Second Section XC jFStt
Theater Edition
Eight Pages
"jT - EUCEXE, OREGON, THURSDAY EVEX1X0, MAY -7, 1025 ; NO, 104
Mew Lowell Theater Opens
' .
uirnninrnpv :
H!BH IDEALS FELT
ij LOWELL THEATER
Builder of Splendid Lowell Theater
. . .inter, as in nay great pro-
t,(to aometbing more than
nt must be there
. , -j -i,ieh must be a
I- ,iB, Beam" -
LioWli" MP""""1 10 "'c
L idrais- '
, Ir, the W Lowell theater.
' a, .mbitioa was to present a
tatir that
would be ideal in every
f t first of all an at-
lit, o
(,l(rt that woura I"" - i - -
1 0Mt receptive mood for genuine
Urarat.
L ..u!. H.i aim two Btjles of
fiterture re carefully blended.
, tit soUdness ot tae nom.w
j.j ihe linhtcr, freer Byznn-
L m'th its rcmarkoble ability to
.., impression wun conn,
". i.u carved relief. So the
Li, arch is lightened and made
.krthe Byzantine color moou, .u.i
rtole is so carefully met that
i. one of harmony ilnd
;( irti.u. "
afiotion. The stolid philosophy
.u Rnmn. that life is a serious
L... .nmelhine to be safe-
Lfcd at every turn, is relieved by
, Briaatine outlook of cnrelrce joy
w splendor.
Gay Colors Add Note
Eittriaf the lobby, tho massive
,a oi the Roman arches Is relieved
: (ij colored lunettes on each side,
.ua the rich coloring of the an-
i (Menial world are allowed full
Li. The soffits are in warm tones,
tarmony with the substantial pil-
Tit lobby opens into the foyer,
tn the first vivid impression is
. l bewitchine bewilderment, 'i'hc
L first trie to take in every charm-
detail t once, then an one point
i mother looms into clenr view,
nth i seen a new note that adds
tie iliole until it seems a perfect i
. . . . i
-ipeooj ot color anu nrcimcciurui
tutj.
Foyor Carpet Heavy
111 foyer is heavily carpeted, in
'Dim with the atmosphere of the
-"iter. The runlets were all de-
nel and executed under the direc-
3 of B. F. Shearer company espe
3j for this theater, and their soft
' harmonize so well that one is
i coofcious of the softness under
t and the pleasing effect. All re
work has been mrefiillr. nur-
flr omitted tn rnrrr mil llio ffeti-
liirhome. The success of the im-
minn thus created is at once np-
wM one desire to go to the
di, the way up proves to be one
a moit attractive points of the
'Her. Two ramps, one on each
provide commodious eittrnnce. I
lb... Inoti .... 1
..oiiiiv.-, ii pirirri 1 H'ft
'Mo.'er, with in colorful decora. !
as iiRiitsj time fit in perfectly !
the aurronnilihiTu it. ,r,;;tn I
hri'i and tasteful floor cover-1
" atlordecl brlnw. Then on '
"'I. la one walks m. nr. .,..,!
.. . 11, U jib IapH,
Uten from thi inMtnn...l.lA
""'iona o( Kay Ncilscn. "Prince
- ....... tiniiuin, wnercin
rtnt with .
. in s neail is Dome
h "h r! ""m 'lamael; the
uoes liver the Sea," a
; : bpression of .poed and
7T l-d in the Bear
of Arabia's Dauah-
in liattle,
te murals.
'H " 'I
. i;
1 B. F. SHEARER ENDS
T
if
L: LfiHlvx few
I
A. H. McDonald
Charming Tales of Old
Horse Days Depicted in
Scenes on Lowell Wall
fae i
are other
f"ltlgi Match Period
fintin,,, thnnl,b ori)!intin(!
'" Tth, or. co inr;,lent with
"""1 vf arehii. ....
-U,. ' " w l HIP
'ndfvMmin(., ,Hmtd,
w,0ll it the ......-J:
.,,1 "iiuiiuigs,
on ur, , ....
l ,y . "oe or.
"d " to the spacious
.. i. T" "f the entire
' afford,.,. thf ;
n,, r..,, totllpnoor,(
ik '" ni'tic paintings.;
L ' arch!tr,.t,,rl ,.ll, I.
Z", ' il i .ftene,i;
' Hie
almost debonair j
'f t!
'ie prnseniuni.
the i
1 n
' rtt.
: hy the thr.-
rTrr.tinc
It is queer Mint the atmosphere of
the old Norse period should fit in so
well with the southern Byzantine and
IE o man style, hut that is exactly what
happens when the two are brought in
to contact, declares Carl It. Berg,
decorator, 'who'-'exectiffd the'..eritn,'
of the New Lowell theater.
Mntehing perfectly the sturdy, yet
warm Mediterranean architecture,
five large mural paintings grace the
wall nliove the romps in the new
theater. Each is an illustration from
an old Norse tale, taken from the
noted paintings of Kay Neilson. Al
though this art originated in the far
North, the style is as Oriental as
Byzantine which originated in the
Vat East, dPclnrcn .Mr. Berg. The
long, graceful lines, blended together
to, form the impression of sinewy
slrenglh, are outstanding character
ist:cn. Mr. Berg has ably caught the
fanciful spirit of these people, ami
the color t nrs, blending from golden
to light blue, give an interplay that is
not only pleasing to the tjye, but pro
vocative to the imagination.
The first painting to burst into
vir is n in tgnifirient scene from the
well known tale, 'Trince LinHworm.'
The story told hundreds vf years
ago was that once a king and queen
were living in a luppy kingdom that
is all were happy but the good king
anil his pouse. They were very un
luappy because, although they had
linen iim fried for along time, the
quenu had given birth to no heir to
the throne.
So the queen one day consulted an
enchantress, who said to her thus:
"(io into the garden early in the
morning. There you will find a tiny
vane, lift this, and under it you will
find two. roses, a red one and a while
one. But be careful that you eat out
but one of them!"
The queen did as sh was bid. but
the first r- se tasted so good that she
forgot her instruction, and ate the
other also. Then one day, while her
husband was away, she gave birth to
for any mood that the picture on the
screen may inspire,
Three Colors Shown
The use of the three c don is bai.-d
on the rco-iinprefskaiism, as carriil
out by Turner and Ozanne in tb?ir
time. The Id artist, in creating
C'-t(rs, mixed the pigments on thfir
pnllftti's, as for example, yellow u
blue are mined to nuke green. Thf
nrwer school, to produce thifr im
pression, first put on a aerie of yel
low, thro added blue in the portions
not revered. Tli n at n flight dintauce
the green effect wns given, but in a
new. nKMillatirg way.
The light art- controlled from ntr,
the operating room and aMg, and a
myriad of rffWn aare obtainable .
Basket hold tb lamps on eah side.
and are so arronged that the light
distributed fqn;il!y.
Thf effect striven for in the n?w
tb.Mter in tbii obtained. The freliuj
that tbe interior Las a spirit, an at
fiiosphere that jlace the (atr n .n
the m-'st receptive rtate tf mind,
there.
twins but one of them was n wrigg
ling squirming "lindworm," which as
soon as it was born crawled awny.
The other was a handsome youth,
who grew- to manhood well beloved
by the people.
time came for the son and heir
(o umrry, and the king set out with
him to seek n bride. But'nt .he city
gates the Lindworm appeared, say
ing "A hridft for ine before a bride
for you!" Then the queen told her
husband that that was right, for the
Lindworm had been born first. So
tjie king sent far away for a bride for
tho Lindworm, never telling her that
she was to marry a serpent. Allien
the girl-bride arrived for the cere
mony, it was too late to return, and
so she was married to the monster.
They were left alone that night, nud
(he next morn in; only the Lindworm
was left in the chamber. It was
luite plain that he hud eaten her.
This was repeated three times, ami
finally no more brides could be found
for i he squirming IV nee Lindworm.
So the king commanded that a peas
ant give up his daughter as a bride.
The poor girl wns plunged into the
depths of dlspair, but a witch seeing
her unhnppinKss, gave her many,
many robes, a large number of
sw ti-lie. n tub of lye, then said to
her. "When you nnd the Li tn! worm
are left atone, he will b d thee take
off thy robes. I o you say to him.
Trii.re Lindworm, fbtttgli a skin' and
each time he bid you remove a robe,
do you command him to rid himself
of another sk n. W hen finally he
in rid of nil, then dip the switches
in Lye, beat h 'tn with them, and
f nally take him in your arms."
"The last will be the worst of all,"
said the fair dnuisel, hut she agreed
to do as she was bid. When thi
had been done, and the Brinee Lind
worm has lost alt his skins, she em
braced him, (hen fell into a deep
"It has been our privilege to help
create and bring 10 completion this
beautiful Lowell theater, which will
staud ns a living monument to the
vision of a man who was one of our
most highly respected and best
friends, Mr. A. H. McDonald," said
Mr. B. F. Shearer, president of the
organization bearing his name, upon
the completion today of the interior
decorating uf the new Lowell thea
ter. ''Mr. McDonald's great -dream nan
come true, and it is sad thae he can
uot be here to sec tho happy people
enjoy it, to hear their cidamatioua
of delight. But though he waa taken
away shortly before the doors were
swung open, much of the joy of the
theater was his, fur hour after Iw'jr
we &pent together, happy hours every
one, planning the many details of the
project. '
"It was Mr. McDonald who selected
the scenes which grace the walls of
the ramp. How we marvelled over
the Imaginations of those old N or a li
me and how pleased we wre to
think that their forms were to live
again in such plcasnn surroundings"'
The contract for the interior decor
ating, every detail, was awarded to
the B. K. Shenrer Co., which under tho
direction of Mr. Shearer, has decor
ated id theaters on the Pacific coast
during the past five years. Every do
tail is attended to by tin a expert firm.
Oirl-lt. Berg, who is n true trtut
with a wide philosophical background,
was in charge of the work here con
stantly.
The firm has kept the snme per
soni'l for the past four years, and they
, hovo "o systematized the work that
the ordinary thonter can be deeoratal
in n third of the time formerly noed
t'd. Every man on the force is an
expert and an artist in his line.
"We Have nil enjoyed working on
the Lowell theater declares Mr.
Itcig. "The people of Eugeno have
been wonderful to us, and we have hi
turn given our beft to the tnsk In
hand. We arc proud of the new thea
ter, jut as proud as the manager or
arty one else connected with il."
sleep. When the attendants nuno to
: tlio chamber the next morning, ex-
peeling to find that the beautiful
bride had been eaten, lo ami behold!
'there lay a handsome prince, sleeping,
land his fair bride, unharmed!
The other four scenes aro nil taken
from similar fanciful laics. The first
on the right is from "The Lad in the
Bear Skin," the necond is "The King
of Arabia's daughter." (tn the left.
I lie first is "The North Wind Uoes
o'er the Sea," and the apcond, "Lad
j in Battle."
I The effect as a whole is in per-
feet harmony with the tn of the
theater, and in incorporating the
noted paintings wi:h tiie interior, a
marveloiisly effective impre.Rion is
created. .
TO CHECK ELOPEMENTS
LONDON, April 7. To decrease
the large number of elopements and
marriages by small village constables,
an amendment to the British police
rules provide that these officers can
not marry persons without t lie con
sent of their superior officer.
j I
Promoters of Theater-Building Project :
a Wa m
Georga 8. Schaefari Charlea J. Schaefera)
Frank X. Schaefera Albert T. Schaefera
Photos hy Koniioll-KlliB Blurt lo.
Strang
Tonight
Gala Features on
Bill for Premiere
to Drama Patrons
Magnificent Interior of Eugene's Finest Play
house to be Thrown Open for First Time
Elaborate Prologues Prepared.
ST
$13120 UP T0 18
By .TAt'K .M'NflMKYKR
(NKA Service Writer)
NKW YOltK, May 7. As a matter
of cold dollars nnd cents, has It
been r irth your parents' expenditure
to rt r you from babyhood to the
time when you can get out and
scratch for yourself? Anil how long
has it taken you to Justify the par
ental investment? ,
Th:s has been made the subject of
int creating compulation by I torothy
Mackaill. rising young screen actress,
who taken herself seriously by picture
producers.
Miss MscKn ill's figures are es
pecially .significant for young women
whnne goal is the screen.
She reckons it must have cost ap
proximately $l,f( per d.iy to carry
her through the first HI years of
her girlhood. Koiighly. there are
.'1't.V' days in a decade. The total in
veximent in Dorothy during lhat pe
riod waa therefore about 7.j.
More Expensive
Then, says Dorothy, she began to
grow a bit more expeiutlve. Dmiolng
lessons were started. , Parties re
quired more elaborate frocks. School
necessitated expenses. Altogether,
she figures it cost her parents about
S-.fiO ner dnr durinn the next five
years. That 1T(i(OTt(rirtoYeironr(p
.pli.r( makes a total of ?H!)75 for the
first 1H years.
It was at this ago that she first
started lo "scratch" a bit for her
self. She secured a job with a musi
cal show in Paris, having left her
London home for the stage. This job
paid her $1." a week for the first six
mop I ha, fl'."? for the succeeding six
months. During I he next year, with
salary fluctuating, according to the
atrical conditions abroad, she at no
time earned over $-10 per week. She
was now 17.
At Ago of 111
Misii MacKaill is calculating her
earnings np to the nge of 18. Dur
ing the tast year of that period she
was in America, appearing first in
the Shuberl Winter (iarden, nnd laler
with rinrcnj! .iegfiebl. Her salary at
that time she estimates nt $1.0 per
week.
From the age of Li to 18, although
earning most of her living, Dorothy's
parents contributed some $ 1000.
Thus at the age of 18 her upkeep
totaled $rj.07."i. Against this, she
had earned approximately $Vi0O. At
the rale of 0 per cent annual inter
ent, I orothy should have earned In
salary totals IS up lo her nine
teenth year. She net on My earned
Minn-. So Mi Ma'-Kaill considers
herself a profitable investment, in
the earning capacity her father's
money provided.
.She baa been In motion pictures
three and a half years, t.'oni puling
her screen earning over a period
end ng with completion of "The Mine
General View of Stores Fronting McDonald-Schaefers Corporation Theater Building
Kg
Mi. .
I
Tonight, a big night in tho history of Eugono, thoator
lovers will bo welcomed to tho new Lowell theater, nam
ed in honor of, nnd dedicated to tho intrepid aviator who
first circled tho globo in nir, Lowell Smith.
Into ft beautifully decorated lobby they will go, to
ho charmed first of all by tho gorgeous Byzantino color
ings, blended with tho sturdy Romanesque style of ar
chitecture. From hero they will bo ushered into tho
foyor, whore a now and rnro sight awaits their eyes. Am
azement will bo no uncommon feeling, for this section
of tho tJieater, with its soft colors, its beautiful wrought
lights, tho graceful double rump, hacked by impression
istic paintings of old Norse tales, will be a revelation
to ninny. ,
Tho patrons will then bo taken to seats ample seals,
with deep, spring cushions that arc as comfortable as
tho davenport at home. Then ns tho fresh air pours in
from all round, driven by tho. new ventilating apparatus,
tho program will open.
It will bo an opening night program to be long re
membered! Tim mighty "Wurlitzer, supremo in tone,
has been mndo ready, and Kcnaldo Baggot, master or
ganist, will start tho evening with a specially prepared
concert that will embrace not only the finest of classical
numbers, but zippy, fast jazz, ns well.
Then, following tho encores, a comedy, with Al St.
Johns, entitled "Fares, Please," will be shown on tho
new ltnvcn screen. Thl comedy wnl
Helcctcd utter no less tbnn 12 such
linri been reviewed by Doniild McDon-
Uw,niun.ejEf.llie new. tlienler. ' It
ia the funniest comedy yet," declare
.Mr. McDonnhl, "nnd, I an nro It will
put every one In hnppy mood for the
Rood thing. Hint nre yet to come dur
ing the ercnini!."
The comedy will be followed by one
of the moat elnbornle proloducn ever
Hinged in Kugene. Thin will be in the
nnturn fo n welcome to Ioell im
lron. .Ionium Jnnies Kllin, popular
Hoprnno, will first "lug "Munmillen,"
nnd n tlio liist note, dio nwny, the
welcome prologue will stnrt. Thi. linn
been nrnnged by Knto Irwin Htnng,
nnd It will be etnged by her nnd 12
tiny tnt nil under eight yenra of nge,
Knch one linn n pnrt, and ench does It
well. Till. In expected to prove one
of the hit. of the nen.on, nnd the de
tnil. ere being carefully kept eeeret.
Then will come the fenture preiicn
tnlion of "Mndnme Rnn. fiene," (llorin
Snon' grentent maitcrpiccc. F.u
gene enn well be proud of thin film,
for It wns two week, ngo Hint it wn
given ll premiere nt the llivnli In
New York, where on gnln nigliln It
wnn ahown nt price, rnnging up to
Jin a .ent. Then lent week it wan
put In t drnuinnn'. Million Dollnr
theater In l.na Angelen, where It I.
eelip.int1 nil former grent film..
Kugene ia the fimt city In the
Northwe.t, nnd the necond on the
count to hnve this mnxtrrplcee. It l
rich and hivinh, with one ot the grent
ent tnle. behind It ever told. It denlH
with old French court dnyn, when
Mndnme Sunn (!ene (Mndnme I "evil
Mny t'nre) held forth.
"We nre atnrling out with a mn.ter
: production," anja Mr. Mcllonnld. "for j
'' we believe that our tlienler nnd the I
'. city I. worthy of the very be.t the
i film world linn lo offer. We Intend
to keep on bringing in the bent, lor
the enjoyment of Lowell pnlrom in n
men. ore' of our enju iiient, too, Ku
gene ia one of the'fihent cities in the
I country, and we hope to keep the
J Lowell theater worthy of the .plendid
Icily."
"The new Lowell tlienler In one jf
the finest In nil the went, nnd it com
pnren fnvonibly with nny Ihenter ill
' lie country," ileclured K. II. I'nrkti,
mayor of lOilgcne, todii.f. "Kugcua
aliould llnleeil be proud (if nucli n nitig
uificent alriicluie. It in nnotlier ntep
nheiid In the city 'a history, miuther
mnrk of prugreN". a
"The cily Iiiik need of fur-lighted
men such n they who conceived ntid
brouglit to cinpli'liiin .Ibis grent
project. The cily Inin wnmlerfiil pn.
xiHIitic., nud uiitl.ii en it .inn it from
going nliend hy leaps nnd bound, now.
"Tho new Ihenter la n perfect ape
tlmen nreliitectilrnlly. In It I. in
grained n great nohlc spirit, inn I a
vision thnt wns iihle to bring together
two such phibieophir. uf life n. tlie
Uomaneaque, thnt of a sturdy serio i.
people, nnd tho Ilyznlitiue, that -f
n people who saw life in all its varied
colors nnd tonca,
"The new tlienler Is a monument
ntso to thnt geniiiH of the nir whom
ICugene clnlms aj a s' u, Lowell Kiuitll.
I am glnd indeed thnt hia name is to
be perpetuated by a means which wiU
always be before the people of this
cily.
"In welcoming the new theater t.i
Kugene, I spenk for the entire city,
for I am sure that everyone is pro id'
nnd hnppy (lint the new Lowell il
throwing open its d"nrn tonight!''
-I'biitos by Kenti' ll Kills studio, ajugn.
Photograph Taken From Cornar of Willametta Street and Tenth Avanue.
I
Willi the Iron Moor," .Mi.s MucKaill
'bad earned Hprox;mnlely S:;n,lHWl.
That .urn milled to tlie lo(IO places
'her fur ill the clear n. having Ju.l.
' fled Ihe exiienditure ill her behalf.
1 Ami Ihe puill i. o'Ui'iilerjibly .welled
j hy e.-irnilie. in several picture, miule
, fur 1'ir.t National aiii'-e "Tlie Mine."
j It i. not M.S. MitcKnill'. intention
In pub! rire her earning in pii'torc,
tint to prc.i-ut an Interesting plinse
t of the "livini problem" ns it Is faced
i liy screen cundidates nud their rela
., live..
Tho moat offensive) form of aoot
comes from homes, a Irrltlah ex
pert aaya.
Yes, it Pays
To Advertise
In the Guard
Let it not be forgot
ten that
Stanley, the (irocer,
used a lO-pagi" adver
tisement in The F.n
gene (Sunn I to herald
tlie opening of his new
store here. And that
Within the succeed
ing six days bin sales
aggregated' $ I .'i , 0 0 0,
constituting a complete
turnover of his stock.
And Unit
The lesson is plain.
It pays to advertise in
Tho (Siirird, because
The Guard covers its
field.