inge Six
THE EUGENE GUAED
L
Automobile dealers today hove
lciirned tlie advantages of advertising
aud the uso of progressive inerclinn
diiting iiietliods, and or that reason
there, ore. mora good, sueceuHful deal
ers than ever before in the history
of the industry.
That is the belief of prominent
dealers ill Kugene. when asked what
if anything, was the matter with the
automobile dealer. They contended
that there is nothing basically wrong
with dealers as a class hut that tin
were, and always would be, men in
the bUH.ncss that were not suited to
it. ' They arc also of the opinion that
J'.i!5 was going to ufford dealers ex
ceptional opportunities for success,
and they predicted that those who
have installed modern merchandising
methods in their business are. due fo.
cue of the most profitable years the:
have, ever experienced.
Opportunities Plentiful
"What the industry needs is not
more, dealers but more dealers of the
type that now is coming to the fore,"
they say. "There always are plenty
of opportunities for men who know
their business and how to successfully
tipernto It.
"One of the prime reipiisiteB of n
dealer is un ability to make himself
an outstanding figure In his own com
munityto create for himself a per
sonality that will Impress those with
whom he comes in contort.
"Dealers who are doing this are
, those who realize the vane of adver
tising and who supplement locally the
nationwide advertising of the factory
they represent. These dealers know
that no malter how well a product Is
known it will not sell itself If the
public is not informed us tn where It
can be purchased in tlieirl town or
city. It is highly important for a
dealer to represent an automobile
company that is well and favorably
inown.'and also It Is Just as import
ant for him to let his public know
that he represents that particular au
tomobile company.
Clvlo Interest Needed
"In addition to direct advertising
successful dealers are those who take
an nctlve interest In civic affairs, par
t.cularly those which have to do with
safely and traffic regulation. Kvery
community tins its traffic and parking
problems, and being nctive in these,
dealers not only become well known
in their community but also are In
' position to prevent faddist move
ments that would lujuro the Industry
without adding to safety. ' In other
words such u dealer takes his right
ful place nmong the successful busi
ness men of his community.
Factories Lend Aid
"Large nutomoblles factories nre
aiding and co-operating with dealers
in every way possible realizing thnt
best results can only bo obtained
through this co-operative spirit.
However there are limits beyond
which no fnctory orgonlxatlon can go.
It Is nn old and true saying thnt
It is Impossible to permanently help
those who will not help thenmeiv.
lt always requires two to co-operate,
"The Importance of good dealers
cannot bo too strongly stressed. They
truly represent the fnctorv In their
particular communities. They reollne
that the public nttituro townrds the
automobile is greatly dependent upon
tho public opinion of the local nulo
mobile dealer. Vttr that reason deol
ers must succeed If the factory la to
continue as n force In the industry."
IS aud 20 miles in the Ml ami 230
inches piston displacement class, and
for the 3 aud 10 miles events in the
301 to 450 inches class. Greater
consistency in performance could not
be asked for. Keveral recorda made
by Ituick back In those early days
have never been beaten.
(Since 11111 Hiiiek cars have not
; been raced officially. Have B. F.
I Goodpasture, local dealer, though
some racing has been done by a few
dealers and private owners. Hut the
consistent showing made by Huick
cars in these grueling tests has had
a lasting effect on racing generally,
and today practically all racing rec
ords are held by cars emiipped with
the valve-in-head engine.
A new and vast playground, more
beautiful than the loveliest sections
of the Swiss Alps, may be opened
to American motorists na a result of
a recent trln made by Austin p.
Ilement of Uio Lincoln Highway as
sociation, according to Hcorge It
tury, vice president of Karle ('.
Anthony, Inc., distributors of l'ack
ards In California.
Bemcnt's trip, the first ever made
cross ('nnndn in an automobile,
a widely heralded In September.
Fr.r 8!J miles of the distance he drove
his Packard six model, official car of
the Lincoln Highway association, over
the ties of the I'auailinn National
railroad. This was through the
Kraser river canyon between I.yt
ton and Hope, H. ('., a aectlon of the
nrotiosed transcontinental route which
no automobile ever before hnd been
able tn negotiate, seventeen tun
nels and I BO trestles, some of them
hundreds of feet above (he ronrinj
Fraser river, had to bo passed.
Uement proved that a way could
be won by a motor car through the
nassrs of the rllerras which prevt
ously bad been considered Impass
able to motorists. Following Ids trip,
the Canadian Northwest hss awak
ened to the possibilities for devel
opment of the country through roads
that will invito American tourists.
Almost with the arrival of the Lin
o!o Highway nssociatiou'a l'ackard
In Vancouver, Dement' objective,
clamor for a conat to-eoast highway
In Canada, rivaling the Lincoln High
way In the I'nlted States, started.
"The Northwest Is a store of
flwltserlands In one." said Ilement.
"When roads are built opening the
district to automobile tourists from
the I'nlted Statea It will become one
of the greatest playgrounds In the
world."
Cranking is Cause
Of Most Accidents
In Past Ten Years
OLD DOBBIN PASSES: CARS NOW
Union Oil Company Does Away With Horso Power With Death of
Aaed Horse at One of the Rural Branches of the Company
(By NKA Service) j,
WASHINGTON, Feh..2H. A new
The electric starter has been with um
for a score of years, but figures show
lhat cranking has caused more acci
dents in the Inst ten years than nny
other cause connected with motoring.
The figures are presented by one
of the largcat insurance companies in
the country. This firm reports that
it adjusted 1)712 claims for accidents
due to cranking out of a total of 18,.
BUI) more than one-fourth.
Four of the 214 death claims the
company had in connection with mo
toring, also were due to cranking.
Most flenths, however, occurred
"When occupants of the cars were
thrown from their cars, or the cars
were overturned. Out of 214 fntnli
tles, 101 wero the result of such ac
cidents. Collisions took SO of the 214 fa
talities in the last ten years, while
all other causes averaged much lower.
GAS ATTACKS
Flubb 1 think all thla talk about
blaming the driver hftor every auto
mobile accident is unfuir!
i)ub When did you get a car?
9
First Mechanic I hear the new
foreman is old-fashioned.
Second Ditto 1M un ha f-t ti'.
so old-fashioned he wants to tnke the
belle oft the drive wheels and re
place 'eiu with suspenders! Detroit
News.
Ilerkless drivers oftre mlndus
We mightcap tirreone perchance
Ande parting leavebe hintlus
Hoot rpintson hiesim dypants.
A Kelirll Ik tnnrt mnAl l
Jackass, Science and Invention.
Little Miss -Mister, will you fix
up KillvV There's a mlm I n har
purr. Judge. (
Wear a lnnre hat IiibIpuH nt a
CIII). A IlUt tirntPftM VOIir anra no
you so thro ii eh tJhe wimlshiflil. Tom
Hiiiis' Nowtfpnppr.
,- f.
He tried to croa Uio railroad truck
Upnrp n rush Inn- trnln;
They put the pieces in -a ack,
coiumi i nun a bruin.
V
Walton (Itid.) "Entf rprlne."
"Jnok'u got & new siren for bin
cnr."
"Honllyl What hprnme of tho blond
one 7" London Mail.
'.; Sf ' - ' a.. -or - at.
rn i, ii if ..i....
The dtiulh of on aged horse at one
of the rural branches of the Union
Oil company Inst week marked the
final and complete downfall of old
Dohhin os a medium of transportation
in this company.
Figures on motor transportation of
the Union are an interesting, coin
moninrv hntti nn tlio rolti ( I i'i vnJili.
of the petroleum industry to the jiu-
tomotive business und the astounding
developmwit of motor vehicles in re
cent years.
From the peak of the horse-drawn
era in 1015, when the company's de
liveries 'were made y four hundred
horses nnd three hundred wagons, as
sisted by two hundred and fifty trucks
and autos, the beginning of 1025 saw
more than lHtii) trucks and automo
biles and 100 trailers in the Union
Oil service.
Fourteen hundred of the company's
motor vehicles are in the sales de
partment, the field, refineries, pipe
line nnd engineering divisions hav
ing the balnncp.
J 'ispliicement of the horse-drawn
vehicles started in 100S when the
Union put its first, slinky automobile
in service. In 1010 Ibe first truck
was introduced. The transition dur
ing the next seven years, however,
was gradual, and it was not until 1017
that motor vehicles really jumped
into th( lead with five hundred in
the service to some three hundred
horses and wagons, Two years later
the number of horses was reduced
to seventy, and the following year
prneticuily all of these, too, were dis
posed of. I Miring the pHst four years,
a few stray holdovers have been re
tained, but now the Inst, of these has
paused on to horse heaven, and the
sales department is an all-motor or
ganization. In a few of the mountain
field districts where wells are being
drilled, horses are still an occasional
and invaluable aid to oil operations,
bur as regular employes they have
passed out of the petroleum picture.
CHEVROLET IS HIT
Tips for Using of
Engine in Braking
In using the outomohilo engine for
braking, it- should he clear thnt tho
faster the engine Is driven in rela
tion to the speed of the car, the
Brent er will be tho resistance offervd.
On gradual declines the rQiiitance In
hlgJi gear or direct drive, may bo
sufficient. On steeper grades It 1b
brst to uhlft Into Intermediate gear
before beginning the descent. On
very uteep mountain gradM, on whleh
one should proceed slowly, It Is ad
visnble to shift even Into low gear.
Teats Explained
When the switch is open, yet
sparks are, seen upon disconnecting
nnd touching lend wires, there is a
"nhort' somewhere nlong the line.
Hy repenting this test In different
locations, It Is possible, to Incur the
position of the short.
British Design Cycles
Noiseless motorcycles hnve been de
signed in Kugland. The engine Is
completely enclosed, also the chain
transmission, u tie frame in trino
gulsr and of s new design, giving
grent strength and rigidity nt low-weight.
Speeding False Saving
Ty driving nt a high rate of speed
to enve n possible five minutes over
a ten-mile trip, the small amount
of time saved will not compensate
the average driver for the extra gas
oline used, the increased wear on
hrake lining, the risk of arrest with
fine or jnil sentence nnd the In
crensed liability of collision.
Hcports from the big nuto show
in New York agree that the new
Chevrolet models are nmong the matt
interesting and most sensnUonal from
a utaudpoint of value offered this
year, sny li K. Goodpasture, local
denier. '
The San Francisco motoring pub
lic is as keenly nllvc to these value i,
officials of the Andemon Smith
Motor company here, find after .1
careful check kept on visitors to
their various show rooms, wJiere some
20,000 viewed the new models during
the week.
"The new Chevrolet models nre not
only more beautiful as to line, room
ier ns to body, with notubiy improved
riding qualities, but they also fea
ture many refinements nnd improve-j
mcnts from n mechanical standpoint'
which she even more important to j
the nutomobile buying public," de-1
clnrod It. A. Smith, vice-president and
general manager of the coinpnny. j
"One of the most notable features i
of the new Chrevrolet is Uie new dry
plate disc clutch. The clutch has
been cftinngcd from a, cone type to a
perfected single plate, dry disc clutch,
which requires no lubrication. Me
chanical experts declare that Is Is
good for 80,000 miles without adjust
ment of any kind and It makes for
easier operation, smoother engage
ment, more positive drive and longer
life.
"It is so constructed that It will
tinnsmit twice the power that the
motor will develop. It can be .dis
engaged witii one finger of the hand,
so easily does It work.
'This radical improvement Is due
to the efforts of the Chevrolet offi
cials constantly to Improve their car
and to make It moro deainible of the
owners. For moro than a year me
chnnlcnl experts have been experi
menting with the clutch alone."
BPIUEITT
MODELS POPULAR
I visited Its showrooms the opening
iduy. "If we had had the automobiles
' we could have delivered many to new
' owners, the message read. "I'lease
! send us several carloads immediately
I to fill rush orders."
Many at Dea Moines
I Nine hundred eighty-two persons
saw the new l'aige ant! new Jewett
! in Des Moines, Iowa, the opening day.
according to a message from that city.
; Knit 1ake C'ily's salesrooms were
. overflowed all day long, the report
. stated.
liutfalo reported that 3W prospects
were enrolled on itc books on the
opening (lay and that many enthuaed
dealers wlio saw the new models
were clamoring for cars.
The Wheeling. W. Va dealers re
norted "cnod attendance despite very
ibail weather." The dealers there said
lhat their business would snow a
large increase this year wilh the
new models.
In New York City where Ihe Na
tional Automobile Show was going
on the day of the l'aige and .lewett
i: -h. tlm tl Klriliutor and
mm- ni, .... -
coiunmnily dealers reported visits ol
thousands ttlio lino gnen uie ui-.
l'aige and new .lewett a cursory In
spection at the show and then went
o Ihe salesrooms for a more com
plete examination.
Europe's Culture
Broken; Auto is
Given the Blame
(By NKA Service)
MADISON, Wis., I'"eb. 28. "The
cultured life of Europe is being sac
rificed to the goddess 'Motoring'."
Sadly, l'rofessor .1, Ortega of the
Spanish department at the rniveraity
of Wisconsin, returns from n Euro
pean visit with this impression.
The automobile, especially the cheap
car. is taking the people of Europe
away from their accustomed life of
music, art, lenrnlng. It is takiug
them out into the country, it Is get
ting them "on the go," It has in
stilled in them a feeling of resfless
ness. This is his complaint.-
"No more are the French and
Spanish people happy to spend their
leisure moments 'in intellectual con
teniplaiton." Professor Ortega sighs.
"They are 'crazy' for little trips, and
the whole family starts out witli no
thought of good books or music. The
means of travel is cheap and the lure
of the open road is enticing.
"The truth of the matter is being
seen more clearly from within by var
ious pioneers of thought and by lend
ing Frenchmen.
"Today, in Spain. France and also
in Englnnd, we can observe a physical
shifting a change Instilling into the
people the American restlessness, the.
desire to be on th go very iiiinut.
"The cause? Cheap cars in great
numbers, accessible to every family."
Countless telegrams poured Into
Ihe Paige-Detroit Motor Car com
pany's offices in Detroit following
the opening showing of the new Paige
and .lewelt Sixes by dealers through
out the country, January 4th, savs i
.1. Hringle, local dealer.' All without
exception stated that Ihe coinpunyV
products appeared lo he the best of
fered by any dealer in Ihe community.
.viiiny of the dealers reporttel
crowded showrooms. In Chicago, the
Hird-Sykes company said It was im
possible to cstimnle the number of
visitors during the opening day hut
the company hail added ,0(1() new
prospects to its lists.
Cleveland Agency Crowded
Cleveland, where the 'Paige-Ohio
company has a large community deal
er organization, reported that Ihe
showrooms of every member were
crowded all dny long. Many orders
were hooked for immediate delivery
and hundreds of prospects enrolled
by the dealers, the message stated.
The PJutt-Pawcett company1 in
Denver reported lhat 1,31)0 persons
Dodge Brothers
COMMERCIAL CAR
1
Thousands of these cars are used by
government employees and by the
government itself.
Their exceptional dependability
particularly where driving condi
tions are not the best has long been
a matter of official record.
Screen Commercial Car $910, f. o. b. Detroit
HATHAWAY MOTOR CO.
174 8th Ave West.
Eugene, Or.
Bigger Trucks is
Traffic Solution
(Hy NKA Service)
HAHTFOHI). Conn.. Feb.
solution to the trnffic congestion
problem:
Mnketi trucks biKRer, so there will
be leHR of them!
Thin is nn frenk idea. It's the
brnin child of no less nn 'authority
than A! V. Herrington, one of Uncle
Sam's best engineers for the army
service.
Herrinjrton thinks in terms of six
and even eight wheels for n truck,
with heavier loads, and broader
wheel area, so (hat one truck may
take the place of two today and less
road space lie taken up.
Novice Driver Sets
New Half-Mile Mark
AVitJ? a dirt farmer in the presi
dential chair, little surprise waB ex
pressed on the receipt of news that
an ordinary workingmnn has plougJied
his way to speed kingship by ".ip
ping" around the hnlf-mile dirt track
at Crown Point in 27 lfl econds.
According to 3. E. Iitlinn, presi
dent of Lathcn Campnny, Inc., coast
distributors of Zenith carburetors,
this record ae made by Cliff AVood
bury in n Zenith-equipped Frontennc
of .100 cubic-inch displacement and
represents the world's fastest half
mile on a dirt track .
"Woodbury is not a professional
racer," says Lnthan. "He has a re
pair shop in Chicago, goes to work
in ins shop every dny, and does noi
let racing interfere with his business.
Peplte this fact, he has a window
full of trophies which he has wou in
many races, including cups fur the
ten-mile and fifty-mile dirt track
records for the middle west, lie haa
won -4 -out of '2H races n gainst tiho
fastest dirt track cars in the 1'pited
States and attributes his consistent
success in large measure to his ex
treme care in selecting motor equip
ment, particularly the carburetor.
n i or tiiese races nnving neeu won
with a Zenith."
Wear Is Dangerous
Wenr in the bearings of the shaft j
operating the breaker arm is npt to;
cause a loss ot compression at this;
point.
Care of Huh Important
Kcmove and clean hub caps of ol'l
grease at least once -a year, after
which the caps should he repack
with fresh grease. It is also well
to clean out the Jnihs mid bearing,
washing them' thoroughly with g-iji -line
so that dirt and grit will be di
lodccd. When this has linen dune tlie nid'.
irig parts should be iiKiiin lubiicntul.
and the hub caps put 'nick in place.
Mary Aro Carelecs
Sixteen out of 'every huMdre l mot
orists cross railroad (racks without
looking to rifcht or left. This is the
conclusion of the department of saf- (
ety of the Baltimore & Ohio Railroad, :
which has just completed a nine-1
months' survey of grade crossings. '
Spark Plun Threads
The threads of .-park ps. v;tlv
port1 caps and exhaust pipe rnnnrr
t.mis siiouM be brushed omissimifi'.lv
with Home powdered graphite. Tbi
prevents seizing or binding of W
threads from the uxidizinz action '
hot gases.
Air Chltelt on loo
NKW YORK, Feb. 'JS. Com
pressed nir driven chisels are the lat
est Innovation to clear ice from city
sidewalks. One of these chisels wirh
a special blade was used to cut n
path from ico several inches thick
on the steps of the city hall. The
tools Also are used to clear ice from
sidewalks after the fire department
has used a large amount of water In
fighting a winter fire.
Bob Burman, Noted '
Buick Racer, Won
i . Great Fame in 1911
Away Hack In August, lOoft, Hob
Burman reeled off 2r0 miles nn the
Indianapolis speedway and finished
with tht world's record. In Mnrch,
It'll, at the wheel of the Huick Hug,
he set up records for 50 miles and -0
miles at Jacksonville.
.Many other records were also made
by Huick cam In 11HH), UUO and 11)11,
driven hy atch pilots aa Chevrolet,
Htrang, Nelson and N'ikrent, nnd in
man cases, Ituick cars finished first
and brcomI in tho snme races, or
wept the entire card In the different
events. For ekainpte. In April, 111(1,
Kikrent entered the races at Los
Angelca and act up records for S, 10,
FISK
First Quality
Tires
At Bargain Counter Prices
THIS WEEK ONLY
Every tiro of new stock nnd of proven
TISK quality
COMPARE THESE PRICES ANYWHERE
:!0x3J Clincher Cord $7.20
.'10x31 Clincher Cord $8.30
SOx.'lJ Clincher Cord $10.50
. , .10x31 Hod Top Fabric $13.00
. '. :;0x31 Hod Top Cord $14.00
32x4 First tirade. Cord $16.40
OTHER SIZES PRICED
IN PROPORTION
West 8c Sons Motor Co.
9th and Pearl Sts. Phone 592
The Reason
' you see Buick pull away in
front when the 'traffic starts
is the extra power in the
Buick Valve-in-Head engine.
Buick's get-away and Buick's
mechanical 4-Wheel Brakes
take care of any traffic emer- '
gency.
B. F. GOODPASTURE
Sales & Service 7th and Olive St.
WHEN BETTER AUTOMOBILES ARE BUILT,
BUICK WILL BUILD THEM
Standard
Four-Door Sedan, 1095
t. b- Detroit, tax xtra.
More for fhe RiceTtoti
You Ever Bouif Before
The popularity of the new good Max
well has simplified the buyer's task,
for such marked public favor is sure
indication of definite superiorities
thoroughly demonstrated.
Some of these superiorities you will see
at a glance the first time you look at a
new good Maxwell. You'll note, of
course, that in good looks, fine appoint
ments and roomy comfort the new good
Maxwell gives more than you were
ever able to buy before at the price.
You'll learn, also, how the new good
Maxwell is made and built, almost to.,
the smallest detail all in the great'
Maxwell plants. You'll appreciate how I
much that means In greater quality,
reliability and economy.
But neither we nor any good Maxwell
owner can give you an adequate idea
of how much finer this car is in results
than any four you have ever known.
You must experience these results tor
yourself.
When you have driven the new good
Maxwell 58 miles an hour, rushed
from 5 to 25 miles in 8 seconds and
enjoyed its remarkable ease of riding,
you will begin to understand how
superior in values this car really
We are eager to prove these Maweu
superiorities in a demonstration.
Touring Cat. $B9ii Club Coup. 99Si Club Solan, llM5l
Standard Fwr-Door Srdxn, SI095 Special Fmrr-Door
Srdan, 114S.. Alt prictt . a. b. Detroit, u extra.
TV's art flurd to extend the crmvenienre of time
paymtnu. Aik about Maxwell'i attractive pUm,
G. C. IV90IR & CO.
942 Olive St.
fflic New Good