THURSDAY. JUNE 28. 1958
CENTRAL POINT AMERICAN. CENTRAL POINT, OREGON
PAGE TWO
Central Paint
AMERICAN
"Official newspaper of the City of Central Point, Oregon”
Published weekly on Thursday by Central Point
Publishing Co., Cnester A. Ashton and Cecil A.
Sharpe Jr., owners.
Entered as second class matter
at the poetoffice, Centra) Point,
Oregon, under the Act of March
3, 1897. Re-established September
13. 1°28.
SUBSCRIPTION RATES
One Year
$2.50
Six Moaths
$1.75
Advertising rates on Application
Cecil A. Sharpe Jr., Editor
141 North Second St.
Telephone NO 4-1323
editorially speaking ....
"MUD IS MIGHTIER THAN THE SWORD"
Your editor got quite a bang out of the ' newsletter'' sent
out by Oregon's junior senator this week.
The sheet, sent out under his congressional mailing frank
(without paid postage), is strictly political in nature and he is
taking a few healthy swings at the opposition.
One particular part in the "newsletter" gave us quite a
laugh. The junior "statesman" tried to take a cut at Governor
Elmo Smith, and, in our opinion, did nothing more than make
himself look like a damed fool.
We quote from the sheet: "In his talk to the annual Grange
convention at Pendleton, Governor Elmo Smith urged a "sell-
Orogon" campaign and spoke in favor of more appealing con
tainers, good marketing and reasonable prices. He also proposed
that specialists be used to find out what the customer wants."
From our point of view, with a background in advertising
and marketing, the governor's remarks indicated a Dasic under
standing of merchandising problems facing the farmer and sug
gested, in a general way, a> solution to the problem.
The governor's suggestions are basic in merchandising and
follow the old axiom of offering the people what they want,
when they want it and at a price they want to pay."
Every advertising agency in the nation would recognize
the governor's remarks as basic steps in a merchandising pro
motion.
However, Oregon's junior senator, evidentally at his wit's
end to find some way to dig Governor Smith, attempted to turn
these basic statements into say nothing", ridiculous" wordage.
To us, it shows the junior senator's mis-directed brilliance
with a pen, and indicates that he is sadly misinformed as to
the governor's meaning.
It is really too bad that a person elected to a public office
cannot devote his time to constructive enterprise -work to help
his area and the nation rather then devote time to mud sling
ing party politics.
R & M Construction
Wins Bridge Contract
The R. A M Construction Co.
of Central Point, owned by John
and Mae Robison of Central
Point, has been awarded a $14,-
957 contract to construct a rein
forced concrete bridge spanning
Staley creek, approximately 23
miles south of Oakridge.
The announcement came from
F. E. Andrews, division engineer
of the Bureau of Public Roads,
following opening of bids last
week.
The structure is to be 75 feet
in length. There were four other
bidders on the job.
Book Briefs
From Central Point
Public Library
Avia Van Hoy
According to news received
from the Medford library, we
will soon be receiving new book
ends for our library.
These are needed in order to
keep books in good condition.
There should not be so many
books on a shelf that in remov
ing or replacing books, the bind
ings are subjected to stress, and
a book end or back shelf is a
necessity in keeping them up
right, presenting a pleasing ap
pearance, and keeping them in
good condition.
Now that our new shelves are
completed and painted, more
books will be sent out from Med
ford soon. This should be good
news to all local patrons, for
the selection of reading material
will be much larger.
Nagle Announces
Establishment of
Duraclean Firm
An amazing new business is
being established in the Central
Point area.
Robert H. Nagle. Route 1, Box
510, Central Point, a resident
in this vicinity for two years
has announced the opening of
a new Duraclean dealership in
the Central Point vicinity.
Nagle is a member of "Dur
aclean Dealers of America,” an
international chain of in-the-
home rug and upholstery clean
ing and moth proofing dealer
ships. Similar businesses are
established throughout the world
in the largest organization of its
kind. Services are nationally ad
vertised and recommended by
America’s leading furniture and
department stores
As a result of Duraclean
scientific studies, there is no
need to replace furnishings be
cause of untimely wear caused
by soiling, Nagle said. Since
Duraclean is not a wet soaking
or scrubbing process, it is no
longer necessary to tear up the
house and send things out to
be cleaned.
Nagle reported that by Dur-
acleaning home furnishings can
be used again the same day and
that years of service are added
to them.
z
GUESTS FROM SPOKANE
Mr. and Mrs. George L. Beck
and son of Spokane, Wash., are
visiting Mr. and Mrs. D. Chesley
Bones and Mr. and Mrs. M. F.
Naples, both of Central Point.
Beck is the son of Mrs. Bones.
They have been in San Francisco
attending the Kiwanis conven
tion and are returning home.
Rom where I sit... fy Joe Marsh
Junior Gets
"Pinned" Down
Junior Baker and friends are
all set for their circus. Look for
their advertisements on neigh
borhood trees.
The kids have had problems in
staging the event. The biggest
was the admission fee. Junior
wanted to charge five cents, Mrs.
Baker thought it would be much
nicer if they charged five pin».
So Junior held a meeting with
his Directors—then told his
mother they’d taken her advice.
The ads now read: Giant Circus
in Baker’s Backyard. A dmission
From where I sit, that’s a cute
example of a mighty important
point —if you want things to turn
out i/our way, then you had better
let the other fellow have hi»
choice, too. For instance, if your
taste should happen to run to,
say, iced tea ... then you owe it
to ¡touraelf to see that those who
prefer beer, buttermilk or what-
have-you get to enjoy their fa
vorite beverages, too. After all.
turn about’s fair play.
F ive P ins P lus F ive C ents T ax .
Copyright 1936, United State* Rrewers Foundation
»
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Nagle moved here with his
family from Klamath Falls. He
served three years with the U.S.
Navy during World War II, part
of which was spent in the Pa
cific theater. Mrs. Nagle is com
munity correspondent for the
American in the Willow Springs
district.
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