Image provided by: Independence Public Library; Independence, OR
About Independence enterprise. (Independence, Or.) 1908-1969 | View Entire Issue (Oct. 20, 1922)
Friday, October 20. igjjo
ii? crv"Ls t" V
Ml ihzrn A v
TT l r,.'T.
Silence is Golden
Because the Voice
PERCY L. CROSBY
TRADING AT HOME
Most of the reasons why many
peopie trade with mail-order houses
and in nearby large cities rather
than in their own town can be found
in the business houses of the home
Failure to find out what the cus
tomer wants, and to have it in stock
when they call.
Failure to play up and capitalize
on these advantages: Personal touch,
proximity to customers which enables from, especially in woman
them to inspect the goods ana 10 i-syi-iuuui.i
easily oduuu ucuiki w.iv r. " - lrtu
Lack of progressive sales methods The above summary is from a well
and alert sals persons. thought out letter to merchants by
Unattractive stores; dirty exte- Wilted L. White, Mructormj
riors. poor window displays, illogical deparmcnt of economics Univers. y
lack of proper solicitation on part of of Colorado. Mr. nnue
tha nmtintrement. pari.
Failure to study the customer's buy
ing habits and motives.
About the only advantages of dis
tant stores located in large cities are:
Greater variety ot goous 10 cnuut,e
a garment., tomers are concerned. They can c.
of a Sree to your .tore, make a purchase .and .
f la T,t rn home in a fraction of the t.me
A progressive store located in a
small town can undersell one in a
Inro-nr citv. If two stores otlcr me
which it would take to ul to some
mail order house or to go to a mr
by city. Some people do not rcaluo
this. West Trade.
nvi Y (INK FILES FOR
riTY OFFICE, DALLAS j
NOTICE OF SCHOOL MEETING
Notice is hereby given to the legal voters of gTlNcf of aS disl'ric!
ff&2 needed by the f
fiscal year beginning : on June it, ,19 --. and ".mounts t'Q be ret.eived
mated..ln fflautr school fund, elementary
rpedai'distrkrtax; and ail other moneys of the district:
BUDGET ESTIMATED EXPENDITURES
PERSONAL SERVICE SaJary perYear
High School Teachers 00'00
Grade Teachers jq.'oo
Cle,rk " 400.00
Dallas With one exception mum-.
same quality and service the sma ie t - default. I
one can soil medium and h.gh price n JS v th k
merchandise at lower price " "0 wrifc in on a blank;
its overhead charges are less It , , h ' ,yr, council-1
estimated mat a Hn.a.t " k man-it-large and ward cuneilmen.
store can operate at a cost of abou man aU a, ki
17 percent, while a larger one mus m x
have an operating margin of neaHy or and . ,
on net sales. As against this, de
partment stores wll average more
tnan zo percent. . u.-. , ()ct.
primarily due to high rents the need h-ny ot the i thf
of more advertising m the larger,"-. ..... - -
cities, heavier loss from bad debts, Section Nun o f th p t m
which are not cii.ui.-i i " . ' ,
has a desire to succeed niniHeu.
The office to be filled by the eli-c-
filt-d to succeed h?mself.
Time for filing for nomination fur
anv ot tne cuy oivk
MATERIAL AND SUPPLIES
Furniture (desks, stoves, curtams.etc.) onn'oo
Supplies (chalk erasers, etc.) QqM
Library books 2500
Fla?s , .: ioo!oo
Janitor's supplies 800.00
Fuel 050 00
Light, Power and Heat
Water 25 00
Postage and stationery
Maintenance and repairs . . ;
Assessments (H ghWays, Roads, Streets, Bridges)
Indebtedness Bonded, and interest thereon
Warrant, and interest thereon
Total estimated amount of money for all purposes
during the year
From county school fund during the cormng school year $3o00.00
(Use amount of county school fund received last year
as basis in making th s estimate.)
From State school fund during the coming school year
(Use Amount of' state school "fund 'received iast 'year
a basis in making this estimate.) .
From elementary school fund during the coming school
Estimate of' probable unexpended balance at end of
current year '
and added servxes
needed in a sma"l locality.
To offset this advantage of buy
ing at home, there is the disadvantage
of not be ng able to carry complete
lines of merchandise. This is a ser
ious handicap for many merchants
and cannot be completely overcome
because a merchant in a Small city
cannot afford to carry the same as
sortment of sizes that is absolute y
essential in a larger store. However,
something can be done.
tii.n next month, to become effective
January 1st next are mayor, council-
nian-at-lurge ami one vuum v
from the third and fourth wnrd
each, respectively, to succeed L mines
iN. Belieu and Charles Hayes, res
pectively, and two each from the first
and second wards. Representative
' from these two wards who retire are
Walter S. Muir and A. W. Thornton,
' first ward, and John II. Allgood and
The solution is to Una out wnat . K b rt Van Qrsdel. second ward.
These wid bo reviewed in the; Jena NirolU of Eugene and tin '
JU'inizcr at a later duto.
gnn ti rower ah J Eugene Fn.it &
T4 alwt have new plants of lia t!
Tho horticultural producti ut'M
V. Drivr Willit
New recirculation dryer, have Wnjthe Exin-riment Itation wiUUf
stalled on the farm., of C. It. Wid-jto hw th drier .mUsoUw
. . 1 .... t, .. ft u hit fill fx ,
n,i it. Itiirci v at A liany ana on wut - - -
your customers want and have tne s, Pi priul measures and char
goods on your shelves when they!tj.r ainenjmcnt9 wiU be on the city the A. L. Fare frm at Jeffernon.
call for it. You can do this by re-;
cording every request for merchan-
horticultural pruducU builditf.
Total estimated receipts, not including proposed tax
Balance, amount to be raised by district tax ....
Dated this 27th day of September, 1922.
Attest: C. G. IRVINE
M. H. PENGRA
Chairman Board of Directors
ORIGINAL ESTIMATE AND ACCOUNTING SHEET
OK1Uli SCHOOL DISTRICT NO. 29
in.- ftf-r-e is made in compliance with section 231-A of
This origma. e-tim-.e is maae ,olumns he unit costs of
fevSl services material nd supplies for the three fiscal year . next pre- fc of saes me
5dSf th. current year, the detail exper , ! ures for the t o"- r,, d alert ,,,,, pcopl, If peo
tnree preceui.iB r" " civ mnnt.hu of the current year" means
months ol tne current, v
QlA IHV""J v w 1 1
months of the last scnooi ye..
vc;at.P.l Expenditures for three fiscal years
for the ensuing
High School Teachers . . .
Grade School Teachers .
Tnnilnrd . .-...
0theiric!!. :::::: ::::::iS55
MATERIAL AND SUPPLIES:
-Furniture (desks, etc.) .. -
Supplies fdialk, etc.) ... 200.00
Library books 100.00
Playground equipment 25.00
Jan tor's supplies 100.W
Light, Power and heat 250.00
Postage and stationery 25.00
Maintenance and Repairs ... 400.00
Assessments (Highways ,Roads,
Streets, Bridges) : 125.00
Indebtedness Bonded and interest
Warrant, and interest thereon 200.00
Total indebtedness ?4705.00
GRAND TOTAL $25,005.00
next preceding the last school year
Last Year 2nd Year 1st Year
$12875.00 $10700.00 $7855.00
dise which is not m stock at the
time of the request. You can do it by
putting out "feelers" just prior to a
purchasing trip. You can do it by
closely watching the social, business
and political leaders of your city to
?;2fi 0C5 00 ' see that they are purchasing from
you and your competitors. You can-
do it by reading both the trade pub
l'cation and general magazines in
order to find out what they recom
mend. The second advantage you have
over your out-of-town competitors is
that, assuming that you are not
primarily a cut-price store, you do
offer merchandise of quality equal to
that of these competitors. National
advertising has been a boon to the
smaller merchants because they can
now offer standardized merchandise
equal in every respect to that of
fered in the most exclusive store in
New York city. Do you make use of
This question is partially answer
ed by the third reason why so many
people trade outside of their own
leave your store without being wait
ed upon, it is not so much because
they are in a hurry for service. Many
customers will not ask a clerk to
wait upon them; they will stand for
a few minutes and then walk out in
disgust, vowing never to come back.
The advantage which you can util
ize is that of convenience of location.
The main reason why most groceries
are purchased in the home city is that
groceries are a convenience goods.
Although you may not be sellng a
convenience goods, you have a conven
ient location as far as the local cus-
k T C G Irvine, do hereby certify that the above estimate of expenditures
ffnr vear lvVi)23 was prepared by me and that the expenditures and
tor ne year v ' (u r,f ih Mimnt war and the expenditures
-Tu Yft alloweriM for sx mrnths of the current year ana vne expeimiiiuo
;du. ;ti . , .o - nrt,ot,A-r the current year as shown above
&Teen corned rom the records in my charge and are true and correct
one extra process
which gives a
I ' "nPJiT v
. ... -.,raMMMl';: ...J SO
DISCOUNTING THE COUNT !
A COUNT used to be a man in charge of a count of 500
persons to whom he was a sort of overlord. This is not
true today because of altered political conditions. We
still have Counts, but the Count business has changed
Business, of all kinds, has undergone something of a
revolution. It was not so many years ago that pack
peddlers were the sole distributors and transporters of
many of the household articles of the day. Their logs
set the limits for most distribution problems in those days.
Modern transportation, progressive sales methods and
advertising have broken the shackles of time. They
make a speedy job of what used to take years. Through
advertising many an article has been introduced simulta
neously in stores all over the country. '
Advertising today is the method used by business to tell
you why you should have certain goods and how to
identify those goods. The advertisements you find here
are a truthf ul catalog of needed merchandise.
Articles of all kinds and for all purposes are presented
in a pleasant way through the medium of type and
picture. The outstanding requirements of every member
of the family are met by offers of good merchandise
USE THE ADVERTISEMENTS FOR GUIDANCE
AND YOU WILL BE A CONSTANT GAINER