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About Ashland American. (Ashland, Jackson County, Or.) 1927-1927 | View Entire Issue (March 25, 1927)
ASHLAND AMERICAN A sh la n d A m erican An Independen! Weekly Paper Publiehed a! Aabland, (Successor to th e Central P o in t A m erican) Orefon PA U L ROBINSON, E ditor a n d P ublisher O ffice a t 374 E ast Main S tr e e t B U SIN E SS AND N E W S P H O N E 95 $ 2.00 One Year Ad v e rt í a me Ratea Civen on Application E n te re d a t the P ostoffice a t Ashland, O regon, as Second Class M atter, u n d e r th e Act of Congress of March 3, 1879 JACKSON C O U N T Y ’S W E E K L Y P A P E R Member ST AT E E D I T O R I A L A S SO CI AT IO N Member N AT I ON A L E D I T O R I A L A SSOCI ATI ON FRID A Y , MARCH 25, 1927 E D IT O R IA L IT HAS F I N A LL Y A RR I VE D California, O regon, W ashington— we might go on a n d sta te th a t all the c o u n tr y — experienced a back ward Spring this year. In Oregon, March is ge n e ra lly heralded as the m onth of spring. The tre e s a re in blossom ge n e ra lly and g arden making is nearly alw ays the orde r o f the day. In southern Oregon, as a rule, much garden is p re p a re d in F e b r u ary. This y e a r it has rained or snowed practically all th e tim e up to the present week. T ru e some trees have ve ntured out f o r the past two weeks in blossoms a n d some gardens are being planted. The m oisture is a splendid th in g for the coming crops and the heavy snow in the hills is proof of plenty o f w a te r during the dry sum m er months. We can, with some sa fe ty now announce tha t spring has a rriv e d in southern O re gon, but we have hesitated up to the present time in m aking the forecast. Business houses in various cities have had " s p r in g openings” two, three or fo u r weeks ago, when they should have announced w inter u n d e r wear sales or ru b b e rs and um brellas E a ste r a rriv e s on the 17th of April this year, hence the real spring buying will not s ta r t until probably next week. E a ste r goods are now on display und the spring season is here for spring w ear a t last. Spring and sum m er styles a re seldom talked of much until two weeks before E aster, then the buying public begin to a r range for the “ e a sie r p a ra d e .” the e a ste r hats and the spring and su m m er w earing appearal. The only trouble this year, was tha t all over the c o u n try it was u backw ard, storm y spring. But every cloud has a silver lining, and in this case it will mean good and a b u n d a n t crops of everything and the best ye a r th a t southe rn Oregon has experienced in several years. Yes, spring is here at last, and it will soon be time to do thut spring buying. If you do n ’t see spring sales or sum m er goods a d v e r tised in your home weekly paper, come in and read some of the neigh boring town exchanges, but d o n ’t depend Upon the mail o r d e r catalogue They wont prove good policy to home tow n loving people. 548,000 LIVE IN W A S HI N GT O N and sunshine, its warm rains and production, has in it som ething of g ra n d e u r . But who will a tte m p t to define g r a n d e u r ? Who will u n d e r take to express th a t subtle, u n se e able th in g called g r a n d e u r? T h e re was n e v e r a g e n e ra tio n of man in whom it was not found. T here was never a c o u n try th a t failed to recognize it. The s ta tu e s placed on public squares or before the m o n u m e n ta l buildings a re w it nesses to the subtile thing th a t we call g r a n d e u r. Who will d efine it? L ongfellow ’s “ E x c e lsio r” — t h a t higher, higher climb o f the boy to the m ountain top, a poem th a t n e a rly all are fa m ilia r with— has in it som ething o f g r a n d eur. T he man who ta k e s up a rm s and e n te rs th e field of battle f o r his country, th a t m an has in him some th in g of g ra n d e u r. But, best of all, th a t friend who is really a frie n d — not like a su m m e r cloud, a p p e a r in g only to d e p a r t— th a t friend has in him som ething of g ra n d e u r. One holding a s tr o n g r e ligious faith, too, and sta nding firm for it, has in him som ething of g ra n d e u r. The pow er of g r a n d e u r is always tra c e d to a spiritual law — not a m a te ria l law; not to a social cus to m e r b u t to the ethics of mankind. -o- TEN GOOD P O I N T S FOR ADVER. T I S I N G IN N E W S P A P E R S A big r e ta ile r who has spe nt the g r e a te r p a rt of his adv e rtisin g a p p ro priation in good new spaper copy gave ten points which had helped him to become a successful business man through a dvertising. The ten p o in ts ; 1. I advertise re g u la rly . Every issue of the paper ta k e s my story to its readers. 2. Y ears style, plenty never I make every ad look like mine. ago I adopted a distinctive and have stuck to it. I use of white sp a c e ; my ads are hard to read. 3. 1 put into new spaper a d v e r tising a d e fin ite proportion of my gross sales. I fix this a t the begin, ning of the year. My ru le is to make it th re e per cent of the previous y e a r ’s gross, with m ore if special conditions ju s tif y it. 4. I brighten my ads with f r e quent illustrations, e ith e r hum orous or practical. This costs me little, for I subscribe to an a d v e rtisin g cut service and keep the c u ts as I buy them listed to use again some time. 5. I am c a re fu l n e v e r to over promise. When 1 m ake claims I back them up w ith reasons. T hen when I really have an u nusual bargain, people believe me when I “ whoop ’e r up a little .” S tatistics compiled by the W a sh ington board of tra d e plnces the population of the D istrict «if C olum bia at 518,000. A pproxim ately 110,- 000 «>ther persons who live in n e a r by \ irginiu and Maryland work in W ashington. Of 23(1,000 persons employed in the District, (15,025 are in the gov ernm ent service. M a n u fa c tu rin g d. I th in k a d v e rtisin g all the comes second with 4 4,557. About 1 13,000 men .ire employed, while tin n \ I buy goods th a t will advertise 9.1.000 women a r e engaged in g a in well. Som etim es I buy goods ju s t for ful occupations. Salaries in g o v e rn th e ir a d v e rtisin g value. 7. I get good display fo r my ads ment employes am ount to nearly $4.- 418.000 on each semi-monthly pay by seeing th a t the copy is in the day. new spaper office in p lenty o f time. W ashington ha« in the neig h b o r I do thi« by having n d e fin ite h o u r to hood o f 500 m a n u f a c tu r in g indus w rite the copy. tries producing fimahct! products 8. W henever possible, 1 ca rry the a m o u n tin g to more than $(17,500,000 nationally a dvertised goods th a t are annually, suiting which are a u to m o sd v e rtise d in my own home paper. I bile bodies and parts, i»e«ls and betl- fe a tu re them. S om etim es they give «img. brick, building steel, chemicals, me a sm aller m argin th a n fly-by electric machinery, flour, f u r n itu r e , night concerns, hut I find tha t I sell ga s ranges and glass. fa ste r and make more money in the The am ount paid in income taxes end. besides pleasing more custom ers for the y ear ended J u n e 20. by re si 9. I alw ays plan my window and d e n ts and concerns in the District, c o u n te r displays to link up with my totaled «15,190.030.34. — National new spaper advertising. Each helps F a rm News. the other, 10. My salespeople back up my advertising. They often help with «uggestions for it, end I see to it W ks will a tte m p t to define g r a n d ha' they always read It.—N. E. A. in e » sp rin g tim e , with It« M omopw Bulletin. | SOMETHING OF GRANDEUR , p re s e n t remedy. But the life will ru n itse lf out. It will ta k e hard tim es or m aybe a general panic, b u t it is coming. Then, and n o t until then, will everyone, y o ung and old, get down to business a n d hard work again. Then will the silly styles be a second consideration, a n d more hours be devoted to care o f self and se n sible living. F lam ing y outh, as it is te rm e d , is having its day, but we all acknow ledge th a t it is a m ighty silly age, a n d old Nero o r C leopatra w ere n o t in it. ------------------ o------------------ E A S T E R SUNDAY T O O MUCH GOING ON ----------- o -------------- The world is moving too f a s t; th e r e is too m uch going on. People a r e a p t to plunge in th e ir scramble fo r a position in the life of speed. T h e re is too m any places a ttr a c tin g spare time, th e r e a r e too many w o rth less o ffe rin g s to sap the pocket book, the nervous system and the home a t tentions. T h e re is so much going on th a t it becomes a necessity to n e g lect business, home, schools a n d r e ligious duties in order to keep up w ith th e a m u se m e n ts and sw ift go ings of o u r neighbor. The whole world is tired out, and only hy ste ric ally pepped up on false energies c h a ra c te ristic of this hurry, speedy, excitable e r a of civilization. This carnival of spending, this de m and f o r sport, athletics, a m u se m ents and popularity is ru in in g ou r schools as well as our individual health. The a v erage family ce rta in ly c a n n o t a f f o r d to send boy or girl to college w here they have to have a dollar tic k e t every night fo r a class dance, a f r a te r n ity party, a mask ball, a basketball game, a football gam e, concert a f t e r concert, evening gowns, dance shoes, silly hats, strip e d stockings, gas, gas, gas. I t c a n ’t linger long. The carnival resem bles th a t o f a n c ie n t times before the fall of Rome. I f a business man re fuse s to buy a tic k e t to a ball game, a pee wee party, a dress rehersal, a class p ro g ra m o r a pink tea he is co u n te d a grouch, consequently he feels c o m pelled ev e ry day to dig up his last c e n t a n d stand off the fre ig h t bills. H om e sw eet home is a m em ory of bygone days, and “ where is my w o n d e rin g boy to n ig h t” include!}, as well, the "w o n d e rin girl,” “ w ondering mo t h e r ” and whole "w ondering fa m ily ” But even to the jazz crazed youth it m ust be a d m itte d th a t it really does look silly to him to see a mo th e r o f several children travel several miles tw o o r th re e nights a w eek to a tte n d a jazz dance and go th ro u g h the silly, crazy steps and m ovem ents while h a n g in g on to the t r m of a lad y o u n g enough to be h e r son, or with an old g ra n d d a d with w a te rin g eyes and a silly grin over th e im a g in a ry fun he thinks he is having. W hat heads we all a re glutting. W here is the money com ing from. And still you h e a r the ta lk o f “ hard tim e s,” when you approach a firm on a busi ness proposition. Plenty of money for gas, for sport duds, fo r m oonshine a t two plunks a pint, and even f o r sky-scrapper a p a r tm e n t houses fo r the homeless and h a lf million d o l lar a r t buildings and libraries f o r col leges all over the world and hard wood reception pa rlo rs fo r R|e sw eet girl g r a d u a te to e n te r ta in h e r r a c ing car, vaseline haired s u ite r a w a it ing time for the d ance or m idnight frolic. W’here is the rem e d y ? T here must be a rem edy or death and de s truction will follow failing health and ba nkruptcy. M any fails, customs, habits and styles lead to the fastness of the age. The fire y yo u th propa - gonda put out by Hollywood, the low dress, loud stocking styles hatched by the fast women o f Paris, the o v e r worked a tte n tio n given to athletics instead of the th r e e ” R ’s” th e lack of control in the home, the lack of f o r e sight and the lack of re g a rd fo r the saving h abit; too much c redit and too much excitem ent. Too much going nn, too m any pluces to go. T here is no This y e a r E a ste r S u n d a y occurs on A pril 17, th e date given fo r the ob se rv a n c e o f the Jew ish Passover. This is an uncom m on occurence, the two occasions having come to g e th e r but a few tim es in the history of the world. T he p ro p e r time fo r c e le b ra tin g E a s te r has occasioned no little con troversy. In the second c e n tu r y u d isp u te arose betw een the E a ste rn a n d W estern churches. The g r e a t m ass of E a ste rn C hristians c elebrated E a s te r on the fo u r te e n th duy of the f ir s t Jew ish m onth or moon, consid e r in g it to be e quiva le nt to the J e w ish Passover. The W e ste rn churches c e le b ra ted it on the S u n d a y a f t e r the f o u r te e n th day, holding th a t it was th e c om m em oration of the r e s u r r e c tion of Jesus. The Council of Nicaea (in 325) decided in fa v o r of the W estern usag**, b ra n d in g the E astern with the nam e of th e “ «luartodeciman heresy.” This, however, only se ttle d the point th a t E a s te r was to be held not upon a c e rta in day of th e m onth or moon, b u t on a Sunday. The propel astronom ical cycle fo r calculating the occurence of the E a s te r moon was not d e te rm in e d by this council. I t a- pears, how ever, th a t th e metonie cycle was a lre a d y in use in the W est fo r this p u rp o se ; and it was on this cycle th a t th e G re goria ns calendar, introduced in 1582, was a rra n g e d . The tim e of E aster, being the most im p o r ta n t of all the movable feasts of th e Christian church d e te rm in e s all th e rest. I t was d e b a te d a t the tim e o f the introduction of th e G regorian c a le n d a r w h e th e r E a s te r should continue to be movable, o r w h e th e r a fixed S u n d a y a f t e r the 21st of March should be adopted. It was d e fe re n ce to the a n c ie n t custom th a t led the ecclesiastical a u th o r itie s to a d h e r e to the d e te r m in a tio n by th e moon. It m ust be re m e m b e red , how ever, th a t it is n o t the a c tu a l moon, in th e h e a vens, n o r the m ean moon of th e a s tro n o m e rs, th a t re g u la te s the tim e of E a ste r, b u t an a lto b e th e r im aginary moon, whose periods a r e so contrived th a t the new (c a le n d a r) moon alw ays follows the re a l new m oon— som e tim es by two, o r even th r e e days. T he e f f e c t of this is, th a t th e f o u r te e n th of the c a le n d a r moon, which had, fr«>m the tim e of Moses, been considered “ full Moon” f o r eccles- astical purposes, falls g e n e ra lly on the f if te e n th o r six te e n th of the real moon, and th u s a f t e r th e real full moon, which is g e n e ra lly on the f o u r te e n th o r f if te e n th day. W ith this e x p la n a tio n , then, of w h a t is m e a n t by full moon, viz., th a t it is th e f o u r te e n th day o f the ca l e n d a r nition, the rule is th a t E a ste r day is alw ays th e first S un d a y a f t e r the paschai full moon— th a t is, the full moon which h a p p e n s upon or n e x t a f t e r th e 21st day o f March. One o b je c t in a r r a n g i n g the c a le n d a r moon w a s t h a t E a s t e r m ight n e v e r fall on th e sa m e day as the Je w ish Passover. I t does o c c u r this year, how ever, a n d it oc c u re d in 1805, in 1825, a n d in 1903. ---------* --------- SOI L TILLERS MAY S T R I K E SA YS L OW D EN New Y ork City.— W r itin g in the March n u m b e r o f S y ste m , f o r m e r G overnor F r a n k O. L ow den, of 111., predicts th e possibility o f a s itu a tion in which th e A m e ric a n farm er« will produce only e n o u g h com m odi ties fo r th e ir own n e e d s a n d allow the re st of the people in th e c o u n try to starve. He dire c te d a t t e n t i o n to th e p re s e n t disp a rity b e tw e e n p ric e s o f fa rm p roduc ts and p ro d u c tio n costs, s t a t ing th a t the disposition o f surplus fa rm com m odities is th e problem most r e q u ir in g a solution. T hese »tops, he believes, a r e a s n ecessary as insura nc e a g a in s t f u t u r e crop failures, and th e ir c o st should be borne by the whole c o m m u n ity . Discussing th e p r e s e n t s t a t u s of the f a r m e r re c e n tly , one o f th e most p ro m in e n t a g ric u ltu ra l le a d e r s in th e c o u n try declared th a t th e tim e was not f a r d ista n t w hen th e f a r m e r s would go on a “ s tr ik e ” unless som e th in g was done to p e rm it th e m to e n jo y a p a r t of the p ro sp e rity t h a t is now smiling on those e n g a g e d in o th e r industries. ----------------- * ----------------- ASHLAND Ashland the first city in O regon, on the paved Pacific highw ay, ju s t 22 miles from the C alifornia line, h a s many a ttra c tiv e fe a tu re s t h a t a r e not found in many other cities. I.ithia P a rk astonishes and delights th e vis itor and proves a source of r e s t and comfort to the w eary. Mineral springs of a variety and ijuality r a r e indeed bring relief to many and a clim ate of e«|uability and rareness sa tisfie s the y ear around. A city of tiOOO people, State Normal, p re tty homes, business and wealth, ---------- * ----------- Send in a news item, o r a co m m unication o r re g u la r c o r r e s p o n d ence from your com m unity. 2nd Floor Medford Building W ed. Jazz, 75c Sat. Social, 75c A dm ission A lw ays— 10c (A A A I A A A A A A A A L i! 1927 fe a • • • * • • » « 6 7 14 15 2 0 21 [2 7 2 6 A narch b* 1 5 15 2 2 29 • ta 2 9 16 25 50 19 f«. 5 4 IO II 17 1 6 24 25 • 51 tau 27 i*f 5 12 19 26 t . There’ sa Re ason for EVERYTHING T he reason why it pays to plan your spring advertising early is the increasec results you obtain through having a d efin ite outline to follow W e are Ul PPed w ith cuts, copy and suggestionsto aid you in this important work *“ A sh la n d W W V W W W American W W W V V V w V '