THE BEAVERTON REVIEW
SPECIAL SECTION
SUNSET ELECTRIC COMPANY
Reiner?ß Fui Shop
S T A R T I N G , L I G H T I N G A N D I G N IT IO N S E R V I C E
Finest Furs at Moderate Prices Due to Upstairs Location
A T 121 N O R T H N I N T H IN P O R T L A N D A R E T H E O F F I C I A L F A C T O R Y
R E P RESEN TATIVES
OF
D E L C O -R F .M Y .
KLAXON.
O N T H E T E N T H FLOOR O F T H e T B R O A D W A Y
N O R TH -E A ST I
Specializing in Manufacturing, Remodeling, Repairing and Storage With
E Q U IP M E N T — R E P A IR E V E R Y T H IN G E L E C T R IC A L ON YOU R C A R
Headquarters at S. IF. Cor. A lder at Park on the Second Floor in Port-
IN T H E M O S T E X P E R T M A N N E R — T H E Y
A RE C O M P E T E N T L Y
land— Established 1906 — Patrons of This Fur Establishment Know That
AN D E F F IC IE N T L Y E QU IPPED T O SE RVICE Y OU R
CAR
SA T IS­
B
y Haying Direct From the Makers They Will Receive the Rest Service
FA C TO R ILY AND E C O N O M IC A L L Y — G ENUINE PA R TS, C O RRECT
Possible
from Their Garments— Concentrating Their Skill on Furs
IN ST A LL A TIO N
AND
PROPER
ADJUSTMENT
TO
FACTORY ;
ST A N D A R D S G U A R A N T E E D - PH O N E: B R O A D W A Y 012«.
Alone, They are in a Position to Give Far Better and M ore Reliable Ser­
vice Than is Obtainable from a Store Where Furs are Only Featured a
Bring trusted with the official far- mg, lighting and ignition service he
tory service o f the greater number wants to consult one who knows this j
Few Months Out of the Year.
and
v a r io u s o t h e r
m anufactu rers
<>* the popular electrical
.system s
used on motor cars today, which is
the distinction with the Sunset Elec­
tric Co., o f Portland i,* a certainty
of
the competent
and efficient
equipment for service o f this kind.
Their electrical service and genuine
parts are guaranteed and factory
standards in correct installation and
adjustment makes this popular estab­
lishment the place to be desired when
needing electrical service for your
automobile.
They are factory representatives o f
Delco, Kemy. North-East, Klaxon
equipment
and other auto electric
manufacturers.
They maintain a complete equip-
mer.i »hop for the repari o f starters,
generators, ignition sys.ems, and car-
buretors.
The real pleasure in driving an
automobile is to know that
when
you start your car you can feel as-
sured that it will display plenty o f
life and take the hills with ease. In
order that a car will meet these re-
quirements one o f the essentials is a
complete and serviceable electrical
ignition system. To get the max-
mum efficiency o f a motor you must
have a steady and sufficient flow o f
current to the spark plugs and in or-
der to have this you must have your
ignition system in perfect condition,
When the motorist wishes start-
of
auto
e l e c t r ic
business thoroughly.
The ex­
cellent service that they have rend­
ered their many patrons has brought
them much new business and the
number o f their patrons is steadliy
growing. They have learned all
o f the little intricacies o f this busi­
ness and have had a wide experience
in every branch o f the work. There­
fore, they are competent to handle
every feature o f the business in the
most efficient and satisfactory mai.
ner.
Purchasing o f a fur coat ia a
weighty matter and something not
accomplished in a day's shopping,
but instead requires considerable
thought. However, an exclusive fur­
rier establishment specialising in
furs every day in the year, manufac­
turing fur coats and neck pieces, re­
modeling, relining, repairing, clean-
ing. brushing and combing solves
the problem when a fur coat ia to be
purchased.
Devoting all their skill and con­
Many manufacturers o f standard centrating constantly on modern
automotive equipment have
made methods and the newest styles, they
this their official service station be- : broaden their excellent reputation
cause this firm has provided the pro- j every year and the patronage o f this
per scientific equipment and the ex- establishment grows larger ail the
pert men who are versed in all o f time.
the features o f these various sys-
With the highest standards main­
terns. This is but one tribute to the tained in all the work turned out by
superior work and service which they this establishment, the use
of
render the public at such reasonable prime pelts and the best o f modern
equipment, the purchaser o f a fur
rates.
The Sunset Electric ( ompany is coat is readily assured of genuine
located at 121 North Main
satisfaction that will last as long as
located at 1-1
North Ninth in to be gained by the fur
coat owner
Portland.
when they deal with an established
In making this review we are concern who knows fur, specialises
lorn* experience
pleased to compliment
the
man- jin them and thru
agement as prog-essive and promi- j knows the advantage o f this variety
nent business men whose establish- o f fur over another,
and whose
nent has merited the leading posi-j
tion it has attained and we wish to
refer
t< all o f our readers.
W J* 1
HOLLAND FURNACE COMPANY
L A R G E ST DIR E C T IN STALLERS O F FU R N A C E S
IN
THE
WORLD
W ITH PO RTLAND H E A D Q U A R T E R S
A T 361
EAST
M ORRISON
S T R E E T A N D 2 44 R U S S E L L S T R E E T IN P O R T L A N D IS T H E F IR M
T O W H O M T H E P E O P L E OF THIS CO M M U N IT Y LO O K
M ATTERS PERTAIN IN G TO FURNACES. TH EY
FU R N ACE PEOPLE ¿ F
LONG
E X PERIEN C E
*W ITH
MODERN EQUIPM ENT, RE N D E R IN G A C O M P L E T E
*
FACTORY
SERVICE AND
FOR THE
FAMOUS "H O L L A N D "
"
*
'
BEING O F F IC IA L
»
FOR
BEING
THE
AND
MOST
SA TIS­
R E P RESEN TATIVES
FURNACES.
***» • • • » « a ,
ALL
EXPERT
. *
-
w -g
NATIONAL SCHOOL
!
_ OF COSMETICIANS
guarantee for aatisfaction is as good
as a bond.
True It ia that fur coats are sold
in many other stores other than at
the fur establishment but
there
they are only handled a few months
out o f each year, the sales people are
not thoroughly acquainted with their
qualities and besides these coats are
made by manufacturers who follow
stock metheds and individuality is
not considered.
It takes a special­
ist to make the truly smart fur coat
and they do not cost any more than
if purchased in a random-like method
from a selection made up in targe
numbers. They make a specialty of
made-to-order furs,
for less cost by far than cloth coats
which are purchased by most women
on the average uf every two years.
Ralining also restores the fur coat
to ita orurinal newness and the rea­
sonable prices on relining add great­
ly to their attractive service.
Reiner’s Fur Shop i* under the
personal direction o f K. C. Reiner,
the proprietor,
Due to their upstairs location,
Reiner's Fur Shop is able t„ offer
furs and fur garments at prices far
below those forced
to
pay
high
rents.
When you purchase fur garments
from them you know you are getting
the best— that they are Just what they
Cleaning methods employed by told you they were and that aa long
this concern restore the brilliant lus­ as you wish to wear tke coat
you
k a u a I b .,,s
, a . . . . . .4
. .. . .. . .
tre o f last year’s fur garment or fur have
their continued
interest in giving
piece, the depth of the fur ia restor- you the best service.
Their trust­
ed and it is made silky and fluffy, worthy and honorable methods have
To get the utmost out o f any fur brought them much trade not only
garment it should be remodeled now from Portland but from all over
and then to meet the prevailing Multnomah and Washington counties,
styles and this furrier features this They are widely known throughout
service. I f good fur coats are re- this community and women who
modeled occasionally in their sever- are looking for quality, good style and
al years' wear, the owner has a lux- sensible prices form their ever In-
urious and much prised possession creasing patronage,
____
___
1
*
KJear-1 one Radio service
B U I L D I N G IN P O R T -
L A N D IS T H E R E C O G N I Z E D S C H O O L F O R T H E
BRANCHES OF
BEAUTY
C U L TU R E — THE
P L E A S A N T A N D P R O F IT A B L E PRO FESSIO N —
THE MOST A D V A N C E D S Y S T E M
O F T R A IN IN G FOR W O M E N
S C H O O L IN T H E
OF BEAUTY
CULTURE
PERM ANENT W AV IN G —
ALSO
ALL
ADVANTAGES
LO CALITY
TEA CH IN G
OF
W O M A N 'S
S P E C I A L I Z I N G IN
OFFERS GREAT
IN T H I S
NORTHWEST
STUDY
MODERN
THE
ONLY
M A R IN E I.L O S Y S T E M
IN STRU CTIO N S
IN
FRIGIDIN K
AN A U T H O RIZED SCHOOL UNDER E X ­
PE R T P R O F E SSIO N A L D IR E C TIO N
..o t every girl ia fitted either fot
domestic or commercial work as a
means o f livelihood and beauty cul­
ture opens an avenue heretofore
meant f«r a few. With the advance of
women into greater social, business
and political activities the beauty es­
tablishment has come Into great de­
mand and the need for more and
more experienced women In this work
la so great that much o f the demand
must go unanswered until trained
people ran take their place in this
particular fleld o f endeavor. Hardly
a day passes that this school does not
receive a request for an experienced
operator and the demand haa brought
about a constant call for skilled
beauty culturista in all branches of
the work.
Their training courses prepare op-
( r ( ||)ra f or pogj{(ung and enables th>m
to pass state examinations. In con­
nection with their school they main­
tain an employment agency for the
placing o f their students.
Both day and night classes are
held at the National School o f Cos­
meticians so that any woman inter­
ested in taking up the work can do so
P H O N E : B E A C O N 4578.
at the same time secure practical
experience. The average lime to
complete a course o f study is six
months.
Thl* la the only school in the North
West teaching Marinado system o f
beauty culture. They also o ffe r in­
structions in Frigidine permanent
waving.
*A course In the study o f beauty
culture by the National School o f
Cosmeticians
includes
bleaching,
clipping, beauty pack«, hair cutting
and curling, violet ray (realmente.
water waving, eye brow arching and
hair tinting.
You can reach out for better sur­
rounding« by becoming a profession­
al woman.
Every woman owes her-
If the duty o f aoif improvement.
The success o f the graduates o f this
school attests their ability and desire
to help you. You may visit or write
them without obligation.
The National Mehool o f Cosmetic­
ians ia under expert professional
direction o f Mary Emily
Newman
and merita the success which has been
theirs.
Northwestern School of Commerce
— O n * o í A m o ric «* « E n c t p l i o n « ! B m iìu r m C o J I o fo i —
TK# S ch o o l »1 B r o o d w a y and S a lm o n S t ro o l in P o r tla n d Th at ia O ffe rin g
Evcolla nt A d v a n t a g e * in Buaineaa T r a in in g and W h ich
1«
the
Lo g ica l
Sch o o l f o r L o c a l Stud ent*— O f fe r in g A d v a n c e d C ou rse* W h ich C o n f o r m
Conveniently Located at 369 Fast 'Broadway Near Union in Portland — , to M o d e rn Hu*ine*a M e t h o d » — E n ro llm e n t i* E v id e n cin g the Po p u la rity
Features One of the Most Complete Stocks of Radios and Supplies and Thi* Sch o o l Ha* W o n in T u r n in g O ut Pupil* W h o W ill Be F o u nd A m o n g
Provides a Complete Service in the Best Radio Sets of the Day and Car­ Lander* in E v e r y W a lk o f L i f e — T h e y Furn ish T r a in e d Office H e lp -
ries a Full Line of Supplies— Original Ortho-Sonic Federal Dealers — j E ve n in g Classes a* W e ll a* D ay Clas»e*.
Have Many Sets as Well as Complete Equipment Always in S tock — I Through the pn>gn**»iv© efforts o f pupils for businesn life.
You
Need Not Have Technical
Knowledge
to Operate a J*
Radio and
in generation
v^ * b^ o f to« the
^ u“
°.B th*
K \ progtv
Thr *lve, aide and ; ,f cflt, 'h ;:-nt
u and has u
.
.
T
y
"
«tat*
ar* yT
offered
the Country and Suburban Home / hey Offer an hndless v ariety of Fn- ihr educational advantage o f any built for themselves and institute a
tertainment to the Entire Family- -Hom e of Everything in Radio, (¡iving\m
oaifxn m,iroI><>UXnn c' y '
,uM,,n of •««•••mpiuhm.-nt and
often that counties,like this can boaat .honesty and the untiring efforts m< rii
Special Attention to, Mail Orders From Out-of-Town\
of such an up-to-date institution aa liberal *uj>purt from the people of
thi« fine. Not onljr can the young the county.
it in the summer— and provides per-
There is no firm more in accord their guarantee o f successful opera- This fim is prominent in radio circles men and the young women o f this
This business college ia the home o f
f e d circulation o f fresh, clean, moist
with the advancing and ever chang- tion relieves you o f all detail.
in this section o f the state and has county secure a general education, opportunity for young men and wom­
air at ail times. Combining exclusive
ing times than this modern establish­
Klear-Tone Radio Service at 369 aided in bringing radio science to a but through this buaineaa college en in this part o f the state. The
patented features that “ are years
ment which has come to be recog­ East Broadway in Portland invites better understanding throughout this they can prepare themselves for their best advantages are offered students
ahead, Holland engineers have per
nized as the radio headquarters o f you to stop in at their store, examine section,
and every advantage for a thorn
life's work.
fected a system that meets
every
the county.
the seU they have on display, "tune
In addition to the sets they feature
The Northwestern School o f Com­ business training is afforded students
essential requirement fo r homes o f
They feature Federal radio equip­ in” if you wish and spend as much a full line o f all kinds o f radio anp- merce furnishes trained office help. o f this institute. Upon completion of
all sizes and saves 20 per cent to 30
ment and are now showing the new time as you tare to in examining plies and equipment, batteries and They have evening classes as well an studies they are assisted in securing
per rent in fuel. In hot weather it
electric table model which sells de­ them.
(
everything connected with the radio. day classes in business accounting a good position.
circulates delightfully cool air into
livered at $115. This is one o f the
They make a specialty o f service If you have a set and it ia not giving and secretariat training.
The college Is the equal o f nuy
every room. No draft— just perfect
most popular o f the new
Federal and inspection lff> e to their
cus- you what you think it should, no
Night classes are conducted here business
college
and specialises
ventilation. This means the equiv-
models.
tomers.
matter where you bought It, just thruout the year the
school ia in Jn keeping all their equipment, text
alent o f more than a fan to each room
In the way o f radio sets and *up-
The proprietor o f thjA popular es- step in and see them
operation.
The fact that local boys books and instructors in accord with
— with one central control— at an
plies they carry a complete line and tablishment Is a radio expert and thu^
The management and assistants at and girls have the advantage o f night the rapidly advanced times. Every­
operating cost o f about a cent an
no matter what it may be that you they are better equipped to serve you this shop are able electricans, thus classes is a very unusual feature nnd thing new in business can be learned
hour for electric current. Investigate
need to go with your present set to in a practical way.
being highly efficient In the servicing one that many are embracing.
here. The moat efficient methods
Holland Vaporaire. See how it an-
amplify it you can get it here. The
o f radio seta. It is very important
This is a day and age o f business for thg expeditious conduct o f mod­
tiquates ail other ideas o f home heat­
management is thoroughly conver­
Anyone who owns a radio will tell to buy a radio set from someone who efficiency. The man or woman who ern business are instillod into their
ing. Get ail o f the facts before you
sant with all phases o f the radio busi­ you that it is best to purchase radio ia able to place it in full operation,
is not prepared to keep pace with the students. That in the reason that
buy or build a new home, remodel
ness.
*
equipment from some one who under-
We are pleased to compliment the demands o f thp present day business the students from this institute eon he
an old one ar repair your present
You do /not need to possess tech- stands the business thoroughly and Klear-Tone Radio Service upon their efficiency is soon lost in the hurry found as the leaders in all walks of
heating system. I)o this without ob-
nical
knowledge to enjoy the won- can place the set in complete opera- well merited success and the leading and bustle o f modem methods. It Is business life.
ligation.
Multnomah and Washington county
The Holland Furnace Company in deni o f radio. Their dealers’ service tion, look after the batteries and give position they occupy in the radio not necessary that one become a
o f expert installation together with you
service whenever necessary, circles o f the state.
machine, but it is absolutely essen­ people interested in a business course
Portland furnish people in this loc-
tial that every one who wishes to he are invited to write or call at the o f­
ality an excellent furnace cleaning
successful in a business have practi­ fice o f Charlas F. Walker, the pres­
service. They have the most modern
cal training education, nnd such ident o f the Northwestern School <>f
equipment for the cleaning o f the
training car. only be secured in an Commerce al Broadway and Salmon
furnace itself and the pipes mounted
institution devoted to preparing its Street» In Portland.
on a truck. In a short time and with­
out any inconvenience to you or any
“ Portland's Greater Furniture Stores ”
it see them. And if you want to dis­
confusion in your household, the fur
pose
o f it don’t worry if it is about
naoe and pipe, are cleaned thorough- Popular Home Outfitting Establishments Located at Fifth and Washington
“ all in” just see this firm nnd you
ly and satisfactorily. This service is I
will be pleased and aurpised at the
accorded everybody.
Streets and hast Side Branch at Fast End of Burnside Bridge in Port­ A P r o m in e n t C o n c e r n L o c a t e d at price
they offer.
In making this review o f the pro-
4 3 5 East C la y W h ic h U a H e a d ­
They
have parta for all makes and
gress and commercial efficiency o f
land—Selling Merchandise Many Miles From Its Home City and Is q u a rte r« f o r All M ake« and M odal«
o f automobiles at prices
this section, we wish to direct the
o f A u t o m o b i le « , G a r a g e Man and models
which
will
save you many n dollar.
special attention o f our readers fo
O w n e r « Findin g Th a t
They
Can
7 ruly a Prominent Business House and One of the Features of the Com ­
have
the essential service rendered by thi*
Sava Both T im e a nd M o n e y In S e ­ Both gnrage men and owner*
well known furnace firm.
The man-
learned
that
it
PAYS
both
in
TIME
c
u
r
in
g
Part
«
by
C
a
llin
g
Hara
Firat
mercial and Home Life of the Community — Special Credit Service
agement is in the hands o f progress-
•
*
— P h o n e : Ea«t 8 7 0 0 — A I « o Hava and MONEY to see them about parts.
ive business men whose policies have
L a r g o S to ck o f U «o d
A cce « « o rie > When you break some part o f your
Operated I pon a Policy of Personal Consideration for Every Patron.
merited the liberal patronage t'ney
and are A l w a y t in tha Market f o r ear or discover that some worn part
receive.
One o f the important features of They are artistic and the colorings you will find the management and
U »e d C a r«— If it i« a Part T h e y should he replaeed it’s better to call
the business life o f any community an<| effects charm and delight the assistants courteous and sccummoda-
Hava It — T h e y W r a c k H u n d re d « them first. They save the motorists
is the outfitting o f the home.
In eye. The people in charge o f this ting, and you will know that the
o f Ca r« Ea ch Y aa r and
H avo
a o f this community thousands o f dol­
WE NEVER REACH THE GOAL!
this respect let us direct your atten­ department are familiar with the bus- prices denote real and true value, for
S t o ck o f U*od Part« That ia C e r ­ íais by selling parts at reasonable
prices. It cost* double and some­
tion to this well-known store.
tain to Mee t Y o u r D em an d.
iness and can tell you exactly what this store has established a reputa-
Half the fun is dreaming, half is keeping on,
time* triple to send to the factory for
you need to match up with your sur- tion thruout this section for fair
Planning for nnd scheming till the thing is done;
When they first started in business roundings, and when your house is dealing and one price to all.
This establishment
is
one
o f car parts. They have used parts for
But when you’ve achieved it, dull and cold it seems,
they decided that the best would be fitted out everything will move in
Service is the watchword o f this the strictly up-to-datf and highly e ff i­ most every make o f ear and truck,
Not as you perceived it, in your golden dreams.
none too good for their customers, peace and harmony.
store and has been responsible for cient auto wrecxeni o f this 'section nnd nine times out o f ton you can
and they have conducted their large
What is done is ended, you need hope no more.
are prominent
citizens. secure the part you want from them.
the phenomenal growth in their and they
establishment on this policy ever
That which seemed so splendid in the days before
We take pleasure in this business
While they extend credit upon the business. They can (drnish you with What you would expect o f such a
since. They arc prepared to furnish most liberal terms their credit de- anything you desire in the furniture progressive establishment you
Lies task completed, commonplace to view—
will review in directing your uttentinn
your home completely and their stock partaient is distinctive by reason o f line and the management o f this find here. And let us assure you that t° this concern. The proprietors are
Just a foe defeated, now there’s more to do.
includes the moderate or the more their admirable policies. In case o f store has made a study o f furnf- the charge* will be moderate and the some o f the well known business
JOY, is in the dreaming. DOING holds the thrill;
expensive designs, whicht -er you de- unforseen illness, accident or other ture during all the periods o f history, service satisfactory,
men o f these parts and take an ac-
Dull the time is seeming while you’re standing still.
nre. They can furnish yo.; a set­ unusual circumstances they are al­ being thoroly familiar with the set­
Thc
telephone number for the tlve interest In the onward progress
Pride o f conquest stifles all the future fun;
ting o f any period and their ability ways most willing to arrange every­ tings also and can furnish very at­ Oregon Auto Wrecking Company at ° f thl* section o f the state, meriting
Goals achieved are trifles, greater must be won.
to fit you in the furniture line is thing as easy as possible for their tractive rugs that corresponn with 435 East Clay in Portland is East the lending position now held in the
only limited by the various styles patrons. These policies have been the style in which you desire to 8700.
business life o f this section.
Dark although the day may lie, jo y lies in the doubt,
turned out by the American manu­ renponsible for a large portion of furnish the room or house.
Hope is in the “ maybe you can work things out.”
They buy old and used automo­
facturer today
I f you are contem­ their tremendous patronage. Cus­
But the thrill is over when the fight is won,
Their service is efficient, pleasant biles, paying the top o f the market
District Attorney— “ What possi-
plating the furnishing o f a room tomers have found that at this es- and satisfactory and no matter for them. This place is an auto
And you must discover new goals farther on.
. .
. . .
. ..
hie excuse did you fellows have for
completely
or
if
it
is
only
one
or
tablishment interest is
personal whether it la one
___ , piece
___ __
or _ a suite wrecking establ.shment and thus has acquittln(f lhat mupdercr7..
— Edgar A. Guest
two pieces that you want you will be with consideration for each individ- that you are looking for they will he a large stock o f parts. It makes no
Juryman— "Insanity.”
able to find the right thing here.
usl patron.
pleased to give you the same kind of difference what the name or the mod­
* Advertisements— Every article in this section is a paid advertisement”
District Attorney— "W hat!
A line o f excellent rugs is carried.
When you call at this popular stoga service.
The
el o f your car, if you need a part for
whole twelve o f you ?”
No service is o f greater value to
the community than that which pro-
vides even, comfortable heat whether
the weather be mild, cold or below
zero. This firm has come to be
recognized as one o f the foremost
furnace firms in this section. They
have had a long experience in this
work and are thoroughly competent
to solve any furnace problems.
This is the official home o f the
“ Holland" furnace. Thruout every
state in the union this furnace
has long been known fo r its satis-
factory service.
It is not only
known for its fuel economy but also
for the ease with which it can be
handled. You do not have to fire
the “ Holland” five or six times a
day. Even in the coldest weather
you go to the basement but twice—
in the morning and again at night—
if your furnace is a Holland.
It
comes in sizes for every type and
size o f home and building and its
superiority is a matter o f long
record.
Back of the “ Holland” is a com-
pany with millions o f dollars in re-
sources; acres o f factories, a nation­
wide dealer organization and
the
good will o f millions o f satisfied cus­
tomers o f “ Holland” products insure
the satisfactory service offered you
in the Holland furnaces..
Advantages never before available
in any type o f home-heating equip-
ment are now put within easy reach
o f every home owner by the Holland
Vaporaire System, This
develop-
ment ohsoletes all previous methods
o f home heating and establishes new
standards o f comfort and conven-
ience. One simple, economical system
warms the home in the winter— cools
Henry Jennings and Sons
Oregon Auto Wrecking Co.