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PACE EIGHT
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Highway Publicity
. For 1939 Scheduled
attractions.
Plans for 1939 include S', rolet has always given the public a
car with long-life qualities—quali­
ties that make satisfied owners and
which account for almost 75 per cent
of our annual sales coming from
former Chevrolet owners. This, in­
deed, is a tribute to the type of cars
Chevrolet has built. The 1939 Chev­
rolet is also a value car and we are
not surprised that smart buyers are
demanding exhaustive demonstrations
—and are looking beneath the exteri­
or to determine what is really in
the heart of the car. We are convinc­
ed that a 28 per cent average gain in
this area for the 1939 car la not too
much to predict.
substantially increased production of
folders and mar« to take care of the
anticipated increased demand on the
part of persons coming west on ac­
count of the San Francisco exposition.
To date this year, more than 56,000
inquiries from every state in tiie
union, all the provinces of Canada afa
many foreign countries have been re­
ceived and answered by the Travel
and Information department. It is
expected that this total will be near­
er 100,000 during 1939.
Through the program just adopted
by the Oregon State Highway Com­
mission intensified effort will be
made through 1939 to bring added
tourists to Oregon, particularly mo­
torists who through the gasoline tax
help to build and maintain the state’s
highways.
Magazines, newspapers
and motion pictures will be employed
to carry the story of Oregon's attrac­
tions to the nation.
According to the best estimates
available to the travel and informa­
tion department of the highway com­
mission through which motor tourist
Complete sales returns from this
traffic promotion is carried forward,
about 4,000,000 persons (exclusive of area indicate approximately 28 per
California residents) will attend the . cent more Chevrolets were ordered
Golden Gate International Exposition during the first twenty days of the
at San Francisco in 1939.
Special 1939 announcement, as compared with
effort will be made to reach as many the 1938 presentation, declared Cliff
as possible of these 1939 travelers be­ Gulseth, head of the Southwestern
Eastern Oregon will bo in the sad­
,
fore they start for San Francisco with Motors Chevrolet Company.
dle at the next session of the Oregon
“Since the announcement of the legislature.
* tiie objective of inducing them to in­
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clude Oregon in their western itiner­ new 1939 Chevrolet late in October,
Two
men
from
the
wide open spaces
aries.
■ ¿e have been giving demonstrations
beyond the Cascades are slated to pre­
constantly
and
we
think
this
public
In the-leading magazines of the na­
side over the house and senate.
tion the state’s premier attractions interest in the new car presages a
Withdrawal of Earl HUI and Walter
such as its seacoast, mountains, lakes, year of very .good sales,” continued
forests and other gifts that nature Mr. Gulseth. “Because of the splurge Führer from the speakership race in
gave Oregon will be .presented in of business the Chevrolet factory was favpr of E. R. Fatland, of Condon,
compelling advertisements all using unable to produce cars enough to assures the election of the GiUiam
photographs some of which will be take care of the first month’s demand county representative to the gavel­
in natural color. More than two score but by the addition of men to the wielding job in the house. Election of
major newspapers in the western sec­ payroll in the Pacific Coast plant ai Robert M. Duncan, of Burns, to the
tion of the United States and Canada Oakland back orders have been filled presidency of the senate was a fore­
will tell the same story. The adver- and we can now make immediate de­ gone conclusion from the outset.
With the contests for these two high
< tisemente will not only be designed to liveries.
“The public is particularly inter­ posts already settled, interest in the
fill the reader with a yearning to see
this state but will invite him to send ested in the Chevrolet new vacuum legislative organization turns to the
for the detailed, comprehensive book- gear shift. More than 90 per cent of minor position. In the senate the
"lets on'Oregon prepared by the high­ the cars ordered will have the vacu­ death of John Hunt, of Woodburn,
um gear shift. We interpret this to during the 1937 session has left a va­
way department.
A two-reef motion picture, “The mean that the public, first, regards cancy in The senate chief clerkship.
New Oregon Trail,” now nearing com­ the vacuum gear shift as a necessity At least two candidates are out after
pletion will be shown throughout the on any modern car; second, that the the job. One of these is Mrs. Zylpha
United States to selected audiences, public is convinced that our type of Burns, of Portland, for the past Sev­
totaling a minimum of 500,000 per­ vacuum gear shift is mechanically eral sessions calendar clerk in ■The
and
will
be senate. The other is Romeo Gouley,
sons. The picture, which covers all sound, foolproof
major scenic and recreational areas an integral part of every au­ of Marion county, former state repre­
of. the state, is accompanied by out­ tomobile by 1940. Women, particu­ sentative. On the house side there is
standing dialogue and musical back­ larly, like the vacuum gear shift be­ a spirited contest being waged for
ground. It will be run continuously cause of its ease of operation. We are the post of reading clerk with Jack
in the Oregon exhibit at the San Fran­ tinding many people who believe the Eakin of Dallas and Paul Burris, of
new gear shift is the sole reason for Salem as the chief contenders. Rollo
cisco fair.
During 1938, the travel and infor­ ride and ease of handling. Chevro­ Southwick, of Salem, veteran house
mation department of the highway 1 let’s engineers have engineered into deerkeeper who was deposed when
commission has distribuated more the car a new type of riding quality—- the democrats took control of that or­
than 260,000 of its folders and maps i a balanced ride—which is at once the ganization at the 1935 session, is un­
and about 100,000 additional pieces i most restful, most thrilling and most derstood to be slated for return to
that we have ever had in duty at the forthcoming session, with
published by regional associations, satisfying
i
chambers of commerce, resorts, and an
i automobile. We take pride in be­ Joe Singer, another veteran who was
other agencies dealing with Oregon ing
i
a Chevrolet dealer because Chev­ buried under the democratic land­
Chev. Sales Up 28
Per Cent This Fall
purposes either inside or outside the
constitutional six per cent limitation.
An estimate of possible state revenues
for 1940 prepared by the tax com­
mission for the information of the
budget department, however, antici­
pates the res {oration of a property
levy next year. Thia estimate is
based on an anticipated slump in in­
come tax collections due to the busi­
*
There will be no meeting of the ness recession.
state emergency board to consider the
While the State Relief Committee
request of the Capitol Reconstruction
commission for a deficiency appro­ did not name the “certain other coun­
priation of $13.000 with which to com­ ties” in which relief'¿alia are to be
plete the job of equipping the new purged of employables, these are un­
state house. Senator Dean Walker, derstood to include the industrial
chairman of the senate ways and counties of Clackamas, Columbia,
means committee and secretary of the Coos and Deschutes. In its determin­
emergency board, has advised the ation to keep relief expenditures
Board of Control which endorsed the within state and county budgets the
request that he does not regard the Relief committee has decreed that
situation confronting the Capitol direct relief rolls shall be cut to the
Commisioy as an emergency justify­ minimum and that no further applica­
ing attention by the emergency board. tions shall be received for old age
pensions, for needy blind or aid for
•
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Of the 2500 new semi-automatic dependent children.
slide, scheduled for resurrection as
aergeant-at-arms in the house. Mrs.
Elizabeth Glatt, ai Woodbum, is ap­
parently unopposed in her desire to
return to the senate desk as assistant
to the chief clerk while Elbert Bede,
of Portland, will again officiate
reading clerk and Alan Wheeler, of
Lane county, as sergeant-at-arms.
for debt service—retirement of bonds
and payment of Interest.
Approximately 30 employees of the
Unemployment Compensation com­
mission are slated for dismissal from
the state payroll, officials of the
commission have announced. Sev­
eral of those slated to go have been
with the department for more than
a year.
The pardon and parole power
would be transferred from the gov­
ernor to a newly created board of
pardons and paroles if recommenda­
tions to be submitted by Governor
Martin’s special committee on paroles
and probation are accepted by the
legislature.
Members of the com­
mittee contend that too much of the
chief executive’s time is now taken
up by prison problems.
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Employment in Oregon industries
this fall Is on a level with that of a
year ago, according to records of the
rifles to be available for national
State Industrial Accident commission.
Legislator« coming to Salem for the Cessation of seasonal work, however,
guard troops during the next year
1000 will be allocated to Oregon, ac­ 1939 session may encounter a sub­ has been followed by a material slump
cording to information received by stantial increase in living coats. Pub- in employment this winter.
Major General George A. White from 'lication
* story to the effect that
■
rooms
are
renting
for from $1 to $2.50
the war department. The new weap­
Dance at Gravel Ford Saturday
ons, production of which was not ' a night, all Salem home owners with night. Music furnished by “Pee-Wee
started until late in 1937, are said,to 1 spare rooms to rent have raised their and his Texas Ranch Hands and the
have the fire-power of five ordinary 1 prices to that level. Formerly good “Coquille Stump Jumpers.
f
Springfield rifles. On the basis of rooms could be had in private homes
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ite superior rating in markmanship at $15 to $18 a month.
qualifications, General White has se­
December 1 was moving day for
lected the 186th infantry to receive
We do noflkimp on cream
the new rifles delivery of which is Governor and Mrs. Martin when they
in our
expected to start about April 1. Cities took up their residence in the new
in which unite of this regiment are home which the governor recently
located Include Gresham, Grants acquired on Portland’s west side.
Pass, Oregon City, The Dalles and While the governor does not propose
It is made with full cream
to commute between the metropolis
Forest Grove.
content—the way you like it
and the state capital daily he has an­
nounced that he will be on hand to
Two major shifts in the state’s of­
conduct all necessary meetings of the
ficial family developed during the
numerous boards of which he is a
week. George Alexander, deputy su­
member as well as to transact all
perintendent of state oplice, was se­ other necessary state business re­
lected by the Board of Control for quiring his attention.
in inexpensive containers
the post of warden at the state prison
35c the half pound
and H. G. Maison, a captain in the
It
cost
the
taxpayers
of
Oregon
police organization, has been pro­
65c the pound
$17,603,161 to operate the grade and
moted to Alexander’s job, both shifts
high schools of the state during 1937-
Always Fresh
becoming effective on December IS.
38, according to reports from county
Once again Oregon property own­ school superintendents compiled by
Rex Putnam, state superintendent of
ers have cause to feel grataful toward
public
instruction. The cost figure
the income tax. Because revenues
from these latter taxes will cover the was only slightly below the all-time
entire state levy for 1939 there will peak reached in 1931-32. Of the total
Coquille Community Center
operating cost $9,628,487 was spent
be no levy against property for state
for teachers’' salaries and $4,273,384
Ice Cream
Kitchen Fresh
SOCIETE CANDY
The Tip Top
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