gggf ; . ; EUGENE, QJ' FEBRUARY 131929. . ' NO. 31
POWERANDECONOMY FEA TURE NEW HUDSON
Hot Shots
front
luto Row
C SAFETY DEVISES
Produced locally
lircH of the safety and comfort
Trf. BOdern motorist are due
uTveuUonr for the
SfJSL.H... Wand, .product
52 Wco corporauop, and the
Nedn stop signal, from the
toll-Warner company of Chicago.
,I",.".,i iniDroved wind-
ud wiper conmiuiuB H -o
Sf J prevent. Ice and sleet from
the windsUeM, injuring
ririoa in
i or warmer
t mJ 1 disconnected. The
iienrt-narucr .... 'j
fcT-O-P, to red a" about an 1 .
I hall mgn, wuiic u
U IDOUt Dine iiiliivo w..B.f
t: innMa iho rrnr window
tbe car instead 01 m me v uiui;
. i- tt,a l.inraf rPfir. Thin is to
jTiiteithe objection that brake sig
, -i j th tntl litrht Ho not
Erict enough attention, are fre-
mm -n""". - -rr
LiC BACK FROM
i.05 ANGELES OPENING .
W iTnht.WTiiDDet dealer, has Just
Vurnul from Los Angeles, where last
IftnrwlaT jonn is. winys, presmeni
u th wi vs-uvermnn company, ior-
fctlh opened the new $1,500,000 as
sembling plant there, by starting the
tint car on its way through. As the
finallT rolled out. completed. Mr.
iwiCjt made a speecn in wiiicn ne said
W total oroduction at capacity of
flfiDyi-Kmght and Whippet cars, now
lilt me new pmnt is uniflnec., win De
km cars per minute. The Los An
tlri plant alone will be able to turn
fat 30,000 carB yearly it was said. The
tHorn trip to hugene, which was
nude in Mr. Wiese's new Sterns-
Efiigat, was made in record time, the
Mnince Between Fresno and Duns-
wt being traveled between 8 a. m,
ftnd 7 p. m, Sunday. The party left
(TURN TO PAGE 6)
E
OF
That the export business of the
American motor car company which
adequately develops tne foreign field
may In time equal its domestic busi
ness, la the expectation of John D.
Biggers, vice-president of the Gra-ham-P
a I g 6 International corpora
tion and a director of the Grnliam
Paige Motors Corporation, Detroit
Mr, Biggers declares that tbe de
veloping of a large volume export
business is of direct benefit not
only to the motor car companies
themselves, bat to American pur
chasers.
"It is generally recognized thnt,
in mass production, low cost de-
Stfnds on maintaining capacity pro
uction at nil times. Bald Mr. Big
gers, "and export business is a
safeguard against seasonal fluctua
tions in production. Tbe reason is
that south of the enuator. the sea
sons . are directly the opposite of
ours; countries in the southern
hemisphere have their summer while
we are having winter, and therefore
their greatest demand comes during
our own alack season and proves a
valuable balancing factor.
"Developing an export business is
therefore desirable for other reasons
than the sales alone, yet it is beset
with many difficulties. While, basic
ally, all peonies are alike, you will
find that the inhabitants of the 100
countries of the world are influenced
by varied social, racial, religlou s,
climatic, and economic factors, and
consideration must be given these
superficial differences.
"To reach these peoples is, in it
self, a nroblem. There are 56 lan
guages in the world, not counting
the Hundreds or dialects, uur com
nanv prints its regular advertise
ments in 22 lanttunires in the news
papers, which is the best way of
reaching people nnywnere in the
world, Just aB it is in the United
States; and our sales literature is
printed in 14 languages.
"There are other difficulties such
as credits, buying power, duties,
taxes, and special retrulntiona.
"For instance, the distributor of
an American car overseas, as com
(TURN TO PAGE -6)
Limits of Speed
Almost as quickly as it
originated, the topic of speed
in automobiles has subsided.
Today it is style, comfort and
performance in terms of power,
rather than speed, that are
advanced by manufacturers in
their efforts to appeal to the
prospective motorist
Speed, it is gradually being
disclosed, has Its limit so far
as the automobile is con
cerned. When it stretches be
yond that limit, it reaches be
yond the bounds of motordom
also.
Its next field is aviation.
The airplane resumes where
the automobile quits. . That's
the significant factor that .is
gradually being realized by our
automotive leaders. It is also
being grnBped as an opportun
ity to f uster the au tomotive
irogrtun of the future, when
arge fast busses will travel
over wide concrete highways
and will nook up wit b even
faster airplanes to enable pas
sengers to cross the continent
in as short a time as possible.
Even today this arrange
ment is being planned by one
of the largest passenger bus
operators in the 'country. His
bus and airplane hook-up would
bring Los Angeles and New
York closer by at least two
days. Its success will start
other such combinations in a
veritable buB-airplane network
over the country.
Thus the desire for speed
and more speed is being sat
isfied not by forcing it out of
the motor car but by transfer
ring it to the airplane at the
point where the danger to hu
man life becomes too great for
land travel and where automo
tive efficiency beginB to de
cline rapidly.
It Is well know to automo
tive engineers that the faster
a motor travels the less ef
ficient it becomes.. And it is
also an axiom among high
way engineers that the higher
the speed limit planned for
a certain highway, the more
costly does thnt highway be
come in proportion to those
built for lower speed traffic.
The road must be wider, the
pavement must be smoother
and faultless, and the curves
must be banked higher and
wider.
The saving grace, therefore,
In this urge for speed Is the
airplane, not the high-powered
automobile.
GREATER HUDSON MOTOR HAS IMPROVED FEATURES
f ., ,. '.-mi
iSS 1 rapSiwSs"?;1 !Sti'a;'aa ;sajiws
. . tit c
'
LEFT Combination of valve-ln-head with valvo-ln-alde principle
known as the F-head design gives additional power to new product.
ABOVE Cork studs and small spiral springs In the Greater Hua
son clutch nlate absorb the shocks of starting and sudden stopping
This Is an Important factor-in the "cushioned power flow" of the
new models.
MBS IS YEAR
"Car. owners generally are becom
ing more and more acquainted with
the mechanical needs of their cars,"
stated Fred C. Carlson of Carlson
and Hat ton, Inc., automobile sup
plies, in speaking of their recent
expansion to twice their former floor
space, and material addition to their
regular atocK.or goons. incy real
ize that the best parts and supplies
they can secure are in the end most
economical. It is for this reason
that we are keeping pace with the
growth of Eugene ana Lane county
in our development
'We .stock only national nrana
lines that are 'ependaule and have
a reputation l - maintain; sucn as
the Stromberir carburetors used by
Lindbergh on his memorable flight
and more recent v on the Question
Mark, in its endurance flight We
also carry Champion and A C pluga,
National Mazda lamns. etc."
Carlson and Hatton started three
years ago with a small stock of
parts and one employe. Today seven
people are needed to nnnme tne
business, and a stock of $30,000
value Is maintained in order that a
complete automotive service can be
rendered to car owners and to
dealors.
Both members of the firm are
active in its management and have
a combined experience in the auto
motive field covering a period of
30 years.
It is encouraging to note the
optimism that prevaila among the
dealers, the majority of whom re
port an increase in their business
this year, indicating that a very good
season is before us," he concluded.
E. A. Petre, who has been con
nected with Carlson and Hatton for
the past two years, has resigned and
will enter busineas for himself in
Corvallis. i
Ivan Spicer recently joined the
force at Carlson and Hatton's.
(JEM
HIJW
CARS USE 550 GALLONS A' YEAR
BoBcd niton a gnaolino consump
tion of 11,563.400.000 gallons, each
motorist In the United States, in
1927, used an average of SW gal
lons and traveled an average of
7,437 mllea, according to estimates.
OF
Oregon police and traffic officials
In common with those in aixty-eight
of the largest cities of the country
favor regulations which will require
the eyesight of motor drivers to be
up to a reasonable standurd before
they are permitted to operate cars,
according to the Eye Sight Conserva
tion Council of America.
The council has just completed a
nntinn-wide survey which disclosed
that nearly two-thirds of the states
do not require licenses of all drivers
of automobiles. Thia report empha
sises the necessity of licensing all
drivers bo that the state may pass
upon the ounlincntions or tne in
dividual and both control and en
force safety measures on public high
wnvl
The fatalities In a single year
from auto accident aggregated &
000. The physical capacity of the
on important requirement should be
nuny good eycsigut. tne council ue
clares.
Contributinic to a national sym
posium of police chiefs, motor ve
hicle commissioners, and other state
oiiicers having to do with the is
suance of automobne drivers li
censes Hon, Sam A. Koter, secretary
of state of Oregon, told the council:
"Simple eye Bight trts, such as
might easily be conducted by ex
perienced traffic officers or others
particularly qualified as 'good driv
ers' would doubtless reduce motor
vehicle accidents to a noticeable de
srree as inability to determine dis
tance correctly is the cause of num
erous 'passing accidents. Such tests,
however, should be coupled with
tests for mental reaction to emer
icencv situations. Good eyes with
'frozen' muscles would avail noth-
The state of Oregon licensee all
drive rB but leaves the applicant him
self to pass judgment upon his
physical fitness to operate a motor
vemcie.
Whales have the largest brains of
all mammals, the largest on record
weighing 7000 grama.
F-HEAD MOTOR
llif 0 10
VALVE TYPES
It takes little In the war of en
gineering knowledge to realize that
cue crena in automobile power plants
is constantly toward greater speeds
and higher compression," said W. G.
Brown, Eugene Hudson-Essex deal
er. "Our own contribution to this
branch of progress is the high-compression,
high-efficiency F-head mo
tor in wuieu acceleration, power and
fuel economy are more noteworthy
than ever,
'Heretofore the trouble with high
compression motors has been the
fact that they were subject to spark
knocks, pro-ignition, roughness and
other undesirable feature?. For these
defects tho solution has been found
in the Hudson F-hcad design which
gives us a combination valve-in-head
and valve-in-side engine In that the .
Intake valve is located in the head
and the exhaust valve in the aide.
Valves Improved
"In our motor, which this year has
been a till further refined, the intake
valve is located just above the ex
haust valve. As the intake opens,
the incoming fuel Is drawn right
over' the hot exhaust valve. Thii
has the effect that all liquid or un
vaporized fuel particles are sub
jected to the heat of the exhaust
valve and chamber, which dries and
vaporizes them for complete and In
stant combustion. Next, the exhaust
valve Is so swept by the Incoming
cool mixture that It never reaches
the overheated condition that in
common with many other engines.
"By moderating the temperature
of the exhaust valve, our engineers
not only prevent pre -Ignition and
knocking, but they cause the motor
to utilize the entire gas charge, with
the result that our motor delivers
01 horBepower with a remarkably
low consumption of fuel."
Neutrallzer New
Although Hudson engineers bars
for years paid special attention to
(TURN TO PAGE 8) 7"
aaid Mot oirdoim calls for
IARGEW MUBSON output
of all time
Already in response to the public" I demand, pro
duction of the Greater Hudson has been increased,
"d then increased again by far the largest sched
ule Hudson ever found necessary.
In their own wt rds, by their marked and recorded
"allots, motorists by tens of thousands are telling us
the Greater Hudson is truly the greatest of all time).
Voting in every Hudson salesroom in the country,
these enthusiastic multitudes have piled up the most
convincing endorsement in Hudson history. Per
haps even more important, they have bought these
beautiful new Hudson, in such numbers
"at we must make thousands more ol
them to insure prompt delivery.
Every experience and suggestion of the
world's largest 6-cyiinderownership is incorporates
in the 64 improvements of the Greater Hudson.
As co-authors of these creations the 1,000,004
Super-Six owners are naturally first to want to see,
inspect and drive them. It is particularly interest
ing to observe their special satisfaction in the)
numerous body improvements. In comment, these)
important developments in body design and ap
pointment, fully-equal the more dramatic qualities
of the more than 80-mile-an-hour performance.
They definitely set Hudson apart from like-priced
cars, just as Hudson performance stands alone
among all cars.
Come, see and drive the Greater Hudson. We be
lieve one ride will make it the car of your choiae
Hear the Rad program 9ft hi
Hudson Eitex CbaUmgm
Standard Ejutj7mnt takchxtetn 4 hjdrmdlt
ftvowty itutck abtrrbert timSric gas end
fl gauge vadiatm $hutUr$- -uxdAli lornf
4.indhlWd wiper itar vtts mirror !
tniedt control 9ft Herring uKmJ mU
ftnsiu boMUckrmaliim piattd,
and at factory
SWSwlSlllM
CMk, $1095) mm iiwd Sss, $117;
Coupe, $1195) RoaoW, $1250 S-Pako
Phaeton. 1350) Town Sedssa, $1375) Cosy
vertibleCotss, $ 1450j Lancssu sSM,$ 150
Victoria 1500.
Long ufccefboK
5-Pax. Club Sedan, $1850) 7-P.m. Sattais)
2O0Oi 7-Faas
2100.
Brown Motor Co.'
812 Pearl Phone 1752
Come In And See
The New Cats
Five chassis sixes and eights prices ranging from
$885 to $2495. Car illustrated is Model 615, six-cylinder.five-passenger
Sedan, $1195(special equip
ment extra). All prices at factory.
Graham-Paige presents' new sixes and eights; of
added beauty, improved performance, and, we
believe, even greater value. These new models
succeed those which in 1928 established a new
all-time record for first year sales volume We .
want you to see them and to enjoy a demon
stration of the thrilling performance of the
Graham-Paige four-speed transmission (two high
speeds standard gear shift).
Charles Taylor's Garage
857 Pearl St.
Phone 2185
AAMAM-PAIk
cog
O