Image provided by: University of Oregon Libraries; Eugene, OR
About The Athena press. (Athena, Umatilla County, Or.) 18??-1942 | View Entire Issue (April 17, 1914)
AN INDEPENDENT NEWSPAPER F. B. Boyd, Publisher Published Every Friday. Office, Corner Third and IerTerson Streets. THE' OLD STAGE HERO. Entered In the rontofOce at Athena, Oregon as cconaciass Man wauer. Subscription Rates. One conv. one vear. $1.50 When paid in Advance, (otherwise, $2.00) One copy, sue months .75 One copy, three months ............. .50 cATHENA. ORE.. APRIL 17 ....1914 EXPERIENCE OF CONSUMERS. In the Art of Deception the Mail Order Houses Excel the World Where Is the Doubting Thomas Who Does Not .. Remember the , "Sight Unseen" Trades of Boyhood Days? Copyrighted, 1911, by Thomas J. Sullivan. Of all the evil spirits abroad In the land deception is the most dangerous. It is the first and worst of all frauds. Exaggeration Is a blood relative to falsehood and nearly as blnmable. Some men and some business concerns can never state an ordinary fact In ordinary terras. All tbeir geese are swans till you see them. There Is no strength In exaggeration. Even tbe truth Is weakened by being expressed too strongly. A Gaping Monster. Mankind in tbe gross Is a gaping monster tbat loves to be deceived and has seldom been disappointed. Tbey say that idiots only may be cozened twice, but bow about the mall order buyers? How often are they deceived by tbe large catalogue houses? "'- In the rt of deception the great mall order bouses excel the world. In their greed for gain and rush to vic timize the poor and unsuspecting tbey paint tbeir pictures of alleged bargains too alluringly. Tbey instill confidence in the mind of the buyer, only later to fill bis heart with doubt and dis gust. Who does not remember tbe "sight unseen" trades or "swaps" of boyhood days? One of tho parties in the trans action usually got the worst of it, 1 didn't be? And as a rulo it wasn't the one who proposed the deal, was it? There 1s a lot of the same sort of "sight unseen'' trading going on to day, only nowadays it is called mer chandising by mall. Catalogues Look Inviting. The illustrations In the catalogues of the retail mull order houses look invit ing. The reading matter sounds nice, and sometimes tbe deal turns out all rlgbt. But, even supposing It does, where In is tlie buyer any better off than If ho bought from the home merchant? Take any article you choose from the long list of things sold by mall and yon will flud upon Investigation that you can buy It Just as cheaply and just as well at home. The expense of Kt'Illng it by wall is just as great as tlie expense of Belling It over the coun ter. Your local merchants have rent, tax es, clerk hire, etc., to pay, and the mail order houses bare the same ex penses, only rent and taxes are higher In the large cities than In the country town. And, In addition, they have to tnnlutain a small army of bookkeepers, stenographers, shipping clerks and oth er employees, besides the Immense cost of advertising. How many of tbe rural consumers know that advertising appearing In what are known as mall order advertis ing mediums costs from $12 to $85 an Inch lu slnglo columns? it Is true nev ertheless. Where docs the enormous profit come from out of which these enormous bills are paid? ! Out of the pockets of tho consumers. Would Welcome Such Bargains. The city people would go wild with Joy It these mail order houses actual ly had vulues with style and quality. They would not need to leave their own largo cities to sell at the prices thoy quote, as tho city peoplo would swoop down upon their bargains like hungry hen hawks on green goslings. Hut with stylo and value lacking they do not dare show their goods iii the city where the prospective customers would have the opportunity of com parison, but by cleverly worded and exaggerated description they make tho country pooplo believe they are offer ing more desirable wares than tho country merchant curries and nt n less price, and,' having no opportunity for comparison before buying, many peo plo naturally are duped. Evorybody knows the picture of a five dollar suit of clothes looks as good ns the picture of a twenty dollar suit Tbe description reads well. The suit seems to be what you want Cash With the Order. You send your good money bo coubo tho mall order house will not ac cept an order where the money docs liot accompany it Then tbe buU ar rives. It was to be nil wool, but it Is not It Is fully ft size too large and several years out of date, and, beside, it has tbe style and general appear ance of tbe prison made garment. If Mr. Mall Order Man were right there you would not accept the goods, but be Js far away, selling suits, no doubts to some other nonsuspocting sous of man. " Next time you are attracted by an ad of some mail order "bargain" Just Itout aud take it to your local duller and see if he will not duplicate it That's only neighborly and fair and gives your merchant a chance to make good his statement that his prices are tbe lowest and his goods tbe best Theory and Practice. Little Ileatrlce was taklug piano les sons and learning at tbe samo time something of theory. Like many other children, she disliked practicing her finger exercises. One day her mother, who was working in an upstairs room, noticed a sudden lull in the playing. She looked down aud saw Beatrice sit ting perfectly motionless. ."Ileatrlce. why don't yon practice?" she called down shnrply. "I am practicing, mother," replied tae cujid wuii pernti seir assurance, j "I'm practicing my theory." tj 1 He of the Mid-Victwhm Af Mas Gone From Us P?vee. Tbe stage hero of the luid-Victorian age wept on all the available articles of furniture when bis manly heart was wrung. He was certain to ob serve a noble silence at exactly tbe wrong time, enabling the gay and glittering gentleman who was more than suspected of being an atheist to get the girl. - He was cross once In awhile, when he was keeping another's secret at tbo expense of bis own char acter and somebody took him at his word. Dut oh, bow dependable he was! How sure to meet a train or make an excellent omelet If the fragile heroine bad mislaid tbe cookbook! How strong he was and how fond of carrying peo ple upstairs. How well be brought up his first wife's children if be was a widower, or tbe heroine if he was ber guardian! . He will not come again not he nor such as he. He has passed, always with a certain dignity, his heroine's drooping curls brushing his protecting ami, Into the country of last year's snow, and year before last's presiden tial condidate. and all forgotten. Irre coverable things. And, as his favorite author, the Swan of Avon, said, "We shall not gnze upon his like again." Atlantic. WHICH WOULD YOU CHOOSE? AH the Land In Great Britain or Calico to Cover It? . If-and don't forget the "Jf'-you were offered ns a present either all the land In the United Kingdom or a piece of cheap, common calico of the same area, which would you choose? Probably, without a moment's hesi tation, you would say, "The land" and would Imagine that you had got very much the better of tbe bargain. From one point of view, of course, this would be so, for land lasts longer than does calico. On the other band, however, you would be choosing very much the cheaper of the two offered gifts. 1 The land of the United Kingdom, In cluding .town areas, is estimated to be worth f 2,500.000,000. A piece of cheap calico of tbe samo size as tbe United Kingdom would cost more than 9,000, 000 000 ' Difficult to believe, Isn't It? Still, tbe facts cannot be denied. Average agri cultural land may bo reckoned as be ing worth 20 an acre; building land, say, twenty-five miles from. Charing Cross, 100 an acre; ten miles from Charing Cross, f500 an acre. Now, a common calico costs 121 an acre, a good calico 200, while a good quality linoleum costs 750 and an ordinary Turkey carpet 3,000an acre. London Answers. ' The 8py In the Reading Room. , An Interesting story reaches me, says a Loudon correspondent, of an agent of the ItusRlan imperial police having been stationed in tbe reading room of the British museum for the purpose of noting the arrival of revo lutionaries in England. The type of man who is driven out of Russia is generally the intellectual, and the rending room is probably the first place he seeks out after bis arrival in London. My informant tells me that tho spy used until recently to sit at a desk near the door, whence bo could obscrvo everybody ' that entered and used to work bis way steadily through tbe monumental catalogue of tho mu seum, taking out books which be opened, but did not rend, in alpha betical order. Welcomes a Whistle. ; "It may be ag'lu th' statoots," said "Big Barney" O'Toole ns he lolled in tbe assembly room of a police station, "but whin I'm poundtn' th' pavement after midnight there's not hi n' I like better to bear out 'f a la-ad tban a good healthy whistle. A la-ad what's plpin' a tune about his love or th' Blue Ridge tnount'ns o' Virginia is sel dom up t' nnny dlvlltry. Whin a crook has somethln' on his mind he ain't ad vertlsln' himself so ye can loosen yer grip on th' locust. When ye hears th' la-ad wlf th whistle he's yer fri'niL" New York Tribune. 8he Would Get Even. Tired out with nn afternoon's shop ping, the mother sat back in her easy chair to recite In detail tbe afternoon's experiences to a sympathetic home cir cle. "And to cap it all I met that horrid Annie Green, and she was very impu- dent to me as usual." she walled. "The moan thing," sympathetically Biiapiied out Rls-year-old Ella. "Why didn't you Impudent her right back?" New York Sun. No One to Lean On. "What's tho matter, Tommy?" "Oh. I'm tired of school. I'd like to go to bed for a week." "Why, how's that?" "Welf. you see. I'm In a very awk ward position. I was next to the boy nt the bottom of the class aud he's left-Manchester Guardian. He Forged. Trotter-When young Biffklna left college a few years ago, he declared h was going to forge his way to 'tin front. Did he make good? Ilotner As a forger-yes. He's now occupying a front row cell In tho penltentlary. Cblcngo News. Life's Changes. Life la full of chances. One day we have nn office cat and no catnip, and the next day we have plenty of catnip and no oat-Toledo Blade. Won'dst hn subjict all things to thysir Subject thyself to renaon. Senern. Hyderabad. Tbe state of Hyderabad, located about midway between Madras and Bombay, in tho south central part of India, with a population about equal to that of New York and Massachu setts combined and with an area of 82,098 square miles (Just about the same area as Kansas) Is, generally speaking, the most Important native state in India In population, wealth and potential resources It has many wild creatures, including tigers and leopards in alxitalnuce and occasionally bison and elephants, There aro also wild hogs, antelope, hyenas, wolves, Jackals aud bear '-.'. ' " ' . ' . J . -. -" Exclusive to the Last An Instance of excluslveness main tained under difficulties Is reported from the Indies' cabin of an Atlantic liner. Ail were sick except one lady and a cot which wandered uneasily about. Tbe lady ventured to stroke tbe cat, remarking. "Poor pussy." The cat was Inclined to respond and elevat ed its tail in token of good will, when from a neighboring berth came in choking tones the words, "Excuse me, that is a private cat!" Wilde and Ouida. ; ' Oscar Wilde once asked Oulda what she herself considered the chief fea ture in her work which won success. "I am the only living English writer," she replied, "who knows how two dukes lalk when they are by them selves!" It might with truth be said of Wilde that he was the only living Eng lish writer who knew how two duch esses talk when tbey are by them-selves.-From Archibald Henderson's "European Dramatists." An Ideal Home. An ideal borne and diversified faim, redaoed piioB. 40 aores: good noose and ootboildinga; ranoing - water. Close to earline. Fine ornamental and froit trees; 20 acres of alfalfa; plenty of oommeroial fruit Every foot is good land. . Prioe is f 12,000.00. Close to Walla Walla. Freewater Land Co., Fieewater, Oregon. Adv. Call For City Warrants. Notice is hereby given tbat the. City of Atbeua will redeem the following warrants: Warrants drawn on the General Fond. No. 614 to 675, Inclus ive. Warrants drawn on the Water Fond, No. 695 to 815, inclusive. These warrants will cease to draw in terest from tha'date of pnblioation of tbia notice. Dated April 10,1914. V. C. Borke, Treasurer. Willard Bradley Civil Engineer and Surveyor " CANDIDATE FOR COUNTY SUR VEYOR Solicits your support in tbe Repob- i lioan Primaries Paid Advertisement.- George Buzan Republioan Candidate for COUNTY TREASURER. ' If eleoted to tbe office of Treasurer 1 wilt be faithful and honest io my work and stop all interest against tbe Coonty as fast as tbe County funds are available. ..,..-,.' Paid Advertisement- H. M. Cockburn Repoblioan Candidate for re-election as COUNTY COMMISSIONER, Sobjuot to the will of tbe voters at the Primaries l am in favor of good roads, good bridges and striot economy particular ly in road money, where I want to see every dollar of tbe road taxes expend ed so as to yield a fall dollar's valne to the people. v . Paid Advertisement. Douglas Belts Repoblioan Candidate For County Judge "A poblio olfloe is a poblio trust." If nominated and eleoted I will en deavor to administer the affairs of the Coonty so as to compel by rigid eoon omy a lowering of Coonty taxes, and will favor snob expenditnre of tbe road lands so as to play no favorites bot to give eveiy section of tbe County its fair abate of tbe toad funds with doe recognition of tbe needs of the dis trict DOUGLAS BELTS. Paid Advertisement. J. A. Yeager For COUNTY CLERK Candidate io tbe Repoblioan pri maries. ' I promise faitbfol, efficient and oootteoos service. Paid Advertisement, T. D. Taylor ' For Sheriff ; I hereby aonoonoe to tbe voters of Umatilla oonnty, tbat I will be a can didate for re-election to the olfloe of Sheriff, sutject to the will of tbe Demooratio primaries. My record as an officer doring the preceding terms I have held tbe office, speaks for it self, and if again eleoted, I will con tinue '.u give my best services. . T. D. TAYLOR. Paid Advertisement. .-' mm in lil M CHUPcNEO"' L. L; Mann For Sheriff v If eleoted Sheriff of Umatilla Coun ty, I promise the people that I will give my personal attention to tbe wotk of my offioe, and tbat I will endeavor by every fair means to enforce all tbe laws of tbe State cf Oregon, including tbe laws against bootlegging, gambling and prostitution and other crimes ot like nature. As a taxpayer, I am in favor of economy in all of tbe business of tbe Coonty, and will, if eleoted, oondoot the Sheriff's offioe strietly opon business principles. - : ' . .', - L. lit. MANN. Paid Advertisement. TJ. S. Cream Separators If you are interested in a Cream Separator, you will be pleased with the latest U. S. Prices $30 Up Liberal allowance on old machines Free trial. EDWARD TUCKER phone 16X2 Weston, Oregon THE t ST. NICHOLS HOTEL i. E. FROOME, mop. Only First-class Hotel in the City. I THE ST. NICHOLS la the only one that can accommodate comroarolal traveler. Can beieoomended tor its clean and , well rentllated rooms. . Cob. Mais and Third, ATBnA,Or. C. E. RIDE, LIVESTOCK and Genera AUCTIONEER Satisfaction Guaranteed Reference First National Bank of Athena Office, Dutch Henry Auction, Feed and Sale Stable; Pendleton, Oreg. Phone, 133. '''jjijV seta Plat Lens Toric Lens A. D. French Optical Co. - Refracting and Manufacturing OPTOMETRISTS IS East Main, Walla Walla Wash. Phone No. 653 Should you break your glasses mail them to us. We will duplicate them and mail them samj day received. If your eyes are troubling you call at Our office, we will fit you correctly with , glasses if you need them. Our work The Toric Lens is the Best. Notice the is fully guaranteed. Angle of Vision. DR. FRENCH O. D. in charge tiUlthe LmQinrofihe sssiJgispnng aifsms cosi NO MAMMOCKING NO flUM MOCKING NO SAGGING fete. term NO BAGGING NO DRAGGING NO PITCHING See iiaVeJ'ScdSjaias at Brick Is Fool-Prool When you Decide to use brick in your ' building you are sure of .one thing the contractor cannot tamper with the material. ;'; 'j v: - ''-.;' : With both lumber and cement you are blindly trusting to the dealer and contractor. The chance is again you, for you have no way of knowing whether they are treating you honest ly. You may find "out afterwards when it is to late. V ' Don't trust that material man; don't tempt the contractor's honesty. Build with brick the one material that is actually fool-proof.. - Best grade Common Building Brick always on hand. , Correspondence is solicited. " ' - WESTON BRICKYARD P. T. Harbour, Mg'r. Weston, Oregon w . w p. E. "1 s OFFICERS B. SHAFFER President, S. FERGUSON, Vice-President, S. Le GBOW, Cashier. -F. CANNON, Ass't Cashier DIRECTORS W. R. SHAFFER. H. KOEPKE, W. S. FERGUSON M. L. WA'llS, F. S. Le GROW. I FIRST NATIONAL BANK OF ATI1ENA -CAPITAL AND SURPLUS, $100,000.00 We extend to our Depositors every cAccommdation r - consistent with sound Banking. f I 1 J Succeed when everything else falls. In nervous prostration and female weaknesses they are the supreme remedy, as thousands have testified. FOR KIDNEY, LIVER AND STOMACH TROUBLE it is the best medicine ever sold, over a druggist's counter. Professional ' 8. F. Sharp PHYSICIAN AND SURGEON Special attention given to all calls both night and day. Calls promptly answered. Office on Third Street, Athena Oregor DR. J. W. WELCH Dentist Athena, Oregon " - Office Hours: 9 a. m, to 4:30 p. m. ESTABLISHED 1865 Preston-Shaffer Milling Co. AMERICAN BEAUTY mm Is made in Athena, by Athena labor, in one ot the very best equipped mills in the Northwest, of the best selected Bluestem wheat grown anywhere. Patronize home industry". Your grocer sells the famous American Beauty Flour for r Merchant Millers & Grain Buyers Athena, Oregon. . Waitsburg, Wash. PETERSON & BISHOP - Attorneys-at-Law Freewater, Oregon - Pendleton, Oregon Horner I. Watts Attorney-at-Law I Athena, Oregon. . J)R. E. B. OSBORN Veterinary Surgeon & Dentist . Graduate McKUllp Vetlnary College , Offices: Commericil Stable aud Ha ks Drug own), rnoue MainiitB, or . REINE1N a BRADLEY Engineers and Surveyers Pbone 881 Freewater, Oregon The longer you wait the greater will be the damages and and consequently, the greater the cost. Sun, rain and wind are busv opening up the pores and cracks, and ev ery day's delay adds extra expense.. Tbat our work gives satisfaction, our growing list of permanent and satisfied customers testify. Phone 416. BENNETT'S PAINT STORE We make, n use and guarantee "Imperishable" Paint. UTTER-. WliMP 100 for $1.25. 250 for $1.50. 50(X for $2.25. Paper furnished MILLER'S FURNITURE STORE- Tk Very fet fc We have samples of the best line of weaves we have ever offered to our patrons. We can give you a good, tailored suit for $15, a better one for $20, and a crack erjack for $25. Fit and material guaranteed. Main Street RUSSEL PIERSOL. Athena Oreg.