Image provided by: Rogue River Valley Irrigation District; Medford, OR
About The Ashland register. (Ashland, Jackson County, Or.) 1927-19?? | View Entire Issue (Sept. 20, 1927)
ASHLAND REGISTER PACK 4 Àahlattò (Rrgiatfr S am i-W ark ly P a p e r P u b l i . h i d a t A*hiaad, O r e g o n fo r m e rly th e C e n tre ! P o in t a n d A shland A m erican Song« a b o u t th e w a te rm e lo n liu .g in g to th e vat* in D ixie a re in O ffic e a t 372 E a st M am S tr e e t d a n g e r o f cu n m g n m e n t to th e lim B U S IN E S A N D N E W S P H O N E t#5 bo o f fo rg o tte n m elo d ies if C a li $ 2.00 One Year fo rn ia o u tp u t o f th e s u c c u le n t A d v e rtía la ^ Rata* G iven on A pp licatioa f r u it c o n tin u e s to in c re a se , a c E n te re d a t th e P o sto ffic e a t A sh lan d , O reg o n , as Second C lass c o rd in g lo C. J. M cD onald, m a n a g e r o f p e rish a b le fre ig h t tr a f f i c M a tte r, u n d e r th e A c t o f C o n g re ss o f M arch 8, 1879 fo r S o u th e rn P a c ific C o m p an y . M em ber S T A T E E D I T O R IA L A S S O C IA T IO N M em ber N A T IO N A L E D I T O R IA L A S S O C IA T IO N C a lifo rn ia ra n k e d f o u r th in th e e n tir e U n ite d S ta te s in th e n u m b e r o f c a rlo a d s o f w a te rm e lo n * pro duced d u rin g 1926, a c c o ru m g to M cD onald. G e o rg ia w as f ir s t w ith 16,438 c a r la d s , F lo rid a second w ith 9 ,1 8 7 c a rlo a d s a n d T ex a s th ird w ith 7 ,4 5 6 c a rlo a d s. C a li fo rn ia w as f o u r th w ith 5,650 c a r lo ad s p ro d u ced . R e p o rts f o r th e e n tire y e a r show th a t th e ra ilro a d s o f th e U n ite d S ta te s ship p ed 54,- 705 c a rlo a d s o f w a te rm e lo n s fro m p ro d u c in g a re a s . T h is w as an in c re a s e o f fifte e n p e rc e n t o v e r th e p rev io u s high y e a r, a c c o rd in g to M cD onald. COST OF PRODUCTION In conversation with many farmers we find that the need in farming is to secure a reasonable profit above the cost of production. As one farmer put it, “Our greatest problem on the farms of Oregon is to so farm as to be sure of a profit above the cost of production.” He is right. The farmer, in order to thrive, must have a profit above the cost of production. Cooperative marketing is not the only panacea. It is important that along with the solving of the market problems there must be a close study of the important subject of lessening the cost of production. The manufacturer of a commodity bases his profits on the difference between the cost of production and the selling price. If th<* cost of production is leas than the amount received for a product there is a profit and the business flour ish, providing, of course, that product is one that has a demand in the market. The same is true of the farmer as of the man ufacturer; he may produce large crops, first class fruit and livestock, but in order to make a profit he must lower the cost of production to the mini mum so that he may receive all that is possible from the crop he produces. • In these days of keen competition, it is the lit tle things that count with both manufacturer and farmer in producing a finished product for sale in distant or local markets. The reduction of coat in any business requires a system—this truism is applicable to any life of business. It means using the head, laying out plans and looking closely after details. In fact, it calls for a sharpening of the wits all along the line. Therefore it behooves the tiller of the soil to study this problem from the angle of economic production—a problem ever before him for solu tion. PUT A CHECK ON SCIENCE We are living too fast, all of us, and that is what is the matter with the world, is the state ment of a very eminent English bishop of the Church of England, in a statement and sermon delivered by him recently. The eminent divine has read of the Chicago gunmen, the bank robbers, the flappers and the supper clubs, the murders and the general in crease in crime in this country and the world over, and has reached the conclusion that it is all because we are living in too fast an age. Mechanically fast, he says, so fast that we do not have time for spiritual and mental uplift and ileasures, and he wants to call a halt on science or ten years and let us all get back to normal and be able to regenerate happiness. He is against too much promotion of aviation, which includes trans-oceanic flights. He is against wireless telephony, radio, television and other matters of science which have elevated people into too much of a rarified mental atmos phere with the result that we as a people do not stop to think of our soul’s salvation or much of anything else but pleasure for the moment, and seem to have forgotten God and our religious teachings. He makes the claim that we are bordering on a dangerous era, mental and physical, to say nothing of spiritual, when we advance mechanic ally as rapidly as we do to the sacrifice of the spiritual. There are many who will agree with the state ment made. Most certainly the statement comes from a student and a trained mind and one who has the opportunity to observe and study. It is a fact that we are living in a mechanical age. All, or nearly all, of that which we once upon a time, and not so very long ago, did by hand or through manual labor or acquired through some effort is now a mechanical process which has to a large measure deprived us of the privilege of thinking with the result that many have given up that perogative. The need for thinking and the need for physi cal effort being taken from us we have found an outlet in a mad pursuit of pleasure and so-called recreation, but a class of recreation w hich robs rather than recr ates. We are in the mechanical age and the spiritual has largely been relegated and become an after thought, if a thought at all, and it might be a gootl plan to slow up a bit and return partially to the old ways, even though the idea of a 10 year's vacation from mechanical science and invention is not possible. V A L L E Y V IE W W IL L H A V E T O W R IT E A C A L I F O R N I A MAMMY S O N G (C o n tin u e d F rom P a g e 3 ) V alley View w as p re tty m uch d e se rte d th e last o f th e w *ek as m ost e v e ry one w ent to th * P ro d u c ts show . M rs. J . R. M cC racken l e f t e a rly M onday m o rn in g fo r S p rin g fie ld , O reg o n to a tte n d th e a n n u a l d is tr ic t co n v e n tio n o f th e W. H. M. S. a n d W. F. M. S. o f th e M etho d is t ch u rc h . E u g e n e — B a p tist C h u rch sta lls n ew $17,500 o rg a n . a Sensation! in- Salem — S ta te p riso n p la n t sells : 100 to n s sp in n in g tow to B e lfa s t,. Ire la n d . N ew b erg G raphic b u ild in g n e w sp a p e r hom e. Wait for the Season s fin e Lithians’ N e w b e rg — $1,125,000 S p a u ld in g p u lp and p a p e r m ill w ill soon be ru n n in g , w ith firs t y e a r’s o u ’t- p u t sold. More than 3000 Preferred Shareholders A sk fo r YOUR Copy o f this A ttra c tiv e B o o k Containing sixteen pegea of pictures and facta, {frustrating and describing the properties of The California Oregon Power Company, the booklet shown above is yours for the asking. I t is packed full of informative facta abemt thfc progressive public utility company. Its charts present a striking picture of growth. Its pictures illustra te modem plants and properties, built and maintained for the service of the public. The capital supplied by thousands of investors goes directly into the construction of permanent, use ful public utility properties. A large map illus trates the wide territorial diversity. I t teHs public preferred today- you, too, may become a Part nerin by investment in the Company's W rits or phone for your copy J ASHLAND ARMORY PIONEERS The pioneers of Southern Ore- ** gon are looking forward to their * annual reunion at Pioneer Hall on Thursday, and Ashland is glad to welcome these old-timers whose activities date back into the earl ier days of Southern Oregon. Occasionally we have referred to the fact that this bank is one of the pioneer institutions of South erns Oregon. We are proud to be pioneers, and to have helped in making history, yet we are even more glad of the opportunities of fered to be helpful in future activi- ~ ties. Indeed, whether you are a pion eer or a new comer, we greet you as important in the community life of Asnland. F i r s t N a t io n a l B a n k . ASHLAND jN6 h OREGON C O M M E R C IA L - S A V IN G S - SA FE D E P O S IT GENERAL PRIZE Season Tickets Fifty Cents SUPPORT YOUR FAVORI CANDIDATE