THE FRIENDLY STORE JULY CLEARANCE SALE
OUR OWN STOCK SACRIFICED
Economize
By Taking Advantage of Opportunities
Tlio keynote to buccohs Ih economy. Here in a
chniice. to pnirtico It. You know the kind of weather
we have Imd this Npring cold nnd iinwimonahlc cli
mate generally Now all thlH lum c!iuiik1 and the
weatltor man Hityn the next thivc month will be a long
continued Npell of hiillry weutlier. We driller, not
only here hut In all jinrtH of the country, liavo heen
hadly hit hy low of trade due to the backward ttcaHon.
Now tlutt the el in n k Una come. It Ih too late to recoup,
for our fall Roodn ir ordered nnd m lint 1m; nut1e room
for. The Mimuicr MtockH must of and k '''kly. Vou
all know the character of kcmhIn wc carry at tills Htorc
only the heHt of the different llnt'H and you all
know we never adopt half-way ineuKurew. We there
fore Inaugurate t IiIh "July C'leaniuce Kale, Ilrffimiii.K
iiet Monday, at which we shall offer everything in
HpriiiK d Hummer iiierchandiNe nnd many staple arti
cles at prices that represent only u fractional value
Df the goods. This Ik no catch. WK .Ml ST SKLL THIO
;OOI8, Head every article advertised here, then
come and IiiNjcct the valued.
Parasols at Half-Price
Clearance Sale of white and colored Parasols;
beautiful styles; plain white, white with colored bor
ders, embroidery edges, Insertion act In Ivory and gilt
tipped ribs; splendid assortment wood bandies.
1.0Q Parasols, 80h 1-B0 Parasols, $1.10
$2.00 ParasolB, $1,50- 2'S0 Parasols, $1.88
(3.00 Parasols, $2.00- 3 D0 Parasols, $2.50
14.60 Parasols, $2.90- $6.00 Parasols, $3,75
Down They Go. Ladies'
$12 Black Eton Tailored Suitst $7.75
$18 Black Eton Tailored Suits, $ 1 1 .00
$35 Black Eton Tailored Suits, $16.50
14 ladies Black Eton jacket-tailored Suits, full pleated
skirts, jacket trimmed in plain black and Persian braids,
lined with good quality silk, three-quarter sleeves and
the materials are Panama and serge. This is a buying
opportunity not to be overlooked. Plan to be here early
and get the best values. MI colored and white tailored
suits and white tailored coalis and there is a very nice
assortment of them, to be closed out at
HALF-PRICE
Ready-to-Wear Garments lor Half and Less
$3.00 Ladies' wash dresses $1.75 4Vr"vA
$7.50 Ladies wash dresses frJ.J
$14.75 Ladies wash dresses $7.00
42 Suits altogether, sizes 32 to 40, made
of fine white lawn, neatly trimmed in Va
lenciennes lace and insertion, two-piece and
Princess effects, low neck, very! full skirt,
and the less expensive ones made of lawn 0,
i i - i .
chambra and printed maaras in piain colors
i i i i i fi
and snepperd cnecKS, piaias ana ngures. XW
1 ake Aavantage oi i nis aaie. u i ou un i wms,
Send by Mail.
mm
Wrappers, Kimonos, Dusters'
These articles are all specially reduced; splendid line of
, Klmonns, In short and long, made of crepe and floral lawns,
trimmed In plain colors, and the prices
Long Ones, $1.50 and $1.25 values, each 98(
Short ones, 35c quality 22S 500 Quality, . . . . -35
12.00 Dusters $1.50: 2-50 Dusters' - -$1.90
$3.00 Dusters, $2.25
$1.00 Wrappers 80S 1-25 Wrappers $1.10
$1.50 Wrappers, $1.20
Dress Skirts and Petticoats
Your Choice of any Black or Colored Dress
Skirt at One-Quarter Off
150 black and colored dress skirts made of Panama,
Serge, Voile, Batiste; every one this season's styles, both In
material and fashion; neat stripes, checks etc., In grays,, tans,
browns', blues and black and white. The prices from $2.50
to-$22.00.
- Silk and Cotton Patticoats Reduced
10 to 25 per cent. In colbrs and black.
$18 Silk Eton Jackets, $5.00
They simply must go, that's the reason they are marked
so low it's considerable less than the silk alone would coat,
and this is only half, for they are lined with best quality o
satin and trimmed In rich Persian applique. Values to $18;
" ' ' $5'00
at
White Duck Skirts, Off
Ladies' and misses' white duck dress skirts in plain gored and
trimmed in soutache braid and folds and pleats. Sale prices.
$ 1 .00, $ 1 .50, $ 1 .90, $2.19, $2.90. All sizes.
By all Odds the Greatest Clothing
Values We Have Ever Offered
The season's finest styles from some of the best makers. Some suits nearing half-price?
some a quarter off. Some reduced a sixth.. No, it's not the middle of September; it's right
at the beginning of summer. We've been in the clothing business tnany years and in our
time think we've offered as great values as were to be had anywhere. But never, in all our
experience, have we been able to put before you such suits in such quantity at such a price, not only at
this time of the season but even at the tail end -when we were willing to dispose of a season's stock at
practically any price. This is an enormous lot of clothing hundreds and hundreds of fine suits of all
sizes, in all makes, shapes, fabrics, and every one with the name of some famous manufacturer stamped
right on the label. You can see for yourself what you are getting. Now is the time to buy( them, and
here they are waiting your disposal. Come in quickly and choose the best. Men's, young men's and boys.
Men's gauze ribbed underwear, ecru only, sizes
32 to 44, best 35c values, while they last, y e
drawers and shirts, each.
Men's Black and Tan Hose, made with double
soles, high spliced heel, special C
mm m v
IMS. MJ
3 pairs fc
Boys' short pants, three-piece suits, sizes 7 to J 6, big
range of patterns, good styles, sold regular at $3.50 to $6.00.
Special a suit,
$1.65
Special lot of J 00 men's suits, sizes 33 to 44, in tweeds,
cheviots and worsteds, all good, desirable patterns; some of
the styles are not right up to date, but any of them will make
a good every day suit, values to $12.50, Sale price
S4.85
Km i
riM cim Ntkwi
iIIImi New fwl
All other suits in stock, including the complete stock of
outing suits reduced during this sale J 5 to 25 from
regular selling prices.
Men's Work Shirts 45c and 50c
' Boy's shirts and blouses, with and without cellars,
light and dark colors ...50c and $1.00,
Big values in all wool blankets, come in gray, tan and
mottled, single and double blankets.
The Prices on Many Wash Fabrics Are Cut In Half
Too many of these goods for this time of the season is the cause for this sharp
cut in prices. Its a wonderful opportunity to get cool clothing for these warm days
and the prices they are marked at ought to be the means of reducing the stock mate
rially in a very few days.
Scotch Lawns, 4c
25 pieces fine Scotch lawn In
neat pink, blue, red, navy and
black dots; figures and stripes In
both light and dark effects; suit
able for dresses, waists and klmo
nas. Your choice, a yard 4
1 5c Batiste, 8c
20 pieces fine domestic Batiste in
a big range of patterns; stripes
and Persian effects. This is one
of the best medium weight wash
fabrics made; only 8c a yard; 32
inches wide.
I8c Organdies, 11c
About 1,000 yards of the newest
patterns and best colorings of the
season, and the best values
Patterns suitable for any
kind of dress; 32 inches wide, at,
a yar ll
We will offer during this sale some exceptional values in White
India Linon, Dotted Swiss and Dark Cotton Suitings, suitable
and mountain wear. 35c Linen Suiting, a yard
35c Voiles, 16c
These without doubt are the best
values we have ever offered In
wash goods; checks, stripes and
floral effects, in a splendid range
of colors; 25c, 35c and 50c values.
Your choice at, a yard . . Jg
Pique, Linen, Duck,
for beach (J
BLACK AND COLORED DRESS GOODS AND SILKS REDUCED
This includes every yard of fancy Silks and Dress Goods in our stock. Cloakinzs,
suitings ana Skirtings by tne yard or in suit patterns. Buy now and save
75c Fancy Silks at 44c
A thousand yards of pretty, new silks for
waists and gowns, in dark and light effects,
browns, blues, greens, grays, light and dark
grounds in coin dot stripes, checks, etc; the
quantity of some of the best styles is limited
and to got the best we urge you to be here
early Monday.
$t novelty dress goods, 60c I $1.25 36-in Taffeta. 98c
r t. 1 1 ja One piece only, 36-inch $1.25 black taffeta,
feUcnovelty dress goods, 40c while it iuta, yd os
75c Melrose Suiting, 48c
One piece 43-inch black Melrose suiting, "5c
value, yd 48
1.25 Black Crepe de Chine, 90c
Maybe you've been waiting for this oppor
tunity. It's a good chance to purchase, and
even If you don't need any of these goods
at once, It will pay you to buy and lay them
by for future needs.
REMNANTS V2-PRICE
Thousands of Remnants o' Wool Cotton and Silk Fabrics, Table Linens, Toolings, Curtain Goods, Tapestry, Embroid
eries, Laces, Trimmings, Outing Flannels, Etc., Etc. All of these are ends from our own sto:k and are in perfect condi
tion In waist, skirt and dress lengths for Half Regular Prices
Money Saving Values in Lace j
Curtains
A generous reduction has been made on our entire
line of Lace curtains, consisting of Irish point, cable
net, fish net, antique, nottingham, etc' The prices
arc as follows:
GOc Curtains .
$1.00 Curtains.
(1.50 CurlHlim.
$3.00 Curtains.
4.00 Curtains. .
. . 40 13.00 Curtains $1.00
S(V "'00 Curtains $.1.50
$1.20 7.r.o cunning $3.00
$1.50 $!.00 lUiuno KiMiimo Ciir-
$3.00 tnlns, oa. h . . . . . $2.00
All Swiss Rufllcd Curtains are marked at saving prices
75c Linen Table Damask, 50c a yard
One piece, all linen bleached Damask, 70 inches wide, 75c
quality, pt-r yard 50
$1.60 Silver Bleached Linen Napkins, dm $1.25
nun himikads. 5k( $1.20, $1.75
These are all full sice and extra good values.
TI KKINH TOWKI.8, 5 J()S 15 mI 25
Specially priced for this Clearance Sale.
S. H. FRJENDLY
I wirameue oirteo,
Eugene, Oregon
Shirtwaists Less Than Half
$1SQ and $1.25 Waists, 68c
$2.50 and $3.50 Waists, $1.9fl
These aro stylish waists In every particular, but sllKht
ly nfussed; some will need laundering, but the prices are
so low It will pay you to tnko advantage of this sale.
68c and $ 1 .98:
Muslin Night Dresses Reduced
Theso garment were bought long, long ngo before
the groat advance In muslins and cambrics, etc. and the
prices we offer them to you fur now. In many cases, are
about what tho prlco wholesale would bo today
$1.00 Night Gowns 90c
1.25 Night Gowns $1.10
1.50 Night Gowns 1.25
ZOO Night Gowns 1.70
2.50 Night Gowns. .v f. 2.15
3.00 Night Gowns 3.65
3.50 Night Gowns 3.0O
4.00 Night Gowns 3.40
5.00 Night Gowns 4.20
6.00 Night Gowns 5.00
We offer Omo splendid values In Muslin Skirts at
$1.00, $1.25 ' $2.00
Knit Underwear and Hosiery
Sleeveless Vests In ribbed
cotton, lisle and silk, taped
neck or lace trimmed, round,
saunro and V shaped neck,
and the prices aro
7 1-2, 8 1.3, 12 l.a n ml atv.
Extra fine Lisle Vests,
50c each
Knit union suits, all styles,
knee and ankle length, low
neck, sleeveless and with
sleeves, lace trimmed and
plain, at
a-c, SOc, $l.a.-5 ami $2.25
Ladies' knit pants, in all
styles, ISc to 50c a pair.
We show a complete line of extra sizes and
Children s Knit Summer Gar.r.cnts.
t'hllilreirs ItililHMl Hihw, .1 to
. llr !()
Itanhlik- Stockings for Hoys,
2 pah- for 2ot
Pony Stockings for Boys and
tilrls,pfc 25
Gijj's' silk lisle hose, pair,
25
Infants' socks. In 9hiU pink
nnd blue, a pair... 25
Children's lace hoso. in
black and colors, pair 25
ladies'
pair
HUick Cotton Hiise,
10c
Ladies' fine black seamless
hose, pair .15c
Ladies' lace hose, in tan,
black and white, 35c val
ues, a rair... 25c
A big variety of fine lisle,
lace and embroidered hose
In black, white and colors,
best values, a pair. -50
Laces, Embroideries, Etc.
5000 yards torchon, Piatt, val. and point d'Paris laces,
J to 4 inches wide, insertions to match, 10 to 15c Cr
values. Special a yard
Good quality, No. 2, dress shields, a pair 10c
25c lace trimmed handkerchiefs, 2 for 25f
best quality corset shields, pair 25C
Clark's best Luster Cotton, all colors, 6 spools for. . . '2C
Steel bodkins, new style, 2 in set IOC
Children's hose supporters, all colors, puir 10c
Stephenson's Skirt Supporters, special, each 22C
Sands' all-elastic washable doily belts, each UC
Stocking darners, two styles, each 9C
Safety pins, all sizes, nlckle and black, a card oC
Small cube pins, 4c; large size, a cube SC
Common pins, two sizes, a paper 1
Best 10c English pins, a paper at
Embroidery hoops, a set 10?
Ideal Nun's Luster, Perl-Lusta and Ideal Nun's Embroid
ery threads and full line embroidery silks. Before startins
on your vacation be sure you have a complete stock of
the little things you'll need: this H the place to buy your
notions, because they are less.
3 f"I.
FRIENDLY
594 Villamette Street,
Eugen?, Or go"