STYLE 1 ------- ---------- .. .. -------- Would You Be a Human Tee for Golf Ball? First Seaplane Flight’From Battleship In a blind n. rain this seaplane was catapulted into flight from the deck of the U. S. S. Oklahoma off Los Angeles last week, the fust in aviation history. Sm allest E lep h an t A rrives in U . S. -) It it with pridr that this ntwi- f>«l>er publish«» tin* first picture of the former Kais-r and his new bnd« Through the Publishers Autocaster Service of New York. * hich serves this pewspaper, this ( • tare »as obtained from a tireless i botoi-rapher in Holland, who after four weeks snapped this picture f'om the tup of a tree without being ^aught brushed camel’s hair is appropriate for ail Wind of winter and spring sport wear. It is the new year showing of the Style Service de­ signers in New York. The hat and scarf are soft and warm and are obtainable in varying shades from burned desert sand to tropical blues. They arc comfortable—and flatter­ ing—as you can see. Harvester King Bringing Bride Home “Big Six” Matty Sells Christmas Seals. Captain E. A. Cunningham went into the African French Congo tnd captured this pigmy elephant which he brought to the New Fork zoo "Miaraba" weighs 3CC pounds, is now three years old and uily grown. Where Klan Is "Pig Six* Christy Mathew son, base- balTt greatest hero, who for two years has fought a winning tight against the hrhite plague, is this Oiristmas season ghrinft his tune to- helping sell Christmas Seals. Harold F. McCormick, the Harvester King, is soon to britig his Operatic bride. Ganna VYalska, back to America when the McCormick millions will be spent trying to make her vocal dreams come true. This is an exclusive photo of Uac hooey mountrs taken is Faria. Farm Bureau’s New President Louisiana is all astir in the re­ covery of the bodies of F W Daniels and T F Richards from a 4 ’ Pierce Butler With Murder take near Mur Rouge. The murder has been charged against the Ku Klux Klan ihetore shows divers searching for the bodies. Whose nomination to the U S Supreme bench by President Hard­ ing has aroused a storm of criticism. Mr Futlur is from St. Paul. He was formerly a corporation attor­ ney. I E Another dirt farmer ia the choice of the American Farm Bur­ eau Federation for its second presi­ dent. Oscar E. Bradfute. of Ohio, talkes up the work where the Fed­ eration's first president, “Jim” How nrd. of Iowa, leaves o f f He wii have as kit vire-prrsident. Dr , W W IE 8WCÏT HÖHE Oscar avxki** ha annual T—aiuti un by Terry Cilkison IVT«C« 9 T11 H. VI ilktr, of California. Mr. Bradfute it a stockman and farmer, living on ‘ the old Someplace his grandfather settled on near Xenia, Ohio He specializes in pure bred * lie is ii.o o n t of the trustees of the Ohio .State University 41. ’ .<,0W fi* Ofi DUCATION is a m atter of experience not of observation doing a dinky little business. H e’s the fellow who always Thirty years ago a professior of economics in one of our offers you “something just as good.’’ leading universities made the statement that OO' of all the Just as the local merchant will always remain the little money invested in advertising was lost, and attempted to pr-oe merchant, if he does not advertise honestly, so does the manu­ facturer remain a little manufacturer, conducting a little busi- his observation by the statistics of commercial failures. That professor is today one of the most famous educators : ess, if he attem pts to distribute a commodity w ithout adver­ in the country. He is famous because he grew by experience t-ring. Advertising w ill build his business in proportion to the to repudiate his youthful observation. He now re^er-e- tl-e j uhlic need w hich he meets and the reliability of his own state­ faulty findings of his youth and today declares that 90% of ment ah ut that which he has to sell. No business can grow the commercial failures are due either to the failure to advertise g e a t w ithout advertising and it will grow great only in propor- t. n to the a n unt and character of the advertising which it or to false or faulty advertising. If your advertisement says you have all wool goods and d cs. No business can grow great without honest advertising. YOU—you and me. just average buyers. W hat shall we you've' only 68?« wool, the time will come when you will he found out.* \ \ hen that time comes all the advertising in the 1 uy? S' all we buy of the Bagdad merchant and take the stutf World won’t save yon. The public will call yonr middle name without the sterling stamp? The intelligent purchaser buvs through his merchant the -f> > c” and view you with mi-trust. The stteets of Bagdad are lined with beggars, men who o-minodities that are NATIONALLY A D V ERTISED be­ he knows that experience has taught the business tiled to live by trick and failed. Back of these beggars wh . cause crowd the curb are long lines of little stalls where tricksters udders that a faUe statement about their goods means death plv all the arts of trade. Everyone views the other with «us- to their business. Y :r i : lad merchant will size you up and charge you pic’on ar.d every customer looks upon the tradesman with vus- tv v hat he thinks he can get. You can dicker and barter with hyn. * 'picion. There is no such thing as a stabilized mm- > a many priced man. He begins on a high price arid among them. There are no great dejiartment stores n .. id r He hictantly comes d nvn step hv step to meet*you. ry no great clothing merchants, no hardware houses that c ,fl That's v hat your little shop keeper who does not advertise the trademark stamp that assures you that what you get i v ill d . He is not a fixed price man. That is w hat he does it is claimed to be. Here in this country, our manufacturers, men of character, v. ;th the substitute, the “just as good" article. G to the reputable merchant, ask for the nationally adver- put integrity into their product. They advertise the product for just w ha^it is— th at, no le«-and no more. So j iu go into a t ! c *i : -dity. the manufacturer has stamped the price can see it. and there you get PROTECTION. store here or a thousand miles from, here ard ask for the com­ \. v- If y y u i are an intelligent buyer you will buy of the local modity that YOU KNOW . You know about it. You don't even have to have it unwrapped: you are willing to take it in merchant that advertises because he is the fellow who is to stand or fall by the public printed statement he its original package with the seal unbroken: trade unsight, w r? illirg akes. unseen. This you do because it has keen advertised. VISE n- 1 btty the nationally advertised commodity Every merchant who does not advertise or who cannot _ ’ • • the 1 -cal advertising merchant and leave it to the foolish vertise honestly will always conduct a bn «'ness of Bag- g id. — B y R tc k a r d L lo y d font» . Ibooth proportions. He will always he a little shop k< p ê HOME WA9ITÇ «•eLL.'Neu.. u re e a MO«» -Wft-r- 8 Onlano-sA mu TS vi C mWT M StHhin Of O**»’ <»*Tl POmrt O