Image provided by: Rogue River Valley Irrigation District; Medford, OR
About Central Point American. (Central Point, Or.) 1925-1927 | View This Issue
Central Point American
OREGONIAN EXTENDS SCOPE OF
HIS WORK FOR SEATTLE FIRM
IN SOUTHERN CALIFORNIA.
In the Western Market Journal fo r
June, 1926, is given a photograph
o f Paul J. Norcross. On the same
page is given a picture o f the room
in which a new branch o f Manning’s
Inc., coffee and tea purveyers, Los
Angeles, is located, o f which Paul
is manager and executive. The fo l
lowing article explains the work
which will be o f interest to Central
Central Point, Oregon, might be
overlooked by the average traveler
going north from Medford to Grants
Pass even when he travels frequently
up and down the Southern Pacific,
but to Paul J. Norcross, Southern
California branch manager fo r Man
ning’s, Inc., purveyors o f coffees
and teas, it will ever remain one
o f the high spots in his career, be
cause his start in life was made there
on the ninth day o f August, 1894.
Ever since his birth in that commun
ity “ Paul” — as his friends really
know him— has looked upward and
forward pn the road to progress. The
altitude o f his native town, although
within a foot o f 1300, had little to
do with his upward trend, fo r his
greatest success has been scored on
the lower level o f the City o f Los
Angeles where he makes his head
His education was had in the pub
lic and high schools o f Central Point,
in a section o f that state
with good agricultural
Norcross intensified his study o f
horticulture at the University
Oregon in Eugene before he return
ed home to effectively aid his father,
W. H. Norcross, in the growing and
shipping o f apples and pears from
the famous RogUe River Valley.
With the first sound o f the bugle’s
call to arms Paul enlisted in the army
o f the United States in 1917, adding
his strength to the number o f young
men o f his home town. In 1919 he
discharged at Fort
Logan, Colorado, with the' rank o f
second lieutenant, and immediately
returned to the parental farm.
Like most men who improved
themselves in the service
government he had the
fever o f real achievement in the
field o f commerce and le ft Centra!
Point after three months to again
seek adventure, beginning with
importing and exporting
There an acquaintance with
D. Rae Te Roller ripened into Paul’s
first job with Manning’s in 1921.
Starting at their Pike Place Mar
ket, the company’s original store, as
a coffee salesman behind the coun
ter, Norcross was later assigned to
their Restaurant No. 2 as a cook. He
served six months in that capacity
and helped in the management o f
that restaurant a year and a half,
when he was transferred to the res
taurant section o f his starting place
with the firm.
In May, 1924, he was assigned to
Southern California ay branch man
ager o f the firm ’s business.
he took charge o f the coffee store
and service counter in tne Grand
Central Public Market and o f the
store roasting plant and warehousing
facilities in the Sanitary Market at
Third and Spring streets, Los A n g
eles, as well as o f their Federal Mar
ket branch at Long Beach, although
Mr. Norcross stated: “ I don't have
to worry about the beach branch,
because John Caulfield,
manager in that city, is able to meet
all requirements o f a growing busi
A casual inspection o f the com
pany's latest addition in Southern
California, located in the new Pro
ducers Direct Market near the
Bmadway frontage o f the mart, be
tween Second and Third streets, an
opening day o f the new establish-
ment gave evidence o f a combination
perfect in equipment, unexcelled in
service and attention paid to every
button and departmental manage
“ Serving 4,000 cups o f coffee as
a sampler the first day in the new
Producers Direct Market, would have
kept anyone gonig some,” said Paul
J. Norcross, “ but we are prouder of
the fact that nearly a ton of coffee
and tea was sold there that day,
which according to the calendar was
Saturday, April 24, 1926.
C O P C O PREFERRED S T O C K
A D V A N C E S IN PRICE
Medford, Oregon, August 31.—
On October 1, 1926, the price of
Copco Six Percent Preferred Stock
will advance from $94.00 to $95.00
This raise in price is announced
by D. G. Tyree, Secretary o f the
California Oregon Power Company,
who states “ The active demand ¿or
this stock has called for an advance
in price at this time. W e are ad
vising everyone now, so that people
residing in our field of service may
secure shares at the present price
before the advance takes e ffe c t on
“ More than two thpusand shares
o f this dependable investment have
been purchased recently at the cur
rent price, as investors everywhere
recognize the exceptional value o f
this security. During September in
terested pdrties may still obtain this
stock for $94.00 per share. On Octo
ber 1st the price advances to
“ These things were made possible
with a crew o f six men, including
my brother, W alter H. Norcross, fo r
three years with our firm at 215
West Third street and since the op
ening in charge o f our section in
the new market, and eleven girls.
O f course we had the equipment to
make it convenient, two o f the latest
Hobart coffee mills on which we
standardize, Toledo scales and Nat
ional cash registers to insure correct
C E N T R A L P O IN T SCHOOLS TO
weight and money transactions. The
O PEN ON 13TH
urns came from the Cusine Equip
ment Company, Seattle, who make
The Central Point schools will
them fo r all o f our stores.
open on Monday, September 13th.
“ Our Southern California roasting
An excellent corps o f teachers has
plant at 216 West Third street, Los been secured.
A ll are experienced
Angelas, had for some time been kept and have Normal School or Univer
busy preparing fo r that great day. sity training.
For we double check all our coffees
The grade school building has been
h,ere and in San Francisco, a sample thoroughly cleaned and re-arranged
always being forwarded there
for to care fo r the large
final O. K. by either E. M. Manning, which is expected.
The new high
president, or W. W. Manning, vice school building is nearly completed
president o f the company, whose and will be ready fo r occupancy.
headquarters are in the Northern city
School books may be purchased at
in the wholesale district at Davis and Mee’s Drug Store. As there is no
Market streets. A t all o f our roast change in books this year, pupils who
ing branches men are
carefully are sure o f their classification should
schooled to the work before they are purchase books early.
allowed to act independently in test
Children will be admitted to the
ing, blending and finishing the pro first grade providing they are six
duct fo r an exacting demand
any time during the first semester,
“ In the new store we serve light which ends January. 21. There will
foods, such as sandwiches, dough be a beginning class at mid-year,
nuts, with coffee ,but at our Grand however.
Central Public Market branch
Supt. H. P. Jewett announces the
serve only coffee. Some folks pur following corps o f teachers:
chase sandwiches elsewhere in that
market and bring them to eat with
Nettie Easter— Commercial.
the coffee they drink at our counter.
Margaret Huntoon— English.
Blackburn— Home Eco
“ It may be o f interest to others
that the ground work fo r Manning’s nomics and History.
W alter Carlson— Science and Ath
foundation was laid in Boston, Mass.,
where the two brothers conceived the letics.
idea o f specialty coffee and tea
D. F. Amick— Principal and Eigth
stores, bringing it west to Seattle,
Washington, where they established grade.
Doris Kindle— Seventh grade.
their original coffee
Gladys Aubert— Sixth grade.
twenty years ago, W. W. Manning
Muriel Matthews— Fifth grade.
assuming the post o f purchasing
Mabel Hager— Fourth grade.
agent and roaster, with his brother,
Ethel Byran— Third grade.
E. M. Manning, in charge o f sales.
Arlene Hay:—Second grade.
Serving free cups o f coffee was one
Margaret Van Scoyoc--First grade.
o f their early notions and the idea
has been adhered to fo r special oc
casions. Two pennies bought a cup
o f coffee later and the original
“ stand-up” lunch strengthened the
business. Rae Te Roller, who first
employed me in the Puget Sound city
is now secretary-treasurer and gen
eral manager o f the rompany, with
headquarters in Seattle, where J. P.
Dunn is dstnet manager with head
quarters in San Francisco.
"M anning’s Inc., today operates
three stores in Seattle; three
Portland, Oregon;, one market and
store at Tacoma, Washington, known
as Manning’s Market, at Eleventh
and Commerce; one store at Everett,
Washington; a new market, estab
lished about a year ago, at Spokane,
Washington; two store* in San Fran
cisco; one store in Long Beach, and
another in Oakland. California, op
ened May 14 , 1926; ir, ail sixteen
coffee, tea and spices, and serve co f
fee at every store. In Los Angeles
and Long Beach 35 employes are in
our service regularly.
“ Our coffees come to our distrib
uting centers, where we have prin
cipal warehousing facilities, direct
j from the leading coffee porta, and
our tea in like manner comes direct
from the gardens o f Ceylon and In
i dia. and wherever the Orient pro
duces it, to oar designated
quarters. insuring convenient ship
YOUNG PE O PLE MEET A T PAR-
SONAGE A G A IN
On Tuesday evening the young
neople o f the Federated churches
met at the home o f Rev. and Mrs.
J. M. Johnson for a social time to
The evening was fine, so
the party was on the lawn. Thirty-
three young people can surely have
a good time on a lawn; and such
was the case.
Various game* and
stunts were engaged in until time
fo r refreshment*. The junior young
people were serving in honor o f the
seniors. They served well.
A t the close o f the evening the
pastor expressed his delight at hav
ing the young people qt the parson
age; and hoped that the time would
come when they could all be back.
“ Blest Be the Tie That Binds,” was
sung, and Rev. Johnaon led in the
C H ILD C LIN IC
On Friday afternoon o f this week
at 2:30, a clinic, under the direc
tion o f Dr. Geary will be held at
the Union church. This is fo r chil
dren entering the first grade and will
be largely to test results o f the
clinic held earlier in the summer.
Parents are urged to be present with
THE BIGGEST EVENT OF THE YEAR
WILL BE THE JACKSON COUNTY
FAIR, SEPTEMBER 15 to 18.
The Jackson County Fair grounds
can be likened to the hub o f a wheel
these days, fo r like the spokes that
fit into the hub, all roads in this
vicinity run into the fair grounds.
By all means o f transportation, in
cluding railroads, trucks, automo
biles, horses and wagons,
and by foot, exhibitors are bringing
their exhibits to the fair which opens
here Wednesday, September 15 and
continues through to Saturday, Sep
Medford will be the mecca o f
thousands o f visitors from both far
and near. The Jackson County Fair
has grown until today it is the out
standing event in the community.
Local business men, who have sup
ported the fair by offerin g special
prizes and premiums are planning
decorations to give the city the gala
dress needed to create the Mardi
That everybody is going to have
a good time goes without saying. The
management has arranged the best
balanced fair in years both the edu
cational features, including the live
stock exhibits o f horses, cattle, sheep
and swine, and the agricultural and
horticultural displays, as well as the
work o f the women and boys and
girls, will prove o f interest to all.
Thrills galore are promised by the
entertainment program. Secretary
Brown announces that more time and
money has been spent in arranging
this year’s entertainment that in any
other year. He asserts there will be
eough action to satisfy all visitors.
Among the outstanding attractions
on the program are horse racing,
vaudeville, band concerts, horseshoe
pitching and a midway featuring a
score o f rides and shows.
The best harness racing card ever
offered the fans o f this section will
be one o f the many features on the
program o f the coming Jackson
County Fair, Medford, September
15 to 18.
The complete card, as announced
today by Secretary Brown, calls fo r
four days o f racing,
Thursday, Friday and Saturday, the
15th, 16th, 17th and 18th o f Septem
ber, respectively. It is a well bal
anced card, and with a record-break
ing number o f entries assured, should
produce the keenest racing in years.
The complete card:
Wednesday, September 16
2:1” Pace, 3 heats .......
2 :i i Trot, 3 heats
Running Races, Overnight entries.
Thursday, September 16
2:14 Trot, 3 heats
Free-for-all Pace, 3 in 5
Running Races, Overnight entries.
Friday, September 17
2:24 Pace, 3 heats
2:20 Trot, 3 h ea ts ...............
Running Races, Overnight entries.
Saturday, September 18
2:13 Pace, 3 heats
2:10 Trot, 3 in 6 ...............
Running Races, Overnight entries.
been set aside by the fair manage
ment, to be split among the winning
horsemen. Entries fo r the horse
races must be sent in not later than
The Jackson County Fair track al
ready is in pretty fair condition. A
number o f locally owned horses have
been working out on the track fo r
several weeks. The management will
spend considerable money in drag
ging, rolling and working the track
between now and fair time. Stable
also will be cleaned up and renov
IN TE R E S T
EASTE R N TOUR
ON dam, close to Rupert, Idaho, which
is also a great aid in supplying water
fo r irrigation in that state.
Just before E. C. Faber started on
On continuing his journey, in pass
his trip to the Eastern states we ask in g through Iowa, and viewing the
ed him to write a letter to the Am er vast acreage o f waving corn, Mr.
ican o ffice telling o f interesting im Faber thought o f the people o f Ore
pressions that he might receive on gon, and he could see where they
his journey. This he failed to» do, were going to have corn bread and
but knowing our own disinclination bacon fo r breakfast every morning
to write home when in a strange land fo r at least a year.
we can easily overlook this neglect.
With a two hour stop in Chicago,
However, since his return we are
he arrived in Columbus, Indiana, to
not letting him o ff so easily and we
spend the 4th o f July. Had a fine
have already gained a few points for
dinner with friends, and heard Pres
ident Coolidge give an address by
Mr. Faber's first stop o f interest
was at Boise, Idaho, where he visited-
By July 6th Mr. Faber had ar
H. B. Faber, an uncle, and who is
rived at Miltonsburg, Ohio, his old
known in Central Point, as he at one
home town, where his father, 76
time spent a year here and was, dur
years o f age, lives on his farm,
ing that time an employee at the
which was homesteaded by E. C.
He had come here for his
Faber’s great grandfather in 1810.
health, which he regained, and he is
A t that time the Marietta govern
now well and hearty, attributing the
ment land o ffice was functioning and
regaining o f his health to the South
encouraging settlement toward the
ern Oregon climate. He recalls his
west by granting homestead rights.
stay here, and the acquaintances he
This man was one o f many who
made, with much pleasure.
aided in the great westward move
While visiting in that section the
ment o f population.
The land in
two men visited the Arrowrock Dam,
a project put in under the U. S.
down through the generations from
Reclamation Service. It is 25 miles
up in the mountains from Pocatello, father to son. While Mr. Faber was
and is one o f the most massive and there he assisted his father in har
vesting the grain, hauling hay, etc.
wonderful constructions o f its kind.
It seems interesting to try to pic The old time system o f cradling is
used. This is because o f conditions,
ture this accomplishment in which
Nature is brought
control there being many steep hills and the
acreage is also too small to warrant
through the handiwork o f man. The
the use o f heavy machinery. Many
height is 348 fe e t; width at base.
223 feet; width at top, 16 feet; rad o f these homesteads are valuable be
cause o f the stand o f oak trees. In
ius o f curvature, 662 fe e t; length of
general there is a condition o f pros
crest 1,100 feet; length o f spillway,
400 feet; depth o f foundation below perity, many having incomes from
river bed, 100 feet; volume 610,000
Mr. Faber said that he never had
cubic yards; outlets, 20 in number,
seen the fields o f Ohio greener nor
each 4 feet, 4 inches in diameter;
storage, 286,000 acre
The the hills prettier than at this time.
The roads were very bad, excepting
le n g th .o f the reservoir is 18 miles
and the water in the reservoir will the paved sections. The reason seas
because there was rain at least every
| rover to a depth o f one foot an area
other day, which also caused con
o f 445 square miles. The cost was
siderable humidity in the air. The
j more than $4,600,000.
frequent rains also account for the
Travelers may park their cars on
top o f the dam and walk through system o f farming and most o f the
houses have slate roofs. The high-
the inside. The government has re
and instantaneous results
built upon these imports and per
that reflect credit upon the firm's ping facilities to each branch from sonal service to all, a rigid policy
purrhasing power, method o f distri-1 each district of/ice. Our success is o f honest buying and honest selling.’* cently
THURSDAY, SEPTEMBER 2, 1926
(Continued on page six)