I*
-ê
C oncerning A d v e rtisin g
Astern Clackamas News
•OnCfred ;it the* postoffict“ in E staruda,
O regon, ¡is seco n d -cla ss m ail.
Published every Thursday at
Estacada, Oregon
IJPTON H. GIBUS
Editor and Manager.
SUBSCRIPTION It A IKS
One year
.
Six months
Thursday,
Thursday, September 25 1919
EASTERN CLACKAMAS NEWS
Four
.
.
$1.50
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-7,r>
Sept. V 5. 1919
V O L U M E XIII
With this issue of the N ews ,
its thirteenth volume commences.
This number is popularly consid
ered ominous. Rut we are living
under the .administration of that
precedent upsetter, Woodrow
Wilson, whose lucky number
seems to be Id. So we won’t
worry beforehand, especially as
we recall that the Union as at
first costituted, consisted of thir
teen states.
l a k e Y our C h oice
The I Oregonian published an
article Sunday, headed “ Ene
mies Multiply
while Wilson
Talks.” The Journal op the oth
er hand, came out with one en
titled “ Opposition to League
Tottering.” It is difficult then,
to estimate what etfec'. Wilson is
making in his Swing around the
circle, when authorities so differ.
Rut as the showman said to the
little boy, who had only a penny
and inquired which slot machine
he had better patronize, “ You
pays your money and you takes
your choice. “
One of the most illuminating
article's in defense of President
Wilson’s course since the war
broke out especially in regard to
the peace negotiations and league
of nations, appeared in last Sat
urday’s Oregon Voter, entitled
“ Rorah and Johnson.” The
president has been ciitized for
not hav ing taken the senate into
his counsels, while conducting
negotiations, but was in no wise
obliged so to do.
Editor Chap
man gives good reasons tor \\ il-
son preferring to play a lone
hand. These may be summed
up under two head heads, first,
tin* peculiar make up of the
president s personality, which
makes it difficult for him to work
with others; secondly, his dis
trust of the senate, whose major
ity was bitterly opposed to him.»
We acknowledge with thanks
plates of iTosident Wilson's
itinerary from the Mt. Clemens
News bureau, which is main
tained by Henry Ford. The
matter appears in our supple
ment.
The advertising space of one of
the business firms in our columns
last week, was filled by an arti
cle headed, “ Will the Small Town
or Country Merchant Continue?”
Eriday morning, the writer of
the article asked fifteen men if
they had read it, and only one
had done so. He was much dis
appointed and expressed himself
so to us. We replied that he
should have asked the women,
as they are the ones who scan
the advertising columns, rather
than the men. If the %
big adver-
tisements of department stores
are studied* it will be seen that
the bulk of them are especially
drawn up for women readers.
A man seldom looks at them ex
cept when they mention some
particular thing he. may need.
Rut a woman will read them thru
eagerly on the look out for a bar
gain.
The advertisements for,
men are neither so voluminous
nor elaborate, as those for wom
en, being much more matter of
fact. Advertising is like fishing
all kinds of bait must be t^ied
lv’gry fisherman knows this, and
that often it requires patient ex
periment to decide which to use,
as. so many things have to be
taken into consideration, the
species of tish, the weather con
ditions, the season of the year,
the time of day and several oth
ers.
So with advertising, to
make this successful, needs a
large stock of patience to discov
er the necifcsary bait, how and
when to use it, and then keep
everlastingly at it.
Did You Ever Get Som ething
For
l
1;
Ponder this question a moment befpre you answer. You
see a special price, you see something used as a leader.
You- see a premium given with so’many goods purchased.
Did you ever stop to think that you pay for all the premi
um s, leaders and special prices and other such induce
ments?
Quality goods are the only goods that stand the test.
T hat:s why we carry Quality goods.
T ry us once and you’ll never try another.
Bring us in some eggs.
60c in trade this week.
REMEMBER OUR MOTTO
“ THE BEST IS NONE TOO GOOD FOR YOU.”
M e Willis & M e Will is
GROCERS
The trials o f dri—ng in the traffic
prove the quality c l Red Crown
gasoline. Look for the Red Crow;
sign before you fill.
STANDARD O IL COMPANY
¿California)
__
Two ’’prominent, belligerent
U. S. senators should change
their nameslto Boring and Josh
ing.
v
/ ------------------------------------------------
Odd Fellows
Building
FALL GOODS
J. L LACEY, Special Agent, Park Place, Oregci.
"H ere’s a Friendly Tip
says the Good Judge
Have arrived. Come in and visit
our store and ¡A h 1 what we have.
i
T/2c;i v*h ■> know tobacco,
chew the best without its
c sling them .any more,
h Leytuke a little c h e w v . i
i ( \ amazintf Low the or I
taste btays in c. rich, i . ±
; tde ch ew in g t
] uru lasting tob ceo '
«action, iFiere’s
like a small chew
that
dcii-iasiiiig tobacco.
There is still plenty! of Summer
Underwear in stoek, such as
B. V. 1). S. Porous Knit
«ml ladit>s.Comfy Cut union suits.
TRY US AND VVE’I.I.
MAKE GOOD WITH YOU.
Always fair ami constantly
alert to our \ opportunity to.
he of service to you.
THE REAL TOE ACCO CHEW
J. K. Ely & Son
Odd Fellows Building
FSTACADA, - OREGON
w.____________________________
put t y
{,¿0 styles
R I G H T C U T is a skort-cut tobacco
\V-K CUT' is a long fine-ent tobacco
■ ra B ra sssE ? ®
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