HALF THE CAS
Onisf ai
Feature
Ip to .15 mile* pci gallon of gas.
*
G rea (er-t han-standard
standard tread.
i<Mtm
(.’
Si ncro-inesh transmission.
(’hromium-trimmefl disc wheels x
(her-size Q linder
absorbe i * n .
ODY lines and exterior developments of the new Willys “Surprise Car” were originally laid out for a car in the super-luxury class, The en-
trine hood of the new Willys lifts as a complete unit, rather than a cover, affording a new and unique accessibility to the mechanical units of
the car.
Seating-dimensions have been changed with the use of this super-streamlining, with a tendency to wider seats, front and rear. This has hern
made possible because of the wider flare in the body. Low roof lines and a corresponding low center of gravity have been a target at which de­
signers have steadily aimed. The lower center of gravity is a safety feature, noticeable especially on curves. This essential feature has been se­
cured in the new Willys since there have been no restrictions on design imposed by the mechanical structure of the chassis.
ty |»<*.
doubl«
B
Headlights in fenders for greater
Engine space ventilation is of steadily increasing importance as owners drive their cars farther and faster. An unusual amount of air circula­
tion is possible with the new Willys through an arrangement of concealed louvres, trimmed with chrome nickel, which conceals the openings them­
selves and yet permits the free circulation of a large amount of air over the motor. Interior room, free from obstructions, is generally demanded
ents hav
en possible is in the driver’s compartment, Here, on the Willys, the hand or park brake lever
A and the principal space v
w
at the left of the driver
it is at once accessible.^ t where it is
in the way of either driver or other front-seat occu-
UP to 35 MILES per CAL!
« LOW PAYMENT
NEW CAR HAS
STANDARD TREAD
FINANCE PLAN
NEW WILLYS
SERVES YOUTH
A new price bracket, in th*
low priced rar field, ha* been es­
tablished by the new Willys. The
new Willys is built to standard
specifications,
with
standard
tread a body with more width in
the front seat than the average
among low priced cars a full
three passenger rear seat and a
total overall length of 175 inches.
"sight. Sedan .
.... 2250
Wh**1 has*
.... ......... 100 in.
Overall length ........ ........ 175« in.
Tread
........ 5« in
Front seat width ... ....... 50 in.
Rear seat width
47 in.
Developed H P. <3200
R P Mi.
48
Record* of owners show gaso­
line mileage up tn 35 mile* to the
gallon. Oil consumption i* also
unusually low. Speed up to 70
miles an hour is a low estimate
of the performance ability.
There I* an Immediate market
tn which th* new Willy* find* an
exuberant acceptance
Thia 1«
'h* field of youth
th* young
man and th* young woman now
at college or in preparatory
school*.
The Willys car has a natural
market in the average American
income field where th* monthly
earnings approximate from $150
to $200. Thia classification cov­
er* about ftO'v of the entire in­
come producing population ert
the country.
The highest priced car in th*
Willy* line, a completely equip-
ped DeLuxe Sedan model
is
priced well below the next low­
est priced De-Luxe sedan on the
American
market.
Attractive
finance plana have been devel­
oped through which the down
payment, where the original pay­
ment covers one-third of the de­
livered price of the car. at point
of delivery, is considerably below
the next lowest down payment,
and monthly payments are avail­
able as low as $1» Further econ­
omies for the owner are possible.
I
T he breath-taking beauty of the sweeping lines of th«
new H LIj-SIZhD Willys “Surprise Car’’ mav well be ap­
preciated by the unusual photograph of the sedan’s rear-
dec k, show n above. Notice the perfection of design and
nicety of detail. Every line has a purpose and that pur-
poMift blending and grace. Truly may it be said that th«
MW Willy» is a masterpiece of custom-craftsmarr ’ » pre-
••rHd to th« motorist at ECONOMY PRICE!
STANDARD TREAD, WIDER AND LONGER
BODIES FEATURE 1937 WILLYS LINE
Back to standard tread, longer •
Headlight glare is minimized by
and wider bodies, the 1937 Willy» the one-piece, slanting windshield.
stepped out in full-grown propor­
The new model is available in
tions at the 1937 Auto Shows where many colors.
Dulux Synthetic
it was accepted as the cleverest car Enamel is used on all 1937 models.
in America and yet still remains the Car owners have found that Dulux
lowest priced full-sized car on the usually requires washing only to
market today.
maintain new car appearance.
The new line consists of a five-
The designers have taken into
passenger, four-door Sedan and a consideration both safety and com­
Coupe, Standard and DeLuxe, with
fort. and have provided a front seat
56-inch standard tread and an over­ 50 inches wide, which is consider­
all length of 175 j inches, longer ably more than the average width
than last year's model by 111 inch­ of the conventional car. The one
es. Tires are 16x5.50.
piece front seat is adjustable. Body
The 1937 Willys, designed by construction is all steel throughout,
Amos Northup, whose creations the roof, doors and inner panels,
have been confined to higher priced pillars, sills, cross members and
cars, is considered one of the safest
floor panels all being of this ma­
cars in America. The all steel body terial. The dome light has been
and top, low center of gravity,
moved backward to a position
safety glass throughout and fender above the rear window so that the
headlights which reduce the possi­ light beams flow across the pas­
bility of sideswiping in traffic or on
senger’s shoulders.
narrow roads are contributing fac­
Unusual riding comfort and road­
tors to absolute safety.
ability
are provided by double ac­
Flanked by wide fenders, into
tion,
cylinder
type shock absorb­
which new “Eyeball” type head­
ers.
A
new
type
Gemmer steering
lamps are molded, the new car’s
gear has replaced the old one.
rounded front offers no suggestion
Syncro-Mesh
transmission is pro­
of a radiator. Rows of louvres, ex­
vided
on
both
the Standard and
tending around the hood compart­ 4
DeLuxe
models.
The clutch release
ment help to conceal the air vents.
The topmost point of the curved bearing is of the self-lubricating
roof stands five feet, five inches type and requires no lubricating
from the street line. The long, during the life of the car.
Infallible Bendix duo-servo con­
slanting rear deck panel houses the
trolled
four-wheel brakes are used.
spare wheel and tire and a luggage
compartment, which on the sedan The rear brake cables have been
model, provides 13 cubic feet of placed inside of the frame rails to
space.
eliminate the hazard of tire chain
The one-piece hood is hinged at interference. Instantaneous brak­
the rear, lifted from the front, of­
fering easy access to all parts of the ing is obtained with hut the slight­
engine and battery.
est foot pressure.
Tn the pa-t. the cost of th*
new car to go nlong with 'h*
son or daughter, packing off to
sch'ol. has been a little higher
than th* modern parental pocket
Now
book could readily afford
the n*w Willy« steps In with 1*««
coat and at the «am* time give*
the style, the «peed, the perform­
ance. that youth require*.
And
it goes .«till a step further In
keeping expen«* for fuel and oil
<lown to a point that does not
put too great a «train on the
monthly allowance. Both end*
are served and the advance in­
terest of th* younver member«
of the great army of motorists in
this new <ar shows how well
they have been met.
There Is a youthful swing in
the true stream line hood that
emphasizes the trend of today.
♦
IDEAL
FOR
FARM
USE
The new Willy* offer«
mediate solution to th* farmer
wanting to buy « new rar. It of-
fer* a simplicity i of ennui ruction
an adaptation of carrying apace.
and *n economy of operation
which meet* hl* d*m*n<l* In a
way they have not been met with
in recent production.
The power plant 1« on* which
make« Instant appeal, simple in
construction, eaally
acceHMibl*.
«afe to work on when adjust­
ments are necessary, and yet
with all the «peed and power and
economy demanded.
Hoom to carry farm product»,
without loading the Interior of
th* car, i* one basic farm re
quiremant. The ample *pa< e In
the rear of tlie new Willy«, ac­
ce««ible merely hy opening the
rear deck, provide* thia room
Ixiw operating coat* are neces­
sary and the Willy* motor make«
economy a certainty. The owner
average la around 30 to 35 mile«
to the gallon of gaaollne
They say a picture is worth ten thousand words. Here are forty-tfiousand words wortl
hood is lifted. The oil, water and battery may be reached at the same time. And that baggaj
Willys. Just examine all the room in that ample compartment in the rear of the streamline
sedan’s rear-seat. Three passengers have room to spare. Miles merely pass unnoticed by the
boast of such absolute room and comfort? On the loft see how wide the front seat i*. Thes<
models posing for an advertising picture. If you want to convince yourselves of the truth tak
for yourself.
►