MORNING REGISTER. EUGENE, ORE.f 5UNDAT, NOVEMBER 29, 192S,
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AUTO ACCIDENT RATE IS
LOWER IN CONNECTICUT
Total Fatal Mishaps Smaller
;; In Larger Cities
NEW YORK REDUCES TOLL
fit Ionts, IPttibtirKh. IiO Amrolcs
ana WacUlwrton, D. O. Have
ltettrr Keoords
Safety honor roll for Soptemhcr.
(no motor fatalities durln month)
Berkeley, Cel.. Pocatello, l.ln Mo
n. in . Munrle. Intl.. BurltnR-
lon. In.. AuRUHtn, Me.. rittsrlcM.
Mass.. Port Huron. Mlchlsnn.
Reno, New, Nnshua, N. H.. Pas.
sale, N. J.. Alliuquorqno, N. M.
ininrhWHniile. f. Y.. Charlotte. N
P.. Allcnlnwn. Pa.. Altoona, Pa.,
Sioux Kails. S. P.. Galveston, Tex ,
nM..i,iin valla. Tor.. Waco. Tex.,
ci,on lTtnh. Roanoke. Va., Se
attle. Wash., La Crosae, Wis., Cas
tier. Wyo. .
Hearaldlnff the achievement of
the Mate of Connecticut which Is
holding 118 trarnc accinent rate o
low last vemr. the national auto
mohlle chamber of commerce
point out the need for vigorous
attention to the traffic problem by
the smaller communities.
Most of the rroeress in Connecti
cut and elsewhere in the country
has been made by tne metropoii
tan sections.
Rentember. 19SS. recorded i
total Of 448 fatal accidents In
cities of over 100.000 population
as compared with 458 for the same
communities In September. 1954.
New York's record durinft the
first 9 months of the year reels
' 1ered 6 per cent fewer fatalities
than the first 9 months of last
year.
Kf Tyinls Tlttsbnrch. T-os An
flea Wmhlneton. D. C. and
Newark. N. J, are amonic the
lnree cities which have had fewer
fatal traffic accidents this year
than last.
-rh smaller cities of the coun
trv have a sreat opportunity." said
.Oeoree M. Orahnm. chairman
Thers are now but four of this
oommlttee two senator aim
members of the house In itovcrn-
ment service, wno wr iiumiiu..,.
of that oommlttee of ten. And so,
i. i HArtAuantf m fecall some
things which It was supposed had
been tnorouKniy wwuimi
public mind."
STAR IS POWERFUL CAR
IS ALL OVER GLOBE
'El
HlI.li-CI.lMlUXrt KKCOMH Or
CAR BOOSTS SALES
Steepest Mountain tirniloa on I'a-
clflo Itavo Hoots Ncirotlatcu
With l.lttlo IHfflculty
Car Is Now Familiar in Most
Every Country on tarth
NEW RECORDS ATTAINED
niHtrihutlon To Dealers ami Ous
tumor Is Alnwlv l'nlr Way
lit Several Oounlrhw
The hundreds of hill climhliiK
records set U3 by !e St.tr car dur
ing; tho last year have lind .1 wi.n-
derful Influence on saiea cveiy-
where, aecordtnK to Konr.esn
Abies of the I.ano Auto company;
local Stnr dealer.
"Star's hill ollmblnc Msh nml
low pear tests have demoitr:itod
conclusively that the million dollar
motor which is the power piau-. m
this car Is far superior to any
other motor In tho Star class." con
tinued Mr. Abies.
The power in the sematlonal
motor of the Star car has nover
been equalled In tests of real Im
portance. The steepest h'.lls and
mountain erodes alone ihe VacKic
coast haw been negotiated w.rn
little dlfflculy. which, after all. Is
he only convincing proir ot a
motor's Sulllng ability.
Beside thoroughly convincing
the public r- -rardlnc the tremend
ous power of the million dollar
motor. Star has broufrht out an
other Important side to tho story.
"Tor Instance tho cood braklnB
aualitv which Is necessary when a
car Is cllmblnc up and down steep
hills. ' The Star cars' four-wheel
hrakes have been thoroughly test
ed they have unlimited holding:
power. In many of the climbs,
cars have been left to stand on the
side of verv steep hills. OnU the
tvDs of mechanical brakes that
come as stnndard equipment on
neiu
Highways ami byways all over
the globe will soon h dotted with
a new line of Kord envs. And
curlouslty will he Just as keen when
the Improved V'ords appear on tho
streets of Paris. Berlin, Home.
Copenhagen or Yokohama as It
was along Fifth avenue or Holly
wood boulevard. The r orl car
fnmtll.tr In most every country on i
earin win mtm kiv "
improved and better looking Kord.
With output rising lo new re
cords In this country. Kor.l plants
throughout the world also nre get
ting Into production with the im
proved cars. Distribution to deal
ers and customers Is nlready under
wev In several countries
The Ford Motor company of
England. Ltd., began production
on the improved cars at the Man
chester plant October 10. and
Kngland was given tho first view
of these cars.
France. Helglum. Rpnln. Holland
and the Scnndtnavan countries nre
Just beginning to receive the Im
prover Fords as nroduotlon is now
under way at the nlnnts in Ant
werp. Barcelona. Bordeaux nnd
Copenhagen. Oermnny also is be
ginning to receive Ford cars which
are shlpocd from the Copenhagen
plant. Shipments are on the wav
to the Trieste plant anil It will not
be lone before the new Fords will
be on the roads of Italy.
The first cars for South America
have been shlnped to the company
plant at Santiago. Chile, for dis
tribution to dealers and other
South American plants will go
the traffic planning and safety tors In the sale of an automobile.
committee of the automobile or
ganization, commenting- on the
data which has been assembled
from notes supplied by S28 news
papers as well as safety councils,
police departments, health de
partments, state officials, and
antomoblle clubs.
"The cities of metropolitan sixe
have had acute traffic problems
thrust upon them and have been
years trying to meet them. The
7cords now Indicate that some
cities nre learning how to handle
the situation.
"Meanwhile communities under
too. 000 population are having
more trouble in handling traffic
than in preceding years.
- "Robblns B. Stoeckel. commis
sioner of motor vehicles In Con
necticut, a state which has made
: exceptional progress, affirms,
'fatal aecldenta are increasing In
the smaller towns'."
"Yet these smaller communities
where the traffic situation Is Just
beginning to be pressing have the
benefit of the experience of the
more congested centers, and can
by vigorous attack, control the
present and plan for the future, so
their records will show continuous
Improvement. ... , . .
"Based on the principles adopted
by the national conference on
street and highway safety, called
,,. BAfwrtflrv of commerce, Herbert
Hoover, the national automobile
chamber of commerce suggests the
following as important steps which
every community under 100.000
nnnnintinn should observe. These
TJOints represent the composite
view of the state authorities, po
" lice officials, traffic experts, and
other practical men engaged In
. this field. , -
The Platform
1 Teach traffic accident pre
vention in the schools.
2 Provide adequate play
grounds. 3 Keep record of all accidents,
both as to location, time, and
4 Study volume of traffic on
each street ana oeiermine
of congestion.
6 punish all offenders prompt
ly onA BAvnreiv. without favoritism.
6 Provide adequate parking
spaces, especially for rusn penoas-
the Star could have possibly
the car. under these conditions, for nt pr0,tllct0n in November. The
any time. Ford branch at Havana. Cuba, and
"Brakes and the power of n ' tho nlnnt nt Mexico Cltv. Mex.. will
of 1 motor are two very Important fac- . soon be distributing cars to deal
ers.
Tho Orient will have Its first
rllmr.se of the Improved Ford
cars most ay day now. as ship
ments of parts for assembly have
lust been received by the Ford
Motor company of Japan, Ltd., at
Ynkohnmn.
The Ford Motor company of
Cnnn.ia. Ltd.. which supplies Can
ada and the British Colonial pos-.
sessions has been In proclucxion
lih the new cars for some time
and has started shipping to Ford
Dlants in New Zealnnd, Australia
and South Africa.
If a prospect knows that he la
getting a motor that will stand up.
with plenty Of power tor an usra,
and brakes that will hold when he
needs them. It doesn't take him
long to make a decision."
CAR FINISH IS FACTOR
DURABILITY AND COLORING
POINTS OF MERIT
Chevrolet. Together with 24 Oilier
Manufacturers, Have Chosen
Dnco for tlidr Models
CLOSED GARS IN DEMAND
Finish and coloring have become
deciding factors in the purchase
of an automobile.
Chevrolet,, together with i4
other leading automobile manu
facturers, has chosen Duco for the
finish on their various models.
Although Duco Is new to many
buyers it has been twelve years In
the develODlng. In 1913 DuPont
chemists attacked the problem of
finishing automobiles with a radtc
ally different type of material.
For nine years research and de
velopment continued until eariy in
1923 the goal was definitely in
sight- Two years later Duco was
the standard finish on forty per
cent of the motor cars exhibited at
the New .York national automobile
show in January of the present
year.
This new ana lasting material
has been of special interest to car
owners of the Pacific coast,
pecially at polnta near the seashore
and in the Sacramento and San
Joaauln valleys and in the Im
perial valley and practically the
entire state of Arizona. In these
districts salt sea air, or the dry
air counted with a hot summer sun
of peculiar actinic qualities, quick
ly destroys any other type or finish
so far perfected. Colors fade.
varnish cracks and checks and the
polish soon dulls so that a car
but a few weeks old may well be
taken for an old relic- This has
all been changed with the new
niiro finish and the cost of fre-
tdi en.- motor transport fu- auently repainting a car saved
' .. u that traffic I toward the operation costs, ma-
problems of coming years will be.,terially reducing an owner's ex-
met in aavance. . .. .
g Centralize auinorny. u
ONCE I.OOKF.D VI'ON AS LUX
URY, SAYS MAHLON SWEET
Studcboker Production Calls For
85 Per Cent of Its Output
In Closed Car Models
city there should be some one in
dividual who is held responsible
for the control of traffic in the
city, and it Is often advisable for
him to be assisted by an advisory
board representing different In
terests In the city.
"It is recognized," said Mr. Gra
ham, "that not all the above pro
visions are easy to institute, but
they are all possible and all neces
sary to a solution of traffic.
"In addition to the saving of
lives they have a dollar and cents
value, because the safe and effi
cient community is more prosper
ous, is a' better home town, gets
lower insurance rates, and at
tracts both lamllles and Industry.
STATES CLOSING FIRST
DECADE IN HO AD SYSTEM
(Continued from page one
Page. Professor Einstein
One o the most interesting let
ters we received of late was from a
motorist who apparently had some
considerable degree of trouble in
some amount of light in the eyes
keeping up with the traffic regula
tions of his home town. He
hazarded a stiff bet that Dr. Ein
stein, the scientist who developed
the "Theory of Relativity," would
bo pinched twice a day for failing
to comprehend the intricacies of
the traffic system. . .
Indicative of the increased de
mand for closed cars comes tho
announcement from the Studo-
haker factory that Its production
schedule calls for 85 per cent of
its output devoted to its closed cars
for the next two months, states
Mahlon Sweet of Sweet Drain com
Dunv. Studebaker distributors.
"It Is interesting to noie now
the demand for closed cars has In
creased from year to year," said
Mr. Sweet. It was not so many
years ago that production of closed
cars was a very small percentage
oi tne output, ine ciweu tr
looked upon as a luxury ana only
fitted for use on city paved streets .
and not adapted to practical tour
Ing. The development of better
body construction together witn
i .. i .1 nnn.llHnna n r A
factors which have won the motor
buyer to such an extent that tne ,
closed type of car now aominaies
the demand In automobiles.
Tnis reversal oi prouu;inii
schedules from tne open car io me
closed car was merely a matter of
education to the automobile UBers.
At first only a few buyers pioneered
the use of the closed car. 'incy
used their cars carefully and prac
tically all together on the paved
streets, but a few of the moro ven
turesome took their cars on ex
tended tours over the roughor
roads and out Into all kinds of
wnathor nnnrilf Innil. Thn COmfort
of the closed car during the cold- I
est weather, Its easier riding
Dualities due to heavier bodies and
much finer upholstery soon won
over the "open car" enthusiast to
the delights of closed car touring.'
The automobile dealers of the
country require 120.000,000 in
fluid capital to handle tho federal
war excise tax transactions irom
shipping platform to buyer.
Driver's Visibility Improved
trol" was given a most excellent
"try-out." The ' result of all of
which was that the only free
public highways for years were
those which wore impassable dur
ing the unseasonable weather.
States Began Ileal Program
"It was not until 1891 that the
states began a real program ol
road construction and New Jersey
has the honor of being the first
state to create a state highway de
partment. Two years afterwards
the federal government appropri
ated 810,000 to establish the offoce
of road inquiry and for eight years
It -kept on inquiring. At the enu
ated 810,000 to establish the office
was changed to the office of pub
lic roads. The constant growth of
the state highway departments
naturally gavo a larger vision of
the highway requirements and
In 1912 the congress created a
commission to Investigate the
problem as to whether the fedeial
government had a real duty In the
""'or' three years this committee
made a thorough investigation and
finally eave a favorable report.
In 1916 the congress made Its first
real appropriation for highways.
Recent discussions on the floor of
congress as well as certain public
sadnesses and published article
would lead some to believe that
tho congress had not made a
thorough investigation of this sub
1ect. The personnel of the con
gress has changed greatly since
J? report oj th IW ewnmUtee.
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One of the rnargea improvcmenui in me prencm. rum vuyo u
Sedan is th one-pieco windshield and narrow roof pillars. These changes have
materially increased visibility for tho driver.
The lower portion of the windshield is curved, fitting snugly down along tns
contour of the cowl and secure against the elements.
Exceptional ventilation is permitted by installation of a channel openine
extending across Wli car just Dacic oi tne winujiniciu. if-". ."J , '. "J"
sweep of air down behind the instrument rxmru wnen uio winusiueiu, .
inir nf the Air draft in effected by
iwinginjs tho windshield further out and by cloaing Iho windshield tho air
The sun visorit now closed at liotlie'ids giving itamoro substantial aiipoarance.
cimpleteJconcealed under the vover ou tho ool wuiuli roaomblos a oowl
ventilator, ia the gasolino tank intus. -M ..
mm
0LPM0
Lead.
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OLDSMOBILE SIX LEADS
ENTIRE SIX CYLINDER FIELD
in new car sales in Lane County during the month of October
(Figures taken from Oregon Motor Register)
OLDSMOBILE pioneered the six in the low priced six-cylinder
class. OLDSMOBILE is now in its third year with the
present model. It has definitely proven, beyond the shadow
of a doubt', in the hands of thousands of users in every Walk
of life that it is a thoroughly good car. A demonstration in
this car will reveal to you the outstanding qualities which
cause the public to actually Wonder at its striking beauty, its
superior performance and its sturdy construction.
HENCE OLDSMOBILES
OUTSTANDING LEADERSHIP
The late Series D is now offered in beautiful tu-tone duco
finish in the following colors: Touring and Sport Touring,
Russian Brown; Coach and De luxe Coach, Buckingham
Gray; Sedan and De Luxe Sedan, McKenzie River Blue.
Just received, a shipment of these late models, now on dis
play at our showroom.
Learn about the new low G. M. A. C. finance plan which
makes it possible for these cars to be bought on very com
fortable terms.
New Low Prices at Eugene
Touring
Coach -Sedan
- $1060.00
. - $1145.00
i . $1235.00
Sport Touring - $1175.00
De Luxe Coach - $1245.00
DeLuxe Sedan - $1335.00
F. E. Calkins Motor Co.
837 Pearl Street
Eugene, Oregon
At Monroe Garage Telephone 605