The Bulletin. (Bend, OR) 1963-current, February 22, 2021, Monday E-Edition, Page 12, Image 12

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    A12 THE BULLETIN • MONDAY, FEBRUARY 22, 2021
1934
1935
1936
60M
67M
1938
67M
1940
1941
1942
77M
90M
101M
113M
1943
98M
1944
99M
1945
1948
1949
1950
1951
By Charles Apple | THE SPOKESMAN-REVIEW
94M
The COVID-19 pandemic reportedly caused a huge uptick in wine sales, writes noted wine
educator and journalist Liz Thach. With folks stuck at home and nowhere to go last spring,
off-premise wine sales increased 66% by March 21. Online wine sales increased by 225% by
early April. None of those numbers are going to show up in the data you see here. But this does
give you an idea of the growing role wine plays in our country’s agricultural economy.
140M
1946
1947
WINE
46M
1937
1939
BY THE
NUMBERS
33M
97M
122M
133M
140M
684M — California
127M
1952
138M
1953
141M
1954
142M
1955
145M
op 10
Top
wine-
oducing
producing
es
states
1956
150M
1957
152M
1958
155M
1959
1960
1961
1962
1963
156M
# 1
168M
Virginia — 2.38M
# 5
Illinois — 2.38M
$1.9B — Red blends
$1.3B — Pinot Grigio/Gris
America’s best-
selling wine varietals
203M
214M
$1.1B — Pinot Noir
$992M — Sauvignon Blanc
Source: Dr. Liz Thatch, MW
236M
Who drinks wine in the U.S.?
267M
34% — Millennials (25-42)
337M
1973
347M
1974
349M
21% — Gen Xers (43-54)
34% — Boomers (55-73)
Matures (74+) 5%
368M
1975
376M
1976
401M
1977
U.S.
market
share
435M
1978
444M
1979
480M
1980
528M
1983
580M
1985
1986
587M
1987
581M
Amount of wine
consumed in the
United States
In gallons
1995
2000
2001
2002
2003
2004
2005
2006
85%
95%
12%
36%
524M
1989
1999
Source: National Association of American Wineries
551M
1988
1998
Pink wines 10%
More wine facts
and figures
555M
1984
1997
White
wines
44%
514M
1982
1996
Red
wines
46%
Source: Dr. Liz
Thatch, MW
506M
1981
1994
Gen Z (21-24) 7%
Source: Dr. Liz Thatch, MW
305M
1972
1993
North Carolina — 2.38M
$2.5B — Chardonnay
1971
1992
Michigan — 2.85M
# 8
# 7
$2.7B — Cabernet Sauvignon
176M
191M
1991
Texas — 4.28M
172M
1966
1990
# 10
Pennsylvania — 2.14M
190M
1970
# 9
Oregon — 10.94M
# 3
163M
1965
1969
# 6
tion
Source: National Association
of American Wineries
ineries
186M
1968
New York — 28.54M
# 4
In gallons
ed annually
produced
1964
1967
Washington — 35.6M
# 2
Source: Wine Institute
509M
466M
476M
449M
459M
464M
500M
519M
526M
543M
568M
663M
687M
707M
747M
2012
2013
2014
2015
2016
2017
2018
of the value of non-
citrus fruit grown in
the U.S. is from grapes
634M
2008
2011
of all wine produced
in the world is made
in the U.S.
594M
746M
2010
of all wine exported
from the U.S. is made
in California.
574M
2007
2009
of all wine made
in the U.S. is made
in California.
782M
798M
847M
872M
894M
898M
919M
945M
959M
966M