Image provided by: Beaverton City Library; Beaverton, OR
About The Beaverton enterprise. (Beaverton, Or.) 1927-1951 | View Entire Issue (Sept. 12, 1947)
448 Ore. Deaths b e a v e r t o n e n t e r p r is e Friday, S e p t e t ,2 ,947 f< > ^ Students Aged Qf ^ Proper Signals 81 A p p ly BABSON Discusses Radio Advertising In monkeys and apes the num f'uss and Fuss On a City Bus The driver calls for action: ber of ribs varies from eleven in some species to fifteen in "Kindly push each other to the rear please.” others. For Studies A recent survey shows that a of 21,000,000 people to equal the majority of the consumers feel j pulling power of the little weekly SEE US FOR NO. 1 ROSE BUSHES P lB M S Knrollment of students for cor that advertising, in general, is of only 5000 circulation. Yet a Two out of three pedestrians Better than it was five years ago. good sized radio network may Order* Accepted Now Fall Delivery respondence courses under the killed or injured in Oregon last They also agree that higher sales claim no more than a maximum general extension division of the BEAVERTON ENTERPRISE year were violating a traffic law STANLEY W NKTHERTON or walking unsafely, figures re Oregon State system of higher through advertising can result in potential listening audience of 10,- E d ito r an d P u blish er ceived by Secretary of State Kob- education show that there is no lower prices. From this survey, 000,000. CONCLUSION age limit to the desire for learn it seems clear that the public M a n a g in g E d itor ert S. Farrell, Jr., reveal. MRS EDNA B LAC K fully believes in displaying the Visual teaching is more effec Call CHerry 1568 or Stop at ing Miss Mozelle Hair, director Over 1,800 people were hit by of correspondence study, reports way in which it is presented tive than auditory. A t least, this cars during the year, killing 131 ubllshed F rid a y o f each week by the "Jaywalking" between intersec a 13-year old student in contrast Over 50% think good taste fre- seems to be a movie industry toneer Pu blishing Oo at B eaverton, ration En tard aa secon d-claaa-m at- tions led the list of pedestrian with an 81-year old student. A product but often dislikes the claim. Newspapers have the vis lr a t th e po atofflce. B ea verton . O re- 6447 S. W. Bertha-Beaverton Highway violations, accounting for 242 majority of the correspondence quently is lacking. Only a minor ual appeal. They are especially ■on. ity feel it worth their time to students range between 19 and 30 good for presenting ‘name’ trade S U B S C R IP T IO N P A Y A B L E IN A D V A N C E deaths and injuries. Other cost Close to Scholls Ferry Road listen to radio commercials. Even mark products. One suggestion One Year . . . * 2 0 « ly mistakes were stepping from years. * * * * * * * * * %d' More than 15,000 students re a high broadcasting official has 1 would make is that advertisers behind parked cars, walking inti OSC SINGLE STUDENTS AT the side of vehicles, and children gistered for correspondence cour admitted that radio broadcasters use large type and fewer words. ses during the past 12 months. A had permitted “ advertising exces The use of color is especially ADAIR VILLAGE GET ROOMS playing in the street or roadway. great majority of these students ses.” The radio station whicn promising. Almost four hundied BONNY SLOPE RADIO SALES & SERVICE Ten persons paid with their put on over twenty two hundred newspapers are now printing The more than 300 single men lives for crossing streets against took college credit courses. A L L K IN D S O F E L E C T R IC A L W I R I N G More than 1,000 of the corres "commercials” in one week (of two-color advertisement*. students to be housed at Adair a m l light and failing to use Over pondence students of the last 12 nineteen hour days) is an un one hundred and fifty are print village this year will not be in crosswalks at intersections. E. F. RAINEY It shows, how ing three-color ads. Color ads in months were teachers. Students usual example. P h on e r N I r e r i l t y 45 7«R l* . 5. Boa 4M. P o rtla n d 1, Ore. barracks type buildings but will "As necessary as it is, obedi be in former hospital wards that ence of traffic laws can’t guaran were second on the list with 850 ever, why a public might well newspapers “ stop” the reader have been partitioned off into tee complete safety when walk of that category enrolled. Those become “ fed up” with the trend. many advertising experts think. rooms to accommodate not more lng,” Farrell stressed. For the past three months a “ There in military service who studied CONSUMER REACTION Sometimes, consumer distaste “ buyers market” has been devel than four students each, D. W. are too many cars on the road correspondence courses totaled CANYON ELECTRIC CONSTRUCTION CO. Poling, dean of men, has announ for pedestrians to allow their at 777 and housewives ranked four is revealed in the purchase of oping. More advertising and bet P R IV A T E U N E S IN S T A L L E D . . . G E N E R A L E L E C T R IC A L IN S T A L L A T I O N ced. some gadget, such as I read not ter advertising are again becom tention to lapse even momentari th with 363 enrolled. 1633 8. W. S k ylin e B ir d . (A t B yW an ) pverv county In the state had long ago. By pressing one of ing necessary to interest the cus Construction work on these ly." P o rtla n d 1. O regon residents taking correspondence two buttons of a remote control buildings and on the 30 faculty tomer. But. with a U.S. popu Safety men are pointing to P h on e B E a ron M t l P. B. F U T C R A P T intersections not equipped with study courses. Catalogs descrilv switch It will eliminate all sound lation increase amounting to over signals as the greatest single ing courses available may be ob from your radio for a portion of a nine million since 1940, business pedestrian danger spot. 1946 tained by writing to the general minute, a minute or thereabouts. also has an enormous new mar saw 448 deaths and Injuries extension division, Oregon state Just long enough to avoid the ket to sell. It should be able to SALES SERVICE RENTALS charged to these locations. Ore system of higher education, at commercial. It is said that over meet the challenge of good old or nine hundred of these were sold American competitive GARDEN TR AC TO RS FO R RE N T — T IL L E R S — M O W E R S — D O ZER S business gon law requires drivers to come Eugene " B v e r r t h ln * F o r th e G a r d e n " the first week they were on the practices with bounce and with to a complete stop when a pedes C h ild re n '* T u b u la r S teel S w in gs and S teel C lo th e « L in e Polea— market! pleasure provided the newspa trian is about to cross In the F la g Poles to O rd e r Sometimes the representatives pers, both large and small, are driver’s half of the roadway at C. B. TRACTOR AND EQUIPMENT CO. of the people have to go to work fully utilized. intersections where no signal WEST SLOPE Phone BEacon 3807 The dead lw>y’s mother peered to protect them. Federal Trade lights exist. larvici h a fialn'i a down into the casket and after Commission decisions are usually apartments there is being rushed one long last look, there came— upheld by the U.S. Circuit Court a i I om a (oui RMret so the single students may move “ Well, Dearie, I hope you are of Appeals to protect the public ftmt il MR kan tar in at the start of Freshman week happy.” Yes, Mother, but did from products and services which laciMita, iiptriiRct. while faculty families will have you and Dad set his feet in the are not what they seem from ad •red en to m í nbf' their apartments ready at least right path? vertising. Some people think r*l in if |Mf m lait by October 1. DAD’S PART—"I was saved that the Federal Communications IT'S A CINCH TO FLY WITH AM ERICAN -CHINESE kneeling beside the kitchen stove Commission should become ac in the old home in Illinois as tive in improving the quality of DINNERS Father led in family worship. radio programs. Others feel that Fine Food - Ample Parking “ So said the head man of the a product’s radio commercials 2 mi. North of Tigard big concern up in Tacoma. might be changed for the better 11130 S. W. Barbur Blvd. — “John and I teach in the Bible by a sort of boycott or refusal to fo l at 55th Ave. W HETHER FOR BUSINESS OR PLEASURE School out near home Sundays buy on the part of large wo F NatlMal M iM ig iM f Dancing After 9 and we back the work with our men’s clubs or organized groups , I V *• IT MONTGOMERY * ATWATER 2111 money to get the Bible over to of business women. Unpleasant PIPER SALES and SERVICE the young people all about.” So publicity from a group represent said the wife of this same rich ing the largest buyers of home man. commodities might bring drastic OUR AIM — Most of us Ameri action. cans aim to live like Christians COMPARISONS hut there is an inner circle who W EST END I am not an expert on adverti Full Maintenance and Repair know themselves to be Saved sing but I do know something) S E J.I.YV O O D B R I D G E Sinners. They stand on God’s about statistics. My studies lead CBEMATOBIUM » N Cu Jvrf C/ > ' BALL-RALSTON . . . S i n c e 1 9 2 9 Word that Christ died for their me to believe that the pulling ■ V' MAUSOLEUM sins and believing God in this, power of radio advertising Is r e s e r v a t i o n s Br 0)13 HILLSBORO AIRPORT he lifts them out of eternal death overestimated. Personally, I had CEMETEBV H I I K D U S I I into life with himself. rather invest in the stock of al C o m p l e t e F u n e r a l S e r v i c e I n Now I PHONE 3060 HILLSBORO; RESIDENCE 3424 SECRET— Vast numbers of most any newspaper than In the C a th e d ra l C h a p el a t N o E a tra ooet O P E N S U N D A Y 1 • 10 these Saved Sinners know the stock of most broadcasting com R i v e r s i d e te a c o - o p e r a tiv e asso c i a t i o n w i t h a a s e t » o f o v e r $600,000 I secret of a happy Christian life. panies Naturally, T would pre- It is to live by the Bible to the fer a company which both owned glory of God. They rest all their a good newspaper and a good weight on Christ and look utterly broadcasting station. to Him to see them through.— “ I A newspaper advertisement is can do all things through Christ available nil of several davs to who strengthens me.” P A U L THF^i the family reader On the other APOSTLE. CHIROPRACTIC PHYSICIAN hand, the radio "spot” must he caught on the fly at a certain 8 W M cC hesney R d . P o r t l.n d t. O regon. minute of a certain day on a cer T h is sp are pa id (o r by a s r n t t lf fa m ily tain station— or he lost forever Tn order to compare the amount of time an ad Is available to the public in the two fields we might take as example a weekly news paper with a circulation of 5000. Multiply the number of minutes which the advertising is avail able to Its readers (say ten hours a dav for a seven day week) bv the 5000 circulation and vou net When you go east you 21 000 000 minutes. Along the might as well get all you same line of reasoning, a one can lor your money. And minute radio commercial would need to have a possible audience iv'3 p retty hard to find a bargain than this: GENERAL PRACTICE OFFICE HOURS: 9 to 5 W ALNUT GRADING O .i y o u r ro u n d irip ' CHANGES PROPOSED Obstetrics ticket to Chicago, N e w Y o "k and most other Hit» thm and Minor Surgery Evenings by Appointment The Walut Control Board eastern cities you can go Bull'» iy o which represents the walnut or return via California growers on the Pacific Coast. Is With Both for not lc more jail fare proposing to bring its grades up Barro!» t han y o u ' d p a y to go to date. The 1942 crop was the WE WISH TO ANNOUNCE straight east and back. last one sold under the grades specified in the marketing agree See San Francisco, Los That we are in a position to furnish anything in signs ment and order. While the mar Angeles and the colorful keting order was suspended con southwest. Go one way, siderable changes took place in f •<? return another. See twice PAINTED SIGNS on cloth, canvas, plywood, metal, the specifications of walnuts. If as much at no additional the present proposals are adopted Aluminum, Glass, or Oiled Paper. ticket cost. the specifications of the market- ing agreement and order will he WINDOW WORK OF ALL KINDS, Goldleaf now available the same as present commercial Cutout Letters, wood or aluminum Silk Screen Processing practice. Anyone who wishes to express an opinion about such TRUCK LETTERING, WE GUARANTEE TO PLEASE YOU proposals may do so by writing The friendly to the Walnut Control Board. I-os Angeles 21. California. Southern Pacific (i IIT IH Over 100 Varieties SCOTTY'S GARDEN SUPPLY N ight Her Dead Boy TAI-PIN G Terrace ED" BALL and "BUD" RALSTON T fa u teû ip.y¡nle)$ó< m CHICKEN ,STfhK i u m i Riverview Cemetery G. l/s ATTENTION G. I. Training Available O IM N tR S DR. C. E. DIXON ANNOUNCES The Opening of His Office Suite 3 — Manning Bldg. Beaverton, Oregon Phone 3733 SHIPPERS CttFeeCtum/ Come in***See How the NO EXTRA RAIL FARE! *£* ■ «ear'FOhiLAwo ? w* È NEON SIGNS, Large or Small in ART NEON SIGN CO. 9914 S. W. Pacific Hiway CHerry 371 l--CHerry 2109 W H Y FIGHT TRAFFIC IN PORTLAND ” GRIND5 MORE FEED ^Per Horse Power LAND S U R V E Y I N G ond Construction Layout PAUL D. BOUTWELL R e fu te re d Lend Surv.yoe Phone Scholia 8361 Rt. 1, Box 70S, Beaverton, Ore. 5 Milos West of Progress O HAMMER TIPS. "■ 5TAY NEW O T in U A O lo i COLUMBIA AGRICULTURAL SUPPLY & EQUIPMENT CO. 1717 s B THIRD a v i : PORTLAND. OREGON PHONE: LAncaster 2546 S*P St. Patrick, the patron saint of Ireland, was actually a French man named Succat. For MORE Extra Grade EGGS Maximum egg production ,. at lower cost That's the atory of Triangle X-tra egg pro ducer. A carefully balanced feed supplying the require ment* for more extra grade egg* Mash or pellet*. The Shortest Distance Between Two Points is r/vr lin e r Whether it weighs an ounce or a hundred pounds, you can depend upon faster night- and-day Green-Liner* to get it there when needed. In Western Oregon, get it there today via Green-Liner express. StflTwSJufitneHÛ T R IA N G L E X-TRA EGG PRODUCER r e e e t lin e r Lieve.
