ALBANY DAILY DEMOCRAT
PAGES EIGHT
TO TWELVE
VOL XXXII.
ALBANY, LINN COUNTY, OREGON, SATURDAY, JANUARY 24, 1920
No. 224
AUTOMOTIVE
SECTION
MOTOR ADVERTISING IN 1919 WAS
ONE HUNDRED MILLION DESPITE
MARKET IN FAVOR OF SELLER
TRUCK, TIKE AND ACCKSSOKY MAKERS; THIS
YEAR TO HE 100 PER CENT GREATER, SAYS
BOSTON WRITER; EVERY COMPANY ACTIVE.
WOTor AdvertlBINg 2 cOl SO... b noticeable until hi attention 1 di
ll J. T. KullWan rll to looking to see what n-? tire th classified about 60 to 75 per cent
Automobile K.ilitor, lloston Globe companif have advertised in the last morB, xke $100,000 aa the mini
Figure It any way you want to and few month. If there were mom muln nj f ig-ure that aa an average
It la no exaggeration to say that than 00 new companies added up to fr ony jo Urge citiea, and there is
more than ll)u,0ou,uuu u spent In the mltlille of 1SMU anoul hall an many i i5 ,000,000 alone. With that aa
motor and accrsiory advertising lest more have come into existence lure. ! bi it la not at all very much of a
year, and these Ugurea will be exceed- Helling Transportation problem to realise how easily tr0,00,-
ed in 1U20. How much? Well, 76 As for the cars that la the same 000 could br reached In the nrw.pa-
per cent. I'erhaps 100 per rent. story. Co to the New York and peri, and as much more in trade and
Chicago shows and note what one other nuitaxlnes.
see. There are ears never before True to 1917 Form
seen at a show. And in the hotels aru This year started off well . In 1017
other. In the Palace and around at the peak wn reached In show issues
the hotels there were about 20 cars
that were new to the industry. And
at the truck ahow there were more
than a dozen that the writer saw for
the first time.
' gitimately be placed in the news.
; papers. And the accessory men are
seeing now that they can get quicker
return along such lines and they are
' turning In that direction, some of
' them through the classified columns
Mul Cut Publicity
' Therefore it I not at all difficult
to picture what 1V20 ha in store for
I . i the papers. Hut the white paper sit-
WONDERFUL PUBLICITY RECORD SET KY CAR, j"'
packed in closer, and there will have
', to lie a cutting down of the publicity
that is the worry of many a motor
editor's life.
; Take the total In dollars and cents
for lloston as a criterion. In display
alone It ran up close to more than
$1,000,000 fur all the papers. And
Why I there so much money spent
when one reail time and again that
the production will not equal the k -maml,
and that the shortage of ca's
will run Into 1W1 and even let -r .'
That seems to be somewhat of a
puule to anyone who doea not k'mw
the ramifications of the industry.
Hut la due to the comeback after the
war, which la greater In the motor
indutry than in alwut any other line
of endeavor due to the fact that
everything was so speeded up to aid
the government that it was possible
to make a quick shift buck to a peace
basis.
New Finns lloooted Totals
I-axt year did not start off with any
big splurge. The manufacturers pass
ed up the shows at New York and
Chicago so thie two became exhibi
tions handled by d.'ul.'r. They w. rv
not national iihows. And the moii
ufnctumm were not in evidence with
big chunks of advertising. Then-fore
thr record, of 11'I7 the pat year
show boui'S wiire not reached. And it
looked then as if the entire year would
be about 76 p. r cent of 1 '.' 1 7 or I'JIS.
Thn the awakening came in the
spring. The tire makers got busy,
(iotxlye r, (loodrich. United Hltilrs
brgnn sending out their schedules, mid
full pages began to appear, not alone
Sunday, but sometimes twice a w.ik.
f'irestnne started first-pair copy,
which was smaller In linage, but cosily
in price. And along came some of the
other makers with good sixed pieces
of copy.
60 New Tire Companies
Next there begun to appear copy
from makers never heard of before,
and it was stated that within a year
there had been started in the United
Stales more than 60 new tire com
panies. Also it was said they were all
making some money. Now the big
fellows realised that smaller ones
would begin here and there eating
Into their territory, and so a wise
plan for the bigger ones was to keep
their names very much In the lime
light. And to do this the newspapers
and ir.uKaxine were Used freely, par
ticularly, the papers. Therefore if
half a doxen of the big companies
could spend some f 'J0.000.000 to $2!,-1
000,000 in their campaigns, and only
60 per cent of the other 80 per cent
of the tiro maker spent and equal
ynount you have a pretty fair aver
age from tires alone.
This year there is evidence of an
increased expenditure. There arc new
tire companies springing up every
where. And in the paper now are
the announcement of this, that and
the other one, not with 2 x 60 or
3 X 76 lines, but in qunrtor pages, and
800 aiid 1,000 lino copy.
To the genoral reader this may not
J 1 L ft I
muomooue nas
Made Sports of
Entire Families
Klve year ago, there wero about
6,000 automobile In Oregon. In 1019
there were over 88,000 and it is rea
sonable to estimate that over 100,000 I
machines will be owned and operated I
in this state during 1020, not includ-1
ing thousands of tourist' machine.
The automobile and it elimination
of distance and time, has created
sports, sportsmen and sporty women
galore. Especially has It converted
th.ousanda of city-bred men and wo
men Into lovers of the out-ofdoors and
enthusiasts with rod and gun. Where
but a few years ago, only the father
or son of the household hunted and
fishid, today the whole family, from
mother to the youngster, try their
luck along those mountain streams
where the week-end camp are pitched.
MOTOR SHOW ATTRACTS INTEREST
OF CAR ENTHUSIASTS IN VARIOUS
CITIES AND TOWNS OF OREGON
SPLENDID DISPLAYS OFCARS, TRUCKS AND
TRACTORS DRAW ATTENTION OF OTHER
TOWNS; ALBANY SHOW TO BE EQUAL OF ANY;
HIGH CLASS DECORATIONS TO SET OFF EX
HIBITS AND FINE PROGRAM IS OFFERED.
here with the American carrying
60,000 lines. Thi year the Time car
ried 00,000. And it must be remem
bered that In 1018 a large number
' of papers increased their rates so that
The truck maker realize now that the linage costs the advertiser more
th7 art" ;..-llt:ie transportation and now. Looking through the show nura
that means they must advertise, too. bers it is noted that the copy this year
So this field is growing larger every j ran pretty much true to form as in
duy. It has only just begun to get' 1017.
started along the lines of real adver
tising. Added to the trucks, ear and tires
come the sronsorle. This is anoth
er to be cultivated. Msgaxim-a carry
big field for the papers that remain to
much accessory advertising, partial
Inrly the trade paper, that could !-
The Increased cost did not seem to
shave the ads down to any extent.
Talking with agency and advertis
ing men they aay they are going to
have larger campaigns this year
They are working on them now, but
COTTON BKAIU MAKKM
METAL PARTS SILENCER
Ordinary cotton braid, such a every
woman' sewing kit contains, makes
an admirable silencer when-ver sheet!
metal comes in contact with sheet :
metal. Heavy cotton tape la better
where there is heavier wear, as, far
instance under the hood. In the case
of squeaking fender a length of,
cotton braid bunched tinder the fast
ening nut which are then drawn
up. tight on lock nuts will be found
9cful in silencing noise.
Do signal before you leave the
curb or where pulling out of line to'
pass other vi-lirles. I
Interest, not only locally, but all
over the western part of the state,
center in the forthcoming automobile
how which will be held in Albany
February 12, 13 and 14th. Although
Albany I the smallest city in the
state staging an exhibition of thi
kind, there is no denying the fact
that the ahow will be second to none
in the west.
Albany ha a live bunch of dealers
and they are out to show the woild
that Albany can do things. With this
in view they are sparing neither time
nor money to makg It a startling suc
cess. No show in the state will have
finer decorations. This part of the
business ha been eontractcJ to Jo..
H. Rieg, prominent for several yean
in making a success of automobile
shows at Portland, Seattle and other
northwest cities. The armory will be
coir.plcU.-ly changed on the inside, 'he
walls will be covered with artistic
landscape paintings and other design.
The ceiling will be roofed in and the
floor will be covered. The enterprise
will cost several hundred dollars and
will add to the success of the show in
no small degree.
The dealer, in deciding to make an
admission charge, were guided io
their course by the experience of oth
er cities. They determined that the
public would be better pleased and
the undertaking more of succen if
attractions were provided which would
be worth the money. Accordingly, the)
best orchestra music obtainable is
being brought here, the Multnomah
Hotel Orchestra, of Portland, which
will hrinr a iazx singer with thorn.
There will be vocal and instrumental
numbers by the beat of Albany s taU
(Continued on Page 4)
'Continued on Page 4)
Special Features of the Suess Rib Lens
DIMS DIFFUSES DEFLECTS
Road Light Five Hundred Feet from the Car;
First two hundred a splendid road light.
Side Light Twenty Feet each side of Car,
Starting directly from the lamps.
All Light Defected below the Driver's Vision,
and practically extinct six feet from
Ground.
No Bright Spots and Positively no. Shadows
cast by this Lens on the Road.
LEGAL ANYWHERE MADE ANY SIE
Distributed By
- L. B. Hixson, Jr.
U. S. Tire Service Station
ALBANY, OREGON
I S-l 'J '
Sixes and
Eights
WITH AN ATHLETE'S physique
represents automobile adaptability of th
run to pride of appearance or pride of per
pressed in Uldsmobile.
A MECHANICAL MASTERPIECE
power masked by a smart hood; sheer ru
lines and appointments bespeak stvle an
THE OLDSMOBILE "SIX" is fur
vertible roadster, coupe and sedan. On
vided: the 4-passenger "Pacemaker," t
Sedan.
but in boulevard dress, the Oldsmobile
e highest order. Let trie owner's desire
formance, he hnds it most completely ex-
set back of a graceful radiator; brute
eeedness under a roomy body, whose
d comfort.
nished as a 5-passenger touring car, con
the "Eight" chasis three types are pro
he 7-passenger "Thorobred" and the
. i America's Most Talked of ffiVg-- 'T
m Automobile . Vterfe m iii.i
I The car of Quality and jwwn
aval r-i lllrtllllf m
I SOLD BY ' I
I t-ompiet imp equipment, kv
I . I eluding headlight dinamj
!! iis i i is a isi i I,., , 'J ! Hi. Knni smii1iimii A.
aj' MURPHY MOTOR CO.
electric ilhti and iiartrr ; Nth
t type (wo-unit yatrm, tngl
wwini Usatd. Ont-tnui top,
with wid curtains opening Willi
loan and tilted wtndahtvld.
tompint imp cqulpn
mounttvbt rinte. with tttro
rim; lire carrier; tkcrwe holdea.
I
DORT TO ADVANCE
We have been advised that the price of the Dort Touring Car and Roadster
will be advanced $50 on February 15 Orders will be taken at the old price as
long as possible. .
Order Now See Us at Once.
GOODYEAR TIRES EXCLUSIVELY
We carry nothing but the Goodyear tire and therefore offer you no substi
tute when you ask for the tire you want.
The proud superiority of the Goodyear makes it impossible for the factory
to fill all orders completely.
Our stock is new and fresh and our service is second to none.
R. W. TRIPP
j. First & Lyon Sts.
Oldsmobile and Dort Cars " Olds and Bethlehem Trucks
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