A s h la n d A m e rica n
Aa
Independent
We e kl y
Paper
Publ i she d
at
A i k l a n d,
Oregon
(Successor to the C entral Point A m erican)
PA C I. ROBINSON, Kditor and P u b l i s h «
Office a t 374 East Main S tre e t
BU SIN E SS ANO N E W S PH O N E 95
$ 2.00
One Year
A d v er t is i n g Ra t e s Given on Appl i c at i on
E ntered at the Postoffice a t Ashland, Oregon. as Second Class M atter,
under the Act uf C ongress of March 3, 1879
JACKSON
C O U N T Y ’S
WE E K L Y
P A P E R
Member STATE E D ITO RIA L ASSOCIATION
Member N A T I O N A L E D I T O R I A L AS S OCI AT IO N
FRIDAY, FEBRU A RY 4, 1927
E D IT O R IA L
Al Smith o r McAdoo— Miss Demo few exceptions the following v a rie t
ies are grown to the exclusion of all
cracy don’t know what to do.
o th e rs: B artlett, Howell, D’A njou,
Comice, Bose and W inter Nells.
A fte r the legislature is over and
the lobbyist have re tu rn e d home, we
One of the many bills introduced
may expect u few m o n th ’s rest be
in the house last week would pro
fore the 1928 campaign opens.
vide for a sta te movie censure board.
Really see nothing obnoxious about
Two P ortland scientists announce the bill. T here a re m any splendid
the discovery of n sure tuberculosis screen shows, good dram as, educa
cure. Let us hope, and f u r th e r hope tional reels, travel studies, real
m irth provoking comedy of high o r
the governm ent will make it free.
der. On the o th e r hand th e re occas-
sionally a p p e a r pictures th a t a re a
Has your saving increased sub disgrace to the house showing them.
stantially since the economical, tax The sex appeal views, the vulgar or
cutting, a ppropriation slashing legis cheap comedies, or perhaps, a cheap
lature has been in session.
and poor showing o f some immagin-
ary saloon brawl of so-called by-gone
days.
T here a re plenty of living
The b e a u tify in g of the normal “ bad exam ples” in this age, w ithout
grounds this sum m er will make this charging the young people an a d
one of the p re tty spots on the long mission price to flash such scenes
Pacific highway, long rem em bered before th e ir eyes.
W ithout being
by every to u rist who pusses.
one bit "old foggy” and with a quite
liberal view of the modern picture
shows, we believe there is ample good
Railroad or no ruilroad, G rants
to result from a sincere movie cen-
Pass is g e ttin g lots of kick out of
sureship board.
Crescent City possibilities. May their
fondest hopes all be realised.
It doesn't make any diffe re n c e
in southern Oregon w hether Mr.
Groundhog sees his shadow or not
— chances nre about 99 to 1 th a t he
sees it, however.
Much talk of less w orries and more
peace in being poor, but we d o n ’t
h e a r of “ Peaches” Browning s tr u g
glin g to get back in the ten cent
store job.
The new normal building at Ash
land and with the new dorm atories
a n d improvements to be made, it
will he the most beautiful school and
site in Oregon and this is no ex-
age ra tion.
A very good subscription record
for a popular weekly paper has been
m ade in the past th re e weeks by
the Ashland American a dding b e t
t e r than three hundred new subscrib
ers. About half o f these were rural
ro u te renders.
T he Longview bridge bill has been
signed by the president. The Long
view bridge will span the ('olumhin
river betw een Longview, W ashington
and Rainier, Oregon. When com plet
ed it will aid in making Rainier one
of the best Oregon cities on the Co
lumbia.
I he latest United S ta te s census
ranks Jackson county first in total
num b e r of p ear trees, out of all
counties in the state of Oregon. Some
8 , 0(10 acres nre listed on the c o u n ty ’s
tax roll as pear orchards and it is
from these acres that a golden crop
of fru it is harvested and tu r n e d into
wealth equal to or g r e a te r than that
derived from any oth e r ag ric u ltu ra l
crop within the boundaries of the
county.
The 192(1 pear crop, some 2,200
carloads, is an increase of 15 per
cent over the crop of 1925 and al-
mo
100 |w*r cent over the crop pro-
du«ed in 1924. This increase may be
accounted for by new plantings com
ing into bearing and also increased
production of older orchards re su lt
ing from improved c ultural methods
Although prices were not at their
best during the past season, this
rec. rd crop brought into the valley
approxim ately two millions of dol
lar*.
The m a tte r of variety adaptability
has been well established and with
A wide expanse of gra z in g land,
fertile
farms,
immense
chicken
ranches and some splendid dairies
and cattle ranches. All making a
show of prosperity; all a d ja c e n t to
Ashland and all on a short drive over
rural ro u te one, from the city. There
is room for many more fa rm e rs on
the route and the many acres would
mean wealth to the com m unity if
they were nil occupied with success
ful families with stock and the pro
ducts the soil is capable of produc
ing.
It is a p re tty drive north on P a
cific highway as far, a t lenst, ns the
Klamath Fnlls junction where the
neighbor county has a nice building
and an e legant exhibit of the re s o u r
ces of th a t county. This is a bright
spot on the highway and a ttr a c ts
many thousands of tourists during
the year. It is a grand advertising
scheme of the live Klamath Fulls
leaders.
Coming back tow ard Ashland turn
o ff the pavem ent to your left, good
roads everyplace, pass the new
school building on y o u r left as you
leave the junction. Behold the cattle
confuted with th e ir happy s u r r o u n d
ings and m eaning real money to
th e ir owners. Follow the mail boxes,
pass the good fa rm s and m odern
farm homes coming to "B ellview ”
school house and com m unity build
ing. Here is a n o th e r c o rn e r where
you w ant to stop and notice. The
surrounding is pretty and the farm s
nice. 1 he S. J. Evans c o rn e r o ffe rs
to view some m odern and p re tty
homes and from here it is only a
short ways to the m a g n ific e n t n o rm
al building. It is ju s t a short drive
and an insight to what is in store for
us in the not fa r distant future.
ol^fered abroad.
Daily and weekly
p sp u rs full of legitim ate advertising
o.uoting prices, telling of new arrivals
u n d m entioning la te r styles a re fol
low ed now adays by the ru ra l r e a d
e r s in every paper they pick up, r e
g a rd le ss of w hether th a t p a p e r is
th e ir home weekly pa p e r or one pu b
lished in a ne ighboring town.
F ebruary
clearance
sales
a re
b r o u g h t to mind by eight pages of
" D o lla r d a y ” sales advertised last
week in a neighboring town publi
cation. We w ant to im press the fact
upon th e readers th a t the styles,
prices and tr e a tm e n t should be e x
pected a t home the same as in oth e r
s o u th e rn Oregon cities.
We c a n ’t
prove the fact alone, but with the
custom of pa tronizing home it will
soon be learned to the a d v a n ta g e of
all. T h e re is little d iffe re n c e to the
m e r c h a n t’s finance betw een his city
tra d e and the country tra d e he may
acquire. Each has to be invited. It
behooves the business man to keep
his firm and business name before
the public constantly.
Make it a
household word. But the co n sta n t a d
vertising, the quoting of prices and
the invitation to custom ers through
n ew spaper space is n o t all. T h a t a d
v e rtisin g must be backed up with
congenial greetings to custom er,
friendships, honest goods and con
venient trading establishm ents.
T r u th f u l advertising and conven
ient tra d in g conditions with the
c ustom ers welfare a t h e a rt is su re to
gain prestage.
A d ja c e n t farm ers will find in Ash
land, we are sure, ideal tr a d in g con
ditions. B etter we believe now than
they have probably been in the past.
D iffe re n t people have d if f e r e n t
stores they p refer and it is a fact,
the world over, th a t ru m o rs and com
plaints a re broadcasted a ga inst the
business dealings of this and th a t
concern. I t is b e tte r f a r to pay no
heed to such gossip and bring the r e
ports o r kicks direct to your m e r
chant, who will do his best to rem edy
any f a u lt or neglect, should such e x
ist. A general complaint on m a rk e t
conditions,
roads,
schools,
etc.,
should be brought to the a tte n tio n
of the chamber of com m erce or
m e rc h a n ts association.
A m utual
a g r e e m e n t can be established. Co
operation can and should exist. Let
us all strive for this condition, Ash
land needs the f a r m e r ; the f a rm e r
needs Ashland.
" V e r y dull party, isn’t i t ? ”
“ Yes, ve ry .”
“ L e t’s go h o m e ? ”
" I c a n ’t, I ’m the h ost.”
---------- * ----------
J. B. McGentle was very tim id and
very good n atured.
He came home
early one evening and f o u n d J. I*.
McSorely m aking love to Mrs. Mc
Gentle.
Asked by th e Reverend M ister
Slensby w hat he did, McGentle sa id:
“ 1 let them know by the way I
slammed the door when I w ent out
th a t I was slightly provoked ab o u t it.
-----------* -----------
P o r tla n d — J a n tz e n K n ittin g c o m
pany new p la n t a ddition has cost
$30,000. A nnual o u tp u t is above $2,-
200 , 000 .
•.V’c Will Welcome You As A Shareholder
W e Mail You the Income
You will have no difficulty collecting the
income on an investment in the Preferred
Shares of this company.
We mail you the dividends regularly —
by check— every three months.
You can start investing now with z- little
as $5 a month. The monthly investment
plan is a convenient help to all who wish
to save and invest.
SPENDING MONEY
WISELY IS GOOD
E v e r y Fami l y S pe nds A p p r o x i m a t e l y
S e ve n t y P e r c e n t of I ncome .
E very fam ily of y o u r ac q u a in ta n ce
spends a b o u t seventy p e r c e n t of its
income ju s t fo r living, acc o rd in g to
economic experts.
Think w hat this m eans— seven dol
lars out of every ten invested in
food, clothing, household utilities
and all the m u ltitu d e of things th a t
keep a family c o m fortable and h a p
You Should Know the Facts A b o u t Investment
In Our Preferred Shares
O F F IC E S :
M edford, G ra n ts Pass, Rosehurg, K lam ath Falls-Oregon
T reka, Dunsmuir-California
THE
CALIFORNIA
OREGON POW ER
COMPANY
py-
It s a big jo b to spend so much
money wisely and well. It re quire s
careful business m ethods to got the
best possible r e tu r n s from each dol-
lor that leaves the family purse.
The clever w om an goes fo r help
to the a d v e rtisin g columns of her
newspaper. T h e re she finds a direc
tory of buying and selling.
She
learns about the o ffe rin g s of m e r
chants, She com pares values. She
weighs quality and price. She takes
this opp o rtu n ity o f ju d g in g and se
lecting alm ost a n y th in g she needs
to feed, clothe, am use and instruct
and generally b ring up her family.
Do you read the a d v e rtise m e n ts?
' ou will find them willing a n d able
to serve you in the r e g u la r business
of purchase.
A dvertisem ents are
g uardians of y o u r pocketbook. read
them carefully.
---------- + ----------
"R astus, I am sorry to h e a r tha t
y o u ’ve buried y o u r w ife.”
Every buxine-s m ,n in Ashla.ul is
"Yassuh. boss, ah j u s ’ had to — she
interested in gaining as much busi was dead."
ness f«r Ashland as possible. The
h a m b e r of commerce in all cities
Maple rolls h e r hose.
Whenever
work to that end In seeking to build *he goes out. all the birds eye Maple
ip a city, much stress must be cent-
*:♦
•red in the upbuilding of the coun
It’s a good th in g for most people
try trib u ta r y to the city. A working that a looking glass can’t laugh
ind friendly interest must be m a in
-------- + —
tained betw een city dweller, city
"IK« ang. ls have wings, m u m m y ? ”
msiness man and the fa r m e r living
"Yes, d e a r.”
near.
"Then when is nursic going to fly
In this day. com petition bet veen
lose I heard daddy call her an an-
ities is brisk.
O th e r cities work
e! last night?”
ven as our own city works. Laved
“Tomorrow, darling."
eads bring the fa rm e r n e a r the city
•
and a drive of a few mile* to a neigh
" I s any law fully enforced?" a-k*
boring town i* never noticed. Induce
in exchange. W ell, th e re is the law
m e n u must be o ffe re d a t home a
f gravity.
LET US W O R K T O G E T H E R
Another Last Word.
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!o Plan Your
Spring Printing
Planning your spring printing nee - nmv tpm l, f
greater efficiency in its use and >, • ,
n<*‘" 1°
Production. We are fullv , P, ¡1 <1 T I m 'V
in this important work. Just ^ v.
,
aiV ou
will be pleased to call a’ .ur office™ W®
Ashland American
Shook Block
Phone 95