Image provided by: University of Oregon Libraries; Eugene, OR
About The Athena press. (Athena, Umatilla County, Or.) 18??-1942 | View Entire Issue (Sept. 30, 1927)
An Open Letter to the Editor From the President of General Motors 1-AST SPRING I wrote you that my belief in the country newspaper had led us in General Motors to decide to advertise our products together in the small-city press of the country. The returns from the series of the messages recently published have justified that faith; and we shall continue to advertise in" your community through your newspaper this fall. It occurs to me, however, that some of your readers may be asking: "What is General . Motors?" and "Why is General Motors?" These are fair questions and I should like to answer them as frankly as I can. .. . (. General Motors was organized some years ago on the theory that a group of large com-' panies, working together, could render a better service than they could separately. In this we simply applied to industry a principle that is as old as civilization as regards the human family and human progress., Original members of the General Motors family were Buick, Cadillac, Chevrolet, Oak land and Oldsmobile, together with the Delco Light Company and other well-known com panies manufacturing automotive equipment. By joining together their resources, we were able to establish great Research Laboratories, a 1245-acre Proving Ground and the GMAC Plan of credit purchase; to effect vast econ omies in purchase and manufacture and distribution ; to assure and maintain thequality of every product in the General Motor family. Has the General Motors family principle proved itself in practice? The best answer, I think, is to compart the Chevrolet, Buick,. Cadillac, Oldsmobile and Oakland of today with the models of five or ten years ago. Then add Pontiac, a General Motors crea tion. Add LaSalle, another General Motors creation. And then consider how General Motors has developed these cars into a com plete line, within which any family may find a suitable quality car at the price it plans to pay: "A Car for Every Purse and Purpose." Another example' is Frigidaire, the electric refrigerator. General Motors had the resources to spend millions to develop a satisfactory refrigerator, and then to apply to its manu facture the same processes which have in vcreased. the utility and lowered the cost of the automobile. ..- We believe that this record justifies General Motors as an economic institution. Its prod ucts are quality products, first of all. Their prices represent the economies of united effort passed on to the purchaser. In the last year one in each three automobiles chosen by the public has been a General Motors car. The service of Delco-Light electric plants has extended to more than a quarter million homes, while Frigidaire has become the world's largest sell ing convenience of its kind. We believe also that the values now offered in the current General Motors products (which are listed below) prove anew that "many minds are better than one" and that a family of companies, working together, can produce results which are decidedly in the public interest and of increasing benefit to the individual family. Very truly yours, Alfred P. Sloan, Jr., President General Motors Corporation Detroit, September 23, 1927 GENERAL MOTORS CHEVROLET PONTIAC OLDSMOBILE OAKLAND 'BUICK- LASALLE CADILLAC FRIGIDAIRE Tk EUclti Itfrigtrifr DELCO-LIGHT Electric PUnlt GMAC fln ftimt Tymtt$ j High School Notes j Junior News Staff. Editor .............Alberta Charlton Classes... Pearl Green Faculty Wilford Miller Alumni Oral Michene: Athletics Weldon Bell Student Body .. Emma Ringel Society Mildred Street Grades Areta Kirk Personal Marjorie Wilson Advisor Miss Bateman Editorial The spirit of Athena High school toward sports and athletics has al ways highly represented the school. It may have weakened in the last few years but not very noticeably. In a pep-rally which was combined Use flTfnWy !f)t Friday movn 'sr. it -.viVcai-'e M-;.t . V ;h': '.v? Iv-r. '":..; in'm V r- ' i "- ."..-M" ' . ,;i of .:, .-.(' '. J-n,"- I.1C yell-leader, so umt we do her best for the school. It may be that the students are enthused be cause of the combined efforts of the coach and principal, to bring out the value of rooting more clearly to the students than has been done In the past few years. Last year's football team was finally abandoned because there was no spirit or rooters behind them to urge them on or to give them encouragement. A few games were played unsuccessfully, with very few members of the school pres ent to witness their good or bad points. The spirit behind the ath letics of the school this year seems to be starting out with a boom and we hope that it continues. Sports The Athenaians lost a hard fought game Saturday to the Walla Walla second team on the home field. The ball was in the center of the field throughout all the game, but in the last few minutes of play Walla Wal la got the jump on our boys and scor ed a touchdown. In spite of the de feat the home boys have the satis faction of knowing that there weren't any yellow men on the team; the small men fought just as hard as g ones, but Walla Walla weigh- st a little" too much. day, September 30, the team 50 to Waitsburg, to see what y can do there. Let's all wish mem the best of luck, Faculty Mr.' Toole, Pike Miller and Wayne Pittman spent the week end on the Umatillo brakes hunting. Miss Brodie and Miss Bateman spent the week end in Milton and Walla Walla. A large number of the seventh and eighth grade pupils received buttons from the Palmer Method Writing company. Mrs. Rominger spent the week end at her home in Freewater. Classes Four samples of the first year typ ing are on the board in the typewrit ing room, for the week ending Sep tember 23. Those whose papers ap pear on the board are: Alberta Charlton, Areta Kirk, Emma Ringel, and Helen Hansel!. University of Oregon has been pledg ed to Gamma Phi Beta sorority. Roy Dudley and Kenneth Hodgen, both freshmen at Oregon have been pledged to Sigma Nu fraternity. Phyllis Dickenson left this week to attend Monmouth Normal school. Student Body On Wednesday mornine the fire bell was rung for fire drill. Every body was out of the building in eighteen seconds except the typing I class. Members of that class were so busily typing that the bell was unheard. ay Cash and Pay Less Adair's Cash Grocery Phone 567 Free Delivery Entertainment An assembly was held Friday Sep tember 23, 1927, at 9:00 A. M. in the high school auditorium for the purpose of listening to the biology class entertain the rest of the classes. A "pep" song was sung by the class directed by Mr. Toole, their teacher. After this, "pep" yells were given in honor of the football men. An exciting event took place Fri day evening, September 23, 1927, in the high school basement when the freshmen were initiated in grand style and were made members of Athena- high school. After the im itation refreshments were served and a good time was had before the ad journment of the crowd. Personal Emma Ringel spent Saturday in Walla Walla. Areta Kirk spent Saturday in Pen dleton. . ' Helen Hansell and Kathleen Radtke were in Pendleton Monday. Ilene McBride was in Pendleton Saturday. Dorothy Geissel went to Walla Walla Tuesday afternoon. Alumni Beryl Hodgen's nicture anneared with that of Captain McEwen in the Last Oregonian one nisrht last weelc. Beryl is captain of the Oregon foot ball team this year. Scotty Kretzer has been selected as manager of the U. of 0. Glee Club lor tins year. Scotty is a Senior at Oregon. Lois Johnson, a freihman at the Brings In Three Pointer Charles Dickey and Millard Kelley returned the fore part of the week from the Desolation Creek district, where they were on a hunting ex pedition. They brought back with them a three-point buck. Coming to PENDLETON Dr. Mellentbin SPECIALIST in Internal Medicine for the past fifteen years DOES NOT OPERATE Will be at DORION HOTEL THURSDAY, OCT. 13 Office Hours: 10 a. m. to 4 p. m. One Day Only No Charge for Consultation Dr. Mellenthin is a regular gradu ate in medicine and surgery and is licensed by the state of Oregon. Ho does not operate for chronic appendi citis, gall stones, ulcers of stomach, tonsils or adenoids. He has to his credit wonderful re sults in diseases of the stomach, liver bowels, blood, skin, nerves, heart, kid ney, bladder, bed wetting, catarrh, weak lungs, rheumatism, sciatica, leg ulcers and rectal ailments. Below are the names of a few of his many satined patients in Ore gon who have been treated for one of the above named causes: Mmer Booher, Condon. Chas. Desch, Portland. Fred Shields. Klamath Falls. Daniel Steinon, Allegany. R. E. Neal. Central Point Joe Sheoships, Gibbon. Remember the date, that consulta tion on this trip will be free and that his treatment is different Married women must be iccomntn. ied by their husbands. Address: 211 Bradhurv P.niUlnv Los Angeles, California. The Best Ever Our New Lines of WoolShirts Blazers Slipovers None belter and our prices are right Try 'em on and you'll wear 'em away. STEVE'S GROCERY Quality Quantity, Service. Phone 171. Athena, Oregon J 1 The Athena Hotel MRS. LAURA FROOME, Prop. Courteous Treatment, Clean Beds Good Meals Tourists Madia Welcome Special Attention Given to Horn Patrons Corner Main and Third Athena, Oregon "He that tooteth not his own horn, the same shall not be tooted." Insurance of every kind and description. Farm Loans at rates and terms that satisfy. B. B RICHARDS, Athena Continental Oil Company Prompt Service Always Bryce Baker, Agent Phones 761 and 31F11, Athena j. L. Harman Blacksmithing We Carry the ' Pendleton Machine Works Hinged Weeder Main Street Athena, Oregon Bell & Venable Fhones 125 and 24 Two Auto Truck Drays Always At Your Service City and Country HAULING and Horse Team Work THE KILGORE CAFE GERALD KILGORE, Proprietor FRIGIDAIRE COLD DRINKS Malted Milk, Sodas, Coca Cola, Root Beer, Sun daes, Ice Cream, Bricks, Dixies, Eskimo Pies, etc. Gerald Kilgore, Proprietor - - Athena, Oregon THE ATHENA MARKET We carry the best Meat That Money Buys Kippered Salmon, all Kinds of Salt Fish. Fresh Fish, Oysters, Crabs, Clams, Kraut in Season. A. W. LOGSDON Main Street - Athena. Orecron. r 0 Foley's Kidney Cure nuke kl4aey$ mad bUiJer r(gbi The Lumber You Need If you are planning alterations or ad ditions to your building, let us give you an estimate on the Lumber need ed. You will be pleasantly surprised at the reasonble total we will quote. Wood and Coal Fence Posts Tum-A-Lura Lumber Co. Main Street, Athena