Eastern Clackamas News
Published every Thursday at
Estacada, Oregon
R. M. Standish,
Editor and Manager
Entered at the postoffice in EBtacada,
Oregon, as second-class mail.
S ubscription K ates
One year
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Six months
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$1.00
.50
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Thursday, April 26, 1917
In these columns in the past
few years have appeared many
editorials and articles dealing
with the various phases of com­
munity and civic development.
On this page has appeared pleas
for our schools, our churches, our
roads, our county, our industries,
our civic and community pride,
our home patronage of the home
merchants and many other wor­
thy objects, which singly and col­
lectively go towards making this,
our home community, a better
one.
Now, just for a change, the
News is going to put in one for
itself, believing that the home
newspaper is as important and
necessary a public lienefit as any
other institution.
Without unduly patting our­
selves on the back, we feel that
the News has been an important
factor in such development as
has come to this community.
We lirmly believe that the
News was directly instrumental
in the obtaining of the Estacada
Stock Yards with its present mar­
keting of livestock on the hoof;
the locating of the Estacada Can­
nery; the furtherance of the Cas­
cade County Movement; the per­
petuation of Estacada’s annual
Clean-Up-Day; the formation and
holding together of the Farmers’
& Merchants’ Club and many
other worthy works, including
the newly formed Estacada Coop­
erative Cheese Association.
As to the dissemination of the
news of this community, the Eas­
tern Clackamas News has gone to
unwarranted expense in trying to
give publicity to everything that
was fit to print and contrary to
the rule in vogue in the majority
of country and city newspapers,
it has made no charge for the pub­
licity given all public and private
organizations. It has freely and
gladly opened its columns for the
calling of all meetings, announce­
ments of clubs, lodges, granges,
churches and schools and is only
pleased that it lay in its power to
lie the mouthpiece and herald of
the people.
We do not in the least regret
such free publicity as we have in
the past and intend in the future
to give to all such organizations
and their work and we are not
asking for any undue thanks for
such services as we may have per­
formed, for the knowledge that
today over 85% o f the families
residing within a radius of seven
miles of Estacada are now paid-
in-advance subscribers, is evi­
dence of the community’s appre­
ciation. but we wont be satisfied
until we get at least 14 % out of
the 15 % remaining.
Consider the handicap this com­
munity would be under if it had
no newspaper?
It would be an almost impossi­
ble matter to make public an­
nouncements. to call together the
people for any purpose, to coop­
erate in obtaining industries,
to unitedly work for better roads,
to obtain the everyday news of
the section or to be other than an
isolated, disconnected outlying
rural community.
While the News has been con­
stantly working for the upbuild­
ing o f other community interests,
it feels that it has a right to ask
for further and better support for
itself, for a newspaper is entirely
dependent upon its readers and
its advertisers.
As a matter of fair play and re­
ciprocation, the home newspaper
should be subscribed for and read
by every family in this portion of
the county. It is also entitled to
the lion’s share of all advertising
emanating from this section of
the county and while it is getting
a large volume of advertising,
thanks to Estacada’s liberal and
wide-awake merchants, it is not
getting its share of the legal ad­
vertising, which rightfully be­
longs to it.
As no one else is going to solic­
it our business for us, or toot our
horn, or present our pleas, we are
going to put it up directly to the
people of this community, for we
have a slight grievance and are
going to air it herewith.
There are many hundreds of
dollars of legal advertising an­
nually originating in this commu­
nity, which should appear in the
home newspaper, such as those
legal advertisements which are
made compulsory in the settle­
ment of estates, the foreclosing
of mortgages, the advertising of
road and budget meetings, sher-
• iff’s office summons and the like.
The law allows these notices to
be advertised in most instances
in any newspaper and as the av­
erage attorney will willingly
cause such advertising to appear
in such paper as his client may
suggest, the home newspaper
should receive this business.
Despite all the publicity and
aid given the City o f Estacada
by the home newspaper, in the
past it has with but one or two
exceptions ever profited by any
advertisement from said city, as
the city charter provides for eith­
er advertising its ordinances and
public announcements by posting
in three public places or placing
same in a newspaper. Yet, the
attitude o f the past and present
city councils, probably with a
view to practising economy, has
been to ignore the newspaper
and post its advertising in three
inconspicuous, out-of-doors plac­
es, where improper publicity is
given and the home newspaper
loses a certain income to which it
is justly entitled.
Furthermore, the public is con­
versant with the liberal publicity
given the Estacada Schools, its
faculty, its students and its or­
ganizations, besides many cash
contributions towards its enter­
tainments, athletics and other
features —yet the members of the
E. H. S. senior class recently vot­
ed to buy their graduation an­
nouncements and other printing
and engraving from an Eustern
mail order house, in preference
to reciprocating through this o f­
fice, from which a better and
higher grade of samples were
submitted, with lower prices
quoted.
Consequently t h e i r
Concluded on next page
Prices on
ALL
FOOD
STIFF
have raised and are still going higher—
but do not blame us (your home mer­
chant) for this.
We have held our prices down, even
after the raise as long as our stocks
on hand lasted.
Now we must go on the market and
buy at the higher prices and must
make our prices in accordance—but
will continue to make the
BEST PRICES POSSIBLE
with good service and good merchandise.
L. A. Chapman
Estacada,
Oregon
We have just taken the agency for the
Singer
New Home
White Rotary
SEWING MACHINES
So you can now buy anyone o f these leading makes
o f machines on the easiest o f monthly payments.
ASK US ABOUT THEM
Our
W A L L
P A P E R
A gency
is keeping us hustling these Spring days.
We have complete catalogs to select from and
through our Portland connections are able to
make delivery promptly and save you money.
If you are considering repapering this season,
call and inspect our full line o f samples.
Park
&
Broadway at 2nd
Closner
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Estacada, Oregon
Chevrolet
The new 1917 sturdy car
$625.
Dodge Cars The Car No Regrets $880.
Chummy (our passenger
and Saxon Six’s $965.
CASCADE
S. P. Pesznecker
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GARAGE
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Estacada, Oregon