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About The Athena press. (Athena, Umatilla County, Or.) 18??-1942 | View Entire Issue (Sept. 30, 1927)
An Open Letter to the Editor
From the President of General Motors
1-AST SPRING I wrote you that my belief
in the country newspaper had led us in General
Motors to decide to advertise our products
together in the small-city press of the country.
The returns from the series of the messages
recently published have justified that faith;
and we shall continue to advertise in" your
community through your newspaper this fall.
It occurs to me, however, that some of your
readers may be asking: "What is General .
Motors?" and "Why is General Motors?"
These are fair questions and I should like to
answer them as frankly as I can. .. . (.
General Motors was organized some years
ago on the theory that a group of large com-'
panies, working together, could render a better
service than they could separately. In this we
simply applied to industry a principle that is
as old as civilization as regards the human
family and human progress.,
Original members of the General Motors
family were Buick, Cadillac, Chevrolet, Oak
land and Oldsmobile, together with the Delco
Light Company and other well-known com
panies manufacturing automotive equipment.
By joining together their resources, we were
able to establish great Research Laboratories,
a 1245-acre Proving Ground and the GMAC
Plan of credit purchase; to effect vast econ
omies in purchase and manufacture and
distribution ; to assure and maintain thequality
of every product in the General Motor family.
Has the General Motors family principle
proved itself in practice?
The best answer, I think, is to compart the
Chevrolet, Buick,. Cadillac, Oldsmobile and
Oakland of today with the models of five or
ten years ago.
Then add Pontiac, a General Motors crea
tion. Add LaSalle, another General Motors
creation. And then consider how General
Motors has developed these cars into a com
plete line, within which any family may find
a suitable quality car at the price it plans to
pay: "A Car for Every Purse and Purpose."
Another example' is Frigidaire, the electric
refrigerator. General Motors had the resources
to spend millions to develop a satisfactory
refrigerator, and then to apply to its manu
facture the same processes which have in
vcreased. the utility and lowered the cost of the
We believe that this record justifies General
Motors as an economic institution. Its prod
ucts are quality products, first of all. Their
prices represent the economies of united effort
passed on to the purchaser. In the last year one
in each three automobiles chosen by the public
has been a General Motors car. The service of
Delco-Light electric plants has extended to
more than a quarter million homes, while
Frigidaire has become the world's largest sell
ing convenience of its kind.
We believe also that the values now offered
in the current General Motors products
(which are listed below) prove anew that
"many minds are better than one" and that a
family of companies, working together, can
produce results which are decidedly in the
public interest and of increasing benefit to the
Very truly yours,
Alfred P. Sloan, Jr., President
General Motors Corporation
Detroit, September 23, 1927
CHEVROLET PONTIAC OLDSMOBILE OAKLAND 'BUICK- LASALLE CADILLAC
FRIGIDAIRE Tk EUclti Itfrigtrifr DELCO-LIGHT Electric PUnlt
GMAC fln ftimt Tymtt$
j High School Notes j
Junior News Staff.
Editor .............Alberta Charlton
Classes... Pearl Green
Faculty Wilford Miller
Alumni Oral Michene:
Athletics Weldon Bell
Student Body .. Emma Ringel
Society Mildred Street
Grades Areta Kirk
Personal Marjorie Wilson
Advisor Miss Bateman
The spirit of Athena High school
toward sports and athletics has al
ways highly represented the school.
It may have weakened in the last
few years but not very noticeably.
In a pep-rally which was combined
Use flTfnWy !f)t Friday movn
'sr. it -.viVcai-'e M-;.t . V
;h': '.v? Iv-r. '":..; in'm V r- ' i "-
."..-M" ' . ,;i of .:, .-.(' '. J-n,"- I.1C
yell-leader, so umt we
do her best for the school. It may be
that the students are enthused be
cause of the combined efforts of the
coach and principal, to bring out the
value of rooting more clearly to the
students than has been done In the
past few years. Last year's football
team was finally abandoned because
there was no spirit or rooters behind
them to urge them on or to give
them encouragement. A few games
were played unsuccessfully, with
very few members of the school pres
ent to witness their good or bad
points. The spirit behind the ath
letics of the school this year seems
to be starting out with a boom and
we hope that it continues.
The Athenaians lost a hard fought
game Saturday to the Walla Walla
second team on the home field. The
ball was in the center of the field
throughout all the game, but in the
last few minutes of play Walla Wal
la got the jump on our boys and scor
ed a touchdown. In spite of the de
feat the home boys have the satis
faction of knowing that there weren't
any yellow men on the team; the
small men fought just as hard as
g ones, but Walla Walla weigh-
st a little" too much.
day, September 30, the team
50 to Waitsburg, to see what
y can do there. Let's all wish
mem the best of luck,
Mr.' Toole, Pike Miller and Wayne
Pittman spent the week end on the
Umatillo brakes hunting.
Miss Brodie and Miss Bateman
spent the week end in Milton and
A large number of the seventh and
eighth grade pupils received buttons
from the Palmer Method Writing
Mrs. Rominger spent the week end
at her home in Freewater.
Four samples of the first year typ
ing are on the board in the typewrit
ing room, for the week ending Sep
tember 23. Those whose papers ap
pear on the board are: Alberta
Charlton, Areta Kirk, Emma Ringel,
and Helen Hansel!.
University of Oregon has been pledg
ed to Gamma Phi Beta sorority.
Roy Dudley and Kenneth Hodgen,
both freshmen at Oregon have been
pledged to Sigma Nu fraternity.
Phyllis Dickenson left this week
to attend Monmouth Normal school.
On Wednesday mornine the fire
bell was rung for fire drill. Every
body was out of the building in
eighteen seconds except the typing
I class. Members of that class were
so busily typing that the bell was
Adair's Cash Grocery
Phone 567 Free Delivery
An assembly was held Friday Sep
tember 23, 1927, at 9:00 A. M. in
the high school auditorium for the
purpose of listening to the biology
class entertain the rest of the classes.
A "pep" song was sung by the class
directed by Mr. Toole, their teacher.
After this, "pep" yells were given
in honor of the football men.
An exciting event took place Fri
day evening, September 23, 1927, in
the high school basement when the
freshmen were initiated in grand
style and were made members of
Athena- high school. After the im
itation refreshments were served and
a good time was had before the ad
journment of the crowd.
Emma Ringel spent Saturday in
Areta Kirk spent Saturday in Pen
' Helen Hansell and Kathleen Radtke
were in Pendleton Monday.
Ilene McBride was in Pendleton
Dorothy Geissel went to Walla
Walla Tuesday afternoon.
Beryl Hodgen's nicture anneared
with that of Captain McEwen in the
Last Oregonian one nisrht last weelc.
Beryl is captain of the Oregon foot
ball team this year.
Scotty Kretzer has been selected
as manager of the U. of 0. Glee Club
lor tins year. Scotty is a Senior at
Lois Johnson, a freihman at the
Brings In Three Pointer
Charles Dickey and Millard Kelley
returned the fore part of the week
from the Desolation Creek district,
where they were on a hunting ex
pedition. They brought back with
them a three-point buck.
in Internal Medicine for the
past fifteen years
DOES NOT OPERATE
Will be at
THURSDAY, OCT. 13
Office Hours: 10 a. m. to 4 p. m.
One Day Only
No Charge for Consultation
Dr. Mellenthin is a regular gradu
ate in medicine and surgery and is
licensed by the state of Oregon. Ho
does not operate for chronic appendi
citis, gall stones, ulcers of stomach,
tonsils or adenoids.
He has to his credit wonderful re
sults in diseases of the stomach, liver
bowels, blood, skin, nerves, heart, kid
ney, bladder, bed wetting, catarrh,
weak lungs, rheumatism, sciatica, leg
ulcers and rectal ailments.
Below are the names of a few of
his many satined patients in Ore
gon who have been treated for one
of the above named causes:
Mmer Booher, Condon.
Chas. Desch, Portland.
Fred Shields. Klamath Falls.
Daniel Steinon, Allegany.
R. E. Neal. Central Point
Joe Sheoships, Gibbon.
Remember the date, that consulta
tion on this trip will be free and that
his treatment is different
Married women must be iccomntn.
ied by their husbands.
Address: 211 Bradhurv P.niUlnv
Los Angeles, California.
The Best Ever
Our New Lines of
None belter and our prices are right Try
'em on and you'll wear 'em away.
Quality Quantity, Service. Phone 171. Athena, Oregon
The Athena Hotel
MRS. LAURA FROOME, Prop.
Courteous Treatment, Clean Beds
Tourists Madia Welcome
Special Attention Given
to Horn Patrons
Corner Main and Third
"He that tooteth not his own horn,
the same shall not be tooted."
of every kind and
at rates and terms
B. B RICHARDS,
Continental Oil Company
Bryce Baker, Agent
Phones 761 and 31F11, Athena
j. L. Harman
We Carry the '
Main Street Athena, Oregon
Bell & Venable
Fhones 125 and 24
Always At Your Service
City and Country
and Horse Team Work
GERALD KILGORE, Proprietor
FRIGIDAIRE COLD DRINKS
Malted Milk, Sodas, Coca Cola, Root Beer, Sun
daes, Ice Cream, Bricks, Dixies, Eskimo Pies, etc.
Gerald Kilgore, Proprietor - - Athena, Oregon
THE ATHENA MARKET
We carry the best
That Money Buys
Kippered Salmon, all Kinds of Salt Fish. Fresh
Fish, Oysters, Crabs, Clams, Kraut in Season.
A. W. LOGSDON
Main Street - Athena. Orecron.
Foley's Kidney Cure
nuke kl4aey$ mad bUiJer r(gbi
If you are planning alterations or ad
ditions to your building, let us give
you an estimate on the Lumber need
ed. You will be pleasantly surprised
at the reasonble total we will quote.
Wood and Coal
Tum-A-Lura Lumber Co.
Main Street, Athena