ff •
T»*v 'ir-utr* •:» ffu»ir3i»
Ty C E. jihr.tton
H O M E **
.OWNERS
fei FORUM
il' t'u lli'tu
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I
•.•hi « « .
IS
We Call It
Good News
Romance
A
Specially now , when the world
fly A B N £R GORDON
•TRUSTING or flaking concrete floors
L r often caui« much unnacaaaary
annoyance This trouble can be easily
corrected by e chemical treatm ent
which hardens the concrete, binding
the loose particles. Several good com
m ercial hardeners are obtainable a t
paint stores or from dealers In m a
son supplies.
An effective hardener can be p re
pared on the job by dissolving S lb.
sine sulfate crystals in 1 gal. water.
The crystals are lnespensive end
widely distributed.
Pour hardener on floor and spread
out well with a broom until entire
dusting area Is saturated. Allow to
•dry thoroughly before walking on
sthe concrete
,
When hardener la not available,
w astng will prove effective preventa
tive for dusting. Use liquid w as as It
has greater penetrating powers than
paste variety. When wax is dry finish
off by rubbing surface well.
Q: Suggest form ula for painting
eelotex to obtain a flat, washable An-
Ish. Can same paint be used on plas
ter?
A: Use same formula for painting
both eelotex and plaster. Be certain
both surfaces are dry. clean and plas
te r properly seasoned before applica
tion of p ain t Apply three coaU on
new work, one or two as may be nec
essary for redecoration.
A m ixture of soft paste white lead,
and a flatting vehicle—such as lead
mixing or lead reducing oil—w ill
produce most durable, washable flat
finish.
For priming coat apply 3 parts by
volume white lead and 4 parts flat < nly y o u r m o th er w ill forgive
ting vehicle.
you fo r being yellow.
For body and finish coats on new
w ork and for all re-painting purposes
I 'le jln g l*o t tiff Ire
•PPly equal parU w hite lead and flat
"(lot »tiny m all fo r me?'* piped
ting vehicle
th e S w eet Young T h in g .
" W o ts lu r e n am e?” canJe back
I ’iik to u r Own la ls t, I’li-n»«-!
at h e r.
."lie w o rlJ m ay forgive you
*■ 111 a on th e
etiVelope."
she
fe> I ing green, n» m ay even for-
u e yon for using blue, but sm iled very sw eetly.
“ White Plague“ Ranks Foremost
Among Diseases as Killer of Youth
101 TUIfRCULOSIS
• 3 PNEUMONIA
7 2 DISEASES o*
the HEART
6 9 APPENDICITIS
Advertising
_ Ilr
P - , . . rn
USING T H E SELF-TIMER
I
< oi I ••p nn ^tn ct
MKHICA I s atiaiiaU , fscef. with
a real shortage «» n e t conic*
tent lo 111! Juntos anil aenlo-' execu
tive positions. Now gwak. Is- tb s
evils that may befall our < smu-
c ra tlr institu tio n s through tb* tr i
umph of Kurnpean dictators, we
And that our rearm am en t plane
may be ham strung beruuse of lack
of men capable of d lreriln g pro
duction
W ith many Industries
changing from w orking one shift a
few days a week lo a 24-hour basis,
there Is a d earth of qualified men
lo supervise operations.
Industry needs trained men. now.
not only lo o p erate m achines and
to direct w orkers, but alao In of-
f . - s and in the highest is n k s of
m anagem ent.
Hualneaa
lead ers
long have been aw are of a com ing
shortage of qualified personnel, but
have been unable to do much about
the problem. T h ere has been little
opportunity to train young m en
for high poaiiluos when for a
num ber of year* few prom otions
have been made.
It haa been suggested th a t ex
perts r a n be "loaned" from certain
com panies to o th e r concerns w here
thi-lr services will be m ore urgent ly
needed Successful experience In
one type of Industry, how ever,
does not always mean th at a man
will d<> a good Job In an o th er line
of work Intensive train in g plana
for em ployees who have show n u n
usual ability la the heat m eans of
overcoming the sh ortage of skilled
personnel Expanding the num ber
of skilled operators and executives
from w ithin Is the an sw er to th e
question, how can production be
In. icased In the Im m ediate future.
^ S N A P S H O T GUILD!
E r a
1
Is to full of strife, misery and
anxiety, it's good to ba able ta
get the pleasant news that m tom
in the ads.
About a lighthearted summer
turban. . . sportswear coolly stolen
from the men . . . a rcfrmfaiqg
hot weather beverage . , .
▲ pipe that promise« a smoke-
treat . . . a light straw hat fo r the
steaming brow . . .
The ads tie reminders that life
can’t all be woe . . . reminders m
be as normal and comfortable as
possible . . . reminders to which
A self-tim er enables you to got shota of yourself—such as th is brsak fast-
table study—w ithout having so m so n t also snap tho sh u tter. Such a
device la a g reat convenience in the cam era kit.
you ev er tried ta k in g In
H AVfci
form al eelf- portrait* — o r per
haps a story-telling sequence of
ahote of yourself, busy a t some
bobby o r everyday activ ity about
th e house? If* an en tertain in g cam
era pastim e—and with the aid of a
self-tim er, you can shoot such pic
ture« easily.
T he self-tim er la a sm all "de
layed-action" device which clips on
th e cable release of a cam era, and
trip s (he ah u tter a fte r a brief tim e
interval. Some line cam eras even
have a self-tim er built Into th e sh u t
ter. You sim ply place th e cam era
on a Arm support, press th e release
catch of th e self-tim er— th e n step
Into the picture, and pose as you
wish, until th e ah u tter clicks.
W ith a couple of photo bulbs, a
«•IMImer attac h ed to the cable re
lease of your cam era, and a sh o rt
"scen ario " of a half-doxen o r so pic
tu re s to a c t out. you can have no
-u d of fun all by youraelf. For ex
ample— tak in g the p ictu re above as
a cu e—you m ight show yourself a t
« hurried breakfaal, p u ttin g sa lt In
be coffee by m istake, burning the
'••äst. spilling milk on th e new s
paper. and th en discovering lt'a
Sunday and you d o n 't have to work
afi- r all.
Or, It you're In terested In char-
meter studies and make-up. self-por
tra its with a self-tim er may be even
m ore fun. S et up th e cam era Just
below a m irror. In w hich you can
check your expressions. P u t on the
make-up— work o u t th e moat su it
able lighting—th en release the self-
tim er and It does th e re st while
you pose.
T he g reat ad v an tag e of using a
self-tim er. In photography such as
this. Is th a t you can tak e as much
tim e as you w ish on d etails— and
n ot keep som eone else stan d in g by
Ju st to trip th e sh u tte r for you.
If you m ake a hobby of building
•h ip models, o r a irp lan e m odels, or
sim ilar co nstruction work, the self-
tim e r la also u se fu l W ith It, yon
can get snaps of yourself a t various
stagea of a Job. and th ese will pro
vide a welcome addition to your
hobby record. In fam ily pictures,
th e self-tim er Is likew ise a g reat
help. You need no longer be "Jnst
th e photographer.” W ith th e aid of
th is little gadget, you can ap p ear
In any picture you take.
T he self-tim er, of course, can
only be uied on a cam era th a t has
a fitting for a cable release. If yonr
cam era Is so fitted, you should by
all m eans h a re one of th ese devices
—and you'll And it one of the m ost
g enerally useful Item s In yonr kit.
Jo h n van G uilder
you can sensibly respond.
For
die ads lead you to sound values.
Courtesy S s i io n11 b i i w x
IT’S JUST a can of soup. But
during a long lifetime, the
man who made it found some
way to advertise i t At first,
just a sign over his little soup
kitchen, a few newspaper ads,
a few billboards. But aa the
advertising grew, so did the
business.
Now the business employs
thousands of workers, helps to
support tens of thousands of
retail clerks and transporta
tion men, and gives the house
wife a better, cheaper soup
than she could p r e p a r e a t
home.
Back of every heavily ad
v e rtis e article is a romantic
story of this kind—the kind of
romance th at built America.
Courtesy Nation’/! Burmese
EAST
t h r gh
CALIFORNIA
for no extra rail fare!
BELIEVE IT OR NOT, you can go to New
York, Chicago and most other easte-i destina
tions through C alifornia for not lc extra rail
fare! See San Francisco, Los Angeles, Southern
Arizona. Enjoy warm sunshine all die way.
•
'
For details about this amazing bargain, see your own
SJ*. agent or write J. A. Ormandy, General Passenger
Agent, 622 Pacific Building, Portland, Oregon.
SP
Southern
P acific
2 6 NEPHRITIS
^«SNAPSHOT GUILD
2 3 DISEASES ol PREGNANCY p —
and CHILDBIRTH
L.
2 0 CANCER
T A K E A PATTERN PICTURE
1 9 INFLUENZA
Above ch art shows th a t In one year In the U nited S tatee tuberculosis
took a toll of S.239 victim» betw een the ages of five and tw enty. Although
d e a th s from accidental causea outnum ber thoae from tuberculosis, th e re
la no dlaeaae th a t conatltutea a g re a te r m enace to the youth of our
nation than TB. F igures a t left Indicate percentage of deatha caused by
o th e r leading diseases.
Advertisers Live in
FOOD FACTS - FOIBLESi
i)-
*4?
Jim
r 1 ~ \ \ i
^PLANT GROWTH IN EGYPT K IN G
A RECIPE FOR ENGLISH STILTON
[SPARSE. IT 15 A CUSTOM TO TRANSPORT CHEESE APPEARED IN COUNTRY HOUSE-]
HIVES Of HONEY BEES IN BOATS TO
WIFE AND LADYS DIRECTOR, PUBLISHED
VARIOUS FLOWERING SPOTS
IN 1736. THE CHEESE IS.HOWEVER,
BELIEVED TO HAVE BEEN KNOWN
ALONG THE I
BEFORE THIS DATE.
■ ir vr <• j
\
i-
1938
1918
I v\)T
C H E E SE
RER capita
6 LBS.
PER CAPITA CONSUMPTION Of
CHEESE IN THE UNITED STATES
AfAHC
WAS ALMOST SIX POUNDS IN m - CUCUMBERS AS A VEGETABLE'COLD
AN A U U M E HIGH FOR THIS COUNTRY TO THE THIRD DEGREE." HENCE THE
THIS IS AN INCREASE OF ABOUT
p H R K F .T P m as a CUCUMBER.'*
1 0 0 7 SINCE 1918.
Famous GouitmETs
THE COOK Of NICOMEDES,KING OF THE
BABYLONIANS, COULD CONVERT TURNIP
DRESSED WITH OIL, SALT, POPPY SEED '■
viflinr thou
lAip'jTir.smr'
AND OTHER SEASONINGS INTO A FAIR
SEMBLANCE Or M C H C / lE i FOR HIS ROYAL PIASTER
I l _r. __ __ -
.
1 mi iiM M U in rf ~
" W h a t they promise in their advertisements,
and what they deliver in their merchandise, are
right there for all to see.
The p attern effect adds In terest to th is puppy shot. Keep your eyes open
for n atu ral or “accid en tal" p attern s. Or, arran g e some p a tte rn s yourself
—th ey m ake novel p ictures.
p A T T K R N S m ake In terestin g ple- plant In th e sh a ft of su n lig h t th a t
* turps—and th e re are »objects for slan ts th ro u g h your window. Note
p attern p ictu res all about you. I the shadow it casts. P ictu re th e two
don't me«n form al, ready-m ade p a t —and you’ll find th e shadow adds
terns, such s s you find In cloth or "p a tte rn In terest" to th e subject.
T his is especially tru e If shadow s
w allpaper; b u t r a th e r th e p a tte rn
extend tow ard th e cam era. P o in tin g
effects w hich occur th ro u g h a away, th e y ’re not so effective. N at
grouping of objects, o r th ro u g h th e urally, w hen shooting tow ard th e
action of light an d shade.
light, you m ust ta k s care th a t
F or exam ple, do you have an bright d irect raya do not strik e th e
ornam ental Iron gate, or know cam era lens.
w here th e re Is one? T hen stu d y the
Often objects can be grouped for
shadow It casts on a sunny day. a p attern effect. Som etim es th ey a r
T h is shadow will "rep e at” th e out range them selves—ns. for example^
line of the g ate--n n d If you Include In th e p ic tu re of th e puppies above.
l>oth gate and shadow in a picture, Here, yon have nn Inform al "wheel*
yon can get an In terestin g p a tte rn spoke” arran g em en t, a very effective
■effect.
type of p attern . Note th a t th e shad
T he sam e holds tru e of a s ta ir ows extend tow ard th9 enm era. Sin •«
way railing, a window grille, or a the ca rt» ra was polntr ] dow nw ard
child's tricycle. S h - '; a scene thy len.i wax p ro tec t» ! from Ulract
throw th th e wind / g rille —using light.
T iy some p attern a rran g e m en ts—
a sm ell len.i opening — and you'll
have a novel p attern picture. Shoot nsipg Jtow ers. dishes, hooks, e;jgs. cr
the tricycle w ith Its shadow on the o th er h an d y objects. T h ey m ake in-
sidew alk—not a t noon, hut a few t-'rpsting pictures, w ith nice decora-
v crletj
h o u rs fg -tlc r or la tr r —and th -re 's t Jve neat'*-*—re-1 ••-«.-•ji
r r> 1
. *’
0 your p i-lu re
I f they deliver what they promise, they makt
friends and steady customers. I f not they make
enemies, lose patronage and finally go out ot
business.
Those are the cold, hard reasons why honesty
Jfl the best policy—especially in advertising.
But the real fact is that advertisers as a d a s
R n humanly jealous o f their good names. Tht
published
o f ■ e tchants a n only ao*
to products which they can offer vo«
Srith confidence and pride.
You can trust the ads to lead you to s;;und
values.
( W! '< « r
I