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How best
can I trade in
my present car
for a new car?1
WHEN you are ready to trade in
your present car for a new car, you
naturally want full value for your pres
ent car. But most of all you want full
new car value.
It will therefore pay you to consider
varying trade-in allowance offers in the
light of these basic facts:
IYour present car has only one funda
mental basis of value: i.e., what the
dealer who accepts it in trade can get for
it in the used car market
2 Your present car has seemingly
different values because competitive
dealers are bidding to sell you a new car.
3 The largest allowance offered is not
necessarily the best deal for you.
Sometimes it is; sometimes it is not.
4 An excessive allowance may mean
that you are paying an excessive
price for the new car in comparison with
its real value.
5 First judge the merits of the new car
in comparison with its price, includ
ing all delivery and finance charges.
Then weigh any difference in allowance
offered on your present car.
6 Remember that you are making a
purchase not a sale. You are buy
ing a new car and simply using your
present car as a credit against the new
car's purchase price.
WE publish this message, believing
that the public is entitled to have
all the facts. And we invite you to send
for the facts about General Motors
products by using the coupon below.
GENERAL
MOTORS
--------CLIP THE COUPON'" --------
GENERAL MOTORS (Dept. A), Detroit, Mich
CHEVROLET Q Please tend, without obligation torn, illustrated
PONTIAC (l '',"'a,u describing tbe General Motors product
I have checked together with your booklet
OLDSMOBILE fj describing General Motors Proving Ground.
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CADILLAC
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Press Paragraphs
Jackie Coogan in "The Bugle Call"
Standard Theatre, tomorrow night.
Dorvan Phillips "is driving a Chev
rolet car.
Lyle Gray of Milton was in Athe
na Saturday.
Edgar Adair returned home from
Idaho Saturday.
Miss Pearl Ramsey visited in Port
land last week.
Mr. and Mrs. King of Weston
were in Athena Saturday.
Miss Nina Thoney of Weston was
a caller in Athena Tuesday.
Mr. and Mrs. Alex Mclntyre were
week end visitors in Portland.
Buzz Fisk was in Athena from hia
farm on Dry Creek Saturday.
Dorsey Kretzer is home again af
ter a time spent at The Dalles.
Will M. Peterson, Pendleton at
torney wa3 in Athena Tuesday.
Jack Moore and Walter Huffman
spent Saturday in Walla Walla.
Mr. and Mrs. J. E. Lumsden were
in Athena Tuesday, from Weston.
Mrs. Lloyd Michener was employ'
ed in Adair's Cash store last week.
Mrs. Will Kirk is again in Walla
Walla at her mother's bedside in that
city. ' -
Miss Ruth Williams was a visitor
from her home in Walla Walla Tues
day.
Born to Mr. and Mrs. Horace
Payne, Saturday October 15, 1927, a
son.
Mrs. D. Hess and daughter Char
lotte of Weston were in Athena Sat
urday.
The Misses Reta and Mable Adair
and Weldon Bell spent Saturday in
Milton.
Mr. and Mrs. Marcum Anderson
of Walla Walla spent Sunday in
Athena.
Miss Resa Rothrock spent the week
end in Athena visiting friends and
relatives.
Mr. and Mrs. 0. M. Shigley and
family have gone to Portland for a
weeks' stay.
Mrs. Will Rider of Yakima visit
ed over the week end with the B. B.
Richards family.
Roy DeFreece was employed in
the Pure Food grocery during Mr.
Stephens absence.
Mr. and Mrs. Lyle Gray of Milton
spent Sunday at the Lawrence Pink
erton ranch home.
Mrs. Hazel Otterson (nee Hazel
Miller) is visiting her parents, Mr.
and Mrs. Charles Miller.
Mrs. Anna Cartano and grand
daughter Marcene Harder, were Pen
dleton visitors Saturday.
Roland Kretzer has again "made"
the University of Oregon glee club.
He will sing second tenor.
R. B. McEwen returned from Port
land Sunday after a few days spent
with his family in that city.
The Study club met last Friday
afternoon with Mrs. J. W. Pinkerton.
Sixteen members were present.
Rev. Dwight Hackett filled the
pulpit at the First Christian church,
Pendleton, last Sunday evening.
The M. E. Missionary society will
meet at the Methodist church Wed
nesday afternoon, October 26th.
Mrs. DeMerritt of Walla Walla is
visiting her mother this week while
Mr. DeMerritt is on a hunting tripr
A Christmas baszar is being plan
ned, to be given early in-December,
by the ladies of the Christian church.
Mr. and Mrs. Fred Kershaw and
Mrs. Barbara Willaby motored to La
Grande, and returned Sunday even
ing. Mr. and Mrs. E. A. Zerba and
daughter Beth of Waitsburg were
week end guests at the Hargett
home.
Henry Schroeder, Weston carpen
ter, is building a new garage at the
W. S. Ferguson home on Fourth
street.
Mr. and Mrs. George Bansiter of
Walla Walla spent Sunday in Athe
na at the home of Mr. and Mrs.
Bern Banister.
Mrs. Fred Pinkerton, Miss Edna
Pinkerton, Miss Hilda Dickenson and
Mrs. Pcnn Harris were Pendleton
callers Monday.
Mrs. Ralph Hassell of Ptfndleton
spent Tuesday in Athena visiting
Mrs. A. A. Kimball at the 0. 0.
Stephens home. 1
Mr, and Mrs. Jesse Gordon ware
eccnt visitors at the Weston home
of Mrs. Gordon's parents, Mr. and
Mrs. R. Beamcr.
Mrs. Nellie Taylor and Mrs. II. 0.
Worthington of Pendleton spent
Tuesday in Athena at the home of
Mrs. Stella Keen.
Donald Johnson of Athena and Roll
Morrison of Adams were Portland
visitors and witnessed the football
game, last week.
Dr. W. G. Cowan was among the
football fans in Portland last week
to witness the U. of 0. and South
ern California game.
Miss Myrtle DeFreece and Mr.
Clarence Musson of Walla Walla,
were dinner guests Sunday at the
Sims Dickenson home.
Mr. and Mrs, Robert Johnson of
Walla Walla, and Mrs. Ella Martin
mother of Earl Martin, were dinner
guests at the Martin home in Athena.
"Bigger Than Barnum's"
Standard Theatre, Sunday night.
Mr. and Mrs. Otis Whiteman and
Miss Elizabeth Holwager were din
ner guests at the B. B. Richards
home Monday evening.
Miss Frederica Kershaw who is
teaching in the Ontario schools spent
the week end with her parents Mr.
and Mrs. Fred Kershaw.
Mr. and Mrs. E. Eager and Mrs.
Clara Eager of Dayton, Washington,
were Sunday visitors at the C. M.
Eager home on Jefferson street.
Mr. and Mrs. Jack French (Nellie
McDonald) of San Francisco, on re
turning from a trip to Europe, spent
Sunday at the Alvin Johnson home.
Visitors in Athena from Ferndale
were Mrs. Lela McElrath and Mr.
and Mrs. Charles Boerstler. Mrs
McElrath is en routs to California.
Mr. and Mrs. D. L. Hackett motor
ed to Pendleton Sunday evening
where Mr. Hackett delivered the
evening sermon at the Christian
church.
Mrs. Carl McConnell, well known
in Athena, now a resident of Walla
Walla, recently underwent a serious
surgical, operation at a hospital in
that city'.
Mr. and Mrs. Ames were in Free
water last Thursday. Mrs. Ames
spending a few hours at the Hirsch
home while Mr. Ames drove on to
Walla Walla.
A meeting of the Civic club will
be held at the home of Mrs. Homer
I. Watts Monday afternoon. All
members are urgently requested to
be present.
Mrs. Oral Freemyer, of Boise,
Idaho and Mrs. J. M. Bentz, of Spok
ane, Washington, are spending the
week with Mrs. Bentz's mother, Mrs.
Henry Keen.
The W. C. T. U. will meet at the
home of ' Mrs. George Gerking next
Tuesday afternoon. Those wishing
to attend will meet at the Athena
Hotel for conveyance.
It is reported that someone made
off with fence wire, wire stretcher,
staples, post-hole digger from the
place of Mrs. Lila Kirk south of
Athena Sunday night.
George Brace and Will Campbell
returned from a deer hunt on the
headwaters of the Umatilla. Brace
bagged a buck on the trip, in the
Thimbleberry mountain district
Mr. Nichols and son of College
Place called on Mrs. Froome Tuesday
morning. Mr. Nichols was the build
er of the St. Nichols hotel in 1888,
the hotel being named after him.
A party of hunters consisting of
Brooks Anderson, Henry Dell of
Athena, Dee DeMerritt of Walla Wal
la and Fred Pigg of Pendleton, left
Sunday for the John Day country.
The women of the Christian church
realized over $20 out of the recent
food sale. The funds were used to
apply on the expense incurred in re
novating the interior. The co-operation
of the community is appreciated.
James Phillips, who until recent
ly was a deputy in the sheriff's of
fice is temporarily at the home of
his father, Ike Phillips. James has
accepted a position of traveling
salesman for the Fuller Brush com
pany.
Mr. and Mrs. Victor Hirsch of
Freewater, Mrs. Snyder of South Da
kota and Mrs. Meher, also of South
Dakota, mothers of Mr. and Mrs.
Hirsch were dinner guests at the E.
C. Prestbye home Thursday of last
week.
Dr. and Mrs. A. B. Stone and fam
ily of The Dalles, stopped at the
Athena hotel Saturday morning on
their way to Colfax, to visit the
doctor's parents Mr. and Mrs. Zeke
Stone, who celebrated their Golden
wedding Sunday.
An elaborate motion picture pro
gram is announced elsewhere in to
day's Press by the Standard Theatre
for its mid-week special next Wed
nesday evening, when Mary Roberts
Rinehart's "The Bat" will be pre
sented at regular admission prices.
Mrs. Raymond Geissel and daugh
ter Beverley spent the week end in
Athena with relatives. Sunday af
ternoon Mr. Geissel and John Stand
ige drove over from Milton and hunt
ed for China's, later in the evening
they returned home, Mrs. Geissel ac
companying them.
Mrs. D. II. Sanders received the
sad news of her brothers death in
Portland. Mr. Ralph Ashpaugh passed
away last Thursday. Mrs. Sanders
left Saturday night for Portland. The
deceased was buried in Portland Sun-
Lday. He was well known to pioneers
of this community.
Watch value that defiee com
parUoa! ThU lowelr wsfich ha
whin gold filled enpwred
caa and dependable IS jewel
Bulova Moremeac A
FRED H. BROWN, Jeweler
Pendleton. Oregon
all Rains Are Here!
Keep Dry
In Our Waterproof Clothing
For Men-Long Black Slickers, Rainproof Stag Shirts,
Rainproof Blazers, Heavy Red and Black Hip Boots,
Rubbers arid Overshoes.
For Ladies-Slickers, Pirate Boots, Galoshes, Rubbers,
Umbrellas, Etc.
Phone Your Order To 152
Athena Department Store
THE STANDARD THEATRE
Saturday, October 22
Jackie Coogan
In
The Bule Ca
With Claire Windsor and Herbert Rawhnson
The most lovable kid on the screen is here now in a picture more thrilling
more moving than any of his vehicles in years. As a boy bugler at a remote
army post in Indian territory, he first gets himself in disgrace, then wins
redemption with a display of courage that will make you cheer.
International News
Admission Prices, 10c-25c-35c
Sunday, October 23
Bigger Than Barnums
Throbbing Tumult of Thrills
ty ', ' . With
. Viola Dana, Ralph Lewis and George O'Harra
The world's greatest circus picture. Clowns, tumbling behind their chalk
acrobats, balancing dangerously on a tiny thread of steel where a slip
means death the blare and panoply of the circus and behind it all un
checked human passions waging a bitter war while the crowds applaud!
Pathe Review
Admission Prices, 10c-25c-35c
Wednesday, October 26
Mid-week Special at Regular Prices
Mary Roberts Rinehart's
Like a thunderbolt comes this thrill! The worlds most electrifying plot of
excitement now masterfully transferred to the screen! At last in motion
pictures the tremendous record-breaker of the stage. Lavishly filmed, alive
and dynamic, crammed with laughs! shudders! and amazement!
Comedy
Admission Prices 10c-25c-35c
i