PICTURE SOLD
50,000 WILLYS
SPECIFICATIONS
HAT'S TRUTH! Automobile dealers are
T
businessmen. They are in business to sell
1937 WILLYS MOTOR CAR
w » Bfl
MODEL 37
IF
Cylinder hnr<
POWER PL ANT:
Engine, four cylinder. I head type
Piston displacement 1 14.2
3 and « Inches.
Stroke 4 and 1 A Inches
cubic inches
N A C.C. horsepower rating 15 6'. actual horsepower
48 at 3200 r p m. Compression ratio 5.7 to 1.
r-
Y’r 1 I«
.J
1 JL
They certainly do not get enthused rapidly
over a product, since, to them, it merely repre
sents dollars and cents. But when Willy
ENGINE MOUNTINC.
Patented Rubber engine mounting«
I point
suspension with clutch pedal, brake pedal and hand brake lever
mounted independent of power plant.
dealers saw the artists' pictures and read the
Light vseiqht. four ring, cast iron pistons with 15 16 diameter piston
pins.
Connecting rod 4 and 1 16 inches center to center, bronze
bushed piston end. spun babbitt on crank pin journal, rod drilled to
throw a constant spray of oil against upper end of connecting rod.
specifications of the proposed new, full-sized
"surprise" car
ENGINE LUBRICATION
Full pressure to crank«haft I be.»rings
connecting rod bearing». camshaft bearing« and timing ch lain. Lbr-rl
«pray to other engine part«
Float O floatinq type < od intake
Capacity: 4 quart«.
Capacity
COOLING SYSTEM
Cellular type radiator.
Concealed filler pipe
Centrifugal type pump in unit
bladed fan.
V type belt.
CLUTCH AND TRANSMISSION
Warner Syncro Meeh transmission
speeds forward, one reverse.
mean
over a product-to-be
’J q.illon«.
with four
Single plate dry di«r
Silent, helical cut gears.
They were so jubilant that they immediately
clutch.
Tbr<*e
placed orders for FIFTY THOUSAND CARS!
UNIVERSAL JOINT PROPFl.LOR 5Hj
type universal joint at both end« of <
«haft.
Drive taken through rear spring«
That's confidence That
when the new Willys motor cars rolled off
REAR
AXLE
Semi floating, unit center type
Shim adjusted
nickel alloy spiral bevel ring gear and pinion, 4 I to 1 ratio.
Pinion-
shaft mount on two oversized Timktn bearings, differential and rear*
axle shaft mounted on Timken bearing«
Not only dealers but motorist« everywhere were fascinated by the captivating beauty of th
new
This picture, in a small way, tell« the • tcry
f American eager
FULL SIZED Willy« "Surprise c<ui
The greatest automotive critic« ■»'* the people who
acceptanc e of the n*A models at Automobile Show«
For their enthusiastic endorsement of Willy« we tender the grr.itCBt th«ink«
We
buy and drive car«
will show our .tppf eciation of the
approval the be«t way we Know how
BY C ONTINUING TO MAKE
WII L
AMERICA'S** SURPRISE
TIMES IN RUGGI DNE SS. PERFORMANCE,
SAI I TV AND ECONOMY:
Heat treated i I beam reverse Elliott type
FRONT AXLE
bearing! on steering knuckles and thrust bearing«
Overs*
inq • k nuc k Ir bolts mounted on bronze bushings.
Gemmer worm «and gear type «tearing
STEERING GEAR
teen inch diameter steering wheel
Turning radiun 17 feet.
IGNITION AND LIGHTING:
Auto Lite ignition «y«fem
Vacuum
rnntrollrd distributor
Rendu equipped «tarter
Sferi ring q*,lr nn
flywheel.
13-plate battery CONVENIENTLY MOUNTED UNDTR
THE MOTOR HOOD.
Bird « eye headlight« with parking bulbs
Combination
tail and «top
light.
Indirect
da«h
lighting
Light
«witches conveniently mounted on da«h.
WILLYS DISCOVERS METHOD
El IMINATING ACID RURRI.ES
ember
CHASSIS:
Fr.me double drop X »nd
length, bumper to bumper 175 »nd . meh»
beri
spa
were more than justified. Now you motorists
in business
detailed investigation and
type
lly, decisive
mount*
<• bn- r been bulbi
1 output up tn
units
Mr \5
' eils r»ur
the
CONTROLS:
Horn control In center of steering whe*l
Throttle,
Choke control, ignition switch, headlight switch, and starter button
conveniently arranged and mounted on*dash board
Heaolight hnm
controlled by foot switch.
<1 States now
sfril l’or» 'A hoar
Very
the nail'll’
field«
EQUIPMENT!
Aeroplane type »hock •btorben. front and reir.
Non-glare windshield,
Remote door control«
Safety type steering
wheel
Sound and weatherproofed, all «afety «tee| bodies
Auto-
Rear view mirror.
De Luxe model«
matic windshield cleaner.
have »un-viinr, bumper-guard«. wind«hie|d-w»per and dome light)
Cowl ventilator, two large glove compartments
Concealed door
Check strap«.
Tool«.
answer to
your motoring needs. VISIT YOUR NEAREST
WILLYS DEALER AND SEE FOR YOURSELF
by driving, by riding, you be the judge and
from
I” '■
nr*
pro*
«Ph ’H r “*•
M
nd the West Coast plant their expectations
and like good business it entails deliberation
SYSTEM:
Gssobns tsnk at rear
Mechanical fuel pump and
Electric gas guage on instrument hosrd.
Fri'M «nA Äpe<|fWH mu mihjeot
the assembly lines at both the Toledo plant
WII I YS PRODUCTION SHOWS THIRD
CONSECUTIVE MONTHLY INCREASE
BRAKES:
Four wheel.
Bendix duo «ervn internal expanding t'A'O«
shoe type, self energizing
Conduit sheathed brake cable«
Total
braking area 134 sq. inches.
Nine inch brake drum«.
L6:
Disc type
16x5 50 tires,
rear dock compartment.
profit out of the sales
cars and make
the false
WILLYS COMMERCIAL CARS
Willys Pick-up and Panel-Delivery Commercial Cara
such as the panel-delivery
pictured above can economically replace heavier vehicles used in similar service
To the
traveling salesman Willys offers cheaper transportation, greater capacity for samples and
personal baggage,
i larger number of daily calls with a distinct saving of gasoline and oil.
The Willys offers greater mileage than any other truck on the market — UP TO 35 MILES
PER GALLON!
This means that your gasoline
costs
will
cut
be
nearly
in
half.
In
35,000 miles of delivery service this items alone saves you many hundreds of gallons of
Model
Measure the loading compartment of the Willy. 1937
gasoline (also many quarts of oil) no small item
77
You also save, proportionately, in other items of operating expenses
Panel
Delivery
commercial
car.
You
will
plenty of apace for most kind« of light deliveries.
traveling
salesman,
alone,
the
panel-delivery
capacity for a wide variety of »ample«.
To the
offers
great
After all there cannot
tires.
to add
to the
Willys tires are not only cheaper to replace but should
has been conservative.
profits of
last
longer-
Maintenance, insurance, depreciation, taxes
delivery service costs less through the ownership of Willy
In fact
and over-powered.
ing speed at no greater cost than (lie wages of AN ADDITIONAL DRIVER!
While the
25,000 miles
two of these units
offer greater loading space, twice the delivering range »nd 100',
driven under 35 miles per hour averaged speed.
business.
in every phase your
be economy in the constant use of a truck that is oversized
Most trucks within city or town limits are
any
Take, for instance,
in increased deliver
Examine the spaciousness of the Willys 1937 Model 77
Cab-Pick-up Commercial car.
You will find ample .space for
almost any sort of light load, plus ruggedness.
The pickup
fills a long needed want for the reduced cost of delivering
loads lighter than frequently carried in trucks of '-ton, 1-ton
and even
I ’-ton capacity.
Measure the space in this unit.
Stop lights, city ordinances and other traffic controls have re
I hese cleverly designed end sturdily built units will coat you leas to buy, less to
duced the necessity for high-powered
engines whose maxi
Willys Panel-Delivery model is built to stand up under long,
pay for down payments and less for maintenance,
fast runs it is outstandingly economical on the short hauls,
isfaction which comes from making a sensible purchase and throughout the long own-
economy paying for six or eight cylinder maintenance when
where low averaged speed and idling engines are the rule.
ership their low maintenance will prove a profit
four-cylinders can do the job.
In your service you will enjoy the «st
you will save money every mile they run.
mum acceleration and .speed can rarely be used.
BUY A WILLYS AND SAVE THE DIFFERENCE!
Caused to Be Distributed by the Above Agency
There is no