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We Invite Comparison of Quality and Price
All Prices Based Upon New Market Conditions
V.
V.
Easter ReadytoWear
. Charming New Silk Dresses in the
, Popular Silks
$9.90 to $27.50
Jersey Sport Coats, a very popular garment.
$9.90 to $12.50
Fashionable Suits
$19.90 to $12.50
Spring Coats in the New Colors and Cloths
$12.50 to $57.50
Separate Skirts in Plain, Box Plaited and
Knife Plaited Models
$3.98 to $12.50
EARLY in January, without restraint or regard for former
cost, we struck rock bottom in our first revision of prices.
Our sales for January this year almost doubled our sales for
January last year. This gratifying result is conclusive proof
that our policy is right, our patrons appreciative, further proof
that our merchandise and lower prices .aro most attractive.
Patrons of our stores are saving thousands of dollars on
their purchases of Dry Goods, Shoes, Clothing and Ueady-to-Wear
Apparel. Our constant endeavor and greatest purpose
is to maintain the now prevailing lower prices, and we aro suc
ceeding. Our buyers are constantly in the markets taking ad
vantage of every price concession. These tremendous savings
are In turn passed on to our patrons through our "312 Retail
Department Stores. With this kind of an organization working
for you with this excellent service brought almost to your
door you can not, with fairness to yourself and the family
purse, disregard this opportunity to supply your needs and
share in these substantial savings.
Come, see the new merchandise we are showing for Spring.
New Coats, New Suits, New Dresses, New Shoes, New Clothing,
New Dry Goods, New Lingerie and New Novelties. All Direct
from Fashion's Center. They are yours at these Extremely
Low Prices.
Mr. Man! Your Easter
Suit Is Here
Young Men's Suits, style and 'quality
combined. Priced
$19.75 to $29.75
Men's Worsted Suits that speak for
themselves. Priced
$1-1.75 to $31.75
Fine Wool Khaki Suits, the greatest value
giving garment ever offered in Rend. Priced
$25.00 to $27.50
Boys' Suits, exceptional values. Priced
$6.90 to $12.50
Tricolette Blouses
Wonderful values at....$2.98
Georgette, Crepe de Chine
Blouses
Priced at $2.69
Wash Goods
Dress Ginghams, 27 inches
wide, per yard 17'2C
32 inch Zephyr Ginghams,
per yard 21c
Percales, 36 inch, fast color,
per yard 17'4c
Fancy Dress Voiles, beauti
ful patterns, yd 39c to 98c
Art Linens
54 inch Linens for Lunch
Cloths, per yard.. $1.89
Bleached and Unbleached
Linens for Table Runners,
per yard 63c' to $1.69
. Fancy Cretonnes
36 inches wide and fast
colors; fine for Drapes, Pet
ticoats and Aprons; priced
at, per yard 27'c
Hosiery For The Family
Children's Hose, in black,
white and Cordovan ; priced
at 19c, 23c, 29c and 39c
Ladies' Cotton and Lisle"
Hose; priced at 25c to 59c
Fibre Silk Hose....69c to 79c
Fine Silk Hose; now priced,
per pair 98c to $2.49
Solid Leather Shoes-the Best That Money Can Buy
Ladies' Shoes
Black Kid Comfort Shoes nt . 92.0H
Black Kid Juliet Shoes nt W.OH
Black Kid Comfort Shoes, flexlblo soles $2.08 to 5 1.08
Black Kid Josephine, welt, at $.1.00
Black Kid Military Boot U.08 nml SW.DO
Black Kid Military Boot, welt ?1.00
Brown Kid, Military - 3-n
Brown Kid. Military. Welt 97.30 nr.tl $8.M
Prown Kid, Louis Heel 9(1.30 nml
Brown Kid, Oxford, Louis heel $1.08
Brown Kid Oxfords, Military heel i.il.08
prown Calf Oxfords, Military heels ....$:l.08 to ?(UM
Brown Kid Strap Pumps! Louis heel 80.00
Black Kid One Strap House Slippers
piack Kid Two Strap Houso Slippers 9S.UH
Black Kid Oxford, Military heel 92.(H to 97.30
Black Kid Pumps, Cuban heel $7Mt
Black Kid Strap Pump, Louis heel gn.no
Black Patent, One Strap. Military heel....... ...W.OH
Brown Kid, One Strap, Military heel $nJlO
Infant's Soft Soles-. IDc to HI)c
First Steps, Brown, Black and fancy, Blzes 1 to S, now
priced at . 8l.: to 31.08
children's Brown, Black and Tan; sizes 5 to 8, Sl.:tn to
(2.40; sizes SVs to 11, $1.08 to 9XO8; sizes 12 to 2,
ft. OH to $4.08.
Children's Brown, Black and Smoked Elk Skuffcrs, slzos
5 to 8, 92.un; sizes S V4 to 11 H. -; sizes 12 to 2,
J2.08 to fUJ.IO.
kittle Gents' Block and Brpwn, 8 to 12 $1.(10, $2.08
fouths', sizes 12 to 2. ...$1.08 to $:t.40
Boys, sizes 24 to 5 $2.un to $1.08
Jrown .Calf Welt, patent hack stay, sizes 12 to 2 $.'1.08
Clzes 2 to 6 at $t.no
Men's Shoes
Black Calf, box too nt. 9AMt
Black Calf, Ensllsh at .W.M8
Black Coif, Box too, wolt, at $1.30
Black Kid, plain too, welt at - $1.08
Black Kid, broad too, wolt, at $1.08 nml $3.00
Black Kid, cushion solo, welt, at ....., (1.00
Black Kid. Bunion last, wot, at , $7.30
Brown Calf, English and box toes,- nt $X08
Mahogany Cnlf. box too, welt, nt $n.uu
Brown Calf, dress army, wolt, at.- $n.0A
Brown Calf, officers', plain too, army, wolt, nt .,$(1.00
Brown Calf, Du Sox. doublo solo, at $0.00
Buckhechtfl Kootcanor, army last, welt, at ............$7.00
Brown Calf, Homl-Engllsh, wolt, nt $7.00
Brown Kid, broad too, wolt, nt... $7.30
Brown Kid, straight last, welt, at.-.. 7 $8.00
Elk Bal, chromo solo, at $2.80
Mulcskln Bal at $1.08
Smoked Elk Bal at .... $a.ao
8 Inch Elk Bal, loather solo, at....,- $:l.08
Elk Bal, Goodyear welt, at $.'1.08
Brown Calf, Bluchor, at .... tut-to, 9 1 .no
Brown Calf, Army, at 91.30, 91,08
Brown Calf, Seamless Bal, rubber heel, at $n.oo
Smoked Elk, wing: tip, doublo solo, nt go-to
Heavy Chrome, double sole, nt- $0-10
BoyB Calf Army Shoes, hIzcs 8 to 1 2........$l.(ll) to $2.08
Boys' Elk Hide Shoes, sizes 8 to'2 $1.08
Boys' Elk Hldo Shoos, sizes 12- to 2 $2.2.1
Boys' Elk Hldo Shoes, sizes 2 to 0V4 $2.10
Boys' Mulcskln Shoes, slzos 8 to 12... $1.00
Boys' Muleskln .Shoes, sizes 12 to 2 $1.80
Ladies' Underwear
Fine nibbed Union Suits, all styles. Priced
49c to 98c
Ladles' Vests, all styles. Priced
15c to 79c
Children's Vests. Priced
2 for 25c
Children's Waists. Priced
39c
Iteuben's Shirts, Wool Mix. Priced
69c and 79c
Reuben's Shirts, Wool, Priced t
89c and 98c
Reuben's Shirts, Silk and Wool. Prlcc'd'
$1.19 and 1.29
Men's Underwear
Flno Bibbed Union Suits, full longth nml half sleeves.
Extra finality. Priced
51.69
Illbbcd Union Suits, Priced
98c
. Haynes' Heavy Cotton nibbed Union Suits. Prlcod
$1.49
Balbrlggan Shirts and Drawers. Priced
79c
Boys' Illbbod Union Suits. Priced
45c
Boy-Scout Porous Knit Union Suits. Priced
79c and 89c
Dress Hats
You will want to look your
best; we can help you. Hats
priced $1.98 to $1.98
Nobby Cloth Hats; priced
nt $1.98 to $3.98
Pants Pants
And at prices that will in
terest you. Every pair the
best of its kind.
Khaki Pants .1.49, 1.69, 1.98
Whipcord Pants $2.25
Cotton Worsted Pants, now
priced $2.49 and $2.98
Dress Pants....$3.49 to $7.90
Overalls
Heavy 220 Blue Denim, per
pair $1.19
Children's Hlfic Denim Play
Suits, red trimmed, at.. ..79c
Hiding Breeches
Khaki $2.49
Cravenetted Duck at.. . $4.50
Corduroy at $3.98 and $5.90
Work Sox
Seamless Heel and Toes, per
pair 12c and 15c
Dress Hose .
Priced 12c, 25c, 39c, 49c
Gloves of All Kinds
Knit Wrist Muleskin 39c
All Leather Gloves, priced
at, pair 59c to $2.98
Gauntlet Gloves, priced at,
per pair 89c to $3.98
Good Canvas Leather Faced
Gloves at 25c and 33c
Canvas Gloves..l2c, 15c, 18c
Soap
Crystal White Soap, priced
at 5 bars for 25c
J. C. Penney Soap, priced at
0 bars for 25c
Creme Oil Soap, 3 for....25c
MAIL ORDERS
We Solicit Your Patronage.
as Hcceiv
All Orders Will Iteceive Our Personal Attention the Same Day
ived. Satisfaction Is Our Motto. Try Us.
ALLOW KOlt
POSTAGE
OUR BOOSTER DAY OFFERING!
40 in. Fancy Voiles in a big range
of patterns; per yard 19c
40 in. Crepe de Chine Silks; all the
now shades; per yard $1.35
, nu. lull :
cAlcttion'iVicie- Jnstitittio ft
312 DEPARTMENT
STORES
Our Booster Day Offering for Men
96 Pairs Men's Black Calf Dress
Shoes; English and Broad Toe
Lasts; Priced at .....t$2;98
A NAWDN-WIDB i INSTITUTION . , A NATIONWIDE INSTITUTION
A NATION-WIDE INBTITUTIONA NATION-WIDE INSTITUTION A NATION-WID K INSTITUTION .
A NATION-WIDE INSTITUTION