Your New Spring Costume
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His First Command”
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Electric
SOUND
SYSTEM
The Best for the reproduction of Talking, Singim
Sound effects. Voices and music as natural as life
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Frocks
Coats
and Ensembles
Now . . . nghf'in your own J. C. Penney Co. store are new Spring
coats, frocks and ensembles, inspired by those that so recently
made their debut in Paris.
„
Each one with a dressmaker’s touch of flattery that even the pret
tiest frocks have ijot had in years. For the French originals like
our own adaptations, show the universally becoming lingerie touch
on almost every dress. In the important matter of skirt length, too,
we’ve followed the dictates of the great courturiers and made them
a trifle shorter than in the Winter mode. . . .
These are but two of the many details of new fashion interest re
produced in our collection for Spring. And each dress . . . coat
. . . and ensemble that they adorn is made with the care that
women expect to find in J. C. Penney clothing.
J.C. PENNEY CO.
AND A MILLION FAT
FOLKS (ANT BE WRONG