Image provided by: Portland General Electric; Portland, OR.
About Eastern Clackamas news. (Estacada, Or.) 1916-1928 | View Entire Issue (March 23, 1928)
PA G E TW O
E A ST E R N
O F F E N S IV E A D V E R T IS IN G
G. E. Parks, Editor and Publisher
ted Weekly on Fridays at EBtacada, Oregon
E n te red in th e p ostoffice of E stacad a, O regon,
class m atter.
C lackam as C ounty, one y ear, $ 1 .5 0 ; O utside th e co u n ty and in the
ss ta tc o f O regon, one year, $2; O utside the s ta te o f O regon, one
y ear, $2.50. S ubscriptions a re payable in advance.
Millions of dollars spent on advertising are worst
than wasted, says an exchange, because the advertising
is in itself offensive or annoying, through being forced
upon people at inopportune times or in inappropriate
A billboard that mars the scenery or glares at one
from otherwise attractive surroundings is not a builder
of good will for those who use it. To be forced to sit in
a picture show looking at advertisements on the screen,
when one wants to see the program he has paid to see, is
not likely to make one rush to the advertiser who thus
annoys him. When one is listening to the radio and the
announcer begins an advertising harangue the usual re
sult is that the listener immediately turns the dial to get
some other station.
Newspaper advertising has none of these obnoxious
features. The reader can select the advertisements in
which he is interested, without having to read or listen to
hose which do not at the time appeal to him. Conse-
uently newspaper advertising gets results, because it
is read for the aid it gives in planning purchases.
No intelligent advertiser would think of trying to
build up business through using billboards, the screen or
the radio alone; or with any combination of the three.
But many thousands have built up great businesses
hrough advertising in newspapers alone.
The proposed measure to reduce the automobile li
cense fee to $3 seems to have been forgotten since time
fas healed the wound caused by having to dig up for the
1928 plates for the old bus.
A Massachusetts man recently built a livable house
ntirely from newspapers. Well, lots of us'fellows have
been trying to do it for a long time without any great
degree of success.
THE COLUMBIA BASIN PROJECT
Favorable reports of the Columbia Basin bill from
both the house and senate reclamation committees indi
cate that very likely the bill will be passed during the
present session of congress. This is the largest irrigation
project ever contemplated by the government, in fact it
is the biggest project in the world.
While the grangers all over the country are opposing
the passage of this bill, it is generally predicted that it will
become a law. Farmers are opposed to it because of the
fact that now there is an over production of farm pro
ducts. Scientists are now busily engaged in trying to
work out schemes for taking care of the surplus of the
farms of the country.
If conditions remained as they are now there would
never be a real need for the development of more agricul
tural lands, but the men behind this immense project arc
thinking of the coming, and not the present, generation.
Senator C. C. Dill of Washington, says:
“The passage of the bill will not mean that govern
ment construction will start at once. Far from it. Sev
eral years, at least five, and probably ten years, w ill elapse
before actual construction will get under way, because
of the large amount of preliminary surveys, engineering
investigations and detailed soil analyses that must be
made and fifteen to twenty years will be necessary to
bring the first unit into production. It will require con
stant and continuous work by members of both houses lo
secure these necessary appropriations.”
There will be a great many changes in the farming SPR IN G W A T E R , M arch 22.—
and industrial condition in the Northwest during the (S p e c ia l).— The S p rin g w a ter P a re n t-
next twentj years. The rapid increase in th< population T each ers association a re b ro ad castin g
of the Pacific Northwest will continue at an even greater i play, "T h e D elegates,” a th re e -a c t
tio n P. T. A. a t th e
pace than that maintained during the last ten y sirs. The com edy, from S a sta
tu rd ay evening, M arch
cities of Portland, Tacoma and Seattle are growing so fast g 21 ra n a g t e 8 hall
o ’clock. No adm ission is to
that, in twenty years, the possibilities are li e local market he ch arg ed b u t an o ffe rin g will be
for foodstuffs will require more than double the require tak e n . E verybody is invited to com e
ments of today. It does not appear that the farmer a n d see w h at th e ir hom e b ro a d c a st
n can produce.
are faced with any need for alarm in the development of ing T he sta N tio eighborly
club m et w ith Mrs.
the Columbia basin.
V an Hoy on W ednesday w ith 17 la-
present. T he n e x t m eetin g will
(Special).— Miss Ethel Hale of Port
land visited her mother over the
week end, coming out Friday.
C. O. Wilson of the Milwaukie Re
view called on J. 0. Tunnell Sunday.
Mrs. Nellie Currin and Mrs. Della
Ewalt attended the Rebekah conven
tion Monday. They report a nice
One of the big needs of all neigh
borhoods is co-operation. One of the
needs of this community is a sheep
dipping tank located convenient for
several farmers. If several will go in
together on such a proposition the
expense of dipping is considerably re
Mrs. Elva Looney has just received
250 baby chicks and has only lost
one of them.
Mrs. George Walter lost nearly all
of her dahlia bulbs, she reports.
Quite a number of the younger
people of the community attended a
St. Patrick’s party at the H. B. Sto-
well home Saturday night.
Mrs. R. H. Miller made a visit with
friends in Portland Saturday and at
tended church on Sunday.
Some are still reporting the death
of sheep. It is hoped that this will
soon end as the loss of a few takes
all the profit expected on small
The Currinsville store delived to
Walter Douglass Monday 120 gallons
of gasoline, along with 10» gallons of
motor oil and a can of cup grease.
Donald Lombard is still improving
but not able to be in school yet.
Mrs. E. E. Erickson is reported to
rile newest political movement has popped up in
Donver, where incorporation papers have been filed for
Mrs. M. Jagmin is caring for her
the “Companionate Marriage Political Party,” whose ob- ,
Mr- aml Mrs- Zurcher-
sister, who is ill at Camas, Washing
ject is to promote legislation to legalize trial marriages. Floyd E rickson a n d fam ily o f P o rt- ton.
Cynics may suggest that most marriages involve trial | ,"dJ"*re visitin* rel*tiv#* h*r* 0B C. Bitner is in Oregon City for a
few weeks working for the Hawley
enough already. “
The A rchie Howell family visited
Ruth Elder says that she would like to go on the
stage but she can neither sing nor dance. She must be
more conscientious than a great many of the tars who
have not allowed such a handicap to interfere with their
re la tiv e s in Portland Sunday.
I wish to take this opportunity to
th a n k each and every one of my
frie n d s who so kindly helped me in
th e recen t c o n te st, for even though I
did not win a prize I appreciate the
su p p o rt given me by my friends just
the same.— Mrs. Wiley Howell.
The discriminating p u rch asers of
baby chicks a re now insisting
that their chicks come from p a r
ent stock tested fo r b acillary
white diarrhea and a re proved to
be free of this disastrous disease.
The Marquam S tra in is a tested ,
disease fre e stra in , accred ited ,
ami c ertifie d by th e O regon A g
ric u ltu ra l College. W hen you
purchase chicks, h a tc h in g eggs
or breeding stock h e re you m ay
re st assured th a t you a re g e ttin g
Ui high quality a product a 3 skill
car. produce o r m oney can buy.
Marquam Poultry Breeding Farm
E stac ad a , O regon ■
1 CURRINSVILLE STORE PRICES
S u lp h u r by th e sack ......... $3.25
Lim e, by th e sack ......
O nion S ets 10c lb., 3 lbs
M urino B lan d Sheep G uano
15c F o u ld ’s M acaroni, 3 fo r 25c
Box, 10 bars, T oilet Soap 43c
10 bars W hite W onder Soap
One box W onder Foam
Soap and a set o f five glass
M ixing Bowls, re ta il value
G el one of these while th ey a re
here. We have a larg e stock of
goods; c a n ’t c arry it all on dis-
\ \ f
hat you M od
and if we do not have it we will
g e t it fur you a t once.
i i i i i m i i i i i i i i i i i i i i i i i i i i i i i i i i i i i iiiiiü iiiiiiiiiiiiiiiiim H iiiiiiü iiiiiiii iiiiiiiiiiiiiiiH iii»
C U R R IN S V IL L E
be held th e second W ednesday in
A pril w ith Mrs. H enry Crom er.
Mr. and Mrs. C harles R aney and
children o f G resham visited T uesday
w ith his siste r, Mrs. R. S. G u ttrid g e
a n d fam ily.
A t the Jo h n Kiggins hom e recen tly
w ere Mr. a n d Mrs. Jo h n M cKee and
children of J u n c tio n C ity, O regon,
fo r a few days, and G randpa Kig
gins from P o rtla n d fo r several days.
Sunday sev eral re la tiv e s from P o rt
land and E sta c a d a called.
J. R. H ughes, who has been living
in the G a rfie ld d istric t fo r several
years, has bou g h t and moved onto th e
N’cil place. It seem s good to have a
fam ily on th a t place a f te r its having
been vacant fo r sev eral years.
Jim P a rk o f W hite Salm on, W ash.,
visited d u rin g th e w eek end w ith his
p a re n ts, Mr. and Mrs. M. C. P ark
a n d o th er re la tiv e s here.
Mr. and Miss M adden w ith Mr. and
Mrs. A rt Cogsw ell o f E agle Creek
m ade a trip to Salem S unday visit
ing fo r a sh o rt tim e w ith Mr. a n d
Mrs. McDonald at W hiteson
Mr. and Mrs. G eorge B onadure and
children and Mrs. S m edley o f P o rt
lan d visited S un d ay a t th e E a rl Shib-
ley hom e. Mr. Sm edley has been w ith
his d au g h te r, Mrs. Shibley, fo r sev
EL W O O D
e ra l days.
Mrs. B yron Cogsw ell, a f te r a cou
ple of w eeks’ visit w ith h e r dau g h tei
ELWOOD, March 22.— (Special).
in C alifornia, cam e hom e on Sunday — Mr. and Mrs. Otis Vallen and
Mr. Cogsw ell going to P o rtlan d to daughter Mary made a trip to Port
m eet her.
land Saturday. While there Mr. Val
Mr. and Mrs. M oger w ere happily len visited his cousin Stewart Vallen
su rp rise d M onday by a visit from at the St. Vincent hospital. His
th e ir old friends, Mr. a n d Mrs. W hite- friends are sorry to hear that he is
head o f C lackam as a n d a couple of not improving as he had hoped.
lady frien d s from P o rtlan d .
Rev. J. E. Nelson and family were
Car! Howell w as a c aller in th e a f te r dinner guests at the M. Park home
Elwood got its share of smelt last
D on’t fo rg et to come to th e play
a t th e G range hall S a tu rd a y evening week judging from the smell in var
M arch 24, a t 8 o ’clock.
L. M. Cox who has been working
G uests a t th e P. T. M onroe home
S unday w ere th e ir son H e rb ert and in Oregon City is home for a short
fam ily of P o rtlan d , a n d Mr. M onroe’s time putting in crops.
Mrs. Jones of Oregon City is visit
siste r and husband, Mr. and Mrs.
ing at the home of her son, W. Jones,
■ R o b e rt S m u tt o f Salem .
of this place.
i o G u ttrid g e and the younger
U. N. Beckley transacted business
children w ent to S ilverton on T hurs-
in Oregon City Wednesday.
Ja y to spend th e day w ith h e r par-
CIRCULATION HAS INCREASED
The recent circulation campaign conducted by this
newspaper was a success. When the present owner took
charge of the paper on December 10, the “subscription
list” contained less than four hundred names in Eastern
Clackamas county, with possibly fifty of those paid in
advance. Today the News has more than fourteen hun
dred paid in advance subscribers.
The News now reaches almost every home in Eastern
Clackamas county. Merchants and business men are be
ginning to realize the value of advertising space in tne
News because the amount of space sold is also showing
an increase. More than six thousand peopie will read
your message in the paper every week. Your customers
will read your advertisements, or they will read those of
your competitor. If you fail to take advantage of the
advertising medium that now is available at so much less
expense than it would be possible to reach your customers
and prospective customers in other way, you will be the
loser. The question is, can you, Mr. Business Man, afford
to pass up the opportunity noTv available to get your mes
sage into the homes of every one of your possible patrons
NO NEED FOR ALARM
Quite often nowdays one hears of ministers and cer
tain classes of people expressing their pessimistic views in
regard to the future of the young people of today. How
ever. many thoughtful persons who are in position to ob
serve real conditions do not take this view, bui indue to
the belief that the younger generation v\ ill compare fa
vorably with those of former days.
President James R. Angell of Yale University is one
who believes that the students of today seem on the aver
age to be distinctly superior to those of former times in
“breadth of outlook, sincerity, range and vividness of in
tellectual interest and essential stability of character.”
As an educator for 35 years, President Angell has
had the opportunity to observe many thousand ’, of stu
dents. His view concerning present day youth is there
fore entitled to respectful consideration. The chances
are that he is right.
The Marquam Strain
L. A. CHAPMAN
Calls attended day or night
Mortuary I. O. O. F. Bldg.
llllllllllllllllllllllllllltlllllH I (
E astern C lackam as N ew s
CLAÇKAMAS NEWS, FRIDAY, MARCH 28. 1928
THIS YEAH OF YEARS
FOR THE M O TOR CAR
'Uie sure that you’re protected
by ltj‘2 ,8 Super-lubrication
— High compressions, amazingly in
creased horsepowers, motors engi
neered for unprecedented perform
ances, road speeds never before
available in popular priced cars —
On every hand — new standards, new
values —new and increased respon
sibilities for lubrication!
Ready—able — welcoming these new
tests o f stamina is a lubricant that
meets every demand of modern mo
toring—the product of 50 years of
Standard Oil Company experience—
the modern oil for
every motor car
d / isk / a rjf
T o p r o m o te s a fe fly in g , th is
C o m p a u y « e r e c t in g 2 g ra n t
a ir-b e a c o n s — S tu n d a rd -D ia h lo
l ig h t o n M t. D ia b lo n e a r S a n
F ra n c is c o , a n d S t a n d a r d - I .o s
A n g e le s L ig h t o n M e rc e d H ills
u e a r L os A n g e le s —e a c h v isib le
m o re t h a n a h u n d r e d m iles.
a q u a ri
STANDARD OIL COMPANY OF CALIFORNIA
THRIFTY W OM EN-
Have you seen those Electric Bee Vac Sweepers at
our store? There is no cosdy canvassing and home
demonstrations, thus eliminating the added cost to
the sweeper. Fully guaranted for two years. You
should have one for your spring house cleaning.
They leave your rugs and carpets just like new. And
the price is within reach of everyone, $39.75. We
are going to sell them for one week at only
S. & S. HARDWARE
“T he W in ch ester S to re”