-'ATrMT:3T7''ri V'
TIIK BEND BULLETIN, DEND, OUR, WEDNESDAY, DECEMBER fl, 1010.
PAGE 3,
FIRST ADVERTISING
It Was Done In Egypt, on Papy
rus, Thirty Centuries Ago.
ANCIENT PUBLICITY DEVICES.
Tho Groaka Uiad Town Criers and Mu
lo, and Than Came Symbols and
8tgnboarda The Revolution That
Aceompanlad the Art of Printing.
Tlio Egyptian gentleman who Bought
a runmvny slave 3,000 years ago and
advertised on n bit of papyrus for his
recovery turned out the Brat piece of
advertising copy.
Whoever he wns, he was a genius In
more tlinu a small way. Hla copy still
lives, preserved In the British museum
as an exhibit of considerable archaeo.
logical Importance and as an example
of what our advertising experts of to
day would do If Uwy, like tho Egyp.
tlnn, did not have tho benefit of up to
dato information.
Tho Egyptians knew nothing about
tho topography of advertising nor the
effect of different colors. Ho didn't
know, for instance, that red Is the
most cffectlvo eyo catching color and
that green Is second and black third.
or these and a thousand other things
that Influence tho character of present
day advertisements he was totally in
Ignorance. Hut ho gets full credit for
making the first attempt at n written
advertisement
Tho Greeks, with n fine regard for
art, usually mado music u part of the
advertising program. They gave us
tho idea of employing bonds to nttract
attention, undoubtedly ono of tho most
successful methods of drawing a crowd
nt any place and time.
At first a town crier, accompanied
by a musician playing n lyre or a
liarp, mingled atnoug tho Greek peo
ples nud used only tho best and choic
est Greek In his extravagant praises
or tho product ho was exploiting. Lat
er, however, private advertisements in
writing began to be introduced, par
ticularly on tho whitened walls of the
liomes, giving some Information re
garding tho social Btandlng and the
ago of tho residents, their financial rat
inn and tho family lineage.
Tho Itomans advertised in many
ways. They named their streets, ad
vertised shows, exhibitions and. sales
on the terra cottn walls of public
baths, acquainted the public with sales
of estates and absconded debtors and
began tho practice of notifying the
Itomans of articles lost and fouud aud
Louses for salo or rent.
Tho Itomans are commonly credited
with tho origin of tho sign board. To
day wo havo the bulletin board, which
corresponds to tho Itoman tabelln
found In tho ruins of Poinpcll and
llcrculnticmn, where public uunouuco
inents wore made.
Advertising met tho same fate as the
Itomans did when the IIuux en me
nweeping down from the north. Until
tho middle ages very little of it Is
neen. IJut with the appearand again
of thu town crier, supplied with the
customary long winded declarations
nml n choice supply of adjective, ad
vertising began to umko ItM'lf felt in
tho conduct of buiuess affairs. The
public criers began to organize them
elves both In Prance aud In England,
mul they wcro persons with couxldcr
uble prestige.
From crying out the superior quali
ties of merchandise aud all kinds of
iioods and wares tho crier snou bega'n
to make announcement of things lost
nml found, of sales, wedding;, ehrl
tenlngs nnd other Interesting events.
Gradunlly as time went on inns be
can to uso distinctive signs and sym
bols to mark their hoMelrles. just as
Individuals bad employed couts of
urms. All kinds of devices were used
uud aro still used by Inns to the pres
ent day. All such signs as the blue
anchor, the black dragon, the three
tuns, tho boar's head, the red lion, aud
co on, mado dctlulto representation
and Implications,
Of course with the development of
tho printing press advertising took a
great spurt Tho uho of posters i-umo
Into vogue, aud all kinds of pamphlets
wcro printed and distributed. Printing
gradually begau to supercede the hand
written manuscript. William Caxtou
set up his pres-t In Westminster abbey
In 1471, aud two centuries later, in
1G22, a newspaper, believed to be the
first real newspaper, was prluted. It
was called tho Weekly Xewi and pur
ported to contain news of doings In
Germany, France, Huugary aud Bone
111 la.
From then on newspapers, mostly
weekly publications, began to apear
from time to time lu Increasing num
bers. Advertisements of medicines b
gan to be Inserted In the newspapers
Ht an early date. The Insertion of the
first real newspaper advertUements.
however, Is credited to Nathaniel Hut
ler, who advertised liooks.
The first two magazines to carry ad
vertisements were GoOey's I.adyOtook
aud Peterson's, but it was not until
1S04 that magazluo advertUlug really
legai), and it was not until 1S&0 that a
general use was made of magazines
for advertising purposes. Philadel
phia Press.
Llttral Promlit.
"Uncle Bill prumUes me a rouilu
time on his farm."
"Hell give you a rousing time, don't
fear. It will be somewhere about 5 In
the morning." Baltimore American.
Fame can never make us lie down
contentedly ou a deathbed. Pafe,
Shearings
Levies for Library
Tho city council met Wednesday
night und levied tho taxes for the
ensuing year. EloVen mills 1b tho
amount, one mill for tho public li
brary and ten mills for tho city.
Harney County Tribune.
Ilnchelor Club Fuco Dissolution
Tho Hachelors' club of Silver Lake,
Is In danger of dissolution another
motnuor having abjured his vows of
celibacy and ventured Into matri
mony. His obvious felicity seems
to have enst a shade at gloom over
tho few remaining members. Even
tho president acknowledged publicly
that he was willing to recant, und
that ho was ready ut any tlmo to re
sign his office in favor of a flro
sido and congenial spouse. Silver
Lake Herald.
Dry Farmers M"ct .
A meeting of tho North Unit Dry
Farm Association was held In Meto
llus on last Saturduy and was at
tended by a largo number of formers
from different parts of tho county
It was an all-day affair and tho time
was largely spent In a careful study
of tho present Irrigation District
Law. Hon. Claud McCultoch, of
Portland, was present upon Invita
tion of the association and delivered
a very ablo address. Mr. McCulloch
has had much cxpcrleuco with this
law and Its application aud his ad
dress was not only Interesting but
very instructive us well.? Ho pointed
out tho many weaknesses lu tho law
an it now Is and made many sugges
tions for amendments, so that tho
attempted use of tho law might not
Involve tho homo owner In a lab
rynth of difficulty, as it has douo in
suveral p'-iccs In this aud adjoining
states, whero they havu organized
Irrigation districts and aro now in
serious financial trouble. Deschutes
Valley Tribune.
Will llulld Itrlck Block
Madras Is on tho nvu of a building
boom which will transform tho town
In a few months. At present thcru
Ib but one modoru business building
in itown, that of thu Madras Stuto
Hank. Soon, however, thcru will be
at least two moro brick buildings
orected, and possibly three. Madras
Pioneer.
Building Sew School
Tho first local contract to bo let on
thu now school building lias boon so
cured by F. M. Lovelaud and Sou
for tho lumber required lu tho con
struction of tho building. This hill
will amount to about $3,000. Thu
arrangements for thu contract woru
mado this week whllo Mr. Koph, who
has tho general contract, was In Pals
Icy, looking over tho ground prepar
atory to going to work, Lovoland
has made, arrangements for tho pur
chnso of tho Chowuucan Lumber Co.
mill on tho Chowuucan river about
four miles west of town und will
hnvu It In operation In n very short
tlmo. Chowuucan Press,
Hunters Ilnw I'nlr Lurk
Although thousands of geeso and
ducks nro feeding ut Crauo Pralrlo
aud Davis Luko, tho many hunters
who wont after them during the past
week bad only fair luck. No big
kills wuro mado, although each man
returned with u few birds. LaPine
Intor-Mountaln.
Stockmen Buy Lnml
A largo amount of land Iiob been
sold during tho past two weeks by
tho Oregon & Western Colinizatlon
Company, The lauds aro situated
east of Prlnovlllo, and will add ma
terially to tho plants of some of tho
principal stockmon In that part of
thu country. Tho following sales
woro closed on tho recent visit of
President Watson P, Davidson, of
the company, who was lu Prlnovlllo
on Sunday. J. P. Connolly, 2560
acres; A. Venator, 1280; Tip Stoy,
560; Joe Tost. C40; J. H. Upton, 160;
O. II. Gray, 1U20; Logan Bros., 640,
und, Hlauchard, Calavan und John
sou 1080. Crook County Journal.
Wuuu Trout Returned
Pearl Lyues und family returned
from Bend Saturday. Mr, Lyues has
boon in chargo of tho Stuto Fish
Hatchery at that place during tho
past seasou And reports that this sec
tion has received more than usual
consideration In the distribution of
trout fry. Paulina aud Odell lakes
havo been stocked with Steelhead
trout, whllo nearly all the streams
have received a supply of Redsldcs.
An effort should be mado this year
to have thu eutlro hatch of Odell
aud Crescent lakes placed lu Paulina
lake and returned to their original
waters. Mr. Lyues Is strongly in
favor of this movement, aud with a
little assistance from the I-al'Ino and
Crescent Commercial clubs. It Is be
lieved tho State Gatuo and Fish Com
mission will make the order. Cres
cent News.
A deslrtble bread knife free with
exery annual s subscription to The
Bend Bulletin.
Early cold suaps, storms and
sleet, snow and slush, cause coughs
aud colds. Foley's Honey and Tar
acts quickly, cuts tho phlegm, opens
air passages, allays Irritation, heals
Inflammation aud enables the suffer
er to breathe easily aud naturally so
that sleep is uot disturbed by hack
i lug cough. Adv.
CHimCH NOTICES.
Catholic.
Mbbscs on Sunday, 7:30 n. m. tnd
10 a. m. Mass on Saturday, 8:30 a.
m., followed by religious Instruction
for children.
Christian Science.
Christian Sclenco services aro
held in Sathers hall every Sunday
morning at eleven o'clock.
.Scandinavian
The First Scandinavian Luthoran
church, services Sunday, afternoon
nt 2:30 o'clock, in tho Methodist
church. Everybody welcome.
J. II. MtOWN, Pastor.
HuptWt Church.
10:00 a. m. Hlblo Bchool. Last
Sunday was a bad day and our at
tendance was small. Let's mnko up
for it next Sunday, December 10.
11:00 a. m. morning worship and
sermon; tho subject Is, "The Great
White Plague," or "Tho Gospel of
Good Health"; C:30 p. m Christian
Endeavor society meets; 7130 ovcu-
lng worship and sermon. Tuesday,
December 12, tho women will hold
a bazaar and sale of good things to
cat, at Hennott's' store. Corao und
, havo n social time.
J. L. PEHINaEU, Pastor.
MctliodM EpKconnl Church
Services nt M. E. church Sunday.
December 10. Wo' urgo all Sunday
schoolers to bo present, something
of special Interest will bo announced.
Urlng someone with you. 11:00 a.
m., children's service Tho pastor
will preach a special Bcrmon, "Tho
Man Who Swallowed Himself."
Special music. 2:30, Sunday school,
Kenwood; t!:30, an ncroplano flight
at Epworth League, eomo and seo
how high It will go; 7:30, popular
sorvlco nt tho "homcllko church";
stirring music nnd spiritual songs.
Special music. Tho pastor's topic
will bo, "What Is tho Matter With
the Church?" Two letters which
tho pastor has recently received, re
lating to tho subject, will bo public
ly read. You will find a comfort
ablu seat, an open hand, genial ush
ers, a hymn book, and a warm wel
como awaiting" you at "tho homcllko
church."
Wo will keep you wondering whero
wo get such bargains In Candy, Hard
ware, Stationery, China, Dry Goods,
Notions. Como to ub first and savo
your dimes. At Stockmon Sc, 10c,
15c, 25u 8torc. Adv.
To Stop Helf-Polsonlng.
For furred nnd coated tongue,
biliousness, sour stomach, Indiges
tion, constipation and othor results
of n tormenting and poisoning mass
of undigested food in tho stomnch
nnd bowels, thoro is nothing better
than that ' old-fashioned physic
Foley Cathartic Tablets. Do not
gripe; net promptly. Sold every
where. Adv.
Your
Christmas Photos
ordered early, will be delivered in plenty of
time for Christmas mailing.
your rush orders
can be taken care of now better than if you
postpone.
our assortment
of Folders and Mounts are novel and up-to-date.
as a Christmas gift
your photograph is always appropriate.
A Good Photo any day, clear or cloudy.
Elite Studio
TODD and NORCOTT
No Want Too Big
No "Want Too Small
That BARERS GROCERY
Can't Fill for You
And deliver promptly and In the beat condition. Our
grocerie, produce, fruit nre always fresh. Our sanitary
rfrl4crator counter keeps our dairy poductM cool mid
fresh. Heat prices In canned good of the best brands,
BAKER'S GROCERY
Wall Street, Nesr Okw
HEAL ESTATE TRANSFERS
Tho Bond Co to Mary F. Miller,
wd It 4 b 28, Park add Ucnd, si.
U. S. to Frank Hurwltz, pat so 3
Wtt oM 10-20-H.
U. S. to Jns, H. Bcatson, pat Its
1-2-7-S so 12-20-1C.
Staats & Hunter to II. A. Warring
ton, wd It 4 b 7 Deschutes, J 10.
Keu. Pro. Co. to J. Hynn, wd. It
4 c5 t 11, Kenwood, $10.
Tho Bend Co. to T. J. Ward, wd
la2 b 2 Lava Road add Bend, si.
Henry Linstcr to Shevllu-Hlxou
Co. wd pt so 11 nw 13-1S-11, II.
M. D. Knutsou to J. Faruhnm, wd
U5 b 2 Park add Ucnd, $10.
T. Coblo to D. E. Hunter, wd It
2S h 13 Park ndd Bond, $10.
IT. S. to J. D. Stevens pat Its 1-2-
3-4, S6 SM 5-20-18.
U. N. Hoffman to John Todorott
wd It 10 b 17 Pnrk add Bond, $10.
M. L. Coo to W. C. McCulston wd
II. J. Ovcrturf to M. E. Ryan wd
Its 3-4-14-15 b 1, 7-8 b 2-4, b 3, G-7
b4, 2-3-6-7-8 b 7 Kenwood Gardens,
$10.
H. J. Ovcrturf to J. Ryan & Co.
qcd Us 14-15 b 6 Kenwood Gardens,
KM V?M Its 1-2. W'M 3 b 6 Ken
wood Gnrdens, $10.
J. Ryan to C. C. Davenport, wd It
4 b 11 E 6 b 11, Kenwood, $10.
A window full of toys. To strength
en our trade, .wo offer you. theso at
15c and 25c. At Stockmon's Gc, 10c,
15c, 2Gc, Store. Adv.
TEACH EES' EXAM 1 NATIONS
Notice Is hereby given that tho
County Superintendent of Crook
county, Oregon, will hold tho regular
examination of applicants for State
Certificates at Prluuvlllo, Oregon, as
follows:
Commencing Wednesday, Decem
ber 20, 19 10, nt 9 o'clock, n. m
uud continuing until Saturday, De
cember 23, 191GAit 4 o'clock, p. m.
Wednesday Forenoon U. S. His
tory, Penmanship, Music, Drawing,
Wednesday Afternoon Physiol
ogy, Reading, Manual Training, Com
position, Domestic Science, Methods
lu Reading, Courso of Study for
Drawing, Methods in Arithmetic.
Thursday Forenoon Arithmetic,
History of Education, Psychology,
Methods In Geography. Mechanical
Drawing, Domestic Art, Courso of
Study for Domestic Art.
Thursday Afternoon Grammar,
Geography, Stenography, American
Litornturc, Physics, Typewriting,
Methods in Lnnguago, Thesis for Pri
mary Certificate.
Friday Forenoon Theory and
Practice, Orthography, Physical Ge
ography, English Literature, Chemis
try, Physical Culture.
Friday Afternoon School Law,
Geology, Algebra, Civil Government.
Saturday Forenoon Geometry,
Botany.
Saturday Afternoon General His
tory, Bookkeeping.
J. E. MYEHS,
4 0-41 p. County Superintendent.
Don't buy your China or Olass
until you seo our new lino of 10c,
15c, 25c goods. At Stockmon 5c,
10c, 15c, 25c Store, Adv.
Pfaon Red 161
BUSINESS AND PROFESSIONAL DIRECTORY.
GEORGE 8, YOUNG
Civil nnd Irrigation Engineer.
U. 8. Mineral Surveyor.
Room 5 First National Bank
Building
ROBERT 11. GOULD
uivn ff
Rend
Oregon
Engineer
W. W. FAULKNER, D. M. D.
DENTIST
Sulto C-S-10, O'Kano Building
Bend, ... Oregon
DR. J. C. VANDEVERT
1'hyNlclnn nnd Surgeon
Phono Red 271
Hours 9-12 a. m.; 1-G p. nv,
7-9 p. m.
O'Knne Building.
W. G. MANNING, D. M. D.
Dentist.
Sulto 12-14, O'Kano Building
Tel. fill Rend, Oregon
WILLARD H. WIRTZ
L A W Y H It
Prlnovlllo, Oregon.
O. S. BENSON
Attorney At lw
Benson Building, Wall Stroot
Bond, Oregon.
VERNON A. FORBES
bAWV E U
First National Bank Building
Bond, :-: :-: Oregon
J. B. Boll A. W. Sims
CROOK COUNTY ABSTRACT
COMPANY
(Incorporated)
Successors to Tho J. H. Hnner
Abstract Co., Prlnovlllo, Oro.
Abstrncts Insurance
DR. R. D. STOWELL
Niiprnpatlilr Physician
Ovor Logan Furniture Co.
Wall Street Hours 9 to C
Phono Red IH-
C. P. NISWONGER, Doud, Oro.
UNDERTAKER
Licensed Eiuhnlmcr, Funeral
Director.
Phono Rod 421. Lndy Afist.
DR. J. II. CONNARN
D E N T I H T
Oinco In Sather Building.
Houru 9 to 12, 1 to 0.
Sunduys and evenings by
Appointment.
H. II. D e A R M O N D
LAWYER
O'Kano Building, Bend, Oregon
Jfl n
POLICIES THAT PROTECT.
The Oldest, Insurance
Agency in Central Ore.
WE WRITE INSURANCE IN ALL ITS BRANCHES
It's tho way we write our policies."
Our companies pay 100 cts. on the dollar.
Wo have over 400 satisfied policy holders.
The largest insurers in Crook County aro
our leading customers
Bend Insurance Agency
Bend, Oregon
POLICIES THAT I ROTKCT.
Sire,w BEND HAULING CO.
n N I'M.MHKTON
TRANSFER AND STORAGE. HOUSEHOLD
GOODS MOVED.
COAL AND WOOD.
REDMAN & MOORE
LAWYERS
Log Cabin Blrig.
DEND. OREGON
CENTRAL OREGON'
PLUMBING & HEATING CO.
PLUMBING AND II HATING
117 Minnesota Street.
Estimates Cheerfully Furnlshccv
Jobbing Promptly Dono.
Tinning nnd Sheet Mctnl
WM. .MONTGOMERY.
Furnaces, Spouting, Guttering,
Cornlco nnd Skylight
Repairing promptly attended to
Prices right, work guaranteed
OrCg0n(fC Insurance Company
"KXCLUatvcL ORROON'1
Homk Orricc. Coubktt Blco. Pomtlanq
ASHLEY FORREST,
District Mnnnttcr,
II. O. ELLIS
Attomcy-at-Lnw
United States Commissioner
First National Bank Building
BEND, OREGON
JO Tu(f "ui "il H o I I'm -it
I ) I 'CI of iu ' 6 lJnin au)0
119 pil uoi(,t 'g uiooh upm eim.M.O
)Uoui)voix 1H '1!III8 'M
RH0X3YU.I0HIII3
X.1V1U 'II VNVN 'JIU
M3VIH u vjii 'aa
WILLIAM A. JACKSON
Rend'H Auctioneer
Conducts Stock Sales n Spec
ialty. Opposlto Kenwood Grocery.
REND ART STORE
Lessons In Embroidery, Cro
cheting nnd Tatting given treo
when material Is purchased.
THE NEERLECHAKT HIIOP
Minnesota St., next to Hume
Makers' Lund Co.
Erickson's
Grocery
Succruor la T. R. McClinij
STAPLE AND FANCY
GROCERIES
Quality and Service
Our Moiiu.
Phono Black 2 1 1
AUTO DELIVERY
H. P. SMITH
Plain and Ornamtnul
PLASTERING
ALL WORK
GUARANTEED