Thursday Evening, January
Page Sir'
THE EUGENE GUARD
15"-
l
LOST!
Ono Billion Dollars during the past year from
tho savings of our thrifty, but unorganized
financially American peoplo through invest
ments in uncertain enterprises.
Safe Investment
Suppose you take advantage of this infor
mation and organize yourself financially. On ,
any other basis your chances of personal pros
perity are about as rare as snow in August.
Deposit some of your monthly earnings sys
tematically with this company which credits
interest semi-annually at the rate of 6 per
annum, and saving is made safe and eas'.
Security Savings
& Loan Association
Rooms 221-3 Castlo Theatre Bldg.
Eugene, Oregon.
COOPERATING
National Organizations Fos
tering The Movement Of
Thrift Week
Knrli yinr Xntinnnl Tlirifl W'pok n
gninff KtrfiiKlh ami populnrity, fi mit
er fiirollmcnlH of (nlliiiKiaxlif.1 work
er are rppurfpd in all partH of (he
nation. Willi the present hi route ru
florRinrnt and (ton Aral public Kiipport,
National Thrift Wri'k will become
one of tho greatest comiervation
NEW MANAGEMENT
, . VENETA HALL
BIG DANCE 8AT. NIGHT
Good Music Good Eats Good
Time Everybody Co mo
7 stercZter
When aae benlns to Impress its pres
ence on you, what will you have for
your work? Some men work all their
lives for .nothlns. What about you?
Join us now and put your money to
work.
UNION SAVINGS & LOAN ASSOCIATION
Home office, Portland, Ore. -H.
O. SEALE. Jr.. General Aaent Eugene, Oregon '
Office 695 Willamette St. Phone 640. Res. Phone 1405-J
HELLO! Have You Saved Your 21c Today?
American Fidelity Investment Company
Installment Bonds Socured By Real Estate
First Mortgage Only
G.W.FLINT
Oregon State Sales Manager,' Eugene, Oregon - 1
Office: 208 Castle Theatre Building
movement this great nation has ever
experienced. A concentrated week of
real merit, of genuine purpose. Here
are the cooperating organizations of
the big Thrift Week morement:
American Bankers Association.
American City Bureau,
American T'onstructlon Council.
American Homo Economics Asso
ciation. American T.fbrary Association.
American Life Convention.
American Management Association.
American Paper and Pulp Associa
tion. American Tied CroR.
American Society for Thrift.
Association of Life Agency Offi
cers. Annotated Advertising Clubs of the
World.
AxuoWntion of Life Insurance Pres
idents. Hoy Scouts of America.
Bureau for I he Advancement of
Mimir.
Camp Ktre CirN. (
f'hdinlier of Commerce of the U. 8.
Community Service. Inc.
Council of . M. II. & K. Asbo
cintfonx. . Farm Mortgage Blinkers Associa
tion of America.
1 Federated Council of Churches.
I General Federation ,of WomcnV
Clubs.
Cirl Scouts.
The Kiwanis Club International.
! Music Industries Chflmber of Com
merce. Nn Hou n I Association of Life Un
derwriters. Nntionnl Association of Mutual
Savings Banks.
National Association of Real Ks
tato Boards.
National Association Retail Cloth
iers. National, Association Itetail Drug
gists. -
National Association Itetail Groc
ers. , .
National Board of tho Y. W. C. A.
National Budget Committee. j
National Education Association.
National Fed. of Construction In-1
dustries. j
National Fraternal Congress of
America.
National Kindergarten Association.
National Kctail Dry Goods , Asso
ciation, v'
, Ketnil Credit Men's National Asso-j
CitttioUS. . :
- Hetailers Commercial 1'iiion. !
Save the Surf are Campaign.
Savings Bunk Assuciution of Ihe
State of New York.
Savings I trixion V. S. Treasurv
Dept. " !
V. S. League of Building & Loan
Assn's.
United Stewardship Council of
Churches.
United States Post Office Depart-!
incut. 1 I
Thrift Week Enthusiasm !
, With an active committee of men
of vision Detroit devoted $l,.UH) and
a large amount of energy to one of
the best observances of Xntionnl !
Thrift Week . ever held. Over $4.tO0 .
went into display advertising, over ,
$1,000 to literuture and exhibits, and j
$1,200 to follow-up. . The Inst item j
points to a new day in Thrift activity.
Sermons on Thrift were given in fif-J
teen churches. 0.000 leaflet were
distributed and radio reached flOO.000.
Some 75,000 were stimulated to a
greater appreciation of banking in
stitutions, 10,000 of building and loan
associations, 55.000 of life insurance.
50,000 of home ownership, 60,001 of
sharing with others, 40,000 of making
a will. 05.000 of paying bills prompt
ly, 100,000 of making a budget and
40,000 of investing safely.
The newspapers reached 4,000,000,
tho advertising being bandied by a
committee appointed by the Adcraft
club. Merchants, schools and civic
organizations cooperated with enthus
iasm. Thrift was the dominating
thought of this great city during Na
tional Thrift Week. ....
They Come to the Parks to Learn
Thrift
In Honolulu, Hawaii, a new feature
consisted of holding an outdoor mass
meeting in different parks throughout
the city each evening of the week. A
program of movies, music and effec
tive thrift talks proved very popular
and the attendance ran as high as
eight hundred. Another feature was
a large meeting to which only boys
and girls under eighteen years of
ago were- admitted who had earned
and saved three dollars or more. A
bonk book was presented as the
ticket of admission: Here the Hono
lulu Junior Thrift Club was organiz
ed, the president being the one with
the largest bank account. The banks
gave prizes to the five with the
largest amount of savings. 1 he es
say contest was more effective than
in previous years, due to new fea
tures. The department of public in
struction sent out a list of ten sub
jects to all the teachers throughout
the territory the first of the month.
Practically every student from the
fifth grade to the senior high school
wrpte thrift essays. The governor
issued a proclamation.
President Coolidne Endorses Thrift
Week
The American people, taken as n
whole, hove been very quick to grasp
the benefits' that result from thrift
and industry, and the cultivation of a
saving disposition. They have not
only deposited money in banks, but
invested it in all kinds of business
enterprises.
Those who have started in this di
rection have always found that real
satisfaction arises, not from indul
gence., but from achievement. Those
who save regularly find an increasing
power, not only of finances, but of
character. It is throuxh the use of
such power, for wise and just ends. !
that we can better our whole indus- j
trial and commercial establishment.
It is not too much to say that the
growth of America, as we know it,
has been the result of these agencies.
!t has been, not only the vision and
the high purpose of our forefathers,
but likewise their work and their sav
ings, which have created our country,
mid on- the continuation of which the
whole future and welfare of our peo
ple rests. The habit of saving is a
constructive virtue.
Loyal Legion Will
Meet Monday Night
WRINOKIELD, Jan. S'.. (So
cial). Whnt part th local 4-L will
ploy in the forest protection enter
prise now going forward under the
Ifnder.hip of Ndon K. Mucduff. su
pervisor of the ("a wade national for
est, will be deiidid at i meeting of
the I.oynl Legion of Loggers and
Lumbermen Monday night January 'M
in tie Woodman hail, according lo 1).
W. McKinnon, secretary f"r the
loiul. A decision will be reached about
entering a. float in a parade to be
iqi.lnsun'd b tho fur.,,
.1 ,crvic , I
Mi'Kinnon snid. il
The .mention of ,,:,
money for a ciimeiiii.. - " M
Hchool students on ti. ......
est nrnterf inn will i. ..JfCt:'
ndll I lie nnsnihiliii,.. .".""H J
a l.r, ,
lion of St. Patrick's ilav
T Bmdarized
They came back home ffB
and found every, room 1 1 lislfM
i ransacked and robbed; j jlffK. fjfff
their dearest belongings rl l
! Then they realized the value cQn' ll
" of Burglary Insurance. Kffl 1 Ji !f
I the barn door after the steed Ipi f t tIPi l!
is stolen" we can protect you mM - 111 Iff i I!
rvith adequate insurance NOW. r! ' j M 1 (J
WOOD'S ORCHESTRA . i
At liberty 'for engagement Meryl
Tuesday. Plume IS-l'i or write W. .1. j
Wood, care St. I'raui'.s Hotel. Kii- j
gene. Ore. J-'
Office:
33 W. 9th Street
Eugene, Oregon
Office Phone 121
Residence Phone 244
Henry A. Tromp
INSURANCE
We write:
Fire, Automobile, le I
dent, Health, lncotil
Life, Rent, Businewbl
terruption, Crop ail
Rain, Burglary Inml
ance.
National Thrift Week -- insurance The Protector For Family and Home
DO YOU BELIEVE
In a eomfortabe horns, warm clothing and good food for wife and children?
Education for your children?
Provision for old sue?
THEN YOU BELIEVE IN LIFE INSURANCE
We Sell It
The MUTUAL LIFE INSURANCE COMPANY of NEW YORK
0. M. Sprague
(U. S. N. Bnnk Bldg.)
.Geo. 0. Goodall
WEST COAST LIFE INSURANCE COMPANY
Homo Office Sun Francisco
WM. G. WHITE, District Mananer
Eugene, Oregon
L. A. WELLS, Aaency Organizer
Resident Agents:
J. K. D. HROWN. Springfield
J. M. SENKENBAOII, Coburg
Resident Agents:
L. K. ZINKER, Creswell
W. E. JI AYS, Cottage Orovt
GEO. N. McLEAN
Insurnnco '
-1
WESTERN STATES LIFE
Our Compli'to l'rotpflion IVlicy Is Tho
Acme Of rerfection
WcMtcrn iMoncy, Wostorn MihIp, Should 8(ny at lroino
For Weh'toi n Trade
C. P. Devereaux
C. A. Hoyt
THRIFT SHOULD START AT HOME
Wo ciiu soli you a homo
Just Like Kent
EUGENE REALTY COMPANY
First National Bunk Building Room No. 23
Phone 1977 Ninth and Willamette '
MASTERING YOUR EARNING STRENGHT
ENGINEERING YOUR MONEY POWER
A. Clear Statement of Facts as Set Forth by
11. Jlungerford.
Honey power this vital force in our civiliza
tionis a" major factor in the' life of almost evei
individual.
Whn t can this economic energy called mon
ey do for a human beingf
It can add much to his happiness.
' It can supply wholesome food and comfortable
shelter.
It can provide the recreation that makes for
good health.
It can make possible educational advantages,
sludv courses anil travel, that tend to fulness of
life' V
It can bring the necessities and many of the
comforts of life.
It can insure, through safe investments, eco
nomic independence freedom from financial wor
ries. '
It can, by being wisely given to worthy causes,
yield a blessing to the giver and a boon to hu
manity, i
Or it can, if this money power is not properly
engineered, become a deadly curst destroying
body and soul.
llow can a person secure a sufficient amount
of money power to possess the worthwhile quali
ties it is capable of providing?
Many books have been written to answer this
question. Strange as it may seem to some folks,
the volume which gives the best answer a prac
tical one not difficult to follow is the Bible.
Much is said in this Good Book about money,
its tremendous power for happiness and sorrow
Christ, himself, talked more on this subject than
any other.
Tho substance of His teachings is seek first
a right attitude toward material wealth' then
.happiness and prosperity will follow not in any
miraculous fashion but usuallv slowly and sure
ly. To work at something useful to society is a
moral obligation laid on every individual. In,
order for civilization to be maintained on its pres
ent basis, to say nothing of advancement, a cer
tain amount of constructive labor must bo per
formed daily. Food products must be grown,
railroads must be operated, homes must be built.
Every person who is a good sportsman will want
to tlo his share.
He will want to do more. Keal happiness
comes through notable achievement. That in turn
is the reward for an attitude toward work which
inspires the worker to enthusiastically inject bis
maximum energy into the task at hand. Such a
conception of usefulness brings its sure return
in dollars. Advancement is almost certain to fol
low one who adopts such nn ideal.
Business men have found truth in the slogan
"lie who serves best profits most."
There is another source of money power
wise spaiiding.
MAKING YOUR FUTURE SAFE
Equitable Life Insurance builds the structure of confidence and Security. Here are
eight safeguards and protective investments in Equitable policies.
1 Cash to pay outstanding bills and debts 2 Lump sum to pay off mortgage.
3 Income policy to pay the family monthly bills. 4 Money for the Children's Edu
cation. D Funds to keep business running or buy deceased associates business.
6 Cash to pay Federal and State Income Taxes. 7 Gifts to .Charities. 8 Either
lump sum or Income for old age. '
ROBERT W. EARL, District Manager
Equitable Life Assurance Society of the U. S.
PHONE 1985-L
J. H. McKINLEY .
General Insurance
and j
Bonds
Koom 22 First National Bank Building
Ninth and Willamette
3
THE NEW YORK LIFE .
Durina 1924
Paid to Living Policy Holders Over One Hundred Million Dollars
Not a Commodity But a Service
-RESIDENT AGENTS-
J. W. l'lxloy
W. F. Gllstrap
F. A. Tage
Harmon Anderson
J
The
J. K. PRATT
Insurance Agency
, SERVICE FIRST
Thono 11SI Eugene, Ore.
Castle Theatre Building.
When You Quild Or Buy A Home
See Eugene's Largest
Home Sellers
EASY PAYMENTS
W. B. COOPER, Realtor
Investments rj0mis ,
Insurance
' J