CENTRAL POINT AMERICAN
over fo r a touchdow n. Sm ith failed
C overed w ith celluloid f o r p ro
to co n v ert. S c o re : 10 to 7 in f a v o r |te c tio n a g a in st th e w eath er, a new
o f C orvallis. In th e firs t p a r t o f th e \ ho ld er fo r a m ap WP
last q u a rte r L aing w en t o v er fo r th e i
,
,
, .
w , - ,
c e rtific a te can be clum ped to an a u to
w inning touchdw n.
M edford con
v erted m ak in g th e score, M edford m oMle ste e rin g colum n.
14, C orvallis 10. O ver 4500 people t
w itnessed th e gam e and w hen L aing
m ade th e w inning touchdom n the
whole crow d w e n t wild. The gam e
ended w ith M edford in possession o f
the ball on C o rv allis’ 40 y ard line. '
A TOUCH OF OLD SPAIN
m
--------- + ---------
Too L ittle A tte n tio n
P aid to A d ve rtisin g
it
T hese e n te rta in e rs h a re been brought to the Sesqul-Centennlal In tern a
tio n al E xposition In P hiladelphia w here 160 years of A m erican Independence
is being celebrated, by th e Los Angeles County, California, Cham ber of Com
m erce. T he w estern ers have built a fine old Spanish m ission in the Palace
of Foreign, Civic, Fashion and A griculture Display and th ere show the re
so urces an d advantages of lu e ir native heath. The m usicians and dancers
• n t e r u i n a ) visitors who e n te r the patio to re s t a bit a fte r “doing the expose
•dan.” T he E xposition continues until D ecem ber 1.
The new spapers of the country have
built up the motion-picture Industry.
The advertising account of the rail
roads should give consideration to the
new spapers when copy is placed be
cause these railroads are dependent
und hope to live off the prosperity
created and developed by the news
papers of th at section.
Cities and communities all along the
Pacific coast are showing an Increas
ing interest In the possibilities of com
munity advertising through new spa
pers. liepri sentatlve new spaper men
from nil p a rts of the coast have dis
cussed plans whereby this service
might be extended. The consensus
was th at this type of advertising hnd
been universally successful. Figures
show th at definite results w ere ob
tained.
Many an advertised commodity out
strips Its nonadvertlsed rivals not
alone because It becomes known, but
because the advertiser, once his
product is identified in the public
tnlnd, has a strong motive for m ain
taining its quality, as well as look
ing for possible Improvements th a t
will constitute additional sales argu
ments. It has been dem onstrated th a t
precisely the sam e effect has been
observed in community Improvement
in connection with well-planned com
munity advertising campaigns.
Commercial Printing for
Jackson County
The Central Point American is a newly equipped
and up-to-the-minute Job Printing Office.
No better work and prices pleasing. Better try us
on that next job of Printing.
We cover Jackson
County when it comes to printing. Write us,
phone us, call on us.
L et us kn o w an d w e
can com e a fte r it.
We are here to serve and please
Local m e rc h a n ts a re ag ain dis
cu ssin g th e p a rk in g system w ith the
p o ssib ilities o f m ak in g a change.
T he city council passed a re s o lu t
i o n last w eek to sell $425,000 w orth
o f c ity bonds D ecem ber 13 a t th e
c ity hall to co m p lete th e -b u ild in g and
e q u ip m e n t o f th e new w aterw o rk s
system .
B. W . P a u l, w ell know n local elec
tr ic d e a le r, la s t w eek sold his in te re s t
in P a u l’s E le c tric S to re to V al J.
F is h e r o f M inneapolis, who, w ith
H o w ard S c h e ffe l, w ill c o n tin u e to
o p e ra te th e b u sin ess a t its p re se n t
lo catio n in th e M edford building. Mr.
P a u l has been in th is b usiness in
M ed fo rd fo r tw elve yers. Mr. Paul
m ill now spend an e x ten siv e v acation
in S o u th e rn C a lifo rn ia w ith his fa m
ily. H ow ard S ch effel has been co n
n e c te d w ith th e firm sin c e l9 2 3 when
he cam e to M edford from
R u p ert,
Idaho. Mr. F ish e r, th e new m em ber
o f th e firm , is b u ild in g a fin e re si
d en ce on S u m m it aver, e w hich will
soon be re a d y fo r him to m ove into.
P lan s a re p ro g ressin g rap id ly on
¿ h e new c o u rt house which w as voted
rem ooved from Jack so n v ille to M ed
fo rd a t th e re c e n t election.
T he fo llo w in g fu n d s have been
v o ted to aid th e A shland N o rm al:
$125,000 fo r a new g y m ; $125.000
f o r a new d o rm ito ry : * nd * $30.000
b u d g et.
L a st S a tu rd a y a fte rn o o n , in the
b ig g est gam e o f th e season. M edford
H i d e fe te d C orvallis Hi 14 to 10.
T h is was one o f th e best and cleanest
fo o tb all gam es e v e r seen in M edford. Ijj
T he v isito rs m ere th e .h u s k ie s t and Bj
h e a v ie st team so f a r to b a ttle w ith J kj
th e local squad. C orvallis m ade the
f ir s t score by k ick in g a field goal
from th a tw e n ty y a rd line, th e kick
Printing
NOW
J a c k W eills h ad a n a rro w escape
fro m d e a th la st w eek w hen a pile o f
lo g s sw ept him fro m a lo ad in g p la t
fo rm a t
th e
O w en-O regon
mill,
sev erely cru sh in g one arm .
R. H, Boyl, se c re ta ry o f th e local
c h a m b e r o f C om m erce spoke b efo re
th e session o f th e s ta te association
o f C om m ercial o rg a n iz a tio n s secer-
ta r ie s a t P o rtla n d la'st m eek.
c irt.tu d nas te d d e d jaw s th at grip
the sticks fu rn ly without marr< ig
them .
H y W ay Printing
being m ade by Sm ith which m ade the
score 3 to 0 in fa v o r o f C orvallis.
L a te r M elvin g o t o v er fo r a to u ch
d o w n -fo r M edford nd Senn c o n v e rt
ed. S c o re : 7 to 3 in M edford’s
(B y Bliss H ein ie)
T he C osta R ican co ngress hi*
T he S kaggs com pany h a s m ade a r favor. T he n e x t score w as m ade by c o n tra c te d w ith G erm an in te re sts fo r
ra n g e m e n ts to open a g ro c e ry sto re C orvallis in th e th ird q u a rte r w hen the e le c trific a tio n o f th a t c o u n try ’s
in M edford. T his com pany now op M iller, a f te r a h a rd stru g g le, w en t governm ent-ow ned railw ays.
e ra te s a chain o f 784 sto res, 128
m a rk e ts a n d 6 b ak eries in te n w est
e rn s ta te s w ith a busin ess la st in
excess o f $60,000,000.
T he new
s to re w ill be located in th e b u ilding
fo rm e rly occupied by th e S h asta, th e
S h a sta h av in g re tire d fro m business.
R. W. Doe w ill be in ch arg e.
News Items About
Doings in Medford
An E nglish in v e n to r’s vise to held
golf rich« • h ilt
they a r* oeing
Peoples Electric Store s
New, Remodeled Store Is Ready
for Your Inspection
A Cordial Invitation to Southern Oregon People
W e have ju st com p leted a n ex ten siv e p ro g ram o f rem o d e lin g a n d now c o rd ia lly in v ite o u r p a tro n s
and frien d s in S o u th e rn O reg o n to see o u r im proved q u a rte rs. O u r co m p reh en siv e d isp lay s of fix
tures, lam ps a n d household ap p lian c es a re re a d y for your visit a n d a visit w ill be a p p re c ia te d .
SPECIAL SALE OF
Electric Ranges
T hree-hole b lack C onsole type W estin g h o u se
E lectric R a n g e ( in stalled co m p lete, w ith w iring
and w a te r h e a te r—
T hree-hole all w hite e n am el W estin g h o u se R an g e.
In stalled co m p lete w ith w irin g a n d w a te r h e a te r—
$140 CASH
$160 CASH
—
—or $15.00 dow n a n d $11.46 p e r m o n th fo r 12
m onths.
—or $20.00 d o w n a n d $12.85 p er m o n th fo r 12
m onths.
E lectrical C o n tra c tin g — In sta lla tio n s of ail K in d s— E lectrica l
supplies.
H o tp o in t, U n iv ersal an d W estin g h o u se R an g es— F rig id a ire
E lectric R e frig e rato rs.
E lectric H e a te rs an d H e a tin g S y stem s— H o u seh o ld A p p lian c es
— L am ps a n d F ix tu res.
PEOPLES ELECTRIC STORE
A. B. C U N N IN G H A M
214 W est M ain S tr e e t— P h o n e 12
O. O. A L E N D E R F E R