TWICE THE
ARTNESS
ctan<Iin£
lures
<*r gallon of gas.
Uv
1 ,
inda rd
sound and heat insulated.
ned dise wheels with 16x5.50 tire*.
engine mounting*.
ice*.
if gage compartment accessible from rear of
no able rear seat and back cushion for
space.
\e inserts.
e.
gage compartment in rear
f Coupe,
»ders for greater driving safety.
OAD visibility from I m »1 h front and rear seats, in the sedan models, is as close to 100rr as is possible. (Hare from approaching headlights, or
from following cars in the rear, is reduced to a point where the driver will not be disturbed by reflection in his eyes. This has been accomplished
through the pronounced slope of both windshield and rear windows.
R
The instrument panel combines beauty of design u ith a practical service of owner-needs. The aeroplane type sj>eedomefer and fuel, oil and
ammeter guage unit are centered. At either side are compartments for gloves. road maps and other articles serving the convenience of the occupants.
I'he luggage compartment and spare tire compartment, reached by lifting the rear-deck are cotrived to enable the owner to remove the luggage
or the spare lire, u ithout disturbing either one or the other. Appreciating the necessity for ample room for luggage and with a practical knowledge
ot tin* requirements of salesmen, farmers and others who use the cars for commercial purposes as well as for travel, the amount of room in the rear
compartment has been developed to serve all these without in any manner detracting from the appearance of the car.
lifts from front, counter-balance* a
• tantaneouslx accessible.
water located under hood for easy ac
\s stated before, although such work as done in developing the design for the new Wj
plated car in the highest price brackets, it’s application
i^^tion to the \^| ys in the low price c
the essential.^f the original plans.
M
(
ks “Surprise Cars.” was originally laid out for a conte
ation happen deve^ed without in any way
UP to 70 MILES per HOURÎ
DOORS OPEN ÎN
TRAVEL DIRECTION
fi at ¡re of design utilized in
t .... body of structlon of the new
Willvs car is the use of doors
that are hinged at the front end
so that thev both?<dnse in the
s< dan m<><b ! in the direction of
th<- forward travel of the car
This Is claimed by the design­
ers ns an important safety fest­
ini and ns a protection against
the possibility of a door being
torn off or twisted out of line if
It is ,ii cidetjtally left open and
the « ar started
The «loots are wider than atan-
«laid ap< < ilicationa for a car of
the size of the Willys
Outer
door handle are thin an«l stream­
lined to conform to the lines of
the « ir Inner handles are curved
to meet the inner panelling, and
to do away with possible tearing
of coat pockets when the occu-
pants nre leaving the cur.
and largc
afford the
either
ai<le
*
LONG TIRE
WEAR ASSURED
Reports of owners of Willy«
built in 19.16 show that tire
service up to 40,(Wki miles Is not
uncommon
On the 19.17 Willvs
car, 16x5 50 tiros are used: the
oversize cross section heing the
tiro dimension that determines
the long tire life.
C«inst«lered tn pounds weight
carried bv each tiro, this gives a
load, per tire unit, of about 100
pounds lea« than the load ear­
ned bv the tires of the next low­
est pri< cd car on the market
Blow-outs and other tire trou­
bles can be traced back to the
load put on the tires
Riding
ease is sien served by tires of
generous dimensions in propor-
tlr»n to total car weight
cats
Response to braking cont rol.
protection against skids, are two
more features of service where
the car owner is Afforded greater
safety when tires of large cross
section aie used
All in all. youth meets Its mea­
sure in the Willys
land words worth of pictures. Notice the convenience of servicing the new Willys when the motor-
And that baggage-problem on long trips, or even mound-town shopping, is solved with the new
»f the streamlined sedan. On the right is « striking example of the width of the new Willys’
unnoticed by them while in transit. \\ hen they get out they will feel rested. How many cars can
nt seat is. These people are really smiling because of the ample width and not because they're
of the truth take a couple of friends, go to your Willys dealer, get in the front seat and see
ECONOMY AND LUXURY MAKI OF
WILLYS AN OUTSTANDING VALUE
The new Willys car has been Ho-
signed and built tn meet a wide
field of new car sales that has been
but sparsely served during the past
nine years, that of the automobile
buyer whose income is within the
$150.00 to $2oo.0o a month classifi­
cation.
Monthly payments, on the long
time terms which are available to
buyers keep the payments well
within the means of the buyer of
modest income. These payments
run materially below the next low
for cars of other makes.
An entirely new opportunity is
offered the buyer who hitherto has
been compelled, by income restric­
tions, to purchase his car in the
used car market.
According to recent salary stud­
ies, approximately 90 rr of all in­
comes in this country are down­
ward from $200 a month and a
study of motor car registrations
shows that around
of all cars
now being driven have been pur­
chased at a cost to the buyer which
is close to the prices available on
the new Willys. This groat volume
of buying has hitherto been neces­
sarily confined to the used car mar­
ket.
Engineering and body develop­
ments in the new Willys have been
determined not by the price set on
the car but by the requirements of
the average car owner as to size,
operating economy, style, and com­
fort.
Such features as tread, body di­
mensions. seating space, tires, are
all standard in every way, with
body dimensions exceeding in seat
width, and room for occupants,
those of competitive cars in higher
price ranges.
Power and safety factors, are de­
manded by the car owner who ex­
pects every element of these factors
of performance to be satisfactorily
met in the car he owns.
Close manufacturing schedule?
have made those possible. Most
automobile buyers who face the im-
mediate need of economv in the
purchase of their car. also know-
that operating and maintenance
economy are even more essential,
The average used car of better
value has already had the initial
ten to twelve thousand miles of ser­
vice taken out of it. These miles
are the ones that come with the
lowest operating costs and repre­
sent from ten to eighteen months of
driving.
In the new Willys, the owner is
enabled to put the first mile of ser­
vice on his car and to enjoy the ad­
vantages of new car service, guar­
anty protection, and economy from
the start. The woman who wants
style and new features of comfort
along with proper economy is also
served, for the first time in nine
years, with a car built to her bud­
get.
!fWT WTLLTS metti
NEEDS OF SALESMEN
WILLYS PLANTS
FINANCIALLY STRONG
The new WjRys, tn «dther tfce
XVWIvs-Overland among volume
manufacturers, In the low price
ear field, is in a strong financial
position, and with plant« and
equipment organized to further
the serving of the public with a
new car priced below any other
ear now available. Plants of
Willys-Overland Motors. Inc., In
Ohio and on the Pacific Coast
are now running at capacity.
Total assets of more than $14,-
ooo ooti with adequate cash work-
ing capital and free from out­
standing indebtedneae permit a
manufacturing procram free
eoupe or sedan models, proves a
boon to salesmen. A point was
made tn incorporate «« many of
the things the average salesman
wants, as it is possible to do in
any
automobile.
The
coupe,
which has always he«n a favorite
with travelers, affords an unus­
ual amount of carrying space for
hags sample eases, and other
equipment.
The sedan body Is so designed
that the rear seat may be re­
moved to afford the full rear
compartment of the car for car­
rying space. Of even greater im­
portance to the salesman who
has to budget his travel expense
is the proved low cost of opera­
tion of the car.
The initial low coat 1« ordy a
fnnm burdening restriction«.
Contract« for new cam, before
production started and secured
by substantial cart
deposits.
c ailed for better than 50 000
cars.
part of the saving.
MEASUREMENTS REVEAL
WILLYS ROOMINESS
"Accurate technical measurement of the
new Willys, show that it offers certain
distinct advantages to the owner." says
Francis H. Fenn. Assistant to the President
of Willys-Overland Motors. Inc., makers of
the new Willys car.
"Grouped in the low price class, the
Willvs shows a comparative wider front
.seat. The overall dimensions are greater
than one and within two inches ot the
others. The luggage compartment storage
space has a capacity of 1.1 cubic feet, and
all of this is usable because of the shape
of the rear deck.
"Front and rear doors are unusually
wide, affording easy access for the occu-
pants, and the doors are heavily hinged to
protect against possibility of springing.
"A level floor insures freedom of pas­
senger motion in both front and rear com­
partments.”
4
«<4
Throughout the age* master jewelry-workers have
endeavored to set off gems in hand-wrought settings of un­
believable beauty. But it remained for the camera to pre­
sent a modern gem, the new \\ illvs Full-sized “Surprise
Car," in nature’s own engrossing setting of Yosemite V al­
ley during the winter-Gilmore Yosemite Economy Run.
Yes—the Willy» captured first and second place fa it's
class I
4