—*
The Sherman County Observer, Moro, Oregon, Friday,
December 11, 1925
STRAIGHT TALKS
- WITH AUNT EMMY
and Dancing
You are invited to attend a free dance
and concert recital at the
Civic Auditorium The Dalles
December 17th at 8 p> m. sharp
Hear the New k
Brunswick Panatrope
the greatest musical wonder of the age
Civic Auditorium, The Dalle«
December 17th at 8 p. m. Sharp
We will give a musical demonstration of the marvelous reproduction
of this wonderful new invention. Immediately following, we will
give a dance.
Music played on the Panatrope will be an exact
reproduction of a number of the finest orchestras of the world.
Don’t Fail to be Present
at this Recital and. Dance
Corson “The Music Man
The Dalles, Oregon
CHRISTMAS
a
GIFT
SUGGESTIONS
WATERMAN PENS AND PENCILS
Old-timers caught In the holiday
rush and gazing at the wonderful
Persons who have not given the
alluring panorama of the shop win
subject of Advertising serious thought
ON “GOLD BONDS'
dows often fall into a reminiscent
may be inclined to believe that
mood and re-Hve the Christmases of
standard products could be sold
•Before 1 go to the bank to ask ad cheaper if the manufacturers did not
long ago. Who does not fondly re
call the magic of Christmas in his vice about Investing the money mother spend so much money in advertising
left me, I wish you would tell me them. The contrary is the truth.
childhood?
Most of the presents were home something more about bonds," said
Every concern which seeks a gen
made. Perhaps grandma furnished Helen to Aunt Emmy. -Am I right tn eral market for its goods finds it
mittens, knitted by oil lamp after thinking that gold bonds are absolute necessary to set aside a certain sum
you had been tucked in bed—warm ly safe? Are gold bonds what people each year for advertising, and this
thick mittens with a long cord that i mean by gilt edge securities?"
। is charged as a part of the operating
-What a child It to!" laughed Aunt | expenses, the same as rent, fuel or
extended up through coat sleeves and
around the neck to prevent loss. Emmy. "I can see that you do need insurance. The aim of the adver
Aunt Saphronia gave you a basket of to learn semething about bonde. The . tising manager is to buy the largest
Christmas cookies, shaped like ani term ’gold bond’ does not have any possible circulation among persons
mals and stars and covered with thing to do with the term ‘gilt edged who would be interested in his prod
sac arity.’ The latter is nothing more uct.
delicious colored sugar.
Uncle Tom gave you a watch, and than a commonly used phrase that
Every manufacturer has certain
his generosity appalled you even if, moans a safe security. Companies fixed charges which must be paid ont
that Issue gold bonds usually agree to
it was the old turnip that he had dis redeem them in United States gold of the receipts from the business, and
carded. You can imagine the reac coin of the weight and fineness o< the the larger the volume of business that
tion you would get if you tried giv gold coin Issued by the United States can be created the less per article is
ing a 1925 boy a second hand time Treasury at the time the bonds are charged for the payment of overhead
pat on the market This to 4ono in costs. Thia volume of business 4g
piece. _ . .
_
Most of the presents were useful, order to protect the bondholders from obtained only by creating a demand
in the old days, including a reefer the very rem >t» possibility of a rad for the goods, and it to most quickly
overcoat and a new pair of «hoes. As ical change in the value of United and cheaply done by direct appeal
States currency, such aa, for example,
for “boughten” presents, they were the changea In the values of German through the newspapers.
limited to “The Erie Train Boy,” by and other European currencies as a
The same principle which obtains
Alger, Henty’s “With Clive in India,” result of the war. While such a thing Ln the case of the general advertiser
a new Testament, a sled, a pair of la unlikely to' occur In this country, could M applied in the business of
skates and that most wonderful of financiers always try to guard against the smallest merchant. The quicker
all old-time toy», a tin monkey that every poaslbtoi trouble. Although a the turnover which a dealer is able
bond may bo payable In gold it to,un
climbed a string.
necessary to demand payment in actu to make the sooner his profit is ob
At that, Christmas of long ago al gold coin stoce our American money tained and the cash is put in the till
represented proportionately as big Is on a gold basis anyhow and our for new purchases. ' Advertising of
an outlay as now, comparing earnings good old paper dollars have exactly the practical kind will help to make
in the two periods.
the same value as golden dollars.
quicker sales and more frequent
But the gift itself was secondary
-But you want to bear tn mind one profits. The result is that the retailer,
to the spirit of the giver. Some how thing. Because yon buy a so-called with the aid of the general adver
every grown-up can’t help believing ■gold bond,’ that does not mean that tiser, is able to maintain standard
the Christmas dinners of those days the bond Is secured by gold In any prices and quality in the widely ad-
or that h to stronger than any
were superior. The Christmas eve smy.
Mher bond. The strength of a bond vertised article a
entertainment at the church was as ties simply and only in the ability
enjoyable as the modern movie. And at the company that Issues it to pay
If the qucsMf*« were left to a refer
the ride in a cutter over the deep ' Its debts. And of course you should endum of young America that pro
snow beat the auto trip of 1925.
consider the value of the property posed change in teaching arithmetic
' pledged or mortgaged to secure the probably would Include omitting the
Christma»
bond, if any property la given aa so multiplication table.
LEATHER'GOODS
exclaim®*'
A physician finds It exercises four
times as many muscles to frown as to
smile, but fails to explain where the
happy fat fellow gets his development
IVORY, JEWELRY
CANDLE STICKS
POWDER COMPACTS
BOOKS, VASES, PHOTO ALBUMS
PERFUME
SETS
Despite feminine encroachments,
one field at least is going to remain
forever masculine—the art of wearing
one suit of clothes for an indefinite
number of years.
PLAYING CARDS
BRIDGE
NOVELTIES
“Why is a railroad crossing any
way r |s the question the speeding
motorist asks—if there’s Life enough
left In him after the limited train is
tiirough with him.
Helen, -*1 never realised bow much
mm needs to know before Investing
one's money, tn my case It’s awful!)
Important not to have a loss, because
although 1 have only a tiny amount of
money It Is all 1 have In the world
How can I ever learn to tell what Is
good from what to bad?"
-I am not sure you ever can rely on
your own Judgment my dear " smiled
Aunt Emmy, “but If yon will be guided
by your bank, you needn’t worry."—
{ “MercAanJise of Merit” „
-
It to reported that American galoahea
have been making a hit recently In
Europe
M ay & S on
w
»■'J""'' '
■ -■ - *
...
MORO, OREGON
"
stock
. ■
' •
'
'
of Groceries
•
that
are “just right” for Christ-
We especially recommend our new ^gtock ,of
raised«, both seeded and seedless.
Our new Peel»
. ■
...
■
• • ;
iff
Mince Meat, Citron, Oranges, Lemons,
Grape
Fruit, Dates, Figs, Apples e
Price and Quality Will Please/You
Correspondence Cards
Crepe and Tissue Papers
Xmas Cards and Tags
ŒXX3
Box Stationery
'
from 50 cant* to >3.00 per bo*
All Shade* of D. M. C.
end Crochet Thread
TOYS OF ALL
DESCRIPTIONS
Tricycles, Sleds, Tool chests
Cut Glass
.
Glass Ware
—Silver Ware
El ’’ Furniture and Rugs
Nice Line of Rockers
Statistics for
show that the
production of the American hen was
greater than that of 10.0fi0.000 clti
sens. In other words, Biddy makes a
pretty fair-sisad track In the national
omelet
Tea Sets
Smoker’s Sets
* Monarch Range and Heaters
and numerouc other articles
Moro Hardware & Implement Company
STATIONERY
MORO PHARMACY
Automatic traffic signals are aU
right enough if they are obeyed, but
they probably would be more suc
cessful if they were so arranged so
that they could make a few terse
remarks on occasion.
That a country’s size Is no criterion
of superiority In a given field Is Indi
cated by Belgium’s third consecutive
victory in the international balloon
races. Thus it has clinched Its pos
session of the Gordon Bennett cup.
LONG TERM LOANS
WITH
SHORT
Candy with the Moro Confectionery freshness and tastiness makes
an irresistible appeal to young or old.
And the variety! Caramels, nougata, cherry centers, bon-bons, nut
and fruit centers, etc put up into palate pleasing assortments in
mr candies will refleet your good taste.
special holiday boxes.
A. Regghf*, rroplkelcr
term
PRIVILEGES
IF DESIRED
We Have Money Now Available ‘ .
FOR FARM LOANS ON FARM LANDS
to Progressive Sherman County Farmers
In Days of Old
When Men Were Bold
and Barons Held Sway
The only method used to light their homes and ban
quet rooms were poorly constructed torches, gener
ally made from pitch wood.
Later, in our great grandfather’s day, was used the
candle. This was followed by the whale oil and
kerosene oil lamps, which were Sometimes used by
burning a wick in an open saucer.
CHRISTMAS
SPIRIT
What a Wonderful Thing it is I
Next came the electric light, an invention not even
discovered when many people now living in our
community were bom and bad grown to maturity.
It is not generally known that a good sizeable home
can be lighted with electricity at leas than one
tenth expense than if candles were used.
Sherman Electric Co. doesn't stop with lighting
homes and buildings or supplying power. We will
be glad to show you—in your own home—-how to
get the most efficient service out of all your ap-
pliances and with the moat economical use of our
electrical servioe.
let Electric Plant.
w
( How do you suppose they would like it?
How would it make yaw feel?
We would very much like to talk to you
We sell and service appliances that are guaranteed
to be economical users of electrical current. We
take great pride in merchandising only the best
appliances, the kind that are the least expensive to
operate and which will give least trouble to those
who own them.
- . . * V
for Bargains in Ladies Wear
Men’s Furnishings
Novelties etc.
SALE of DRY GOODS
CONTINUES
Heat
Moro Garage
M. R. SCHADEWITZ, Prop.
Phone M 171
Home phone M 474
-
Æ
Moro Trading Co
Moro, Oregon
The reader of advertisement* know* that he has the most
reliable fluid« to markets that exists in the world today,