­
ficient to hold up or defeat a bill.
For instance, a representative
from New York by his objection
has blocked a bill to amend the
agricultural marketing act to
make its provisions applicable to
Pacific Northwest boxed apples.
The present law excludes produc­
ers of all types of apples from
participating in marketing agree­
ments and the bill would make the
act applicable to apples produced
in Oregon, Washington and Idaho.
The same New Yorker with an-
other "I object,” prevented exten­
sion of the hop marketing agree­
ment, There are members of the
house who are known as profes-
sional objectors and they are in
their element when the consent
calendar is under consideration.
Communities, committees and law­
makers may have worked months
or years to bring the measure to
the point where it is on the con­
sent calendar and then some nui­
sance bawls out his objection.
1 1 1
This and That
To enable a few togamen to at­
tend the Kentucky derby, the sen­
ate took a recess for several days
. . . Gen. Anastasio Somoza, pres­
ident of Nicaragua, given a royal
welcome by President Roosevelt,
is in fact a dictator, but he is
"our" dictator (he chased his un­
cle, who was president, out of the
country and made himself presi-
dent) ... In an effort to balance
the budget, Secretary Ickes is
charging 10 cents admission to
the famous Lee House, in Arling­
ton cemetery. Millions of people
have seen it for nothing but Ickes
believes a look at the ancient
mansion is worth a dime although
it belongs to the public.
----------- •------------
MOVES SHINE PARLOR
Wayne Brown, operator of the
Central Shine parlor on East Main
street, has moved his business
from the old Tidings building to
the Elks barber shop on the
ground floor of the Elks building.
NATIONAL HEAD
TO COME HERE
FOR P-M CONFAB
r ’ EORGE PURCELL, president
'J of the National Association of
Postmasters, will attend the Ore­
gon state association convention
in Ashland June 15, 16 and 17, ac­
cording to Postmaster John H.
Fuller, who yesterday was inform­
ed of Purcell’s coming by State
Secretary Winifred Wisecarver of
McMinnville.
The three-day convention will
draw together postmasters from
over the state as well as promin­
ent speakers from many coast
points. Today, May 12, a commit­
tee appointed by Chamber of
Commerce President C. M. Litwil-
ler will meet to formulate housing
plans for the visitors, and arrange­
ment of other details. Litwiller
named W. H. McNair, Dr. Walter
Redford, V. D. Miller, Frank Van
Dyke and Dr. R. L. Burdic as an
advisory committee to assist Ful­
ler. They will meet with hotel and
auto camp operators to arrange
accommodations for the hundreds
of conventionists expected next
month.
The advisers also will name
committees to arrange for recep­
tion and hospitality, music and
entertainment, banquet and dance,
and recreation.
----------- •------------
Mrs. Guilbert to Head
Local AAUW Group
Members of the Ashland branch
of the American Association of
University Women held their final
meeting this year at the Ashland
hotel, Monday evening, and elected
Mrs. Charles Guilbert president of
the association for the coming
year. Other officers elected for
next year were Mrs. Bertha
Smith, vice president; Mrs. Robert
Dodge, treasurer; Mrs. Francis
White, secretary, and Mrs. Frank
Van Dyke, chairman of the pro­
gram committee.
Chief speaker at the meeting
was Miss Helen King, who gave
a report of the recent state con-
vention held hi Salem, to which
Miss King served as delegate from
the Ashland branch. Following the
delegate's report, the retiring
president, Mrs. Jean Eberhart,
called for discussion of the coming
year's work. On the basis of Miss
King's report of what is being
done in the 19 different branches
of the state, tentative plans were
discussed for the activities of the
Ashland branch next year, which
included cooperation with civic
organizations to further commun­
ity projects, presenting outstand­
ing speakers, as well as continuing
the usual study groups.
Hostesses in charge of the eve­
ning’s meeting were Miss Ethel
Reed and Mrs. Francis White.
BAUGHMAN-LEE
United in marriage in Yreka
May 10 were Marjorie Baughman,
daughter of Clinton J. Baughman,
and Othel Lee. The ceremony was
performed by the Reverend Ma­
lone of the Methodist Episcopal
church and the couple was at­
tended by Mrs. Frank Carson and
Larry Lee, brother of the groom.
Following a short wedding trip
the young cople are at home on
Van Ness street.
DON TRAVIS holding up the
progress of bus transportation.
FRED PIERSON carrying a
dozen eggs under his arm in a
much too casual manner.
BEULAH HERVEY joining
the ever growing ranks of Isaak
Walton enthusiasts.
VINCE SWINNEY dispensing
cigars—it’s a boy!
BYSTANDERS discussing a
canopy for the Plaza fountain
because birds apparently fly too
low.
FRED CUSHING illustrating
a treatise on the bouncing of
bums.
Fellow policemen complaining
that since PAT DUNN and
CHARLIE SNYDER captured
the Grants Paas gunman there
isn't enough room in the station
to hold their chests.
ED BRIDGEN leaving
hisses in a dentist's chair.
WALT SCHEIDEREITER
able to speak above an ugh.
JOAN WHITMORE being
der a spell while proofreading.
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