The Eugene guard. (Eugene, Or.) 1924-1930, February 16, 1925, Image 15

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    Evening, February 16, 1925
J.1
jflBAKER MADE
ntflFTFIil OWN
pin
THE EUGENE GUARP
fyiifT. SAYS DEALER
,,;t with new
Lt tht Stodebaker msn-
... .UM and ean com-
ff'B"LiI(.d the fact, in whicu
J rSfu uuuiue mon lllrgc
If fine cars, but it i mor
."pant this year than
jc"1 . ,h car-burmi public
.tit
be ajs-
., of the new oiua-.-1
"iivihict. for the
. in automobile history com
SJ jlvuitagc. of the. open car
,ji to v. 10 1.1,111 ncttsibl.
. declare, by the fact thu
?. for Studebaker alone, and
o" .. lmildinE i. dono in
liter, own modern, completely
situation is notefl in the
JT Studebsket's
.. ..i.,.H hodv models.
"'Mtiacl Nsw-Typs Beauty
m. new Studebaker models pre
i striking beauty of appearance
"VfLb in 1CB there m"
,w supsrent note of originality.
Stable not alone in the longer
new la"P "ni1 fpnlls, higlbor
"", and sides on lower-hung
jSTw even in the finish and
Entbiuiastie comment upon their
Jmrli nearl1 everywhere almost
Skly cuududed with the remark:
-m what is it that mnkes them si
jLeot from the other car. I see?
TUi question is answered by the
.... u.i.nkpr hodv designers
S fo Studebakur alone; that
Liebakcr bodies are built to be a
ami and harmonious part of btude
' a wiiolc. .Naturally.
ilprru declare, in Studebaker cars
ike ry " "uu j-."-.-- "
distinction and originality that
ritr car. cauuot possess,
ikn u.mrt nrinciule unoliet, bhey
poiat out, to every detail of the en-
j-atd mats and their arrangement,
ut genuine mohair used for uphol
irj, the instruments, hardware and
fittings. Every item is specifically
dtsigued or carefully selected for
smikiuiker cars alone.
New $10,0011,000 Plant
For the production of the new
ttotfd models, Studtbakcr's new $1U,
UM,(W0 body plant given over solely
l the building of Studebaker bodies
j is operation at South Bend, Jnd
iiu. The entire automobile industry
Inoits no body plant mora modern
ia method, and equipment, in till
upinion of prominent engineers.
la tbe organization, building and
mmi'ping of its body planes, Stude
tjicr has uccouuiusOnd sonietliiiig
mtclied by no other lnrge maker of
tine eats, it is autkoritulivply stated,
ior in a fine car body only the most
iccurdte of craftsmanship can be ac
cepted or else it ceases to be a fine
tar. Too, only the highest quality of
uuterial. from frauio to upholstery
ltd tbe varnishes, paints, enamels
tnd' lacquer with winch the body is
twinned may be used.
Men bifja in the lumber industry de
dire that no automobile builder uses
better grades of wood than Stude-
hifc.r. lipnniRn them nrn no better
jndej. Similarly with its genuine
mohair for upholstery is closeu
models, genuine Spanish grain leatot'r
in duplex models, and all details of
finiali and fittings, Studebaker in
tiitfi apou highest quality.
Value, Seoond Advantage
ftp thi. finmoliifa innnnfttptlire
from raw lualeritls to finished cars
tad bodies, Studebaker is able to ef
fect manufacturing savings in a num
ber of ways. For instance, it is
Minted out, there Is no wasteful un-oer-buring
or over-buying of raw ma
tf rials, because Studebaker knows in
iilvance exactly the number of bodies
that must be produced in a year, or
ether given period of time.
And, judging from bhe record sale
of new Studebakera the motoring pub
lic baa emphatically discovered that
die lecobd great advantage of Studc
baker's complete manufacturing is
ttlue.
Page Seven
ths sxceutional oiu!it f i... i
- - "lut, IIU-
irou oeauiy ot ooa linisi, sjc.1-
ooo ot itstail: also
that assurance of fw
comfort, Marshall .pringi . In arm
rests ns well st seats,
"Elegant, luxurious, bt.utiful
built expressly for Chrysler by mas
ter body manufacturer, who have no
peer in the world these new Fisher
bodies now a-ivs rn I'K,,,!.. r:..i
----- w,Jw.tm ,uv AtUUI
distmction to which it is entitled.
l ou can b certain that nothing in
the wav of finer hAitinii an
Just ss nothing finer than Cirjaler
pcriurniauca txists in tno automobile
industry."
Fleet of Stars to Be
Ready at Auto Show
In addition to a fleet of four of
the newest creations of the Star com
pany's products on display at the Au
to show, the Lane Auto company will
have several models just outside the
door for actual demou.tration pur
poses.
"Just as soon as a spectator mani
fests an interest in any Star feuture
wq'U rush him out the door and into
one of our' models waiting outside,"
sand Ken Abies, manager. "Then we'll
not only demonstrate the feature, but
we'll explain all the other points as
well. It won't make any difference
whether the interested person is s
prospective buyer or not. We want
to let everybody know all about the
Star."
Tbe entire Star staff will be on
hand to take care of the Star display,
and to man the fleet of demonstration
cars outside. Actual tests of the
power and ability of the Star motor
will be a part of the feature.
Lane Auto Company
at Cottage Grove
Tbe Lane Auto company is opening
a brancu in Cottage Orove, announced
Kenneth Abies, local manager. Claude
Beairsto, a pioneer sal en man of the
Eugene agency, will be in charge. The
full Star line will be carried at tbe
Grove branch, and tbe uaual Star
service will be included, it is stated.
"Mr. 11 eairs to is regarded as one
of the crack salesmen of Lane coun
ty' says Mr. Abies, "and we expect
him to Bet new records in Cottage
Grove. He has one of the greatest
four-cylinder cars in the country to
work with, and with his skill and en
thusiasm, the new agency should be
of real service to the city."
"SMILES" MAROW SETS NEW MARK
Enduranoo Record of Nearly 122 Hours Is Set in Oldamobll
Coach In and About Battle Creek, Mich.
a -;:j
Cannonball Baker
Shatters Records
Once again Cnnnonball .Baker ia on
the firing line. This time, for his
premiere in a Ilickenbacker, be has
shattered a flock of records between
New York and InuinnapoliB.
Eastern and middle west roads are
covered with ice and snow, and to
be able to stay on the road Baker had
to use chains on all four wheels, yet
he miide sustained average speeds as
high aa 55.78 miles per hour between
Columbus and Indianapolis.
He finished tJie first leg of a troniji
continental trip at Indianapolis, mat
ing the 733 miles from New York in
10 hours and 41 lninutew, thereby lop
ping an hour and 54 minutes off the
old record and beating train jine by
an hour, according to word received
here by Fred Keip, wholesale sales
manager of Kichmond Motor com
pany, Kfckenbacker distributors.
Baker Is trying to make faster run
ning time between New York and Los
Two new world's records have just
been made by "Smites" Marow, dirt
track driver, in an Oldsmobile Coach.
Marow drove 121 hours, 5U" min
utes more than five days and nights
Continuously, while shackled to the
steering wheel of the Uldsmobile six.
During .that time bo covered 3,05$
miles.
The previous endurance record was
121 hours and Utt minutes, and the
mileage was 3,300. Marow exceeded
the previous mileage record after 110
hours of driving.
Marow made his record breaking
run in and about Battle Creek, Mich
igan. He was handicapped by having
to travel over Blippery, snow covered
roads during the entire drive, with
temperature below zero at times.
Forfeit Is Posted
Several weeks ago Marow declared
his belief that be could break the en
durance record, and nt the same time
asserted that he cuuld wear out any
light six-cylin tiered car during the
run. This latter declaration was
challenged by Lee Barnhart, Uldsmo
bile dealer in Battle Creek, who offer
ed Marow an Oldsmobile to make the
test with and agreed to forfeit the
car and $1,000 in cash if the Oldsmo
bile failed to stand up as long as Mar
ow could drive it.
Marow was handcuffed to the wheel
and chained to the Beat. Thr hood
of the car wns sealed at the start of
the run by Mayor Charles C. Green
of Battle Creek and was opened at
no time during the 122 hours. The
Angeles than can be made on limited
trains and having combat ted snow and
ice successfully for the first leg of
the journey with a gain of an hour up
to Indianapolis he bids fair to Jiave
a nice record when he arrives in Call
fcrnia for the going gets better to
ward the west.
locks and seals were put on by Chief
of l'olice LaVern Fonda and city of
ficials of-Battle Creek. Marow and
mid the cur were uuder constant ob
servation of newspapermen during
tin im time, lvrimtic checks wore
made by police officiuls and at fire
stations along the routes traveled.
Auto Always on Go
At no time did the automobile come
to a complete halt. Gas, oil and wa
ter were takeu on as the car was
slowly driven backward and forward.
Food and drink were served Marow In
the car, he partaking them while driv
ing. During the nights Marow drove
at speeds ranging from 50 to 68 miles
an hour in his effort to beat the mile-
I age reeord. On one occasion, when
Marow s route paralleled railroad
tracks, be passed the famous -"Wolverine,"
one of the fasted New York
bound lirolieds, on a four mile straight
away course.
Marow was able to walk unassisted
when, at the conclusion of the run,
the handcuffs and chains were- unfas
tened. He was declared in excellent
condition as to his heart and lung
action by Dr. J. J. Holes, a famous
Battle Creek specialist, who accom
panied him on the last six hours of
his run.
The Oldsmobila wns In practically
perfect condition, although it had no
attention or adjustments during the
3.558 mile non-aton drive. The car
( was a new one not yet broken in,
J having been run but 202 miles when
Marow started his record breaking
I tour.
Notch on Wheel Is
Big Aid in Backing
A little scheme that makes it easier
to back out of a driveway ia to make
a little notch on the under side of
the steering wheel nenrest the driver
when the front wheels are in u
straight ahead position. If the driver
starts backing straight, and . keeps
the notch in the original position tho
car ought Dot to run off Its course.
uiar iransporiatiou uieitiuui of UWiO
will be like. Leriaiuly if aul-ituoitv
scieuce cunuuutji the pace o: nuce
LIHJJ ih product o yai heua cau
uot even be uuagiurd.
"Gel Horse" Cry
Memory family recalli the early
products of the iufuut autoiuobi: in
ilukiry a lutie .untmp;iuiis thai
mule a lot of ooiao wiieu tiiey wuuU
run. Alio that they topped so fru j
queutly that the youth ot th' period i
gretitmi each car sevu with u cry
"Vi a horse." But nen.ory fa.U t
to bring back in detail jnri bow crude
thettc u.uchmea wurj iu comparisuu .
with p-ebent day car. !
Tad first company to commercially '
produce automobile was the Old
Motor Works, of J.auing, Michiguu,
who for a period of L'5 year has
been buiily engaged in making and
selling auioiuubilea. A comparison
of the early products of tutu com
pany with its prvtjeu'. 111-5 models
gives a definite picture of tbe ad-
iitncvtueut made by th iudtuuy.
iu 'The Hruselehs Vxt',' wlmh wai
i hi- I. rut name of "Automotive In- :
rlt:s'rit," the preneut trade mat- j
me tnd, incidentally, the lu u muic
inob.'e trade publicat;on, of Fe!ruai '
LiuL'. itiuue appeared a dc-c,vp- j
tion of the Uldsmobile from which the :
following extracts were takeu:
Description Is Strange
"The Oltlsmohite ruusbout muat be
termed a 'medium weight car' ainr'
it belongs to that clans of automo
bile! to which carriages of hou to 1,
lOO pounds belong. The body of Uie
vehicle has the lines of a runabout
und a curved dasn. The wheels are
of the suspension type and shod with
28x2) single tube tires. AU the
machinery, tank, the battery, etc.,
are in the rear purt of the body.
A centrally located steering lever in
provided to guide the machine, and all
control levels operated by baud are
on the right side of the seal and the
operator, who grasps the steering
lever with his left hand, the change I
speed lever with his right, and ac
tuates the brake pedal with his right :
foot. On the extreme right side of
the dash a small pedal is ' provided
which controls the mixturo and is
used as a speed accelerator.. A sim
ilar pedal uear the heelboard relieves
compression when starting.
Single Cylinder Ued
"The engine ia of the single cyl
inder variety, with a bore of 4V& in
ches and a stroke of 6 inches, and
runs at a normal speed ot about 000
revolutions per minute power ia
transmitted from the shaft to the
rear axle by means of a roller chain.
The epeed of an Oldsmobile on a
good road is said to be at a rate
of 20 milea per hour at a maximum."
Comnared to this is the present au
tomobile with four, six, eight and 12
cylinders capable of all speeds from
one to 00 miles per hour in high gear;
lArtrirnl eouiument for all purposes
and bodies more comfortable and lux.
iirlniin than the average home of ivw.
The basic principle of mixing air and
trnKnlina vonor. compressing it in a
cvlinder and firing the mixture with a
spark is about the only thing the pre
sent day automobile has in common
with ita predecessor of 25 years ago.
Variety will he the keynote of the
Bringle Auto company dittplay at the
Automobile show this year. The firm
has leaned apace for three cars, and
a model of the new Pnige, the new
Jewett, and the (Jre.f will be dis
played every day. The models will
be changed each night, ao that the
people wilt (fct a chance to see the
entire line of each car.
"Should anyone be curious about
any moth-It uot on display we will
have our showroom open any time,"
said Mr. Bringle, "and the cars are
ready to go out for a trial spin if any
one wishes."
The entire force wjll be on hand
every minute during the show week.
Harry ltusl and L. W. Clark, salt's
men, Kill be at the display, while
Mr. Bringle himself will divide bit
time between the armory and his
salesroom. "We export to be busy."
he says, "but not too busy to point
out the fine points of the Faigf. the
Jewett er tbe snappy little Gray."
Oldest Driver
Connecticut's oldest licensed auto
driver Is said to be Klisur 8. Good
rich of WethersfiHd. He's t0. The
state bus several drivers over SO.
Jewett t It
This yosr is the tlms of tho Silver
Jubilee of automobile shores,- just
25 years sini-e the first automotive
exhibit was held in this country.
There in a tendency among thoso Ions
identified with the industry to look
backward over this quarter of a cen
tury and review the advancements
that have been made in that compara
tively brief period.
These achievements have been o
remarkable, that even -ths most-forward-looking;
engineer, hesitate to
venture a guess as to what the pop-
Latest, Snappiest
Models of Maxwell,
Chrysler at Show
Th. niv i - : ,
---- v, uuiu lua I.IIIAWCII HUH
ISrjM.r will be on display at tho
-' "uow Dy tue local repreacnu
hre. O. f i..
w. ...uhi uc nuuuuuirs. .it
ut two models of each machine will
mown, and all will be ready for
mmedinte demonstration to any one
oo wishes to see obese models per
'". he .ays.
Mr. Moir plans to be in attendance
t Bhow all of the time, and lie
f n.ve his aalesmansger, J. II.
"apion, with him to help describe
iwo makes of cars. C. I. Coy. of
.... Bgt-ucj, is atso expecte.i
foaie down for part of the show,
' Hid. Mr. Coy is to urvey the
"line fiel.l .-A ..j
mi iu give iu. tattu
paters on how Vat Chrysler and
tiis f u aro ' received in
Chrysler Bodies
All Built by Fisher
Lauded by Dealer
Tbe ri,n-.t. i.--- i
of tl wines nave provc-i
t ut interesting points i
-' tw Chrysler, according to C.
..' ,oral Chrysler tnd Maxwell I
,!, Jb designs have been amon,t
fcs 1. 1 ,'rikin out this year, and
tt, JJJ-"n7 'a the praise jt
a'w d'ti.ht and 1 still hiRder
rs7"'n B0W 't Jon in the
? ''F "il with new body ny
." r Mr. Moir.
Ks B""t co"j custom crea-
1," Mt wor1' rf """mt
sr.-.' ' l,'nil to mstfh the 'i
tittrl : Tr,"r quality so densely
it. s-j" ,"'rformn''e and eneiner-
! """uienre that the un'
.y'f ' talking about it.
our special attention is wiled tn , I1
Extra Special!
Extra Special!
30x3V2 Cord Tires 95
Cash and Carry Prices
Other Extra Values
32x3 Hood Cord Tires . .$12.50
31x4 Lee, Mason or Hood Cords $15.50
32x4 Mason or Brunswick Cords $15.55
33x4 Ajax or Brunswick Cords. . .$15.75
34x4 Hood or Brunswick Cords $16.00
34x4 Hood, Brunswick or Mason Cords $24.90
Other Sizes Reduced In Proportion
These are all full oversize cord tires and are of heavy con
struction. Prices are subject to stock on hand and are
Strictly Cash Prices.
We Carry One of the Most Complete Stocks
of Balloon, Semi-Balloon, High Pressure,
Low Pressure and Truck Tires in the State.
29 x 440 BALLOON TIRES
Complete change over on new Fords direct fjom agency
$60.00
We Take Your Present Equipment
GUS L. NEELY CO.
Exclusive Tire Merchant
Cor. 9th and Oak Telephone 1554
Under Solentlflo Study
Modern road building will undergo
scientific laboratory study by ar-
tha TT R. hiireall of
rnnKt:uitn. v. - -
nnrl Inhnl TIonKlnfl lini-
'.
versity. rue tests win cemcr
the elastic properties ot concrete .un
der tho impact of moving loads.
THREE years ago we built the first Jewett car
a Six. It was revolutionary in two ways.
It had about one-third more power than was
ever put into a car of its sire. It was sturdier by
hundreds of pounds than otfier cars of its size.
And it was, a Six remember that. ' Three)
years ago it was a sturdy, big-powered Six. It
could outperform and stand up with cars of far
hither price. That was when other makers In
Jewett's price class $1000 to $1500 offered
dependable but sluggish Fours, or Light Sixes,
Underpowered and short-lived.
"Sixes Do Beat Fours"
You remember when we advertised "Sires Do
Beat Fours." It caused a lot of talk. Fours
were then stilt considered best in our price field.
Folks admitted a Six was "nicer to handle"
but said: "These Light Sixes dont stand up."
It took a Jewett to do it. That's what
made the Fours scamper toeover, and they havs
scampered fast. Today only two makers sell
marry Fours in Jewett's price dan. And to be
safe, they have recently brought out other cars -with
mora cylinders.
How About "Light Sires?
And what has become of 'Tight" Sires? You
hear of them no more. Folks wanted a sturdy
Six with ample power. Sixes that would last
like Fours. Moderate-priced, modenste-aised,
economical Sixes that would perform like big,
high-priced Sixes.
It took a Jewett to do it. Jewett waa bnfltto
prove these things possible to gi'e the public
what it wanted. So Jewett literally ran away
with the field. In three short years the public
has invested nearly one hundred and fifty mil
lion dollars in Jewett cars.
No wonder you ceased hearing about "Light"
Sixes. No wonder millions in equipment have
been sent to tbe scrap pile to make possible new
cars to compete with the Jewett, But run them
on the coal scales and you will still find them
"Light" Sixes hundreds of pounds lighter than
Jewett. Check up on the piston displacement
of their motors. You will still find them under
powered 20 to 30 less power than the
Jewett.
Now a Net Jewett
And to make sure of Jewett's leadership to
keep the Jewett the finest ear we know how to
build there is now a New Jewett. Imagine all
we have told you about the old Jewett. Magnify
it with all the superlatives you can think of.
And still you will come short of getting a pic
ture in your mind and eye of what this New
Jewett is and does.
Without enlarging the mctor, without speed
ing it up, we have yet increased Jewett's power
20 I We have introduced new spring construc
tion for balloon tires, which makes the Jewett
ride like a car with 125-inch wheelbase this
without sacrificing Jewett's cxxi veiiicnt-eaio
wheelbase.
New Smoothness Silence Beauty
With a counterbalanced crankshaft, chain
front-drive motor, we have reduced vibration
and noise as near zero as will ever be teached.
And finally, with new bodies, we have dressed
the Jewett up as beautifully as any car you
have ever seen.
Let ue show yon a New Jewett either la our
store or at your front door. We want you to
take one for a long drive. Handle it yourself.
Only then will you realise why Jewett will re
tain its lead for maay years more why it is
the first choice amongmod crate-sized cars today.
JEWETT
H. J. BRINGLE MOTOR CO.
71 9th Avenue West
Phone 343
. . i
The One Day That Makes or
Breaks Many Days
IT TARES you only part of a day
to buy an automobile. But you drive
that car for many days thereafter.
You need it every day.
Does your purchase include the
presence of abundant local service fac
ilities, and the responsibilities of a per
manent local dealer for the daily per
formance of your car.
, IF YOU BUY HERE, IT DOES.
Sweet - Drain Auto Company
1030 Oak St.
Eugene
Oregon
Telephone 440
F