Saturday Evening, July 21; 1923...
TJJE EUGENE iPaiLY jGHTSKP
,Page Tom
Cratvr. lake, the U lacier, the Yuseuiite. motor car affords the most Satisfactory,
More touring than ever. Ufck M ttlt; moiit Inexpensive, mean
Trout Streams Call; Willing Automobile MakijJCVI 1 'Will '
- " 't -Hf , i, r It Possible to Get There, and Back;' On Week-End
mere will be mure touring tins sa- , of "getting there,"' is a fact well adrer-i
sou than ever be) ore, more long vuca- I . , , , .1
tioua n-i,t in motor ears, more motor- M'""'1 ,J"'U"U ,l,e thou-j
ing week-ends, more catuping. ,'i'Uat I he ' sands. . . !i
Si" no
MANAGER DECLARES
."".jurtluni sre Drone to look
jT nwiipapr as an (hrtisiii(t me
"Xbir on particular inuewnt
..wictg-e, - namely. "anort me"
.h. aiwnlion of readers.
t0l, witicism of one wtain phase of
.iniuer effectivenW J not altogeth
!TStEout foundation, but here . are
Sieroiia inatances .indicating that the
Kfe oeriod" of a newspaper adveruae-
. Fj..jn. ohich itiffacta.its ourpoaa
ttfoc reautla, i limited ni ?uiore
ol renin " lu,,..tn ,H.rt h th.
tt and apeaTof -the diaplo, it-
M" ' CushftUvsn.- ' i - v
A case in Pint i t-t rf Spreckels
sivase" Tire, eonjpany'a ampaign
Jiirfi appeared , in. ,'varioua weatern
rdioe to the advertism., manager of
thin tire concern wwuntwu" 1- --
received., ns. a Result of this cam
.l,n for a booklet tie company of
V..!j'.nninv the ads' themselves in a
compact form: and-requests for. this
hnokiet are still coming: in, two yearn
.fter.the last ad of this aeries appeared
i the newspapers. '. 1 ' '
7 True, this aeries of ads-wos anniually
interest'Plf' Bln aaauion iv uiw resumr
"selling copy," human interest and nt-
.. lne in a marked deere wore
a.a hv ' distinctive illustrations
rV v HT.1!.. Millar -n II ,!.,. win. 1
l.-.-k.. iriiat and writer, and by inter
feVting copy bearing on' the Jiistory, Ihe
UtiRtonm nnu m? it--ncuui ui wc awwiiHui
rjndian. ...... ;
i fllllS lur uviiu f-niiuu.
Panllr effective newsnaper cony may
n nree a lone period in spite of tiie
bort life of the medium. Tliis fact
IhnnM' induce nsern of. newspaper space
O aim 8t ine impnircmmi tu "Hrir ui-
lay, Mtoer man TO consiuer uie rae
;..m a. nnRseBsinr an inherent disad'
nnioirB which conf ines d i r e c t returns
,, . . i nil. -
O.ift very llullieu penuu ui muf. aiib
fawspoper is, of course,, particularly
adapted to the use of continuous and
tegular advertising, where the adverts-
tr depenas iwrsreiy nipou raiuiumuv,. ri
rf for tlie full and final' value' of. his
trturos. 'i This is largely ytay the co.n
fef newspaper space is materially lower
Shan that of space in other mediums,
li comparison of rheso costs will indi
cate why the regular uso of newspaper
twice is considered by so Inree a nm-
nrity ot aaveriiaers aa pcororrnc pun
licity, assuring -maximum 1 returns for
koy detinue expenditure. ;
Newsy Notes arid
Personals' From I
Eugene Garages I
Earl Fonda of the Lane Auto Com-
any, accompanied by bis wife and fiuui-
r,u enjoying, tne scenery at 1'oiey
prima over the week-end.
tVstioning at the popular Tesort at
IPirDort for two weeks is Fred Williams.
Ink in the employ of the jGoodpasture
bmpany. 1
www
During the week ifack's Auto Sunnlv
Vue delivered a closed Essex coach to
?entenant rjiienburg, and a Hudson
rca. to H. R. Taylor;- proprietor . of
fuampa anoppe. xney jay the sale
camping outfits is still -soaring, and
1st the out-of-town tourists are buying
foreman tnose nearer uome.
Spending" his "vacation at Vancouver.
C, is D. B. Daniela. ipnd of the
ittery department of Auto Supply
raae. Wben asked what ho intended
do in Vancouver, Daniela replied that
bat he did not intend todo was drink
ly water. ,, . l.-'i. . J, . ...
E. d and U B., Simmons of the Ford
lency were in Portland during the week
bd Frank Harr and family drove to
fwport on Sunday morning The Harrs
pect to be gone a week) and are ac-
tinpiiniea on tlielr trip by Frank Spiecr.
rr is employed as nartamon in the
Iramons plant - ---, '
a w m . m v.
To Ft O. Bnshnell of th. ni vol vnnn
Mktas and Bringle, agents for the Jcw
t, Paige and Gray cars, sold the first
fay coupe to be purchased in Eugene.
so rarr was delivered on Monday.
Kevei no a a.A.a. k.tt. .n
pmeter. Always use a voltmeter.
'liOOSe teMnlnfllo M.nul. n,,:,bl Tliff
to cause fuses to burn out, dim lights;
r t
. .XT' j f . i vri
Tho carefree party portrayed above had only a brief week end to spend but thanks to their Buick were able to make
it as do thousands of other disoiplcs of Izaak Walton. .Contrast' this with the situation in tile pro-motoring
days when Father was a boy.- Then ,it took a wholo weak to make a trip like this. . ...
VALVE MICE ;
METHODS EXPOSED
In making vnlvc clearance adjustments
drivers are often deceived into thinking
tliat they have set the clearances, at the
minimum by reason of the tappet head
having a central "crater." which has
been formed by the constant hammering
contact Detween tiie tappet neaa and tne
vaivo stem. -
It is desirable that a tannet head in
this condition should have tJiia crater
removed by filing or grinding awav the
surrounding surface. This treatment is
advisable not only to enable clearances
for the reason that in the case of & well-
worn engine of which the vnlve .guides
have become oval, the valve may occa
sionally be held off its seat when it has
lengthened owing to high engine, temper
atures, because of the tappet head.
Wiicn this happens usually at high en-
gino speeds the loss ; of compression
occurring may not De noticed by a tail
ing off of engine power, but the failure
of a valvo ta reach its seat firmly will
certainly result in the grindiug-in pro
cess becoming ncessary earlier, and more
frequently thun should be the -.case.
Allen '.T. Saville. director nf the Tie
partment of Public Vorks, Richmond,
Va., recommends in his annual report
thnt the city use the back lots in the
business district as sites for narking
buildings.
"Jjike every other city," savs the re
port, "we nave a parking problem. Due
to the layout of the city, there may be
a solution of this for us hero that will
not prove Tory expensive. Our lots are.
as a rule, very deep, with an. alley run
ning through the block.
,"It might prove advisable for the city
to purchase land on the" rear of these
lots in the heart of the block and build
two or three-story garages, . which
care for more cars than can be parked
around the block now.. These garages
could be leased out for private operation
on ft fixed scale of charges and then all
cars could be forced from the streets
when parked."
MASON CORDS -
30x3J oversize heavy Duty
Cords, $12.95.
GUSS L. NEELY CO. :
9th and Oak
? f
WHY
Exoer
7 M '
iment
-
9
BRAKEI0VH1TE
:' - u s L
4
5
-3
AMERICAN CARS !
FLOOD SCOTLAND
' "The tax wbicli is at present im- I
postMlt ioQ Anu'rieua imported
vehicles litis had no eCfeet ia
damming the flow to this country
of earn from across the water,"
Hiya tho Dundee Advertiser in ft
reoont issue. "Indeed, there arc
more ears from America than tare
altogether from this country.
What ib the reason? Certainly
cheapness, ill the first place. The
British manufacturers have in' re
cent years done wonders, but they
have never succeeded in producing
the article at a price which tha
man with limited means can facei
True,- taxation is another factor;
and the fight for alleviation in
this respect is now going on, Tho
cheap runabout car is still a de
sired item on the British market."
BE
AS CLUTCH ITaSERT
Corks to bjQ used for inserts in clutch
and brake fucings should be cut straight
and. have a diameter of 25 per ' cent
larger than tiie diameter of the hole
in .which they are to be placed. They
may easily be compressed and forced
through a taper tube if they are "find,
placed for a short time in hot -water.
The inserts should' be driven home sol
idly, .and they should theh be trimmed
with a sharp knife first dipped in hot
water, or they may be sandpapered down
to tiie correct height. Automobile Di
gest. ., ...a
Hazard Greatest In
Outlying Districts
Traffic surveys of Buffalo published
by the American Oas Accumulator Com
pany show that Si) per cent of serious
traffic 'accidents in 1U22 were outside f
th congested districts of the city; 08
per cent of all the accidents were at
street intersections.
Always carry an extra fan belt in -the
todl box for an emergency.
To facilitate genr shifting, squirt &
little oil on the elutcu thrust bearing.
ARE USD , OVERTIME
' ' ' 1 i i
By E. T. STRONG
(General Sales Manager, Buick Motor
Company.)
'."NrtW that th bell in the school house
cupola has sounded its fiual vail for the
season, dad's buKine-s affairs are in
order and mother is permtated with the
spirit of 'go." the open country is not
beckoning to the motoritd In vin.
' All want cars "now!"
i'Krom everywhere come complaints
that people who iiave cars on vrtier are
clamoring for an advanced delivery date.
Speaking for Huick particularly, it is
the same old story they all want them
immediately.
The uioke of -the camp fire, the
swish of the fishing rod and the pop of
the rifle have njoyed a constantly in
creasing accessibility ever since the nd
veut of the automobile and the exten
sion of good roads.
Seekers of recreation in thv olden
days were bound by inflexible steel rails
and Jite 'limited capacity of -the- family
horse. They now find it a matter of
hours, rather than days to reach a des-
tiimtiou whtru the grandeur of the open
-can be fully appreciated.
Long tours popular. '
Nor Is a tour of great distance any
longer prohibitive, either from the stand
point of time or exense. - Statistics
prove that nearly twice the number of
people- travelled last year by motor to
the grent national parks of the west as
travelled by other means. Every state
in the union was represented among tiie
thousands who visited Yellowstone,
JlWiTf SIX'
PAIGE BUILT.
Luxury's limit at modest cost
In Ohio pedestrians ore fined $25 each
for disregarding 'signals, signs, wiiistles
and directions of police to walk in, along
or upon any public road or highway ex
cept at crossings nud cross walks, where
sidewalks or cinder paths parallel such
public road or highway. .
American Cars Have
Big Call In Denmark
Denmark, with a surface - of 8,000
Rquure milrc, und n population of nearly
4.IH)0,()00 litis in operation no fewer than
17,5(KI puxenger cars nud 5000 trucks.1
Of this total from 85 to 40 per eent -is
of Amricau lnnuufaeture, 15 to 20 per
cent Greman uud the rest English and
Italian. . s i ' '
HUDSON ESSEX
, 'Prices in Eiigono ,
Spocdster $1625
7-Pussoifs'or Touring - $1675
Coach, , 5-Passenger. $1695
Sedan
.. $2295
Cabriolet, 2-Passengor $1345
5-Passenger Cdtich . . $1345
MACK'S AUTO SUPPLY
,. . ... HOUSE . i .,
Olive at Kiglitli.: Pho'nfi 256
j j j
'Ask your, automobile mechanic to
inspect the Gray for you. pThe man ' r '. ' '
who has made it his business to know,
automobiles, is .always ..quickest. to .'.
recognize the wonderful quality of"
this light car. .- ''' ' t
Bring him in-today. We; welcome.
his investigation.
BRINGLE & CALKINS
73 Ninth -Ave., West
Tourirtg, .$G48
Four-Door' Sedan $1020
. it ii) , ' ') Jt r. i
fIWUdster $618
' '(Ifeupo $9.75
BATTERY. SERVICE
89 West 9th Phone 16191
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9 : O ... o oo. .
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, ; , 7 : i f : i . : .- i i ;i i i r - ; f j jt . - . '- . -,
' ...... .. .
4 . . - .
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V
i
Car is in
the hand
'ofFATE
You cannot stay the hand
of .fate if it turns lagainst
you. vYou onnnob avoid ac
cidents by the, most extreme
caution. But you can guard
yourself against , financial
disaster and responsibility
in. the event thai 'it is your
car that runs down ,a jchild
or is stolen, orj'is destroyed
by, fire. ... . ,. ' ., .. , .
Telephone or call ;on us
todayi and wo will , explain
our safety policy, . ,
Henry Tromp
33 Ninth Ave. West
WHERE in the world
. can you find a sedan
that gives you as much style, as
much comfort and such down
right luxury at $1695,Detroit?
Jewett Six Special Sedan is
the season's prize value in its
class and no car, at any
price, was ever more complete.
Special upholstery over finest
cushioned springs; silvered fit
tings; heater; rear view mir
ror; automatic windshield
wiper; line cord tires and all
the other equipment you see in
the picture. Let us show you.
Bringle & Calkins
73 9th Ave., West.
Telephone 343
-12-
Mjjfew' Save Road Shocks'
I m Ml'llVi M TEAVY tire inflation ' -V9Mtt
ri ralra the road shocks back oath
' :' ti i'J atl 'J car causing too much upkeep ex.
11 I f PfiV ?1 Pense and raP' depreciation. .
filft-'i bS- i w c"1'" Cords are more powerfully
t t ! vV ' ' 'wrf-fc1"" of better., materials to
I p'M l-lV' M ' 'y. carry 0., 1 e a s inflation
' ' I r k fl 3? r 1 han so long insisted upon ior
L 'ffl H ftjMl J ordinary cord tires. . r. f,,r
' 111 'V: ttm3 L'l hat 's the beautiful custom
V I A&lWlfcai 11 buUt aPPearinfi C-T-C Cord will
71 vr-r F$"-e if 'vc yu cxrra long-distance mile
rWrai r 8e a',ar 'OB'er cst.,, , .r,--
Vfty . ;o'i'i"il Tire Corporation Faotarjr
i'f&i&'Vr7" iBriuich, Cluw. H. Dcvlno, llrnnchilMtr,
rjffjfjjlj ' , n West Ninth Ht., IjJimono, Oregon.
.tyLw,ij. AtKv ' I)t''llrs tliiiiutfliout the country ,
Ellgene ugene V11 Work's. 957 ,.Oak BtoeiBt.
. rvt Blair Boulevard Service Station, Blair Blvd,
LieaierS Eugene Garage, '59 5th Ave. . West.
; : ,1 ' i.-.sKm'S Via
, ; L : ' ', ' -Cfoupe-jSefon
No Trick Seats
The new Willys Knight Coupe-SodUn lias no folding seats to climb over
, or squeeze between. Instead, it has ,doon both front and rear, oflering easy,
' , entrance and exit to all five passengers . This superb creation combines
engineering excellence with complete, luxurious .closed car appointment at
modest price. ;We know of no Willys-Knight engine that has worn out
West & Sons Motor Co.
' ' ' 9th and Pearl; ' . Phone 592