VOL. 10. CLOVERDALE, TILLAM OOK COUNTY. OREGON. SEPTEMBER 18, 1914 AN ESCAPADE IN j; ! ADVERTISING t •2» A J How an Auto Was Sold :: ? By GEORGE FREDERICK WILSON .. f T Copyright by Frank A. Munsey Co. t V V t — 9. .f— t,.*_ _T . J .f. ■ ■ .f ■ > . .t.. t. -I. .t. .f. t T t V t T T V V V r T r T T T T -t- T V T T When the price of uutomobiles be came such that tiieir purchase became common among men of means Harvey Williams bought a single seat run about. Curing the tirst year of possession he made almost constant use o f the machine. Then the novelty o f the thing.wore off. and in the live follow ing years lie seldom rode in it. After that the modern and speedy touring car became the vogue. Ilarvey once more came under the spell of the au tomobile craze and quickly decided that he must have a touring oar. Rich as he was. he concluded that his was not the wealth to foster two motors He was determined to sell the runabout. iUsed it foi s.iie and awaited a purchaser. He waited two weeks, and yet none came. The end of the third week brought a probable buyer "Now. what 1 want in a machine is speed." this individual began. “ I can't INTO HuW .UlUSON'S SYM PATH ETIC HE POURED HIS STORY. EARS afford the price of a new machine, but noue the less 1 want speed iii the sec ondhand nffair I buy. What speed do you claim this nmahout Is capable of making?" Ilarvey wa n e d between truth and a possible sal« If be gave its speed as fifteen in. s an hour truth would triumph, hut tin- opportunity of a sale would be lost. "W ell e r —you know our city ordi nance is very strict as to speed, and l have never given the auto a trial on the country roads. But. say, it makes the city limit speed o f ten miles very easily. Oh. yes, very easily!” "Urn! Then you don't know its ex act speed?" " I t —it was guaranteed to make thir ty miles easily iu an hour,” Harvey replied in a very weak tone ot' voice. “ Trove it and I'll take the auto off your hands." said the man "You 've got to show me.” "H o w can 1 prove it to you? Do you want to take a trial spin?” "N o 1 haven't the time. Bring me absolute proof of its speed and I'll take the machine without further ado." The three days following this con versation Harvey spent iu vain at tempts to hatch some scheme that would successfully deceive the proba ble purchaser. As mentioned before, the attempts were in vain, and on the night o f the third day he gave up in despair. On the morning of the fourth day he met a friend in the street, and the friend inquired about his success in disposing of the runabout. Harvey told him all. “ W hy," exclaimed the friend, "1 know the very man that can put this sale through to a successful linish. Robert Howurdsou is his name, and he is a specialist extraordinary iu ad vertising. His office is iu the Bearin- ger building." H arvey found the office and the man. Into Ilowardsou’s sympathetic ears he poured his story. “ What price do you ask for the auto j mobile. Mr W illiams?” Ilowardson in quired after hearing Harvey through. “ One thousand dollars.” “ H e is willing to pay this price for a secondhand automobile?” “ Perfectly willing. Says the old ma chines have the material in them: they wear better." " I am not quail lied to pass judgment upon bis assertion. Now, Mr. Williams, how much are you willing to pay me if I succeed in selling your runabout?” “ Mr. Ilowardson, my fighting blood is up When I first decided to sell I was anxious to sell. Now I am deter mined to be rid o f the thing. 1 will give you 50 per cent. or. to put it plain ly. $.100 " "I would consider myself a robber were I to accept this amount. I f I succeed I will ask for $150. is this satisfactory ? 1 “ Indeed, yes " "V ery well Now. can yon spare a couple o f hours tomorrow forenoon?” "I think 1 ct u arrange it.” "Good! Call for me here at 0 o ’clock in your runabout." Promptly at the hour designated Har vey drew up before the Bearluger building, and Ilowardson clambered into the seat beside him. "W hat is the thing's absolute limit t r speed. Mr Williams?" Howurdsou j inquired. " I t will make eighteen miles In an I tiour. hut it is an awful strain on the engine.” “ Take a given speed o f eighteen miles per hour and a policeman to de termine tlie speed, and his imagination will make it thirty miles. Now, when I say the word give it the lim it” _ tContinued on last p’ige) NO. 10 Founded in the ^tron^ctit Way Growing Stronger t v e r y Day f S E R V E • ----- S YOU RIGHT W ir S p re c h e n Deutch FIRST NATIONAL BANK TILLAMOOK, OREGON Member FEDERAL RESERVE ASSOCIATION Of the United States ! 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