our troubles in the past has been hi« good« and then crossing H h
Newberg Graphic everything
that we were wlllMg to aaertnee out and underneath advertising
else for the sake of put­ a much lower price. We have
NOTTAGE * DIMONO
Editors and Publishers
Published every Thursday evening.
Oflce; Graphic Bldg., m ' First St.
ting our prunes on th« market tn
the easiest and most profitable way,
which was la bulk.
Why does the public recognise the
Sunmald raisins or the Sunk 1st
orange? Simply because they buy
them under that label. That Is In­
tensive advertising and Oregon
growers must come to It. or accept
the bitter medicine of having to
take second place la the world with
all that goes with It» It Is a great
deal more work to put prunes up in
small cartons under fancy labels,
we admit. But has It not paid the
California grower for his trouble?
Oregon has scenery scattered all
over this vast sta^e which Is not ex­
celled anywhere, yet very few people
know anything about It. Why should
they? They have been bearing for
years and years of the wonderful
scenery and climate of California,
but never a word of Oregon’s won­
derful scenery and wonderful cli­
mate. They think of Oregon as a
In this issue of the Graphic ap­
pears an article from the Oregon
Journal of Commerce which Is the
organ of the Oregon State Chamber
of Commerce, which tells of their
plans for giving this state a wide
campaign of publicity. This Is sure­
ly something in which every cltlsen
of the state ought to concur. There
Is no question but that Oregon has
many natural advantages not shared
by her sister states both on the
north and on the south, and yet,
because these states have been more
widely exploited and developed they
are today much further along the
road to perfect development than is
our own state.
The people of Oregon are appar­ Oregon must advertise If she is
ently jbst waking up to the fact that going to regain the place which she
has already lost. She must make a
institutions must advertise If they ’ Herculean effort for the next decade
would succeed. Just as the heavi­ in order to overcome the ill-effects
est advertisers In the business world of her lethargy In this respect In the
nearly always are the best patron­ past. Even so small a community as
ised, so tbs best advertised state— Newberg ean have its part in adver­
California—has had the' greatest tising Oregon, and for that matter
^ f T fty tíl ÍP
. „„.n,.. immi has already done a small amount of
The Northwest Tourist associa­ it in the advertising derived from her
tion has done a great deal for this two splendid floats at the Bose Fes­
state in the way of advertising, but tival. But this is only a beginning
no more than it has done for Wash­ of what we should do, and although
ington and British Columbia. As a sometimes we are Inclined to become
result Washington has today a much discouraged, we should look to the
larger population than has Oregon, greater accomplishment ahead and
although she has perhaps a smaller strive tor the great advancement
area of really good productive land. which our state deserves. By all
Oregon needs .industries, she needs means let’s back the state chamber
the development of her vest re­ in this last very laudable effort to
sources in the way of uncultivated advertise Oregon.
lands, but before this is dons, she
needs industries to give employment
CHRISTMAS BUYDÏG
to large numbers of more people who
The
season for Christmas buying
will some to Oregon and become
"consumers of the produce raised In is at hand. The stores everywhere
are displaying large quantities of
»ht« state.
Oregon needs wider markets. Cal- goods to attract the buying public
~ lfornla through her cooperative as­ and bring them to their counters to
sociations, such as the citrus asso­ purchase gifts, it has long been the
ciation and the raisin growers asso­ spirit of Christmas to give and re­
ciation and other»* has reached out ceive presents and as a result this
through national advertising and period of the year has developed in­
created a demand for her products, to a buying period. As a rule tbe
wklch Oregon does not enjoy. We stores which can make the beet dis­
have yet to see the prunes from Cal­ play of their goods and which can
ifornia which could equal our own carry the best looking advertise­
Oregon prunes and yet If you go ments in the papers, are the ones
through the east, to a very large ex­ which get tbe greater amount of the
tent you will find all of the prunes business. There 1« something about
advertised as California prunes. mingling in a large crowd and se­
Why? Simply because there is a lecting from a large array of goods
demand for California prunes. When whlqji appeals to the average buyer.
the truth becomes known and when Oftentimes under the spell of this
the buying public have some defi­ mesmerism one Is led to pay even
nite way of ascertaining which larger prices than they might be
prunes are raised in Oregon and asked at other places, but too often
which In California, we believe that this is not considered at all.
this condition will be reversed. The attention of the writer is at­
However, this Is a long ways off. tracted to the advertisements of
To bring it about the demand must many of the Portland firms both in
be created for Oregon prunes. First newspapers and in window displays
national advertising win go a long and otherwise, of their goods and
way towards creating an interested prices. We are not surprised that In
public. Then a good standard pack a great many cases these prices are
and one which goes out with an Ore­ higher than are charged by the local
gon label on It, so that it reaches merchants for the same goods Some­
the buying public so labeled, will go times this fact is camouflaged. The
a long ways towards creating' confi­ Portland merchant often resorts to
dence in the Oregon prune. One of the ruse of marking a high price on
art Idee thue marked to Wl#*
lead stores, which Newberg mer­
chants were selling for e lower prtee
then the low cut price advertised by
the Portland merchant. This Is net
fair competition but too ofteiv the
buying public is Inclined to take the
word of the absolute stranger a«
against that of his local merchant
whom he knows. The local mee*
chant could not adopt such tactieai
THIS new disoovery puts the
and weather the future in a city
teeth
(not the patient) to
where everyone knows him and sleep. «And
while they slfep I
knows his regular prices.
can
perform
the most delicate
Another thing which the average dental operation
and—
buyer fails to consider, Is the quali­
ty of the article purchased. He say*
I can buy that cheaper tn Portland^
but falls to realise that he is not aA.
expert in quality of the line of
he is purchasing and Is duped inte
taking a poorer quality than his lo­
cal merchant Is selling. Too late,
he may realise that he hag beet)
cheated. This is particularly true in
some lines, but Is often likewise true
in lines where we least expect It
At Christmas timet as at all other
times, the writer believes that th«
buying public should feel wary of
buying goods from strangers and
should also feel some sense of obli-
gation to buy at home. Be fair to !
the local merchant. Do not stop the country. Later—Snow com­
with giving him first chance, but ba menced falling early Thursday morn­
sure If you do price goods In Port­ ing and at this writing the ground Is
land that you are getting the Bam« all white with about a half Inch on
quality. You should be willing to the level and still snowing hard.
About aU that Christmas means to
some people is a lot of extra hard
work. Don’t wait until the day be­
fore Christmas to buy your presents,
but try and have everything on hand
before that so that the clerks won’t
have to feel all fagged out on Christ­
mas day.
Men’s Good Work S hoes.............................
Yard Wide Heavy Quality ' White Outing
Flannel, per yard ................................
Christmas Holly Boxes, each
Stationery, One Lot, per box
Stationery, On« Lot, per box
GOLDEN Company,
RULE
Inc.
See-Valiton
“Where Tour Dollar* Has Always Done Its Duty”
Tomato Soup
—
CARD 01 THAIXS _
One quart can of tomatoes, half I wish to express my thanka to my
teaspoon soda, fourth teaspoon salt,
and neighbor« for the kind­
one small onion, half cup fat, half friends
ness
and
and their kind
cup flour, six cups milk, fourth tea­ help during sympathy
the
illness
and death of
spoon pepper, half teaspoon celery qur-JUad and loving uncle.
seed, a bit of bay laaf.
* '
11 m
Vmtvia
"T
*i 1 1 m
ili 1 «■—
There’s s vast difference in view­
point. Father and mother are think­
ing “What a short'time till Christ­
man’’* but the< n a il son says, “I
Just can’t welt, the time goes so
While all around us the counter
has been blanketed in snow with its
accompanying inconvenience of
alush, Newberg has been entirely
free from snow with the exception
of a few flakes which melted as fast
as they came. This particular part
of the Willamette valley has always
been a favored spot and Jt is never • As S ot us we prefer a good old
quite as cold here as at other points, Oregon rain.
because of tbe protection afforded by
the hills and the general contour of
l DRIVING
m RED CROWN
Fill your lank with "Red Crown” and nothing the,
and you won’t have any trouble starting, no matter
how cold it gets.
"Red Crown” vaporizes readily, even in zero weather
—yields 100% power at the first jump of the spark.
Look for die Red Crown sign displayed by service
stations, gaiages and dealers cverydfr^te. They carry
We an well supplied «1 the very best lise et
C H R ISTM AS CIGARS
Jm t
U e.W x.90e, 75«, $1.00 W »0.00
The Famous Newberg
Candy Shop
POWER