Sntnrdny Evening, January 17, 1025
TTTE TlFOENTl OTTAUD
Page Thirteen
National Thrift Week Insurance The Protector For Family and Home
MAKING YOUR FUTURE SAFE
Equitable Llfo Insurance builds the structure of confidence and Security. Here are
elKlit safeguards nud protective Investments in Equitable policies.
1 Cash to pay outstanding bills and debts. 2 Lump sum to pay off mortgage.
3 Income policy to pay tho family monthly bills. 4 Money for tho Children's Edu
cation. 5 Funds to keep business running or buy deceased associates business.
6 Cash to pay Federal and Stato Income Taxes. 7 Gifts to Charities. 8 Either
lump sum or income for old age.
ROBERT W. ERLE, District Manager
Equitable Life Assurance Society of the U. S.
DO YOU BELIEVE
Id a comfortable borne, warm clothing and good food for wife and children?
education for your children? Provision for old age?
THEN YOU BELIEVE IN LIFE INSURANCE
We Sell It
THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK
0. M. Sprague (U. S. N. Bank Bldg.) Geo. O. Goodall
m
I;;
rhono 19S5L
Res. 772 12th Ave. East.
Office Castle Theatre Bldg.
1 Pay Bills Day
Saturday, 17th
2 Share With Others Day
Sunday, 18th
3 Thrift or Bank Day
. Monday, 19th
4 Life Insurance Day
Tuesday, 20th
5 Own. Your Home Day
Wednesday, 21st
6 Budget Day .
Thursday, 22nd
7 Safe Investment Day
Friday," 23rd
WEST COAST LIFE INSURANCE COMPANY
Home Office San Francisco
WM. G. WHITE, District Manager
. Eugene, Oregon
" L. A. WELLS, Agency Omanlzer
Resident Agents: Resident Agents:
J. E. D. BROWN, Springfield L. E. ZINKER, Creswell
J. U. SENEENBAGH, Coburg' W. E. MAYS, Cottage Grove
geo. n. McLean
Insurance
WESTERN STATES LIFE
Our Complete Protection Policy Is The
Acme Of Perfection
Western Money, Western Made, Should Stay at Home
For Western Trade
C. P. Devereaux
0. A. Hoyt
THRIFT SHOULD START AT HOME
We can sell you a home
Just Like Eent
EUGENE REALTY COMPANY
First National Bank Building Room No. 23
Phone 1977 Ninth and Willamette
REAL ESTATE TRANSFERS
I bin. J. Hills ct al to, Kula M.
l-icll Lot 1, blk. 33, 1st add. Oak-
l, $1U.
fclnrlin Mvf) rvontd pt 11T tn MolllOD
sweet Lot 2S, blk. 27, Fairmount
l;.,rcr ! Mnllitt tn T f 'Whpeler
j'art ut lot 1, blk. 4, JIantou l'ark,
Iriok W. Guntlcy to Edward But-
ton-rSH,of SWW, sec. i tp. 20
S 11 11 W, $10.
- Mads I'. Jensen ct ux to Mrs. Si
mon Jensen Lot 1, blk. 115, Junc
tion City, $150.
Warner C. Wnlte et ux to Edward
N. Jensen et ux Tract tp. 18 S H
11 W. $1000.
DeMott McMorran ct ux to C. II.
Mnlcott Tract tp. 10 S II 2 W, $."00.
Chester Stevenson et ux to Elmer
A. Droste et ux Part of lots, 20-10-18
I'ntterson add. Eugene, $10.
Iiiwrenoe E. Lawsnn to George A.
Lavrson Tracts tp. 2(1 S H 4 W, 10.
Emma A. Sly to Klay M. Stone
Tract in Creswell, $10.
Frank J. Sly to Clay M. Stone
Tract in Creswell, $100.
Henry D. Sheldon ct ux to John T.
Foreman et ux Tract in blk. 25,
Fairmount, $10.
They came back home ' - mji.
and found every ; room ' 1 1 foftfl
ransacked and robbejdf; ' If I m 'jlBr- aJWl
their dearest belongings ; 111 I WIlS ' Jl
gone forever! 7ili TwWll
Then they realized the value ! ',: ilfl nf ' 1 1
of Burglary, Insurance.. . .. ' B.fjii(sl Wlnili I I
I Be sure that YOU don't "lock ' BIB j ffl I f I
the barn door after the steed filfl ifl 'Ml f
Is stolen" we can protect you M Pj ly W i
Office:
Sth Street
uene, Oregon
:flr Phone 121
'''"ice Thone 244
Henry A. Tromp
INSURANCE
We write:
Fire. Automobile, Acci
dent, Health, Income,
Life, Rent, Business In
terruption, Crop and
Rain, Burglary Insurance.
National Thrift Week is an economic movement
based on the principle that thrift is a fundamental
of success, prosperity and happiness. Hence the
slogan "For Success and Happiness."
The campaign is oonducted during the ",veek of
January 17"23, and endorsed by forty-seven of the
leading industrial, religious and educational organ- '
izations of the country.
National Thrift Week always begins on Ben
jamin Franklin's birthday, January 17. This his
torical background is important because Franklin
is the American Apostle of Thrift. Each of tho
succeeding days is devoted to some specific thrifty
enterprise as will be noted by consulting the cal
endar at the top of the page.
INSURE YOUR DREAMS
Deep in your heart is a dream for tho future
something you know you must accomplish for
your loved ones.
Your goal may be a fund to support your wife
or mother in the sunset years of life, an educataion
for children or a "nest egg" to start a son in busi
ness. Whatever it is, you know you must reach it.
You will if you live.
But-if you should die? Would your fondest
hopes be wrecked! Sufficient life insurance, taken
out now, will make your dream come true even
then.
Act today Consult life insurance representa
tive. Talk with him frankly, tell .him your indi
vidual problem and you may rely on him to sug
gest tho policy best suiting your needs.
Life Insurance is your first step to Thrift.
Your Insurance is the great protector and dividend
paying investment. Areyou properly and "suffi
ciently insured. Talk to your agent this week, ho
will prove to bo your guiding friend. See the rep
resentatives on this page and you will be headed in
the right direction.
MAKE THRIFT A HABIT .
Under the stress of tho Great War, our citi
zens came to realize that thrift was both a patriotic
service and an economic necessity. After the Arm
istice came relaxation and extravagance. Tho pub
lic then had somewhat the same feeling for tho
practise of thrift that tho convalescent patient
feels as to the observance of a careful diet. It is
the same kind of impatience that the soldier await
ing demobilization felt on matters -of discipline,
now that victory had been won and the fighting
had ceased.
National Thrift Week, beginning with the an
niversary of Benjamin Franklin's birthday on Jan
uary 17, will remind us that the measures by which
we are enabled to surmount individual, business and
national crises are merely the intensification of
those which are essential for tho preservation of
private and public welfare in ordinary times.
If we would have health, we must follow rules
of right living while we are well, not alone when we
are ill. , An efficient army must be as responsive to
discipline when in camp as when in the front line
trenches. If we would have individual and national
prosperity, we must adhere to economic principles
both in ordinary times and in times of stress.
Thrift is preached not because any right
thinking person doubts its value, but because: 1st
it is an essential of adequate national strength, as
well as of individual welfare; 2nd because its
practical, wide-spread and continued application re
quires a persistent campaign of education, and 3rd
becnuso it actually has hostile forces arrayed
against it.
We are serving our neighbors, our country,
and the world, as well as ourselves, when we prac
tice thrift. We will all gain by giving special
thought during the week of January 17-23 to the
practical application of principles of thrift to our
personal and community problems. Then let's try
to continue, and to be" thrifty till another Thrift
Week rolls around.
LIFE INSURANCE DAY
Perhaps the protection of one's loved ones by
insurance is an emphasis of Thrift Week which re
ceives as much consideration as any other. "If
we are not worth anything to our families or our
selves let us not think of insurance day 'or any
other day. But if wo arc valuable to our families
and other kinfolk, if we are the bread winners,
keeping the well-known wolf from the door, it be
hooves us to make sensible provision for eventu
alities so that those we leave behind niny not face
privation, distress, and want. Now, during Thrift
Week, is the time to do it.
J. H. McKINLEY
General Insurance
and
Bonds
Room 22 First National Bank Building
Ninth and Willamette
THE NEW YORK LIFE
Durlnn 1924
Paid to Living Policy Holders Over One Hundred Million Dollars
Not a Commodity But a Service
-RESIDENT AGENTS-
J. W. Pixley
W. F. Gllfltrap
F. A. Page
Harmon Anderson
When You Build Or Buy A Home
Soe Eugene's Largest
Homo Sellers
EASY PAYMENTS
' W. B. COOPER,' Realtor
Investments Loans '
Insurance
The
J. K. PRATT
Insurance Agency
SERVICE FIRST
rhono 118i Eugene, Ore.
Castle Theatre Building '
"Enjoy the Benefits of
Home-Ownership No w"
DON'T wait years to "save up" for a home. Move
into your own home right away. A small down pay
ment, the rest in monthly installments and in a few
year the house is yours free and clear.
You owe it to yourself, to your wife and children,, to
investigate our many fine realty and home offerings.
Many splendid homes for your choice.
It does not cost you anything to investigate. We
give you a genuine .service. You do not have to worry
about your loan.
Real Estate
Loans
L. E. HODGES
42 W. 8th St. Eugene, Ore.
Phone 1899
Insurance
of all kind
Investments